Today I received an HTML email that is amazingly user-unfriendly. We have all become accustomed to image-laden emails and dodgy table-based layouts in HTML emails (it is, after all, more-or-less the only way to do it).
But this takes it to a whole new level. Horizontal scrolling is enough of a no-no as it is. I was amazed when this one just kept going and going.
I actually had to take two screenshots and join them together. Believe it or not, the bit where the text jumps around is not where I joined them — my join is pixel perfect.
I can’t imagine what made them think this would make me more inclined to do whatever it is they want me to do with my phone. I haven’t read it yet because the sentences can’t fit on my monitor.
I was going to include the screenshot in this blog post at full size, but it is so bad I decided I couldn’t let it on the front page. However, if you click the more link you will find it over the jump, where I have recreated the woeful user experience.