Cereal is worthy but boring. Muesli is worthy but bo-oo-ring. Everyone knows that. So it always helps if a cereal has a good gimmick for the kids. I noticed last week that Dorset Cereals’ berries and cherries muesli turns the milk purple. There is untapped potential here. Marketing people, get your hats on!
Woolworths: Childhood memories and adult gripes
I have felt very sad about the demise of Woolworths ever since the business began to unravel in front of my eyes around two months ago. I was not sad so much because of my job — I was planning on leaving after the Christmas period anyway. I was just sad to see Woolies go […]
Junk thinking
I saw this on television yesterday but couldn’t find anything about it online — although the video is here. Now Robert Sharp has directed me to a couple of pages on this issue. It seems as though the regulations surrounding advertising junk food are about to be tightened further. Yesterday adverts for junk food were […]