Charged debate

A series of posts

1. Are newspapers ready to charge for online content?
2. How charging for online content might work

Rupert Murdoch’s decision to experiment with charging for content has ruffled a few feathers. Fair play to Murdoch for being brave enough to put his head above the parapet. If anyone can take the risk, it’s Murdoch — and the rest of the media will have him to thank if the gamble pays off and it reveals the business model that other outlets can follow. Malcolm Coles certainly makes a fairly good case to suggest that Murdoch can get away with it.

Without doubt, monetising content online has been a very tough nut to crack, so much so that many appear almost to have given up. Indeed, the controversy surrounding Murdoch’s decision shows just how much some people now believe that it is impossible to charge for content.

No doubt the advent of the web has changed the game. It is much more difficult to charge for something that doesn’t physically exist, and something which can very easily be distributed for almost zero cost. This more or less means that, if you want to, you can probably get it for free.

I know of one major national newspaper that found that having a paywall was detrimental to their business because they made more money by removing the paywall and instead displaying Google ads to the extra readers. Anyone who has used Google ads will know that we are talking about pretty low amounts here. It is a real demonstration that a simple subscription model will not work for everyone.

But we know that there are plenty of people who are willing to pay for content. As Malcolm Coles points out, there are countless examples of people paying for music, audiobooks and whatever else, when they could have got it for free. That is because, contrary to what many people assume, most humans have a conscience.

For instance, the pay-what-you-like or “honesty box” model actually seems to work. There is the example popularised by Freakonomics about the bagel man. Radiohead seemed to make it work when they released In Rainbows.

Just last week I heard an interview with a taxi driver from Vermont, USA who invites all of his customers to pay what they like. “Nobody has shortchanged me yet,” he says. Even in cases where cash payment was not forthcoming, payment in the form of CDs was.

The problem is, you won’t be able to charge anyone anything if you only serve up a pile of samey crap. Your product needs to be distinctive. The bagel man wouldn’t have done so well if he was trying to sell pens. Radiohead made it work because they are the best band in the world with a loyal fanbase.

But how many media outlets can offer something so attractive? The problem as I see it is not that you cannot monetise any content. The problem is that the content newspapers are producing just now is not the sort of content they can get away with charging for.

Jeff has suggested that there needs to be a sense of duty to buy newspapers, just like there is a sense of duty to vote. But people should only really pay for something that they value, otherwise inefficiencies will result.

If people still value newspapers, they should be willing to pay — and many still are. Most people would feel guilty otherwise, as the honesty box examples suggest. But the problem is that many people just don’t like newspapers any more, as is evident in the comments on Jeff’s post.

It is not as if there is anything wrong with the physical product, despite the jibe about newspapers being “dead trees”. I can imagine a parallel universe where the newspaper was invented after the internet, where the physical paper would be seen as a luxury item. You don’t have to be connected to the internet. You can fold it up and carry it about with you. You can scribble on it if you want to. You can frame it if you love it enough.

But the problem is with the content. With the advent of new technologies, newspapers have become much less useful to consumers. Once, newspapers were almost the only way to find out about the news. Today they are the slowest of many ways to find out the news.

How many times does a major story break late in the day? That story will be all over the breakfast radio and all over the 24 hour news channels. There will be countless reports about it on the internet, and to add insult to injury the bloggers will have had their say too. But if you want to read it in the newspaper, you will have to wait until tomorrow.

Maybe a major story doesn’t break so late very often. But even in these cases, the chances are that you have had ample chance to hear analysis about the front page stories on the radio or the television the night before. In essence, newspapers now do little more than peddle what is literally yesterday’s news.

Like the music industry, the newspaper industry’s mistake was to fail to adapt. They arrogantly assumed that they could carry on with the same template and tinker round the edges, fumbling around for a business model that would work.

Of course, most newspapers have websites these days. But if anything, that has exacerbated the problem. It has led to phenomena like churnalism, with journalists producing more and more content with fewer and fewer resources. As such, much of newspaper websites’ content is watered-down crap. Worse still, much of it is Digg-bait which has been SEOed to death.

That is the crux of the matter. The media is sullied, and journalism as a profession is held in contempt by much of the general public. No wonder people won’t pay for content — it’s not any good, and there is nothing to distinguish it from free alternatives. Why pay to read Telegraph Digg-bait when you can read BBC churnalism for free?

So is there a solution? Keep an eye out for my next article where I will put forward a few suggestions.

