Archive: tv-license

Years ago, this blog had a little button on it. Where today you see little logos for Amnesty International and No2ID, there used to be a button that said “I believe in the BBC”. It was to back this campaign, which was one of the things that got me hooked on blogging. I couldn’t believe how much of a stitch-up the Hutton Report seemed, and I wanted to stand up for what was the best broadcaster in the UK.

Some time during the intervening five years I removed the button from my blog. I had decided that I actually don’t really believe in the BBC. Of course, over time I have become more and more disillusioned with the mainstream media in general, and my opinion of the BBC has fallen south along with the rest of the mainstream media.

But I have found myself becoming particularly frustrated with the BBC’s apparent fear of its own shadow. It is pretty clear that this neurotic period of the BBC’s history began with the Hutton Report, and has been more recently exacerbated by a never-ending stream of overblown tabloid-generated nowtrage.

Of course, the lame tabloid stone-throwing is practically as old as the BBC itself. The difference is that after the Hutton Report, the BBC has appeared to actually believe that the tabloids have a point. What we needed after Hutton was a BBC that stood its ground and believed in its principles. Instead, it has become a blundering, self-loathing embarrassment; a stumbling colossus.

Nowadays, if a tabloid kicks up a bit of a fuss over, say, a bit of post-watershed swearing, the BBC doesn’t roll its eyes and ignore it like the majority of its viewers and listeners do. Instead, it trumps the tabloids, immediately making it the top story in all of its bulletins.

BBC News journalists then begin conducting fierce two-ways with BBC managers, and viewers are treated to a bizarre self-flagellation session lasting several days. The BBC sternly questions the BBC about its own outrageous conduct. After several days or even weeks have passed it quietly snaps out of it — only for another scandal to come along and the whole cycle begins again.

Take the television fakery scandals that engulfed the BBC a couple of years ago. Somehow, the fact that Blue Peter changed the name of a cat became the most shocking thing ever and threatened the very future of the BBC. I knew that because the BBC itself kept on saying so.

The fact that the commercial broadcasters had spent the previous few years building an entire genre of programming — the late night phone-in quiz programme — that was dedicated to deviously extracting cash from its viewers got swept under the carpet. Everybody was too busy watching the BBC break down in what you might call a Cookie crumble.

It was right that the BBC made changes following the scandals. But the difference in approach between the commercial broadcasters and the BBC was huge. Premium rate competitions were quick to make a return on commercial channels, with a bit more small print. But on the BBC, to this day the world “competition” is practically a swear word. Pre-recorded radio programmes are littered with apologies and warnings about the fact. The BBC’s paranoid fear of another scandal is getting in the way of its programming.

Then there is the Jonathan Ross and Russell Brandwagon, when the BBC inexplicably allowed a rather rude phone call dominate the news agenda for several days. While the economy was actually collapsing, the BBC almost willed itself on to implosion. When a bold BBC should have been responsibly reporting important news (which there was plenty of), instead the nervy BBC we’ve got occupied itself by poking its navel.

I found the BBC’s reaction quite seriously worrying. Even though the phone calls were a bit over the line, the reaction was completely out of proportion. And it has the potential to set a worrying trend, for the reasons Charlie Brooker pointed out.

The BBC is surely supposed to be there to do things that commercial broadcasters are either unable or unwilling to do. By definition, this means making challenging programming — programming that might not meet with popular approval. And in comedy in particular, that means pushing the boundaries.

The BBC’s decision to wave the white flag over the Russell Brand hoo-ha was basically a conscious decision to undermine the principles by which the BBC is supposed to exist. It follows that if the BBC believes it shouldn’t make distinctive comedy programming, why should it make distinctive programming at all?

The result is that we now have a BBC which is paralysed by a fear of criticism. It has become too self-conscious, and when the spotlight is on it nervously stumbles around. It’s not exactly the BBC we’re all supposed to be proud of.

The latest scandal to hit the BBC, over the DEC’s Gaza appeal broadcast, exhibits the BBC’s fear well. Knowing that the Israel–Palestine issue is so thorny, particularly given the right wing’s frequent criticism of the BBC’s coverage, it was caught like a rabbit in the headlights.

The first of the justifications given by Mark Thompson for choosing not to broadcast the appeal is that aid might not be delivered properly. That would be fair enough. It would be strange, though, if the BBC knew better about this than the DEC, a group comprising of thirteen charities dedicated to delivering aid properly.

The other (“more fundamental”) justification was the fear that the BBC might be seen to be impartial. It’s interesting to note that Mark Thompson never says that broadcasting the appeal actually would undermine the BBC’s impartiality. He is just concerned about the perception.

The BBC is perfectly entitled to decline to broadcast a DEC appeal. But the fact that it has allowed its fear of the public’s reaction to get in the way is worrying. It is yet another sign that the BBC is no longer prepared to be the bold public service broadcaster it’s supposed to be. And, of course, it brought a fresh round of awkward interviews between BBC journalists and BBC bosses.

It all makes for uncomfortable viewing and listening. It is clear that just now the BBC has very little belief in itself. So how should license fee payers be expected to believe in it?

Ofcom has said that it is thinking about letting television stations broadcast more adverts. Ofcom are considering allowing nine minutes of advertising per hour. Currently an average of seven minutes per hour is allowed, although a maximum of twelve minutes in any one clock hour is permitted.

