The end of this season has not been a particularly healthy one for Formula 1. Two major names have left, and another has had an emergency meeting to consider if it should leave too.

First of all, the sole tyre supplier, Bridgestone, has announced that it will quit F1 at the end of 2011 when its current contract ends. This came as a shock. With the spotlight on car manufacturers, it doesn’t seem to have entered anyone’s mind that a company such as Bridgestone, which has been so incredibly loyal to the sport, would consider upping sticks.

I can remember a time when Bridgestone were not in F1, but only just. When I started watching Formula 1 in the mid-1990s, Goodyear was the sole tyre supplier. But Bridgestone entered in 1997, beginning the “tyre war”. When Goodyear left soon afterwards, it was not long until Michelin came in to begin an even fiercer tyre war.

I wasn’t a big fan of the tyre war. Mostly, one tyre was a major advantage over the other, so we were essentially left with two championships — a Bridgestone championship and a Michelin championship. Considering Bridgestone practically tailor-made their tyres to suit Ferrari, this essentially made Ferrari a shoo-in for the championship every year. That was until the 2005 regulations — which banned mid-race tyre changes — handed the advantage to Michelin in a big way.

2005 was the year when the tyre war well and truly jumped the shark. In the quest for the competitive edge, both companies had made their tyres softer and softer. The resurfaced banking at Indianapolis bit, Michelins exploded all over the shop and we were left with a farcical race in which only the six Bridgestone-shod cars competed.

On the back of the problems, the FIA decided that a sole company should supply the tyres for all the teams. The problem with this was that it had the potential to severely reduce the amount of exposure that tyre company got. With no tyre war to talk about, people might not talk about tyres. For this reason, Michelin refused to have any further part in F1.

The upshot was that Bridgestone and the FIA colluded to concoct the maddest new rules and gimmicks in order to contrive some interest in the tyres. One has to paint green lines all over the tyre in a crass attempt to pretend they care about the environment. Of course, the green on the tyres clashes with teams’ liveries, making the scheme not only nonsensical, but also damn ugly.

Teams are also forced to use a sub-optimal tyre compound at some point during the race. While this may have superficially “spiced up” the action, it is artificial. Drivers are critical of it, and Fernando Alonso even said that he would rather race with wet tyres on a dry circuit.

Moreover, there is a sense that Bridgestone may have deliberately made their tyres behave strangely in an attempt to get drivers and teams discussing tyres with the media. Nick Heidfeld has said that the tyres could be “ten times better”. Joe Saward expanded:

The Bridgestones react differently on each car and finding the tricks that make them work is not easy. Some drivers can do it at some tracks and not at others. Even World Championship challenger Jenson Button has struggled with this…

Bridgestone seems to have concluded that it is better to have people talking about the tyres rather than not talking about them – even if a lot of the references are negative.

I rejoiced when it was announced that a “control” tyre was to be brought in. But it has brought the wrong sort of control. I am not too sure that the current dark behaviour is an improvement over the honest competition of the tyre war.

If you have reached the stage where your marketing strategy is to have people make negative comments about your product, it probably is time to call it a day.

In many ways, Bridgestone get a huge amount of brand exposure through their involvement in F1. As noted in this week’s Formula1Blog.com podcast, you simply cannot watch a Grand Prix without learning that Bridgestone supply the tyres. Yet, after thirteen seasons (fifteen by the time they leave), the marginal returns to their investment must surely have diminished to almost zero. And As Keith at F1 Fanatic has pointed out, their costs are set to soar as they now have to supply twelve or thirteen teams rather than ten.

Nonetheless, it is a shock and a surprise that Bridgestone, a company that has stuck with F1 through thick and thin since 1997, has so abruptly pulled the plug. Now the FIA and Bernie Ecclestone will have a big headache trying to find someone to take Bridgestone’s place. With bridges burned with Goodyear and Michelin, and Pirelli uninterested, options seem thin on the ground.

Last week a lot was made of Luca di Montezemolo’s comments saying that they would push to be allowed to run a third car with Michael Schumacher driving it. I think the idea was taken more seriously than it perhaps should have been.

In my view the whole thing was a bluff, intended to soften the blow of Schumacher’s withdrawal following all the hype. By immediately positing the idea of running Schumacher in a third car in the future, they kept the prospects of a Schumacher return alive in the minds of Schumacher fans and the excitable media, while firmly bolting the door shut in reality.

