Archive: usp-content

I’ve been a bit busy lately so I’ve been falling behind a bit on the posting front. I’ve not even got all of my 2008 season review posts out of the way, and before I knew it the 2009 season had begun in the form of testing at Barcelona! But there is plenty of time in the off-season for me to discuss these things. Here are just a handful of bits and bobs to bridge the gap until my next post here.


If you follow me on Twitter you may know that I have found myself bombarded with emails from PR companies who are trying to get me to include stuff in my blogs that I have absolutely no interest in. And sometimes the tone of the emails are slightly hectoring, which doesn’t exactly make me any more inclined to feature their “story”. Well, at long last, one of these pitches has actually appealed to me and I’ve decided to include it in this blog.

Unfortunately it requires me to embed some javascript and I don’t think WordPress lets you place javascript in the posts, so I’ve positioned it at the top of the sidebar for the time being. It is quite an amusing video though, showing that McLaren do have a sense of humour after all.

Okay, so it’s a Vodafone video rather than McLaren, but it comes just a couple of months after McLaren went viral with their humorous video previewing the Singapore Grand Prix. For a team with such a grey image, it’s good to see.


It looks like the BBC’s plans for next season are finally taking shape. David Coulthard’s involvement in next season’s coverage have been confirmed through a semi-official source. Yesterday Martin Brundle revealed for himself that he will be involved.

I have also heard that USP Content have retained the contract to produce coverage for BBC Radio 5 Live. That’s good news, because I think they’ve done a great job for the past few years. I often chose to listen to the Radio 5 Live commentary rather than James Allen, even enduring a two second delay between hearing something happen and seeing it (at least it meant I didn’t miss seeing something when it did happen!).

I’m looking forward to seeing what the television and radio teams can put together for next season. Personally, I’d love to hear Martin Brundle and David Coulthard making an appearance on the Chequered Flag podcast.

Rumour has it that the BBC will be announcing something to coincide with the Sports Personality of the Year award bash, where Lewis Hamilton is expected to win.


BMW have given us a taste of what 2009 will look like. I will probably post a more in-depth article about my thoughts on testing later on in the winter. But for the time being, all I will say is: yuk!

This morning Pitpass has a scoop that reveals details of the BBC’s team that will be covering Formula 1 next season.

The names mentioned are Martin Brundle (the only person to move from ITV), David Coulthard, Jonathan Legard, Lee McKenzie and Jake Humphrey. Some of the names are not connected to any roles, but it seems pretty clear who will be doing what.

Anchor: Jake Humphrey

Jake Humphrey’s name entered the frame in the rumour mill a few weeks ago, and the more you think about it the more he makes sense. He may not have any experience in F1 broadcasting, and frankly we don’t know if he actually likes F1. However, he is clearly a rising star and, moreover, a thoroughly competent presenter with a background in a diverse variety of sports.

Despite a background in children’s television, Jake Humphrey started climbing the BBC Sport ladder when he presented Sportsround, a children’s sports news programme. Since then he has become the youngest person ever to present Football Focus and Match of the Day. He also attracted widespread acclaim when he presented the BBC’s coverage of the NFL Superbowl earlier this year.

Pundit: David Coulthard

This has been widely expected for weeks, months, perhaps even years. As a highly experienced British Formula 1 driver, DC was always likely to start a career in broadcasting once he retired from driving.

Coulthard will not just bring his driving expertise to the role — he is also a very entertaining speaker and is not afraid to speak colourfully. Some have noted that the BBC may want to rein in DC because he is not the most politically correct person in the world. He notably exclaimed live on British breakfast television earlier this year that he wanted to kick “seven colours of shit out of the little bastard”, referring to Felipe Massa. I doubt DC will launch into such a tirade in the relaxed atmosphere of a studio in London, but his colourful style will entertain viewers.

Main commentator: Jonathan Legard

Perhaps at the different end of the scale to David Coulthard, Jonathan Legard is a conservative choice for the BBC to make for the role of main commentator. He is a safe pair of hands. Perhaps not the most entertaining of speakers. He is certainly not a Murray Walker. But nor does he have James Allen’s cringeworthy faux-excitement. Legard is a calm, analytical commentator.