This morning, three stories by three of the media’s top F1 journalists have provided food for thought. Take, for instance, Kevin Garside in the Telegraph:

Not so poor Dave Ryan, the middle-ranking manager who left Sepang carrying a heavyweight can, the kind of load you might expect a senior executive to bear. Not at McLaren evidently. Well, not yet anyway.

McLaren team principal Martin Whitmarsh says he is considering his position. Given the knife protruding from Ryan’s back, it would appear that any imperative to walk the plank did not seriously trouble the conscience of the team’s high command.

Ryan is a time-served McLaren fixer, a no-nonsense Kiwi 35 years with the team who can find his way around the paddock blindfold. He is normally an enforcer of policy not the author of it.

Ed Gorman in The Times:

It is easy to imagine Hamilton and Ryan making things up between themselves and going into the room and saying something they should never have done. But the part that stretches credibility to breaking point is the idea that after Melbourne and before the pair were summoned back before the stewards on Thursday in Kuala Lumpur, that no-one else in the team was made aware of what they had said and what was going on. It is important to appreciate that when Ryan and Hamilton went back to the stewards in Sepang they both continued to lie and to stick to their story from Melbourne. This has been confirmed both by McLaren and the FIA. It beggars belief that, in a team like McLaren which has been taught by Ron Dennis to think in a complex and often self-defeating way about even the most simple problems, that this critical issue would not have been more widely discussed by senior management before they went back in and approved by those people (or maybe not approved by some of them).

And Maurice Hamilton in The Guardian:

Is Ryan, who has been suspended by McLaren, being made the fall guy?
That would appear to be the case. Having known Ryan for more than 25 years, there is no one more honest or straightforward in formula one.

How much danger is the new team principal Martin Whitmarsh in?
He appears to have fallen at the first hurdle thanks to his lack of support for a man who has served the team faultlessly for 34 years. Ryan has widespread respect. On this basis Whitmarsh’s judgment is now being questioned.

This all leaves a serious question mark hanging over the McLaren team. Those that know Dave Ryan say he is an honest man who does what he is told by senior management. He has loyally served the team for 35 years. For me, that was one of the most staggering things about this story — that someone with so much experience could make such a serious error of judgement, and that someone would do anything to jeopardise the reputation of the team they have worked for since the 1970s.

I have to admit that last night as I reflected on McLaren’s latest foul-up, I was going through previous events in my head. All those times when McLaren’s version of events turned out not to be true. There have been plenty of them. I usually gave them the benefit of the doubt. But now, I am beginning to suspect foul play.

You may say that all teams and drivers lie and cheat in sport. This may be true, but it doesn’t make it any more palatable. What annoys me about the fact that McLaren are constantly caught with their pants down is the fact that this is the team that is constantly banging on about its honesty and integrity.

At least Jean Todt didn’t hide the fact that he was unsporting. He just shrugged his shoulders and said that’s what it takes to win. Ferrari have offended me a lot over the years. But they haven’t offended me as much as McLaren offend me today.

If there is even an ounce of truth in the hunch that the journalists have, McLaren are finished as a sports team. They will struggle to regain the trust of the fans unless there is a wholesale change at the top of the organisation.

It is bad enough to mislead the authorities. But it is a lot worse if the team then uses one of its most loyal workers as a scapegoat. Some have noticed the uncomfortable echoes of what happened to Mike Coughlan — so it would bring the events of Stepneygate into a new light as well.

Last week I asked my readers if they thought I should continue with the daily roundup of F1 links. I was bowled over by the overwhelmingly positive response. But I was still unsure about constantly using the same few sources all the time.

Websites dedicated to Formula 1 tend to be very good for day-to-day gossip and news. They have a very good feel for what is going on generally in the F1 world. But occasionally a major media company, which doesn’t necessarily churn out a great deal of F1 content, will get a big scoop. In fact, I can’t think of a quality or mid-market newspaper which doesn’t, from time to time, have interesting stories that the dedicated F1 sites have missed.

In an attempt to try and catch these stories before reading them elsewhere, but without getting overwhelmed with boring, samey or irrelevant stories, I decided to try and construct a Yahoo! Pipe. My idea was to pull in the F1 feeds from a wide variety of media websites, but filtering out stories containing words like ‘Hamilton’ or ‘Button’ so that I didn’t get overloaded with nationalistic puff-pieces.

Unfortunately, this is proving difficult. Most media websites are simply unwilling to supply me with the content I want. Honourable exceptions are guardian.co.uk (which even has a feed dedicated to Lewis Hamilton, for all your stalker needs), the Telegraph and (amazingly) the Daily Express. Other websites’ approaches towards RSS are disappointing.