After all, if Ferrari think Schumacher is good enough to race full time again, they already have two cars they can put him in if they want to. But they think that they can find two better drivers anyway — otherwise why ask for a third car?

Normally, the prospect of three car teams is brought up only as a way of keeping the size of the grid high even when there are fewer teams. Presumably this is the plan B in case the grid ever reaches below that magic number, whether it is 16, 18, 20 or whatever.

But supposedly the prospective 2010 field is larger than the field has been for over a decade. 24 cars are currently entered, with two slots ready to be filled (BMW Sauber’s old slots). And there is supposed to be a “reserve list” of teams ready to take up any vacant spaces that emerge. If ever there was a time when third cars are not required, it’s now.

Moreover, three car teams are best avoided for a host of reasons, as outlined by Keith. Imagine, for instance, if Ferrari had three cars in the early part of this decade. The scope for clunky team orders and foul play would have been huge. I am picturing a three car “manufactured dead heat” right now. Shudder.

But that’s okay because I don’t think Ferrari were being very serious when they brought up the idea. The alternative is that Ferrari suspect that the three or four new teams (and, who knows, maybe a couple of others?) will not be able to turn up for the first round of the next season. That doesn’t say much for the FIA’s 2010 entry process, but I guess you can expect Ferrari to be sceptical of it!

But in the case where there are too few teams, people would be talking about three car teams anyway, because it is the obvious plan B. While a plan B isn’t required, though, I wouldn’t be surprise if the prospect of three car teams is not brought up by Ferrari again. The idea can fade away into the background, people will slowly forget about it, and everyone who got worked up about the Schumacher comeback will have been let down slightly more gently than they might otherwise have been.

For those of you who were celebrating, I hope you all had a great Christmas. I had a great time and a number of Formula 1-based gifts were involved. Keith at F1Fanatic wrote a series of posts outlining F1 gift ideas, but none of the gifts I received were featured by Keith.

Firstly I got a model car. I used to collect diecast models in 1:43 scale, and at one point I wanted to collect all of the Drivers’ Championship winning cars in 1:43 scale. I got bored of that after the third Schumacher Ferrari in a row in 2002.

Recently, my father came across a small selection of inexpensive 1:18 scale models in our local TK Maxx. He decided to get me Graham Hill’s Lotus 49B, which the side of the box informs me finished 2nd in the 1968 US Grand Prix.

Manufactured by Sun Star Models under the Quartzo brand, it is nice enough. But in all honesty it is not the highest quality model I have ever set my eyes upon. For instance, the rear wing is made of plastic, it comes separately and you have to attach it yourself. The engine is also made of plastic and is rather wonky-looking. It is also far from the best presentation I have seen. However, the majority of the model is diecast and looks great. For the money, it’s a pretty good buy.

The most surprising gift I got was this official Formula 1 belt, which I got from my brother (who sometimes writes here as Onebrow) and his girlfriend. It was surprising not just because I didn’t expect it, but because I didn’t even know you could buy an official Formula 1 belt!

I’ve never been one for official Formula 1 merchandise. I feel little loyalty to Formula 1 — I will follow any great grand prix racing. Plus, the thought of adding more money to Bernie’s pockets doesn’t fill me with total joy.

Nonetheless, this is a classy little belt. The Formula 1 logo looks quite good on the buckle. The ‘F’ in the logo is actually transparent, thereby only turning black when you do the belt up. I don’t exactly see myself going around the place wearing it, but I did wear it for all of Christmas Day and it certainly brought a smirk to my face when I unwrapped it. I wasn’t expecting to get Bernie’s belt for Christmas. I’m just glad it wasn’t Max’s whip!

For those interested in it, for some reason the product is not available on the official Formula 1 store, but the belt was bought from Tesco!

But my favourite present was the one that I bought for myself! It is a Mega Bloks McLaren F1 Racer. It is a McLaren Mercedes MP4/22, the 2007 car driven by Fernando Alonso, in 1:12 scale. For the uninitiated, Mega Bloks is like Lego, but less Danish. This McLaren model clearly takes its cue from Ferrari Lego.

Given that the McLaren–Alonso combination didn’t exactly work out, it may not be the most sought-after of gifts. But as I quite like both McLaren and Fernando Alonso, I have no problem whatsoever with it.

I got this out of my workplace, Woolworths. The original price of this was north of £20, which I think is quite a lot. But thanks to the fact that Woolies has been holding a closing down sale, I got an extra 20% off this on top of my normal colleague discount, which made it much better value for money.

