Harlech ident (1968)

I am conscious that I have not yet featured any ITV idents, despite the rich treasure trove waiting to be delved into.

This is the classic, eye-straining original ident for Harlech.

You would never — never — see an ident like this these days. In fact, you probably wouldn’t have seen any other idents like this in those days either.

At the very least, this ought to carry a “flashing lights” warning if it were broadcast today!

And what a strange name for a television station. A bit egotistical for it to be named after the station’s founder. Harlech shook off the weird name when it began broadcasting in colour and became HTV.

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