Archive: sponsorship

There seems to be a fair bit of excitement in the F1 world over the idea that such a well-known brand as Virgin may associate itself with F1. Despite the megabucks involved in the F1 world, and the massive worldwide exposure it can provide any brand, it is fair to say that F1 has failed to attract most of the major brands in the world.

Aside from tobacco companies, a few alcohol companies, and latterly electronics firms and a few financial institutions, it is interesting quite how many big brands have never touched F1 with a barge pole. Coca-Cola? Nowhere to be seen. McDonald’s? Nope. Virgin? It could be about to happen.

It wouldn’t quite be the first time Virgin has been involved in F1. A few articles have pointed out that Virgin Mobile had a relatively minor deal with Jordan in 2002. That is the full extent of Richard Branson’s involvement in F1 to date.

There was something else in the back of my mind. I remember in 1999, Arrows (then led by the big-talking and ambitious Prince Malik ado Ibrahim) was very proud of itself for bringing the Virgin brand into F1 for the first time. It had secured a minor sponsorship deal with Virgin Records, whose logo appeared in a tiny red area just in front of the cockpit. You can just about see it if you use your imagination while looking at the picture on F1 Wolf’s 1999 liveries post.

But with the world of the Virgin brand being rather complex, Richard Branson had nothing to do with it. As this article on Grandprix.com, written when the deal was made ten years ago, points out, Virgin Records had been sold to EMI seven years earlier.

So if a deal between the Virgin Group and Honda goes ahead, it won’t be the first time Richard Branson has been involved in F1, and it certainly won’t be the first time the Virgin brand has been in F1. But such a deal would easily eclipse the earlier forays, so it will still be momentous for F1.

Not bad for a sport that’s supposed to be in the doldrums. No wonder Bernie Ecclestone is so enthusiastic about the prospective deal.

I truly feel deeply sorry for anyone who follows / followed the Honda F1 team. The team has been a walking joke for years. The events of the past few months have shown that Honda can’t even disappear from F1 without making a total hash-job of it.

It wasn’t always like this. Of course, the BAR team was always a bit of a loony show. Expertly (ahem!) led by a ski instructor, the team was a shambles. They couldn’t even get their livery done correctly.

But things took an upswing towards the middle of this decade. David Richards hauled the team up the grid and in 2004 BAR’s performances were consistent enough to earn it 2nd place in the Constructors’ Championship on merit. Then David Richards left.

He was replaced with Nick Fry, a smirking, over-confident fool who seemingly couldn’t manage his way out of a paper bag. At round 4 of the 2005 Formula 1 Championship, the team was caught out when an illegal second fuel tank was discovered. After that point, the team’s performance plummeted for some reason.

Since then, Honda have bought the team outright. You would have thought that would be a good thing. Oh no. Those clever people decided to bring in a motorbike designer, Shuhei Nakamoto, with minimal experience with designing cars, as technical director. He replaced the perfectly competent Geoff Willis, who now works at Red Bull Racing. After Nakamoto’s disastrous design was unveiled, Honda spent two years in P-nowhere. Can’t think why.

2009 was supposed to be better than this. They had brought in Ross Brawn specifically to make 2009 better than this. This was going to be Honda’s big comeback year! We could see what the man who masterminded every single one of Michael Schumacher’s World Championships could do. Then Honda pulled the plug on the entire F1 project mere months before lift off.

Now, fair enough. Honda can’t exactly help economic circumstances and if they need to make cutbacks (even just for cosmetic reasons) then that is just the reality they face. But have they managed to do it in a vaguely dignified way? Of course not. This is the Honda F1 team. They make a botch job of everything.

If anyone can make head or tail of all the contradictory news stories about Honda that have emerged over the past week or so, could you please explain all because I am at a complete loss. The deadline of the end of January has long been forgotten about. The management buyout was supposed to have been done and dusted by now.

Now, having seen off all of the other potential buyers with all the talk of a management buyout, something seems to have gone badly wrong. Rumour after rumour has emerged over the past week or so, and it seems as though the Honda team don’t have a clue what they are doing.

