Muesli for the kids

Cereal is worthy but boring. Muesli is worthy but bo-oo-ring. Everyone knows that. So it always helps if a cereal has a good gimmick for the kids. I noticed last week that Dorset Cereals’ berries and cherries muesli turns the milk purple. There is untapped potential here. Marketing people, get your hats on!

Mercedes Schumacher move – crass marketing stunt

After weeks of speculation, it is set to be revealed today that Michael Schumacher has signed a three year deal with for Mercedes. The rumour first surfaced when Eddie Jordan opened his notoriously big mouth. Everyone laughed at the time, but as the weeks went on it became clearer that the prospect was serious. By […]

Sayonara Bridgestone

The end of this season has not been a particularly healthy one for Formula 1. Two major names have left, and another has had an emergency meeting to consider if it should leave too. First of all, the sole tyre supplier, Bridgestone, has announced that it will quit F1 at the end of 2011 when […]

BMW – Bizarre Manufacturer Withdrawal

The other big news of yesterday was the sudden withdrawal of BMW from Formula 1. This season will be their last. It can’t be called a complete shock. It had become very fashionable in F1 circles to say something like, “I am sure one or two or all of BMW, Renault and Toyota will pull […]

Domain lame

We have all accidentally visited the wrong website at some point. Recently I was talking about my blog to someone. They went to visit it, but instead of typing in this blog’s address, doctorvee.co.uk, they made the mistake of visiting this website. It is owned by a certain “Mr DeeJay Doctor V€€”. When I first […]

The wonderful web presence of Woolworths

Regular readers will know that until January this year I worked for Woolworths — I wrote about my experiences. Since then I have taken an interest in the future direction of the brand, which was sold last month to Shop Direct. The new, online-only version of Woolworths is not set to launch until this summer. […]