I was, in fact, lucky to get it. We had sold out of it long ago, but a customer returned one and I put it aside so that I could buy it myself. It originally caught my eye partly because it was F1-related, but also because it is beautifully presented in a gorgeous tin, which this photograph does no justice to.

Christine and Me at Sidepodcast had a similar idea, although Christine got the smaller pit stop version.

And here is the finished article! I didn’t time myself, but I reckon all-in-all I probably spent about three hours on it. When I first opened the tin and saw the number of pieces (455, but it felt like about a thousand) and the size of the instruction manual it looked quite daunting. But once I got stuck into it, it became difficult for me to tear myself away from it. In the end, I was quite upset when I came to the final few blocks, despite the sense of accomplishment.

In fact, by far the most difficult aspect was putting the stickers on at the end. I think I did a pretty good job of it though. I think it looks absolutely great. Being made of Lego-style building blocks, it doesn’t exactly have the sleek look of an actual McLaren F1 car. But it is still gorgeous, and I can hardly stop examining it.

In parts it is very blocky, but in other areas the detail is suprisingly good. The frong wing has a curvaceous look to it, and additions such as the T-cam, the ‘horns’ and even a couple of aerodynamic flick-ups are all present and correct. Be careful not to lift the car by the engine cover (the natural place to pick it up, I think) because it is not attached. It comes straight off so that you can examine the engine!

The tin and the instruction manual appear to promise a “building challenge”. It appears to be another model — some kind of fantasy futuristic vehicle, WipEout-style — that you can build with the same pieces, but there are no instructions for it. However, having completed the McLaren model, complete with stickers, I don’t think I can actually do this. Taking the McLaren apart, having basically stuck many of the bits together with sponsor stickers, will be near impossible. This seems to be an oversight on the part of the manufacturers.

Mind you, it looks so gorgeous that I probably wouldn’t be able to bring myself to take it apart anyway.

Meanwhile, I got my brother a 1:43 scale model of Takuma Sato’s Super Aguri SA03. It may only have competed in four races, but that makes the model all the more special if you ask me. My brother is fond of Takuma Sato and Super Aguri, so it felt right to get him it!

Did anyone else receive F1-related gifts for their Christmas? If so, what did you make of them?

ITV showed that when it mattered, they could cover an unfolding event properly. Even though it was a low point for Formula 1, the 2005 United States Grand Prix was a high point for ITV’s coverage. When it became clear that there was a chance that the race would go ahead without the Michelin runners, ITV ripped up the running order and covered the unfolding scenario almost as though it was a rolling news channel.

When the Michelin runners pulled in at the end of the formation lap, ITV could easily have chosen to dump the coverage. Apparently, some channels around the world did. But ITV, to their credit, stuck with the race which was in a prime-time slot, knowing that what was happening was a huge story for Formula 1. The coverage itself was superb, striking just the right balance and bringing across to the viewer just what a farce it had become.

As James Allen says:

Commentating on the ‘race’ was completely different from any other race, as the story was as much about how the situation had arisen, how the crowd was taking it and where the sport would go next as it was about race action.

And Ted Kravitz points out:

Open hostility amongst the teams, the drivers literally powerless, and us on ITV broadcasting a meaningless race with six cars and ripping into the product we were meant to be promoting: a business that had forgotten it should be a sport.

That edition was nominated for a Bafta, but it didn’t win. Instead, ITV won Baftas for its coverage of the first race wins for Jenson Button and Lewis Hamilton. In both instances, the coverage was not particularly good for a host of reasons which I have outlined before.

ITV pulled off a master-stroke by selecting Martin Brundle has Murray Walker’s co-commentator. By all accounts, Brundle was a revelation as a television presenter, apparently leaving producers agog at his seemingly natural talent in front of the camera. It is all the more impressive when you consider the fact that Martin Brundle didn’t even want to be with ITV — he was still after a race seat!

Martin Brundle’s gridwalks have been one of the few must-see aspects of ITV’s pre-race coverage. However, over time it has become more and more farcical, as Brundle was increasingly asked by producers to interview irrelevant celebrities, and drivers continually give him the cold shoulder.

Mind you, the gridwalk has provided one of ITV’s finest comedy moments.