A BBC man through and through, Legard used to commentate on Radio 5 Live’s F1 coverage before leaving to become the station’s football correspondent. I had read that Legard was reluctant to take on the role, having ruled himself out earlier. But this is an important one for the BBC to get right given the sticks and stones that have gone ITV’s way as a result of James Allen over the years.

Colour commentator: Martin Brundle

Despite the BBC wanting to put their own mark on F1 coverage next season (as is evident from the choices above), Brundle has become almost as indispensable as Murray Walker was when coverage moved from the BBC to ITV back in 1997. It was feared that Martin Brundle would not be a part of the BBC’s team, but he is simply too good for the BBC to ignore.

It would, in fact, have been a bit of a farce if they decided not to hire Martin Brundle. He has won an armful of awards for his commentary while at ITV. His ability to come up with witty, pithy quips on the spot has won him legions of fans. That’s not to say that Brundle is perfect, and mistakes seem to be creeping into his commentary more and more as time goes on. But this is clearly the right choice for the BBC to make.

Pitlane reporter: Lee McKenzie

Lee McKenzie is the daughter of F1 journalist Bob McKenzie and has previous experience presenting motor sport highlights on ITV. More recently she has presented Sky’s A1GP coverage.

I was just recently wondering whatever happened to Lee McKenzie (I don’t have Sky) so it was a pleasant surprise to see her name in the Pitpass report. I have no idea what she is like as a pitlane reporter, but she has been presenting motorsport coverage for some years now so this should work out fine.

Anyone else?

It would be interesting if this is the entire BBC team. ITV have had two pitlane reporters ever since they got F1 coverage, with one person chasing drivers for interviews while the other hunts out stories from the garages. If the BBC have only one pitlane reporter, this will be a big drawback of the coverage.

According to the Pitpass report, the BBC will be spending less on their F1 coverage than ITV. It seems highly likely that the coverage will be anchored from a London studio, although surely the commentary team in addition to the pitlane reporters at least will travel to the races. It would be quite strange, though, as MotoGP is always presented from the paddock just like ITV’s F1 coverage.

However, I personally wouldn’t mind the coverage being presented from London. I don’t see the big advantage of having Steve Rider and Mark Blundell standing in noisy garages with engines roaring so that you can barely hear them speak. Keeping the coverage in London is a sensible scheme that will save license payers’ money.

The names now out of the picture

The omission of Holly Samos is interesting, as I had earlier read that she was already privately confirmed as the pitlane reporter. Samos is okay, but she has made a few bad mistakes during her Radio 5 Live coverage this season, completely ruining my understanding of the race on at least one occasion.

As for the main commentator, if Jonathan Legard had decided to rule himself out, David Croft would probably have been in line to take the job. I am slightly relieved that he hasn’t got the job. While I think he is a competent commentator, he does make mistakes and he has a bit of a James Allen thing going on.

My preferred choice for the role would have been Ben Edwards. However, I have heard that it is a precondition of being part of the BBC’s F1 coverage that presenters will not work for any other broadcaster. Given that Ben Edwards has his fingers in many pies, this will have ruled him out.

What is really interesting is that no-one from the current BBC Radio 5 Live team has made the jump to the corporation’s television coverage. This is not entirely unexpected. When it was originally announced back in March that the BBC had acquired the rights to broadcast F1 on television, I suggested that the BBC might keep the current team on Radio 5 Live.

Even this is not confirmed however, as the contract to produce Radio 5 Live’s F1 coverage, currently held by USP Content, is up for renewal for 2009. It could be a case of so near yet so far for the 5 Live team. Both Holly Samos and David Croft were strongly linked to roles on BBC television, yet according to Pitpass neither has got the nod. Might they even be absent from next year’s radio coverage as well?

Update: Here is more opinion on the news from Keith at F1 Fanatic.

In case you were wondering, I have decided against writing a review of F1′s ‘bigwigs’ — for the sake of my health. I just wrote a big rant about Max Mosley the other day anyway.

My next post was going to look at F1 websites. But this week Ollie White wrote a post about podcasts, so I thought I would move my post on podcasts to this week.

