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Archive: Woolworths

Gaps in the Mercat

21 April 2009 23:53

Categories: *, Current affairs, Fife, Scotland, Work

Yesterday, for the first time in a while, I took a trip into Kirkcaldy’s main shopping centre, the Mercat. I’m very familiar with the first set of shops that meet you from the entrance. I passed them all many, many times on my way to work at the late, great Woolworths.

This opening corridor is a very strange looking place now. The entrance to Woolworths lies at the end of the corridor, facing the entrance to the Mercat. It is the first thing you see as you enter. This alone makes the shopping centre feel dark and desolate. Instead of a bustling Woolies, there is now a large grey shutter, unflinchingly shut.

What is now striking about this section of the Mercat is the fact that so many other shops have shut since Woolies closed down. In fact, when you look at it, there is barely a shop between the entrance of the Mercat and Woolworths that hasn’t been badly affected by the recession.

At the entrance, on the left, is The Officers Club. This briefly went into administration just before Christmas. But a number of stores were saved, including Kirkcaldy’s. This is actually one of the few success stories of the Mercat’s recent past.

Opposite The Officers Club is The Works. This has been in the Mercat for a while. The only problem is, it used to occupy a much larger unit with two floors. The new Works is probably a third of the size. It occupies the slot that was vacated by Bookworld a couple of years ago.

The old home of The Works was filled over Christmas by Calendar Club, a makeshift shop that was only there for a couple of months. Today the unit lies empty.

Next to it lies the former home of Internacionale. This has become empty since Christmas. Presumably they have moved into the Mk One unit at the other end of the shopping centre.

Further along, we come to Passion for Perfume. This is another chain which unravelled in the run-up to Christmas. Today, it’s just another grey shutter left permanently down.

Opposite lies an empty space which is presumably a unit which has been vacant for as long as I can remember. This is next door to Card Factory which has also recently closed down. the Original Shoe Company, a JJB Sports subsidiary which was recently put into administration. Now the only thing on display there is the windolene smeared all over the entrance.

At the top of the corridor, next to the former Woolies unit lies the entrance to an actual JJB Sports. Ironically, this is actually a relatively new shop. It fills a unit that had been empty for a while. It was extensively renovated to accommodate JJB Sports. The shop itself is upstairs, residing directly above Woolworths. I reckon around 18 months was spent building just above our shop (and they were quite noisy about it at times too).

Then, mere days after JJB opened, rumours about its seriously poor health surfaced. I think it, just about, remains open. But I hear it is absolutely dead. I am not surprised given than you are presented with nothing but an escalator when you go through the entrance.

I have heard that JJB were actually reluctant to move in. I am told that the Mercat paid for all of the renovation work themselves. If that is true, they must really be kicking themselves. Not only did they build it for a shop that has been on its knees ever since it opened, they could now take their pick from about half a dozen empty units.

This is a stroke of bad luck really. Once you turn the corner past Woolies, the situation is not quite so bad. But the impression you get as you walk through the entrance is that the Mercat is half dead. Almost every store along the way has been affected by the credit crunch, the only exceptions being Greggs and HMV.

It may put people off proceeding further than Woolies. The whole place feels so dark and empty now. Instead of bright shop lights, you are presented with shutter after shutter. The contrast to twelve months ago could hardly be greater.

(With apologies to dad, from whom I nicked this post’s title.)

11 comments

The wonderful web presence of Woolworths

6 March 2009 16:32

Categories: Blogging, Internet, Nostalgia, Technology

Regular readers will know that until January this year I worked for Woolworths — I wrote about my experiences. Since then I have taken an interest in the future direction of the brand, which was sold last month to Shop Direct.

The new, online-only version of Woolworths is not set to launch until this summer. However, it has already established a strong online presence, effectively utilising social media tools. What strikes me about this activity is that I cannot imagine the old Woolworths doing this — certainly not with as much success.

For the time being, woolworths.co.uk redirects to The Woolies Blog. This new blog is largely used to ask readers what they’d like to see from the new Woolworths, and keeps people updated on all their future plans. A common theme seems to be how the new online-only store is going to make pic n mix work, and I’m certainly interested to see how they crack that one.