It wasn’t the only time a potty-mouthed driver let rip on live television. One of the most memorable was Mark Webber being interviewed after Sebastian Vettel crashed into him at Fuji last year. Live on British breakfast television, he explained, “It’s just kids. They do a good job, then they fuck it all up!”

And in Australia 2008, David Coulthard actually threatened to kick “three colours of shit out of the little bastard” Felipe Massa.

Meanwhile, Louise Goodman has said that this classic DC moment was her most memorable interview at ITV. Check out the professionalism of Jim Rosenthal!

In the background of that clip you can hear pundit Tony Jardine trying his hardest to stifle his laughter. The analyst was the only person other than Murray Walker to make the leap from the BBC to ITV in 1997, albeit in a different role (he was pitlane reporter at the Beeb). Tony Jardine remained with ITV until a few years ago. The decision to dispose of him in favour of Mark Blundell is one of the many questionable decisions that ITV have taken in recent years.

Simon Taylor used to work alongside Tony Jardine as pundit. He provided another comedy moment in 1997 when ITV inadvisedly presented the coverage for the Monaco Grand Prix from a yacht in the harbour. The boat bobbed up and down so much that Simon Taylor was unable to broadcast because he became seasick! I think a few viewers probably felt a bit seasick as well. ITV opted to present its Monaco coverage from a balcony in later years.

Simon Taylor was less engaging as a pundit and did not feature in ITV’s coverage for long. In fact, looking at the retrospective on ITV’s own website, it is as though Tony Jardine and Simon Taylor never existed.

All-in-all, I think the story of ITV’s coverage since 1997 is one that started off earnestly but dropped off over the years. The decision to hire experienced and respected analysts like Tony Jardine and Simon Taylor along with Murray Walker was the right move. It kept the F1 purists happy.

It certainly made up for the decision to employ Jim Rosenthal, someone who had no interest in F1 at the start, as the show’s anchor. I thought Jim Rosenthal did a very good job considering his inexperience of F1, and I think his understanding of the sport was very good by the time he left ITV-F1 a few years ago.

It was clear that ITV was proud that it had F1 coverage in 1997. I recall that in the run-up to their first race in Australia, ITV broadcast an entire evening of F1-based programming including a one-off chat show presented by Clive James and featuring several drivers, and a showing of the classic film Grand Prix.

And check out the original title sequence. It is dark, mysterious, and classy — a complete world away from the cheese-fest that ITV-F1 has become.

Looking at some of ITV’s programmes from the early years, which can be easily found on YouTube, the tone of the programme is surprisingly different. The pace is slower, as though the coverage is being given room to breathe — very different from the frenetic Hamilton worshipping of later years.

Over the years, the best aspects of ITV’s coverage were stripped away one-by-one. Murray Walker’s retirement was a big blow which I don’t think ITV ever quite recovered from. While in the early years ITV hauled a dedicated studio around the world to present its track-side coverage from, more recently the poor presenters have been left shouting above the noise of engines in the pitlane — completely pointless.

The decision along the line to ditch its respected analysts in favour of the more populist Mark Blundell was questionable. And the general focus on light features and Hamilton-hype in the later years left a sour taste.

Having said that, F1 coverage has undoubtedly come on leaps and bounds. Occasional technical features fronted by Martin Brundle were excellent. And it has to be said that the hour-long build up that ITV typically offered was a tremendous commitment, even if all too often the post-race analysis was hurriedly wrapped up if the race was longer than expected (i.e. any time it rained, or any grand prix shown in prime time).

And you have to feel sorry in a way for ITV. When they picked up the F1 rights in 1996, they will have been expecting F1 to be on the cusp of a Damon Hill era, thereby guaranteeing British bums on seats. Unfortunately, the Damon Hill era fizzled out even more quickly than it began, as Hill drove for the hopelessly uncompetitive Arrows team in 1997. Then ITV had to suffer the ignominy of covering the dull years of Schumacher dominance and Ferrari dirty scheming.

So it’s worth saying thank you to ITV and North One for the work they have put into bringing F1 to our homes for the past twelve seasons. We complained about the adverts and James Allen, but they also brought F1 coverage in the UK to a new level and the BBC have been given a tough act to follow.

As well as David Coulthard’s career, the Brazilian Grand Prix brought down the curtain on another fixture of Formula 1 life. ITV broadcast their last grand prix before Formula 1 moves back to the BBC for 2009 onwards.

