Welcome home to ITV

The 1979 ITV strike was the longest in the history of British television. It was also the last major strike. When service resumed after ten weeks, this is what viewers saw.

With this naff jingle, viewers must have immediately wished that ITV never came back.

Following the ten week break, it would be a further ten weeks until new original programming was ready to air again as all of the regional stations had stopped making programmes during the strike. It must have been a long struggle for ITV to win back viewers from the BBC after this five month period.

In the first few days following the end of the strike, the station had to make do with generic ITV presentation, hence the generic ITV clock. This generic approach had only been used once before, during the 1968 strike, although it is pretty much the norm today.

Brilliant ITN theme music.

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