I’m a relative newcomer to podcasts. As a concept, they have grown much more quickly than blogging and I would bet that ‘podcast’ is more of a household word than ‘blog’ already. But they never really grabbed my attention because, for me, they are rather inconvenient to listen to, as I wrote a few months back.

Since I wrote that post, I have transformed into a big fan of podcasts though. This was partly because I replaced my ageing iRiver with a brand spanking new iPod.

I have to say, mega thumbs up to the people at Apple who have made keeping up with podcasts so easy! The iPod takes away so much of the hassle that existed with my old iRiver.

At first I only listened to podcasts on my commute through to university. But soon enough I found myself subscribing to more and more podcasts and not having enough time to listen to them all. Now I am such a podcast addict that I actually set aside some time every day to listen to them by going out for a walk (with the added benefits of exercise and fresh air that this brings).

So, from my mild scepticism in the late summer, I have turned into a full-on podcast addict. And right at the top of the list comes the F1 podcasts that I have gradually discovered. This post will review my favourites. They are listed in alphabetical order, in case you’re wondering.

AT&T Williams Podcast

As far as I know, Williams is one of only two Formula 1 teams who produced podcasts this year. Maybe it’s just me, but I would never have expected Williams to be so hip. They always seemed like a team that is mainly supported by middle-aged men, the kind of people who prefer Fifth Gear to Top Gear.

Maybe this is actually the case, because for me the Williams podcast is the least fulfilling of my regular listens. It is produced by USP Content — the same people who produce the excellent programmes for Radio 5 Live and Renault’s podcast. But the Williams podcast misfires a bit.

So what’s the problem? It’s just a bit too cheesy. It is a bit like a local radio programme. An example regular feature is ’2007′ (pronounced ‘twenty-oh-seven’) where presenter David Croft talks to Alexander Wurz at 8:07 PM on the Saturday before the race. I don’t know, but that is quite a hollow feature to me. Yeah, neat pun, but it’s a bit meaningless when you’re listening at whatever time you choose. Besides, we don’t even know that the interview was conducted at 8:07 PM and apart from that there was nothing much to the feature.

The interviews, conducted by Tom Clarkson, were normally a bit too fluffy for my liking. I can remember actually cringing at some of the questions. It is probably reasonably entertaining for some fans. But if you’re looking for insight and analysis it is best to look elsewhere.

Worst of all, some kind of glitch towards the end of the season meant that the podcasts weren’t getting delivered (at least to me — and I remember Sidepodcast mentioning a similar problem). The podcasts for Japan, China and Brazil all arrived on my iPod weeks after the season had finished. Does this mean that they were not getting published? To think about all the work that must have gone into producing them, only for them to be inaccessible until they were completely out of date.

All evidence that the Williams podcast existed seems to have been removed from the Williams website, which perhaps suggests that the podcast won’t be making a return next season. A list of old episodes is available on USP Content’s website though, and the iTunes link is here.

Chequered Flag Formula 1

The BBC’s Formula 1 podcast is one of the best for my money. The centrepiece programme is The Chequered Flag, which provides analysis soon after the end of every race. But when you subscribe to the feed you also receive other F1 programmes broadcast on Radio 5 Live including the race preview show and occasional editions of the 606 phone-in.

There is not much else to say apart from the obvious. I already covered Radio 5 Live’s coverage in last week’s post, and the same applies to the podcast. They contain excellent interviews and top-notch analysis. The kind of quality you expect from the BBC. Great stuff.

F1 Rejects

Direct from Australia comes the funniest F1 podcast I have come across.

The website is dedicated to the “heroic failures” of Formula 1 — the people at the back of the grid who regularly put their lives at risk despite the fact that they have no hope of achieving any success. The podcast has a similar vibe, with a kind of attitude towards bad drivers that is a curious mixture of disgust and awe — an attitude that I broadly share.

But while the podcast revels in its celebration / castigation of F1′s rejects, it has plenty to say about the world of F1 in general. If you are looking for a humorous take on the world of F1, look no further. I have only been listening for a couple of episodes, but already F1 Rejects is one of my favourite podcasts.