ITV’s first race was way back in 1997, the Australian Grand Prix. “Do not adjust your sets,” said anchor Jim Rosenthal. “This is Formula 1 on ITV.” My recollection is hazy. I was just 10 at the time. I had begun watching Formula 1 in 1995 or 1996, right at the tail end of the BBC’s F1 coverage.

Up until that point, Formula 1 was only ever shown on the BBC and in a lot of ways it was unthinkable for the sport to move over to commercial television. The first BBC Grand Prix was broadcast in 1976 — on a circuit that, albeit radically altered, is still used by F1 today: Fuji.

Their last grand prix was also in Japan, at Suzuka in 1996. For the occasion, they put together a package that really highlighted just how much of the history of Formula 1 — both good and bad — the BBC had brought to British homes over the years.

At the time, the downside of Formula 1 moving to ITV was obvious: the constant commercial breaks. This was a sad reality of Formula 1 coverage on ITV, and there was no use in complaining about it. For as long as F1 was on ITV, it was going to be interrupted by adverts.

That doesn’t make the pill any less bitter though. It has been estimated by Keith Collantine that over the course of its 206 grands prix, ITV took enough commercial breaks to miss 31 races’ worth of action — almost two entire seasons. The number of important events that ITV missed are almost too countless to mention. Lewis Hamilton’s gearbox failure in Brazil 2007, Michael Schumacher’s engine blowing in Suzuka 2006 and the infamous incident when ITV interrupted an intense battle between Fernando Alonso and Michael Schumacher in the final few laps at Imola 2005 are just a few examples from recent years.

Once, ITV even opted not to show the United States Grand Prix live on ITV1, shifting it to the digital-only ITV2. This was in the pre-Freeview era, at a time when digital television viewers were very much in a minority. The decision to leave F1 fans in the lurch like this was a real slap in the face. Thankfully, ITV never repeated this stunt with any other race, although a good few qualifying sessions have been shown on digital-only channels over the years.

The adverts were not the only issue people had with ITV’s coverage. The obsession with Lewis Hamilton was almost suffocating. Their previous fixation with Jenson Button was more muted, but more ridiculous since Button was not even a fraction as good as Hamilton.

Other elements of the ‘pre-race show’ were also criticised for their light nature. Cooking with Heikki Kovalainen, anyone? Then there were the countless tedious reports about “glamorous” events.

The commentary has been another focal point for criticism. James Allen is a good writer (I’m a big fan of his book about Michael Schumacher, The Edge of Greatness). He was also good as a pitlane reporter. However, his commentary grated with many, including me.

There is no doubt that it is a tough job, and some of the sheer vitriol that was written about James Allen by some people was not justified. But I never understood why ITV did not give another commentator (such a Ben Edwards) a chance given that the unpopularity of James Allen was so widespread.

Then there is Ted Kravitz, who is an excellent journalist. But too often he got over-excited in the heat of the moment and sometimes regressed into stating the obvious. He was never too far from saying something like, “They’re putting on some new tyres. And, is that?… YES, some fuel is going in as well.” It is fair to say that when Murray Walker retired, the quality of ITV’s coverage took a step backward.

ITV’s coverage was not all bad though. There is no doubt that Formula 1 coverage in the UK has come on leaps and bounds since ITV gained the rights in 1997. It is worth remembering that the BBC did not even show qualifying often until its last few years of coverage. In this respect, ITV has fewer blots on its copybook, although I don’t doubt that the BBC would have moved in a similar direction. After all, broadcasting in general has changed a lot over the past twelve years.

In its final moments, I felt that ITV were pretty open about the shortfalls of their coverage. Steve Rider wrapped up the highlights of the Brazilian Grand Prix saying, “no more awkward commercial breaks”. I can only imagine the embarrassment that the producers must have felt whenever something important happened during a commercial break.

James Allen has also responded to his critics, saying:

I was always pretty confident that when Murray decided to retire I would get the gig, but never anything less than utterly self-critical and seeking to improve with every race and every year, which I think I’ve done.

It’s a very difficult and high-pressure job, because with 20 cars there are 20 different points of focus…

Of course there are many people at home in their armchairs who think they could do it better and one of the challenges for me was that I replaced Murray just as the internet opened up to allow everyone to have their say in chat rooms and forums.

But I know from market research and viewer feedback that the pros massively outnumber the vocal minority of cons.

Despite the criticisms though, I think overall ITV and North One can be proud of what they have done over the past twelve seasons. Tomorrow I will look at some of my memories from ITV’s coverage over the years.