Times Online doesn’t appear to have a dedicated Formula 1 or motorsport feed. It has a Sport feed. Confusingly, rugby and tennis get their own feeds. But no other sport does — not even football. The rationale behind this isn’t very clear, and having seen that two sports do have their own feeds, I feel like going on the hunt for the others. But they aren’t there. Strangely, the rugby and tennis feeds are displayed completely separately, not as a sub-category of sport.

FT.com doesn’t have any sport feeds at all. I suppose that is understandable in a sense, as the FT is due to cut back its already rather scant sports coverage. But it does mean that I will miss out on the F1 stories it does have from time to time.

The Daily Mail website lumps Formula 1 content in the ‘other sports’ section. This has its own RSS feed, but unfortunately it is shared with tennis, horse racing and, er, yet more ‘other sports’. I somehow doubt that fans of any of these sports will find this RSS feed particularly useful, unless by some fluke they are a fan of all of them.

The paper is, however, happy to cater for the niche needs of football fans. 28 separate football clubs have their own RSS feed. More creepily, the Daily Mail offers dedicated RSS feeds containing the latest news on a number of different celebrities, for the stalker in you. Quite good for stained raincoats, but not so good for anoraks like me.

These websites are surely missing a trick. It shouldn’t be a problem to provide RSS feeds for any topic, no matter how niche. WordPress certainly offers this functionality, and every category and tag has its own RSS feed. But some websites’ approaches to RSS feeds seem arbitrary at best. It seems particularly inexcusable in this increasingly long tail-aware age.

Presumably newspapers want people to read their content. But some of their websites are sticking to the old model of content delivery — chucking it all in one place and making its readers browse through everything until they come across an article they’re interested in. That was all very well when the most efficient way of disseminating news was to print it on a dead tree. But that was last the case at least ten years ago.

Now we have more efficient and cost-effective ways to get to the information we want, but newspapers seem dead set on not offering them to us. Bandwidth isn’t an excuse. guardian.co.uk not only offers RSS feeds for a huge variety of topics, it offers full RSS feeds for them. Plus, with a nifty bit of URL hacking, you can access highly specialist RSS feeds that aren’t even advertised at all.

So why are some websites still asking me to subscribe to an “other sports” feed filled with a baffling mish-mash of unrelated stories? What makes the editors of these websites think that I am going to hunt down their F1 content by spending my time trawling through their badly designed website all the time, or read through a thousand RSS items that don’t interest me?

The thing is, someone looking for niche content is probably more likely to subscribe to an RSS feed. This is specifically because they don’t want to go through the entire site’s content. Yet these websites only supply RSS feeds containing a large range of the content. For the content consumer, this doesn’t save much more time than visiting the website.

If these websites offered an RSS feed for F1, they would be guaranteed at least one reader — and then more when I link to interesting articles from vee8. As it stands, I am tearing my hair out and finding it easier not to think about these websites at all.

As far as I can make out, the list contains two blogs based on Scottish politics run by mainstream media organisations. One is the rather good Blether with Brian from the BBC’s Brian Taylor. The other is The Herald‘s politics blog (though going by Iain Dale’s list it is only Douglas Fraser’s entries that meet with approval). I have to say that while I was very aware of Brian Taylor’s blog, I was only vaguely aware that The Herald had a political blog.

You might think that two entries in the top 30 of Iain Dale’s poll is not too bad. But when you look more closely at some of the other entries, things don’t look so good for the Scottish media. Wales has no fewer than four blogs in the list: David Cornock, Betsan Powys, Vaughan Roderick and 07:25 to Paddington.

Three of those come from the BBC Wales politics department. In Scotland, Brian Taylor is the only BBC political journalist that I know of that has a blog. Even then, I suspect that Brian Taylor was asked by BBC News Online to start his blog. Blogs by the political editors of Scotland, Wales and Northern Ireland all started within a very short period of time of each other, as I recall.

What interests me more though is the poor showing of commercial media outlets. Wales is represented by a blog from WalesOnline. Also on Iain Dale’s list is a local blog run by David Ottewell of the Manchester Evening News.

So where are the Scottish media blogs? I don’t think I would be alone in saying that I think The Herald‘s blogs are rather limp and half-hearted. Of late, Douglas Fraser has only updated once every fortnight or so (although, yes, I know it’s the summer — but there have been a lot of Scottish political stories too). Robbie Dinwoodie is much the same.