There are also a good deal of nostalgic reflections on the old version of Woolworths. The sidebar contains links to classic Woolworths adverts (though disappointingly all but one of them are from 2006 or later). Readers have been asked what items from their Woolies memories they would bring back. The blog also covered the story of the last ever bag of pic n mix which sold for £14,500 on eBay.

Generally there is just a warm and fuzzy feeling to the Woolworths blog. You can see this most in the description of their team. All the teams even have their own cute little icon to represent them. Clearly a lot of thought has gone into little things like this.

It probably signposts the way the Woolworths brand will be developed by its new owners. A year ago Woolworths was stale and perhaps even tacky. Over Christmas the brand was tarnished. Today Woolies already feels more personable and friendly.

Woolworths now also has a Twitter stream, and they are doing a really good job with it. It is done with a good sense of humour. I do hope they get that kettle and fire extinguisher for their portacabin.

They are also using Twitter to ask followers about the five things from the past of Woolworths that they’d like to see back, with the hashtag #woolies5. (I’m working on my top five, but I’m struggling to get beyond the payslip.)

There has also been a hint that there will be an e-museum. I liked the online museum that was part of the old Woolworths website. I doubt that Shop Direct will have access to all of the old material, but I do look forward to seeing how they will recognise the heritage of the brand, which they clearly have a lot of respect for.

I can’t imagine the old Woolworths being able to embrace Twitter and blogging and getting it the way Shop Direct have. The only sign of a sense of humour in the old Woolworths was some cheesy dialogue between Wooly and Worth.

All-in-all, Shop Direct’s approach to relaunching Woolworths is a great demonstration of how a business can use social media to build a relationship with its customers and to refine its offering. Their Twitter stream is an example that corporate use of Twitter doesn’t have to be annoying. It goes some way to disproving this website.

(Hat tip to Chris Applegate via whom I discovered the Woolworths Twitter stream.)

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Woolworths rises from the ashes

2 February 2009 19:18

Categories: Current affairs, Internet, Technology

(Almost) 100 years of Woolworths

A series of posts

I was happy to hear on the radio this morning that the Woolworths name has been bought. I had begun to fear that the brand had been damaged too much by the events since November, but it seems as though Woolworths will still live on in some form.

The buyers are the Barclay Brothers, and will operate Woolworths as an online-only venture as part of the Shop Direct Group. It’s ironic that the new Woolworths will focus solely on the website since under the old management the website was one of the weakest parts of the retail arm in my view. But given the success of online-only Littlewoods under Shop Direct, it seems as though they know what they’re doing.

What’s interesting is that Shop Direct have also bought the Ladybird brand. The Ladybird logo is almost as prominent as the Woolworths logo on Shop Direct’s website. It’s a shame they missed out on buying Chad Valley, which was bought last month by Home Retail Group, the owners of Argos. I wonder if the WorthIt! range will return on the new website. I think that WorthIt! electrical goods, for instance, would go down a storm on the new website.

The fact that the new Woolworths will be selling Ladybird clothing appears to be the only thing they know so far. People are being invited to let them know what they liked and disliked about Woolworths to shape the new online store. But during an interview on the Today programme this morning, Shop Direct’s Chief Executive Mark Newton-Jones said that he doubted the new Woolies would be selling washing up bowls or light bulbs.

You can be sure that the new Woolies will also not be selling one of the items that it was most famous for. It would be difficult to offer pic ‘n’ mix in an online environment, but it was clear from much of the media coverage over the past couple of months that Woolies was known first and foremost for its pic ‘n’ mix. That is a real loss to the essence of Woolies.

It won’t be the same, but it is nice to see that the Woolworths name at least will be celebrating 100 years in Britain, albeit not all on Britain’s High Streets.

Thanks to those who thought of me when they heard the story and emailed me!

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4 comments

Woolworths: Final thoughts and wrapping up

17 January 2009 00:28

Categories: Blogging, Current affairs, General, Media, Nostalgia, Personal, Work

(Almost) 100 years of Woolworths

A series of posts

First of all, apologies to anyone who became sick of Woolworths when I published eight posts in a row about it. As you will have seen, “normal” service is on its way to resumption. Anyway, it was good to get it all off my chest, and is at least cheaper than seeing a therapist.

When I started writing this series, I thought I was going to end up with four posts. I ended up writing nine posts, and almost 10,000 words. I have a few final thoughts before I shut up about the subject for good.