Formula 1 Blog

On balance, this is probably my favourite Formula 1 podcast. It is American, which is an advantage because it doesn’t fall into the trap that Brits have fallen into by dividing into two camps — pro-Hamilton and anti-Hamilton. Formula 1 Blog is more neutral in this regard — a great dose of reality in this world of Hamilton hype and anti-hype.

But Formula 1 Blog certainly isn’t a neutral podcast, and it prides itself on being a journal of opinion. Negative Camber is a Ferrari fan (no, I don’t understand either) and his sidekick Grace is a McLaren fan. As a result, the banter between them is fantastic to listen to!

Negative Camber is also quite nifty at doing impressions. His impression of Patrick Head’s grumpy expression is hilarious and a couple of weeks back he did an impression of Ross Brawn that had me in stitches on the train. I do worry about his strange obsession with Matt Bishop though. Any discussion of a McLaren press release soon turns into a discussion about Matt Bishop and how he copes with wearing the grey McLaren uniform instead of his normal loud shirts.

The podcast also touches on other motor sports, particularly MotoGP and WRC. But the centrepiece of the podcast is F1.

The podcasts are a tad on the long side — typically lasting almost an hour. The long idents also grate a little bit. They are an entertaining listen the first time round, but after that it takes about two minutes from the start of the podcast until the actual discussion begins. Nevertheless, it is always an entertaining listen.

ING Renault F1 Team Podcast

Note to Williams: this is how you do an F1 team podcast!

The most astonishing thing about the Renault podcast is the fact that important people who probably have a lot on their plate take a great deal of time to appear on the podcast. After every race, Radio 5 Live presenter Holly Samos visits the Renault factory to make the podcast. It is a brilliant way for an F1 team to reach the fans.

Pat Symonds in particular should be applauded for his dedication. It is always worth listening to what he says, and he provides refreshingly honest answers. He has held his hands up and said that Renault produced a bad car this year, and he has been completely open about these faults on the podcast.

The interviews with the drivers are also worth listening to, as they manage to avoid the fluff and cheese of the Williams podcast. It is strange that both podcasts are produced by the same company, USP Content, as the difference in quality could hardly be more stark.

I really do hope that Renault continue the podcast next season. More teams should follow suit, and the Renault template should guide them because it really is top-notch stuff.

Sidepodcast

This was the first F1 podcast I started listening to regularly, and I still loyally follow it.

I am in two minds about Sidepodcast, because I really like it when Christine and ‘me’ have an opinionated discussion, but the more factual and newsy elements of the podcast are not my cup of tea. For instance, a lap-by-lap review of the race sends me to sleep because I already know what happened. After all, I watched the race. However, I can see how it could be useful for those who missed the race.

Sidepodcast should be applauded for its experimental variants on the format. From time to time, for instance, short series are produced. For instance, last week there was a series called ‘Days that Shook the F1 World’ — a short daily podcast, each one focussing on a different pivotal moment in F1 history. Again, for me, these series are not so entertaining because I am personally the type who would rather delve into Wikipedia and books to find out more about such events.

There is a spin-off podcast called F1 Minute. It is a daily, 60 second long podcast rounding up the day’s F1 news in brief. Again, for me, it is not very useful because I usually keep up with news using RSS feeds and I already know most of the stories featured in the podcast. Nevertheless, it must be an excellent resource for those who are unable to keep up with the news as much.

However, I am in awe at the Sidepodcast video podcasts, which are top quality previews of each race. How do they do it?

Sidepodcast should also be congratulated for offering podcasts in the ‘enhanced’ format. These divide podcasts into DVD-style chapters. They also have the capacity to display images as the podcast is playing, which can be quite good if your are sitting around or in the train or something, although rather more off-putting if you’re going for a walk!

All-in-all, the content of Sidepodcast is not all my cup of tea. But in terms of effort, there is no doubt about it. Sidepodcast takes the crown.

That’s it for my review of my favourite F1 podcasts. Does anyone have any other suggestions? I have already mentioned Ollie’s post which contains some other suggestions that I will be trying out in the future, so take a look at that as well.