The consumer Disney have a clue?

In the eyes of the media company anyway (old Scottish joke alert; sorry).

From The Economist:

“If consumers even know there’s a DRM, what it is, and how it works, we’ve already failed,” says Peter Lee, an executive at Disney.

CoCo on this:

Disney executive Peter Lee suggests consumers should be treated like the unknowledgeable children that visit his fairy tale parks

Via Cabalamat Journal.

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