Scotsman.com is even worse. It has no proper blogs. It does, from time to time, call articles blogs, but they have no permalinks and no comments — just a normal page with some date headings. Worse still, many opinion pieces are behind a paywall, which means that bloggers — even if they can be bothered to fork out to read it in the first place — will seldom link to them and engage in the debate.

I doubt things will improve in this area. Ever since Johnston Press took it over, they have seemed determined to treat Scotsman.com like it is the website for a tiny local newspaper. The perfectly good website was replaced with Johnston Press’s own template which is used for all of their local papers, just with content from The Scotsman shoehorned in. This kind of approach to the web, which will be an increasingly important part of The Scotsman‘s business in the future, does not bode well.

I am sure the Sunday Herald used to have a separate site for blogging and comments. I don’t think I imagined it, but I can’t find any sign of it now. Mind you, I’m not surprised — it wasn’t very good.

It needn’t be like this. Despite claims from some that bloggers and the MSM are competing, this is simply not true. Blogs and the MSM are complementing. There are plenty of excellent, high-profile blogs run by media outlets based in London. The Spectator‘s Coffee House, The Times‘s Comment Central, The Telegraph‘s suite of politics blogs, The Guardian‘s politics blog and Comment is free, Nick Robinson and many other blogs from the BBC.

And Iain Dale’s list shows that they don’t have to be based in London, with respected blogs coming from other parts of the country. Why is there not more coming from Scotland?

It has to be said that the honourable exception is Brian Taylor. He seems to enjoy blogging and it is certainly a great place to catch up with recent political shenanigans. But what about everyone else?

Well, the plugin that I use now has a thumbs up / thumbs down feature, and I have decided to implement it. Unfortunately, this means that all of the old ratings data has gone. (I tried to convert the old ratings into +1 / -1 scores, but it proved too difficult.)

I would have stuck with the 5 stars system, but it had one major problem. If somebody gave an obscure post 5 stars, it would rush straight to the top of the “most popular posts” chart because it had the highest average score. This +1 / -1 system will help prevent this, as the score relies heavily on the number of votes cast, not just on the average.

Also, I should apologise because this blog is a little bit rough around the edges following the upgrade to WordPress 2.3. I still haven’t ironed out all of the problems. Just typical because today is a particularly busy day after the post below was linked to by the Telegraph twice.

(That first Telegraph article comes close to blaming me for the Hamilton investigation… Steady on! Errr, it was their fault, yeah!)

Last week some journalists got all excited because the latest ABCe figures came out, telling them just how many people are reading their words. Marcus Warren from The Telegraph (or TCUK as it is apparently now known… Christ) said:

As is always the way with statistics, everyone has something to crow about in last week’s ABC Electronic figures for July, most notably the Daily Mail. Theirs was certainly the headline-grabbing performance , one so impressive that it appeared to shock most of the blogging media pudits into silence. All power to the Mail then.

Telegraph link via Martin Stabe.

The Media Guardian report says that the Daily Mail website was visited by 11,865,039 unique users, over three quarters of whom are visiting from outside the UK. (Insert your own “they come to our country stealing our bandwidth” joke here.) This makes it the most popular newspaper website apart from Guardian Unlimited.

It’s astonishing in one way because just a few years ago the Daily Mail did not even have a website. Now it has one of the most popular in the country. You have to admit that their website is pretty slick compared to a lot of newspaper websites.

This is probably helped by the fact that it is relatively new. A lot of newspaper websites were designed several years ago. In the intervening period they have had to shoehorn in features like RSS feeds, blogs, comment systems, social bookmarking and goodness knows what else. These websites are now cluttered full of stuff that they were not originally designed to accommodate. Sometimes jumping from page to page presents you with jarring differences in style (hello, Guardian Unlimited).

The Daily Mail, meanwhile, produced a slick website that had all of these features from the get-go. Maybe a few years down the line the Mail’s website will also begin to creak heavily due to old age. But there is something else that sets the Daily Mail website apart from the others.

The Mail’s website makes heavy use of images. Each article is full of images, and they are not tiny little ones stuck in the corner. In fact, most of them take up the same width as a paragraph. It looks fantastic.

On many other newspaper websites, all too often you could find yourself reading an article that does not have any images in it, even if the original print version did. This is especially irritating when the article actually makes reference to the image. This is not much use if you are using the website where you can’t see it!

