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The people who want control of the blogosphere

No-one is in charge of blogging — and that's the way it should be

June 19th 2008 18:00. Updated: June 19th 2008 18:56

Last week I was in the pub talking to a friend and we were talking about blogging. This person doesn’t know much about it, but he knows that I’m heavily interested in it. (NB. This person is a Labour Party supporter, which explains a lot.)

He asked me a really strange question. “So, who is it that’s in charge of blogging then?”

“What do you mean, ‘in charge’?”

“Well, there must be someone who’s behind it all.”

“What do you mean? No! It’s something that you do yourself! Anyone can set up a blog.”

I actually had to explain to him that there is no overlord that looks after the blogosphere. There is no official process. You don’t have to ask anyone’s permission to set up a blog.

And that’s the way it should be, right? Blogging — and, indeed, the internet as a whole — is fundamentally a medium of freedom. Blogging is about many of the things we value the most about freedom — of speech, protest, association. And for many oppressed people in this world who would otherwise not be allowed to express themselves, blogging offers the chance to speak out to a wide audience.

The day you have to ask permission to blog is the day you have to ask permission to express an opinion. (Of course, thanks to our friends in the Labour Government, you already do have to ask permission to express your opinion in this country — but that is a whole new blog post.) What amazes me is not just that some people think that’s the way it should be. It that they think it’s the way it already is and are so unconcerned about it.

Still, at least we know it’s not going to happen, right? Right?

Actually, no. Some poisonous person called Marianne Mikko wants to put a stop to all of that “expressing your opinion” nonsense. Marianno Mikko is an Estonian centre-left MEP. It would be someone on the left, wouldn’t it? If anyone asks me why I don’t see myself as being on the left, it is because the left contains people like this.

Here is what she has to say: “the blogosphere has so far been a haven of good intentions and relatively honest dealing. However, with blogs becoming commonplace, less principled people will want to use them”.

Clairwil’s sarcastic response is the only sensible one: “Oh God! I hate ‘less principled’ bloggers!”

And the solution for stopping less principled people from having a blog? Why, red tape of course!

I think the public is still very trusting towards blogs, it is still seen as sincere. And it should remain sincere. For that we need a quality mark, a disclosure of who is really writing and why.

It’s interesting that Ms Mikko thinks that the public trusts blogs, because it doesn’t seem that way to me. Take the aversion that many people have to Wikipedia. “You can’t trust that, you know — anyone can edit it,” they say. That is despite the fact that it contains few more errors than Encyclopædia Britannica does. You hear much the same things about bloggers. They’re not to be trusted. (Of course, the mainstream media is responsible and measured in all of its output!)

That’s just the beginning though. Here is what German ‘Liberal’ Jorgo Chatzimarkakis — a member of Germany’s “Free Democratic Party” — has to say:

bloggers cannot automatically be considered a threat, but imagine pressure groups, professional interests or any other groups using blogs to pass on their message.

Just imagine it! Imagine all those pressure groups. Imagine any other groups! All using tools to communicate with people! Isn’t it just shocking?

Mr Chatzimarkakis continues that blogs “can be seen as a threat”. A threat to what? His job? Then good! Honestly. If this is the sort of thing that comes out of Germany’s “Free Democratic” Party, I dread to think of the illiberal nonsense the other parties come out with.

The thing about it is that you are perfectly welcome to choose which blogs you trust and which you don’t. For me, there are of course some blogs that I trust more than others. I am happy with the decisions I make in this regard. And if it turns out I was wrong about a blog then I just change my mind. Easy.

So what on earth is this ‘quality mark’ nonsense all about? Do these people really think that we are unable to decide for ourselves what we can read on the internet? If these people get their way, soon enough the government will be telling us what to read. If the government tells me to read something though, that is a sure fire sign that I ought to steer clear of it.

Quality mark? Sounds more like skid mark to me.

This might be laughed off by some. But the fact that there are politicians even talking about this is enough to make my blood boil. How can these people have such scant regard for a fundamental right such as freedom of speech?

And, via the comments at The Devil’s Kitchen, it appears as though in Italy they are at an advanced stage of legislation requiring people to register their blogs. Not only that, they would have to pay a tax as well!

The Levi-Prodi law lays out that anyone with a blog or a website has to register it with the ROC, a register of the Communications Authority, produce certificates, pay a tax, even if they provide information without any intention to make money… the Levi-Prodi law obliges anyone who has a website or a blog to get a publishing company and to have a journalist who is on the register of professionals as the responsible director.
99% would close down.