A lot of people who have spoken to me about Woolworths have blamed the credit crunch and / or the government for the demise of Woolworths. As my posts have outlined, I think that is a gross simplification of the matter. If you look at the archives of newspapers you can see that people have seen this coming for a while, credit crunch or no credit crunch.

No doubt the staggering deterioration in the economy from October onwards accelerated things a lot. But there were fundamental problems with Woolworths, partly because it was burdened by almost 100 years of history which made it difficult to evolve.

A lot of people said they felt sorry for the way “they” were treating us. I couldn’t find it in myself to be angry (although that was admittedly made easier by the fact that I was planning on leaving anyway). No-one planned on the business failing. As for the administrators, it is their job to recover as much money from the situation as possible. That can mean being pretty ruthless and it cannot be an easy situation to manage.

A lot of customers asked me questions as though I had some kind of magical insider knowledge. When I said I didn’t know what was happening some people would say they thought I was being treated badly. I usually said, “I don’t think they even know what’s happening themselves.” I don’t know if they did know, but I imagine events were pretty fast-moving.

The reality was that I would have had a much better idea of what was happening if I stayed at home and watched the news. Lots of customers would come in and talk about what they had heard on the news, probably not even realising that we were totally unaware of whatever development had come about. It was unfortunate that things happened that way, but I doubt it can be helped.

The more I researched the history of Woolworths for this series of posts, the more I came to the conclusion that it was actually a fundamentally good business — or at least had the potential to be a good business. But throughout its history it has been maltreated in various ways and it ended up battered and bruised, limping on until finally keeling over this year.

For instance, the British arm of Woolworths was always more successful than its American parent. But until 1982 it sent most of its profits back to America. The Kingfisher years were, if anything, even worse.

Kingfisher failed to find an identity for itself and Woolworths was demerged in 2001. Under Kingfisher the stores had begun to crumble. Worst of all, just before the demerger Kingfisher sold all of Woolworths’s property, meaning that the new company had to lease it all back from landlords. Woolworths had crippling rent bills for the rest of its life. Woolworths still had huge takings, but it was brought down by massive overheads.

Arguably, the main beneficiary of the situation was B&Q. Kingfisher, rich having sold all of the Woolies property, continues to own B&Q to this day. But it was Woolworths which originally had the foresight to buy B&Q.

Home improvement and DIY was a big thing for Woolworths by the 1980s, as you can see in this advert from 1980. The products featured are almost entirely DIY-oriented.

Certain that DIY was a growth area, then-chairman of Woolworths Geoffrey Rogers bought the then-fledgling B&Q. The DIY offering in Woolworths was watered down to make way for B&Q. This might be one major reason why so many people cite Wilkinson as the store that replaced Woolworths.

Although Woolies appeared to have lost its way in the later years, there’s no doubt that most people had a real affection for the store. I saw lots of great blog posts during the final few weeks:

And some nice nostalgic offerings from more major news outlets:

Now, sadly, the shutter is down for good.

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Spare part

15 January 2009 00:44

Categories: Blogging, Commuting, Current affairs, Economics, Fife, General, Personal, Scotland, Technology, University, Work

I see that the BBC’s iPM blog is asking for the human stories behind the current unemployment figures. Well, I am a human face of two recent news stories.

As readers are no doubt sick of reading by now, one of those stories was the loss of around 27,000 jobs at Woolworths. The other is the shortage of graduate-level jobs.

I graduated last summer. I didn’t have a job to walk into straight away because I wanted to take time to think about my future plans. Plus, the economy seemed bad enough at the time, and I thought maybe things would improve a bit later down the line. Now I have more or less decided what sort of work I would like to do, but of course the economy has deteriorated further and the jobs simply aren’t there.

The thing is, I’m not the only one. I can’t think of anyone who was in the same school year as me and has found a graduate-level job. I haven’t kept in touch with many people from university, but those I have heard from are either working in part-time retail jobs or more-or-less volunteering. I am still in touch with a lot of people from school, and no-one I know who was in the same year as me has found a job yet. I’m sure there are loads of people of my age who have found a decent job — I just don’t know any of them.

Many are doing five year courses anyway so are still studying. One or two have opted to go onto further study, while the rest of us are still searching for employment. And I’m not talking about people who got thirds from Shatsborough Poly by any means. I know someone who got a first at St Andrews University and is currently working in a shop.