Perhaps for this very reason, whenever I follow a link to the Daily Mail‘s website, I usually find myself exploring one or two more pages before going away. Its design and approach actually encourages me to read further, even though I am the sort of person who would not touch a hard copy of the Daily Mail with a bargepole!

Holyrood Watcher has recently been complaining about newspaper websites. He seems to have been set off by the website of the Sunday Herald. And who could blame him? It is a truly dire website.

I mean, just look at it. If you read the bit in the top right hand corner that says “Est. 1999″ you might be tempted to think that this was the last time the website was touched. But no. The Sunday Herald must be one of the few MSM websites that has actually become worse over time.

Compare today’s front page with a few from years gone by that I have found on the Wayback Machine. even better in 2002.

Today? It is almost as if they want to turn visitors away. The older versions hint at masses of content to choose from. Check out the navigation links on the left-hand side of the old sites — nowhere to be seen today. Now there is just a list of three stories from each section, with no images like the old websites. Astonishingly stale and not at all enticing.

I have only spoken about the design so far. There are also the technical problems that Holyrood Watcher mentions. I missed what happened last Sunday, but I know the problem with words running into each other. In fact, it seems to happen on practically every article these days. Check out the first few paragraphs of this week’s main story:

SEVEN PEOPLE, including two girls, were last night being heldoverthekillingof 11-year-old Rhys Jones. Five were arrested in raids yesterdayaroundtheCroxteth area of Liverpool, wheretheschoolboy was shot on Wednesday.

Police were granted an extension to detain the sixth, a boy of 15, who was arrested on Friday.

Theyarresteda seventh teenager last night. The 19-year-old man from the local area is being questioned by detectives on suspicion of murder.

This takes the total of people in custodylastnighttoseven.Nine have been arrested in total, with two currently on bail.

I mean, how does this even happen? Is it not easy to fix? It really is as if nobody checks to make sure the website is working properly. I don’t understand why they do not just move the Sunday Herald‘s content onto The Herald‘s website, which is miles better.

Holyrood Watcher also makes a good point about The Scotsman (which is down at the moment of writing!). In this era of Web 2.0, blogging and all the rest of it, what use is their potentially interesting content doing behind a subscription wall?

I don’t know how much traffic newspaper sites get from blogs, but it must be quite a lot these days. Yet The Scotsman locks away the content that bloggers would be most likely to link to. Newspapers that persist on locking their content away need to look to The Guardian, the most popular newspaper website around. It seems to survive perfectly fine without having to offer any “premium” content.

I have no complaints about the design of The Times website. They recently radically overhauled the design of the website and it looks tip-top now (although a lot of people probably still wonder — why lime green?). And they managed to achieve it all in one go, unlike the uncomfortable bit-by-bit redesign of Guardian Unlimited.

But, as Holyrood Watcher points out, where is Ecosse now? David Farrer complained about it way back in February. He was told that it would come back, but it is still nowhere to be seen.

A couple of weeks ago I spotted Ryan Morrison saying:

BBC News is in need of a major redesign to bring it inline with the web2.0 world. There are so many new concepts, ideas and services surrounding the new web that the old News Template is creaking a bit.

He has a point. As I mentioned before, most of the newspaper websites have been struggling to smoothly integrate Web 2.0 features into their old websites.

But I think the BBC News website is a lot better than its rivals from the press. The pages are not nearly as cluttered and are still pleasant to look at. This is no doubt helped by the fact that they do not contain obtrusive adverts that the other sites have to carry.

Of all of the news sites on the internet, I like BBC News the most by far. At the moment my second port of call is Scotsman.com, but only because the current “under reconstruction” nature of Guardian Unlimited really gets on my nerves.

For more on newspaper websites, check out Martin Belam’s astonishingly in-depth posts at Currybet.

People who are opposed to immigration like to say that “they take our jobs”. (Let us, for the time being, leave aside the fact that they also “give us more jobs”.) But so does everyone who enters the labour force. 16-year-olds for instance. Yet you do not (usually) hear anybody advocating quotas on the number of children born.

The only people who generally do advocate that people give birth less are environmentalists wary of a Malthusian catastrophe (a phenomenon that various people have believed has been imminent since the late 18^th century but has never happened). These environmentalists are people who are often lambasted by the very people who oppose immigration for similar reasons.

But today MigrationWatch appear to have advocated just that. Or at least, they have advocated it for those mucky foreigners. That is the only reading I get out of this quote (emphasis mine):

More than a quarter of babies born in Britain have at least one foreign-born parent, it emerged this week, up from just over a fifth in 2000. It is a striking statistic that in some quarters, predictably, provoked alarm. “Many people simply don’t understand how this could have happened without anyone being consulted,” Sir Andrew Green, chair of the rightwing anti-immigration group Migration Watch, wrote in the Daily Telegraph.

