Some digital radio observations

This is just a quick thought on digital radio, following my post about the BBC’s commitment to DAB.

Absolute Radio platforms

I was browsing the Absolute Radio website earlier today, and noticed just how much they push DAB. On the Listen live page, it actually highlights DAB as the most prominent option. You can see how important digital is to Absolute.

Contrast this with the recent Radio 5 Live campaign that treats digital as an afterthought.

Also, once again I was listening to Radio 4 this week when Eddie Mair mentioned people listening to cricket on longwave. But no mention of the excellent 5 Live Sports Extra service, which broadcasts the same as Test Match Special on Radio 4 longwave, just without the shipping forecast interruptions.

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