Jesus Shite! Are we really headed down this road?

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Some bloggers are in a flap at the moment because Google has seemingly manually downgraded the PageRank of some websites. The reason appears to be that the websites in question sell paid links.

Some of the websites in question are pretty big. Washington Post, Engadget, Weblog Tools Collection, Joystiq, Problogger.

This blog also sells text links, although I don’t think I’ve been hit by Google’s bitch-slapper. My PageRank at the moment is 5, which I think is what it was before. I don’t actually know, because I don’t really care about my PageRank as much as, say, my Technorati authority or the number of visitors.

Anyway. There are text link adverts on this blog. I was aware that the people who were buying the links were almost certainly more concerned about “buying” a better ranking on Google than something such as click through rates or trying to reach out to the readers of this blog.

But I hate to see junk results on Google, for sure. But do I feel guilty about selling links that contribute to this? No. It is individually rational for me to sell these links, despite the fact that I detest the method.

Why? Because if I am selling the links, I make money from them. If I am not selling the links, Google results are still equally junky because so many other people are doing the same thing. So I have two choices. Either I live with junky Google results and make no money, or I live with junky Google results and make some money. It’s a no-brainer.

Funny, though, how the changes leave Google AdSense completely unaffected! What a coincidence. When you look at how Text Link Ads (probably AdSense’s only real competitor) has been penalised to hell by Google, it begins to look like hypocrisy at best and a powerful Google using its might for “evil” means at worst.

However, it is understandable if Google takes a hard-line stance. They strive to have the best search engine on the internet, so of course they will do everything in their power to stop the “sale of PageRank”.

Their latest moves probably change the landscape a bit. It might put some advertisers off, but I doubt it will put any webmasters off. For as long as the webmasters make one penny more by selling adverts than by not, they will continue to sell adverts.

Of course, the reduction in PageRank could mean fewer people visiting via Google’s search engine. But I doubt many webmasters will be licking their wounds over that. From my point of view, for sure Google accounts for about two thirds of visitors to this website. But that is the least valuable two thirds (I don’t mean ‘valuable’ in monetary terms here, I mean in terms of their contribution to the website).

People who visit this website via Google view fewer pages than an average visitor. They are more likely to take one look at one page and then swiftly leave, never to be seen again. They spend an astonishing 30% less time on this blog than the average visitor. According to Rhys, he gets hardly any visitors from Google in the first place.

So if my PageRank takes a battering, I won’t be too bothered about it. Because Google provides none of the things that I value about blogging. Regular visitors are more likely to come via a link on another blog. And the best comments come from regular readers rather than the flash-in-the-pan visitors who might leave personal abuse then exit and forget all about this blog.

Come to think of it, I am the same when I use Google. I never expect to find the best websites by going to Google. If something is worth reading, I am likely to hear of it by word of mouth, either by reading other blogs or via links from my friends on Delicious, or whatever.

Meanwhile, if I want specific information, I am much more likely to search for it on Wikipedia rather than Google. Wikipedia might not be 100% reliable, but Google’s reliability is surely even worse. If I want a primer on any topic, Wikipedia usually gives me what I want.

What’s more, the links on Wikipedia are usually more relevant. Spam links are swiftly removed by the community of users. How many times has Wikipedia led you to a link farm compared to Google?

If I want information on a band I go to either Last.fm or Discogs. If I want to look up a word I use either Dictionary.com, Chambers of Urban Dictionary. Etc, etc. I know I still sometimes use Google, but what for? I can’t remember the last time I used Google search as anything except a last resort.

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Fanpedia

August 27th 2007 01:36

The internet is teeming with information. Sort of. Thanks to things like blogs, Wikipedia and even plain MSM news sites, everything that has happened since the mid-1990s is covered in minute, sometimes anal detail. But anything that happened before then? It’s almost as if it’s neo-prehistoric.

In a way you can understand the lack of information from before the 1990s on the web. After all, the web didn’t exist until 1989. But the meticulous recording of events since the invention of the web is dizzying. It’s good in some ways, but sometimes I come across a piece of useless information that makes me think, “Really, what is the point of that? Who thought it was worth their while to put this on the internet?”