Without anyone being consulted? Is he suggesting that it is somehow the government’s job to impose a limit on births? Since when did there have to be a consultation before people are born?

This is sick stuff. As if it wasn’t abhorrent enough that they should seek to tell private individuals where they can and cannot live, they now appear to want to tell people when they can and cannot give birth.

It is like a policy from a hopelessly totalitarian government like China’s. The one child policy of China is widely condemned. But seemingly for MigrationWatch it would be A-okay to introduce something similar in Britain.

Bishop Hill is a blogger who often criticises the BBC. So it should not be a surprise when he takes any opportunity to have a pop at them. But his complaints about the BBC’s coverage of the Alan Johnson [sic] kidnapping are wide of the mark.

When you think about it, isn’t it just wrong that Alan Johnson got a slot on the BBC news and on the front of the website, pretty much every day for the last four months, while the other hostages were all but forgotten? It rather nicely encapsulates the problem with the BBC, or even the public sector as a whole.

It’s run for the benefit of its staff, rather than for the public who pay for it.

First of all, it is hardly as if the BBC was the only media organisation that was covering the kidnapping of Alan Johnston, the BBC’s Gaza correspondent (as opposed to Alan Johnson, the Labour MP). In fact, quite a diverse range of news outlets covered it.

When I heard the news on the radio when it broke at around 2 o’clock yesterday morning, I switched on the television to find that Sky News was covering it just as much as the BBC was. The Telegraph had buttons prominently displayed on its blogs. I doubt there was any major newspaper or broadcaster that didn’t cover the story.

Terry Lloyd, who was an ITN — not BBC — journalist, was also given similar coverage upon his death.

The comparison to the five British hostages being currently held in Iraq also does not make sense. Of course, on a purely personal level, the kidnapping of any individual is every bit as despicable as the kidnapping of a journalist. The trauma and anguish that the individuals and their families must go through will be exactly the same. But beyond that, it has no real effect on the wider world.

The kidnapping of a journalist — particularly one like Alan Johnston — has a real effect on the rest of the world. The job of a journalist (even if it is employed by an organisation that you don’t particularly like) is to tell people what is happening in the world.

Alan Johnston was the only Western journalist who was based in Gaza. The only one. In a sense, he was the world’s only pair of eyes and ears in Gaza.

The kidnapping of Alan Johnston was not just an assault on an individual’s freedom. It was the attempted blindfolding of the world.

My opinion on newspaper formats is this. Being a muesli-eating, hand wringing beardy liberal type, I of course think that the Berliner format is the best. It strikes a fine balance. It is not large enough to be painful to hold and it is not small enough to squeeze out all of the stories in favour of a sensationalist headline.

Mind you, I do prefer the tabloid size to the broadsheet. Not that this is a problem for me, as all of the tabloids are either not really aimed at me (The Sun, Daily Mirror, Daily Star…) or are unbelievably dull (The Scotsman, The Times, The Independent).

I have had free copies of all of those three papers thrust into my hands at university, and I’ve never been tempted to buy a copy of them the next day. You would have thought they’d choose interesting editions to give away to students, but no. I don’t like any of the daily papers anyway, so I guess I’m just too picky.

Anyway, here is the point of this post. A paragraph from that MediaGuardian article (remember that? I almost forgot) about the possibility of a Telegraph lite:

The cut-down compact – half the size of the broadsheet and half the cost – would also allow the paper to find out how much its older readership is antagonistic to a compact Telegraph. A Telegraph “lite” may tempt Daily Mail and Metro readers.

Aaargh. No! Nobody buys the Metro. The Metro serves many functions. Informing the public isn’t one of them.

The Metro is a free paper that people pick up in the station in case they are caught short and there is no bogroll in the toilet. I bet most people don’t even realise they’re picking up the Metro in their bleary-eyed state on a dark morning, half-asleep. I assume Associated Newspapers actually intend to perform a public service by distributing the paper, because if you weren’t asleep you probably will be by the time you’ve read some of it. This ensures that the British public arrives at work well-rested and fully refreshed, all set for a productive day’s work.

I hope the people at the Telegraph Group aren’t getting their hopes up by aiming for Metro readers. Unless, of course, the Telegraph lite is soft, strong and very, very long. They are scuppered already though — only the broadsheet is very, very long.