Unlike some people, I am not a fat bastard. But for me, a day is not complete without a packet of crisps. Or two. Or three.
At work a few months ago I was talking to the representative from Walkers Crisps. He told me that Cheddar Cheese flavour was being discontinued along with Spicy Chilli (which most people thought was too hot) and Lamb and Mint (which was never going to be popular beyond novelty value, but I personally enjoyed it).
This made way for the return of Worcester Sauce and the introduction of Cajun Spice. Anecdotal evidence suggests that the Cajun flavour has bombed as badly as the three discontinued flavours.
I was most upset by the fact that Cheddar Cheese was being discontinued. When they were first introduced I recognised the flavour immediately from one of Walkers’s special limited edition rangers. It was the same as Feta Cheese from the Mediterranean flavours. I absolutely loved it!
Seemingly, other people did not. However, while single packs of Cheddar Cheese have been bumped off, they are seemingly still being solid in multipacks. So I can still get my cheesy crispy fix.
Apart from the taste — which would be enough really — the Cheddar Cheese flavour has another thing going for it. Despite being flavoursome, it does not make my breath honk (as far as I know!).
This is unlike certain other flavours such as Cheese and Onion or — even worse — Pickled Onion. I mean, Cheese and Onion crisps are tasty enough, and they are not particularly offensive if I come into close quarters with someone else.
But if I were to get peckish late at night and find myself in need of a midnight snack, Cheese and Onion is a no-go area. Of course I brush my teeth before I go to bed, but the powerful odour of Cheese and Onion is such that the offensive fumes travel back up my digestive system the wrong way and leave me with the most foul taste in my mouth when I wake up.
Cheddar Cheese is not bland like Ready Salted (not that I would say no to a pack of Ready Salted, which is one of my favourite flavours). But its tastiness does not give me a yukky mouth that tastes like its been full of beach sand that the dog pissed in.
Speaking of which, I have also discovered at my work that Pickled Onion is one of the biggest sellers, if not the biggest seller. Why? Has this country got a vampire problem that nobody has told me about?