A home for a large proportion of this useless information is Wikipedia. I should point out that I am generally in favour of Wikipedia as a quick and easy way to plug embarrassing gaps in your knowledge. And I think a lot of the criticisms some people make of Wikipedia are quite wide of the mark.

Wikipedia churns out astonishingly mind-bending articles like 0.999…, Architecture of Windows NT and Equipartition theorem. But Wikipedia also contains masses of articles concerning contemporary popular culture.

I do not at all mind Wikipedia carrying such articles (I read many of them myself), but it has to be said that the quality decreases pretty rapidly. Sometimes I read something in Wikipedia and can’t believe that I actually spent time reading it.

This evening I was innocently reading up on Bonde do Rolê because I have just bought their album, With Lasers. Overall it is an adequate encyclopedia entry. It delivers the facts in a fairly straight manner. But from the middle of nowhere, some way through the article, I was bombarded with this:

Rodrigo Gorky [is] the DJ/producer who, when combined with the powers of MC Marina Ribatski and MC/producer Pedro D’eyrot, create the hellish firestorm of beats and thunderous bass that is…Bonde do Rolê.

Someone has been reading too much music journalism. As if describing something as a “hellish firestorm of beats and thunderous bass” on a website that is meant to be a reasonably reliable source of reasonably impartial information wasn’t bad enough, they go and add an ellipsis to signify mock suspense. Do they think Wikipedia is just one long cheesy film trailer? It is such an irritating sentence. I would understand if somebody wrote it for the NME, but not Wikipedia.

But it is not the fawning that annoys me the most about pop culture articles on Wikipedia. It is a sometimes unbelievably anal focus on inconsequential information. Take this section from the article about Fonejacker.

The end of the show [Fonejacker's Christmas Message] displayed Fonejacker: Coming April 2007 - Don’t Pick Up The Phone.

In March, a teaser trailer started to air on Channel 4 and E4, which consisted of clips of the pilot put together into a thirty second advert, ending with e4.com/fonejacker, which redirected users to the Fonejacker MySpace page. [1]. However, for undisclosed reasons, the show was put on hold, and wasn’t aired in April. After this, a rumour spread that the show would start on June 7, 2007, but this also proved to be incorrect. Whilst fans thought there was no hope for the show, new trailers aired in June which saw the Fonejacker in his own flat performing various calls, and a television tuned into the news reporting “new sightings of the Fonejacker”. The advert ended with the catchphrase Don’t Pick Up The Phone and finished with the same E4 website. This was followed a couple of days after by a newer alternative advert.

This is a paragraph and a bit entirely dedicated to the different dates that the first proper series of Fonejacker was supposed to start. It is really just an incredibly long-winded way of saying, “The first series was delayed by a couple of months.” I mean, really. Big deal!

It’s just topped off by the phrase “fans thought there was no hope for the show”. I have images of some socially inept Fonejacker fan rushing to update Wikipedia with “useful information” about the latest teaser trail or even plain hearsay about possible transmission dates about a television series that he feared for the life of.

Then there are the articles which clunkily add news into an article with absolutely no regard given to the overall flow of the article. The following paragraph appears at the end of a section about the 2007 season in the article about Felipe Massa:

On 24 August 2007, Felipe Massa stated that he is a fan of Fenerbahçe [2] . Massa said: “Zico was idol of my childhood, Roberto Carlos is my best friend. I am a Fenerbahçe fan, because it is just like Brazilian team. I love Turkey, as I won my first championship in Turkey, it has special value for me.”

The whole paragraph is spew-worthy trivia which is placed in a section about Felipe Massa’s 2007 season. I don’t mind the inclusion of information like this, but it should be in a separate ‘Trivia’ section. It is jarring to be reading about Felipe Massa’s on-track events in one sentence and about his footballer pals in the next.

And don’t get me started on the sometimes cringeworthy articles about Boards of Canada. Just check out this one about Old Tunes which reports happenings on a messageboard as though it was as serious a situation as Watergate.

The thing is, though, I can understand why people put such information in Wikipedia pages, and even that there might be demand for such information. I would be interested in this kind of information if it was about a topic that I was really interested in. But it does make some Wikipedia articles look rather ragged and untidy, with a sometimes obsessive focus on inconsequential details.

I know I could edit the articles myself, but it would probably be fruitless. I don’t want to risk upsetting the obsessive Fonejacker fan. Besides, it would probably be reverted back anyway. Plus, I think the information is of value. Just, maybe not on Wikipedia.