A few months ago I still had the luxury of working in a shop. Of course, staying on at Woolies was never my long-term goal. It would have been useful as a back-up plan though. Not exactly a plan B, but maybe a plan C. As it stands, I’m still waiting for something to turn up in the realm of plan A, I need to wait and see with plan B, and plan C has totally fallen through already. For now, I’m onto plan D — D for “dole”.

So the news that there is a shortage of graduate places is not exactly news to me. I’ve experienced it myself and I’ve shared that experience with my acquaintances. What is really worrying is that a situation that was bad for the class of 2008 looks set to become even worse in 2009, with no sign of a recovery.

I had long feared that my degree wouldn’t be worth much. When I was at my lowest ebb, I thought that the whole higher education machine was a bit of a scam. When you are at school, you are pretty much told by everyone that going to university is the only option if you don’t want to spend your life being a street cleansing operative. Parents want you to go to university because of their pride. Schools want you to go to university, probably because of some kind of target, or league tables or something. And governments want you to go to university because of their peculiar obsession with having 50% of school leavers in higher education, and probably also to keep unemployment figures down as well.

Quite why I should have wanted to go to university is a bit of a mystery now. It was fairly clear early on that my degree wouldn’t be enough to set me apart, mostly because people began to tell us. There was that old joke about the university graduate who went on to become the best barman in town.

I could see why it was the case. The intellectual range of students is surprisingly large. I studied alongside many students who did not seem very bright (and spent much of their four years at university consuming alcohol), but were obviously quite good at exams. I think I am relatively smart and hard-working, but I don’t happen to perform so well at exams (my essay marks were always higher). Both types of student are likely to get a 2:1, but one of those types is surely the better for the employer. I have few ways of signalling to an employer which type I am.

The fact that employers do not value degrees very highly at all is evident in the fact that most blue chip companies will have job applicants sit their own exams, aptitude tests, diagrammatic reasoning tests and so on and so forth. Simply, there are too many degrees sloshing about in the system and the value of a degree is now so low that it tells you almost nothing about a person’s ability to do a job.

Maybe in the long run it will pay off and I will be pleased I put myself through four years of stress and horrible three hour round-trip commutes. In the meantime, I look at the people around me who have never been to university and think what I could be doing now had I taken their path. If I worked in a shop from the age of 16, I could be in management by now. If I left school at 16 and took up a trade such as plumbing, I would be perfectly comfortable and happy with my life already. I might even be running my own business. As things stand, I just feel a bit lost and I don’t know what my prospects are.

What I find notable is that the few opportunities I have had have arisen as a result of my blogging activities. No-one is interested in me because of my degree. There are plenty of people with one of them, and they’re all looking for jobs too.

The loss of my part time job last week came as a further blow to morale. Even though I was planning to leave my job at around this time anyway, there is nothing like being made redundant from a low-paid shelf-stacking job to make you feel like a spare part to the world. I need to remember that it’s not my fault.

Unemployment has affected me more than I thought it might. While I have never been unemployed in the official sense before, I have had periods of downtime before — summer breaks from university and the like. I thought it would feel like that. But it doesn’t. A whole lot of baggage comes with unemployment.

I have found myself being quite down at times. The scariest part is not the lack of income (for the time being) but the potential that I might end up isolated. You might not get along with all of your colleagues, but they are nonetheless like a second family. It’s a whole set of people who are there, prepared to listen to you and offer advice. Regular contact with people keeps you connected to society. With many of my friends either still studying or gallivanting somewhere else, I am a bit worried about becoming isolated.

Jennifer Tracey asks on the iPM blog if there is less of a stigma attached to being unemployed now that the economy is in such a bad state. I couldn’t help but feel rather self conscious as I took my first trip to the Jobcentre and I almost felt like the spotlight was on me as I walked up the steps to the entrance. I suppose that is quite silly really, because in this part of the world the Jobcentre’s steps are quite well used.

But what other people might think doesn’t bother me as much as what I think does. The prospect that I might be unable to positively contribute to society for the next while vexes me a lot.

17 comments

doctorvee

Archive: Woolworths

Gaps in the Mercat

Woolworths rises from the ashes

(Almost) 100 years of Woolworths

Woolworths: Final thoughts and wrapping up

(Almost) 100 years of Woolworths

Spare part

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