Longrider is a libertarian but reacts with horror to the news. Meanwhile, Craig is worried about the impact on coverage of Formula 1.

I am no fan of television adverts, but I have to say that I feel sorry for broadcasters in this respect. The comments on the article from Times Online are mostly negative, perhaps encapsulated by this one by Harry Taylor.

Surely not! Is there not too much advertising already, mostly purile, repetitive and often misleading?…

With all its faults give me the BBC.

Of course, if Times Online were to write an article about a proposed increase in the License Fee, everybody would be saying the opposite. But, as they say, there’s no such thing as a free lunch.

Commercial broadcasters are expected to pull excellent programmes out of thin air with the minimum of advertisements. And as we’ve seen this year, another major form of revenue for broadcasters — premium-rate phone-lines — has become a bit of a taboo. People must accept that adverts are a necessary evil — but a balance must be struck.

But for all of their (supposedly) good intentions, a lot of Ofcom’s advertising regulations work against the viewer. Perhaps nowhere is this more evident than Formula 1. F1 has the dubious honour of being the only sport event to be broadcast in the UK where adverts are showing during the action. And football fans complain about adverts during half time! Think about how F1 fans must feel!

Once again, it has to be accepted that adverts in F1 are a necessary evil. F1 is almost unique in that a Grand Prix can last anything from 90 minutes to two hours with no break in the action. (The only other sports I can think of that go on for so long with no breaks are long-distance running and cycling, which are usually not shown live by a commercial broadcaster.) Seemingly, this is just too long for ITV to go without showing an advert. This means that they can’t bunch them up at either side of the action as they do with football.

But does it have to be this way? Many F1 fans would be willing to see some form of compromise, but the solutions put forward are currently prohibited by Ofcom (PDF). The main culprit is pesky article 3.1:

Television advertising must be readily recognisable as such and kept quite separate from other parts of the programme service. Breaks containing advertising spots of any kind, including teleshopping spots, must be identified in vision and/or sound, for example station identifications going in and out of breaks.

This means that any way of ITV simultaneously showing both adverts and programming is prohibited. A split-screen solution is often proposed. One part of the screen contains the race action, perhaps as an inset in an advert. But it’s not allowed. Sky Sports News can do it because it is permitted as long as only text is displayed. But even a scrolling text service in this style would not be allowed on ITV, because the rules are stricter for ITV, Channel 4 and Channel Five.

Other reasonable compromises are also prohibited. For instance, ITV would not be allowed to broadcast audio advertisements while race pictures take up the screen. ITV could not even overlay text adverts on top of the race pictures.

All of this is not allowed by Ofcom, probably for noble reasons. But most F1 fans would love to have any one of these solutions over the current situation — where ITV interrupt the race completely and broadcast commercial breaks that last minutes.

Also working against F1 fans is the requirement that ITV must display an ident going in and out of commercial breaks. This prolongs the commerical break for yet more crucial seconds.

Indeed, if you are an F1 fan you might be tempted to suspect that Ofcom’s regulations were specifically designed to get in the way of F1 the most. Because, despite the constant references to how commercials should only appear at “natural breaks” of the programming, one paragraph — which was included specifically with ITV’s F1 coverage in mind — proves that this is all just for show.

In live coverage of long continuous events breaks may be taken at points where the focus of coverage shifts from one point to another of the event for example after a resume of the current placings in a race and before refocusing on a particular section of the race.

So even though there are no “natural breaks” in an F1 race, ITV may show adverts just by giving a run-down of the positions in the race before going to a break, and saying what lap the drivers are on when the adverts are finished.

I also reckon that the rules surrounding the amount and length of commercial breaks also works against F1 viewers. It also works against viewers of football, films, or any other long programme.

Now, my memory of what I am about to say is sketchy. It must have been almost a decade ago and I was still rather young. But I am sure that while I was on holiday in France I watched a commercial break that lasted several minutes. It felt like about fifteen, but it might have been ten minutes. I don’t know. But what I do know is that I would never have seen a commercial break last that long in the UK.

But these breaks were not included willy-nilly in the middle of programmes. The obscenely long commercial break was, in fact, placed out of harm’s way at the end of a football match (or a film, I can’t remember). It was there to make up for the lack of adverts during the programme.* So, while at first a commercial break lasting ten minutes may seem obscenely long, would not most of us prefer this kind of solution? One where the adverts were tucked away where we don’t have to see them?

As such, I would support a liberalisation — or at least a fundamental re-think — of advertising regulations. This is not only for the reasons I have outlined above, but for another reason which is the drive of my liberal view on most things.

Insiders at the regulator are keen to emphasise that they want to avoid coming close to US advert levels, which they believe would be unpalatable to British audiences.

If they were so unpalatable, broadcasters would of course not want to do this for fear of making viewers switch off. No regulations necessary — broadcasters will find the “correct” level of advertising naturally.

I suspect that a few years down the line we won’t have to worry about this at all. Due to the increasing prevalence of PVRs, soon enough we will all be able to record the programmes then fast-forward through the adverts. (I usually already do this when I watch Grands Prix because I am not in a position to watch the races live.)

Advertisers will have to find more and more creative ways to reach viewers. Product placement might be harder to regulate. And soon enough we probably won’t always even realise when we are watching adverts.

* I might actually be completely wrong about this, and the long commercial break may have been caused by some kind of technical mishap or something else. I did not know because I could not speak French, but the scenario I described seems most likely to me.