Wouldn’t it be good if there was a Fanpedia? A wiki site where people are allowed to be disgustingly obsessed with the minutiae of their hobbies. This could leave Wikipedia to focus on information that has proved to be important over a period of time.

I guess Wikimedia would not be too keen to provide a ‘Fanpedia’ service. I wonder who would actually be prepared to fund one? Then we might find out the real value of this trivial information is not so great after all.

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Watch out — I have begun tinkering

August 25th 2007 15:12. Updated: August 25th 2007 21:42

After an astonishingly tinker-free summer, I have made a few changes on the blog.

Perhaps the most important is the reintroduction of the Best of page, which I hinted at a couple of months ago. This is just to attract attention to some of the notable posts I have written in the past. There is a huge number of archived posts here, so it is impossible for people to find the really good ones. Hopefully the Best of page will make it a bit easier.

The first section of the Best of page is what was there before I took it down. These are not posts that I have chosen, but posts that have attracted some kind of attention beyond what is normal. They have either been mentioned in the mainstream media, the Britblog Roundup (or a similarly prestigious blogging showcase) or used as a citation in Wikipedia. So if you’re a relatively new reader, why not check out some of these older posts?

If you scroll beyond that list, you will see something absolutely brand spanking new. After years of dithering about it, I have finally installed a post ratings plugin (WP-PostRatings).

I was looking for something a bit more like a thumbs-up / thumbs-down system, but I couldn’t find one, so we have a star ratings system (although I’m using squares because the stars look crap against the dark background). So please feel free to rate my posts as you read them — it only takes a click.

To encourage people, I have rated the posts on the front page, but I will probably step back from rating my own posts in the long term. If this system gives good results, I might place the list on the sidebar rather than in the middle of the Best of page.

The only problem with the ratings plugin is that it adds substantially to the clutter at the bottom of the post. I do make efforts to keep the clutter to a minimum in general, but I can’t think how else I can add the ratings system without cluttering it up.

I needed something better than what I had before, which was the ‘most popular posts’ list. This is calculated mostly on page views (but also things like comments and trackbacks). Unfortunately, this means that far from highlighting the best posts, it actually merely shows the posts that Google likes the most. This means that some of the posts on the list are not only not-good, but they are actually actively bad. I will keep the feature there, but it’s not a very good list.

The same goes for the ‘most commented on’ posts. Comments are great, but any threads that get more than about 15 or 20 soon descend into crazy flame wars, loon magnetism, and generally generate more heat than light. It’s probably not the side of this blog that I should be putting out there.

I have also finally got round to redesigning the 404 page. Unfortunately it is cluttered with adverts, which I’m not sure about. I can’t really be bothered getting rid of them yet, so I might just leave it as it is. But at least now it actually matches with the rest of the pages on the blog!

I still have not got round to designing a theme for people who do not like the current one (I plan to let visitors choose which they prefer between two). I might not get round to it in the end.

I probably have not stopped tinkering, because tinkering is like eating Pringles and the itch that gets worse the more you scratch it. But I thought I would just point out what I have done so far because [moment of honesty coming up] I can’t be arsed writing about anything else at the moment.

Update: I knew there was something I forgot! A few weeks back I changed the links page so that it automatically contains every blog that I read in Google Reader. So if I’m reading your blog, it’s on the links page. It’s quite good to not have to worry about updating the links manually now. The internet truly is making us a bunch of lazy bastards.

If you’re wondering how it works and want to add it to your own blog, all of the information is here.

(Incidentally, if you are wondering about Scottish political blogs, I keep most of them in a separate folder for me to concentrate on for the roundup. So many of these blogs will not appear on my links page yet, even if I read them.)

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This blog has been used as a source for a Wikipedia article — Urination! Yes, it’s about doing a wee. (Yeah, my last post was about being naked; this one is about taking a slash. Tune in tomorrow for stories about wanking.)

Here is the glorious moment, mine is link #2.

Public toilets often have urinals for men because it is more convenient for them to urinate standing up, though some believe it is because it is less socially accepted for women to urinate standing. There are varying rules of etiquette associated with two more more males using adjoining urinals [1],[2]. A novelty, still rare, are public urinals for women, allowing them also to urinate standing up. This is done using a special tool [3] or with the finger-assist method [4].

Definitely one to put on my CV.

It’s difficult to know what I’ll achieve next with this blog!

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