A week or so ago I read that, despite the fact that things had gone quiet on the Honda front, things were looking up for the team. Since then, there has been an explosion of peculiar rumours that suggests that all is not well.

First of all, it was rumoured that Bruno Senna had signed for the team, that Honda would continue to supply limited funding and that Bernie Ecclestone would provide further financial backing. But it turned out that Bernie can’t supply funding to Honda, even if he wanted to.

Then we were told that Honda had secured backing for the first four races of the season, mostly as a result of funds raised from Petrobras via Bruno Senna. But the four races thing sounded ominously similar to Super Aguri’s 2008 season.

Petrobras poured cold water on the suggestions pretty quickly, pointing out that not only are they not interested in Honda, but they don’t do driver sponsorships either. So the rumours were a load of hogwash all along.

But all was not lost!, we were told. Honda were in talks with a major company that could provide solid backing and had a reputable brand that was known worldwide. James Allen revealed that the company could be Virgin. Grandprix.com outlined why a deal with Virgin could make sense, because of the links between Richard Branson, Adrian Reynard and the Honda F1 team.

But then Pitpass phoned up Virgin, whose Brand Development and Corporate Affairs Director, Will Whitehorn, was very negative about the idea. And that it was Honda who approached Virgin, not the other way round.

Now Reuters have reported that the deal is possibly on. The BBC have since reported that a Honda spokesperson has now confirmed that talks with Virgin are under way.

In out, in out, shake it all about. Part of me wonders if Honda are deliberately spreading these rumours just to try and generate some interest in the team. To be scrabbling around like this with mere weeks until the beginning of the season is not good.

Then there are the engines. Soon after Honda announced their withdrawal, Ross Brawn practically said that an engine deal with Ferrari was a given, which was news to the Scuderia. Now apparently only Mercedes are interested, and that is only if they can be guaranteed that Honda have “bulletproof” backing. Which Honda clearly do not have.

Even if they do get it together by the start of the season, Honda’s prospects for the 2009 season are utterly doomed. Even if the car is fundamentally good, the late change of engine supplier is bound to result in reliability problems, as pointed out by James Allen. Honda will also arrive in Melbourne having had very little testing.

It is such a shame. 2009 was supposed to be Honda’s comeback year. They had literally given up on 2008 so that they could focus on 2009, and I was genuinely excited to see what they could come up with. Unfortunately, if there is one thing you can rely on in F1, it is that Nick Fry and his merry men are 100% guaranteed to cock it up. What a shame.

See also F1 Wolf’s Honda rumours summary post

The beginning of last week saw the launches of three more 2009 Formula 1 cars.

Williams FW31

Wow, 31. Williams have been around for a long time now, but while their heritage can almost match that of Ferrari or McLaren, their results of late have been massively disappointing. Could 2009 be the year they make a comeback?

In one sense, it is feasible that Williams will have a strong season. They have taken a radical route with KERS, and are the only team to have opted for a flywheel-based KERS rather than an electrical KERS. Their system sounds mightily impressive, as Grandprix.com outlined last week. If it works, Williams could be onto something here. But is there a reason why the other teams have avoided the flywheel route?

Chassis-wise, the general consensus appears to be that the Williams is a good-looking car. I am not so sure. I think the dark colour scheme means that some of the uglier elements are well-hidden. Of course, the Williams won’t be racing in the “interim” livery which was revealed last week, so we’ll have to wait and see on that front.

To me, the sidepods look rather bulky. Meanwhile, Williams have a big and chunky front nose. Despite the weird and wonderful shapes exhibited by the FW31, nothing could have prepared us for the…

Renault R29

There is no getting away from it: the Renault’s nose cone is certainly an interesting shape. At last, Robert Kubica has a rival in the “biggest nose in F1″ competition. It is not so much the width or size of the nose which is intriguing. The almost dogmatically straight edges are almost the polar opposite of what we have come to expect from a super-sculpted F1 chassis. It’s less of a nose cone and more of a nose breeze block.

The front wing is disappointingly plain looking. But this is made up by the endplates, which are purposeful-looking scoops which I find visually pleasing. Equally intriguing is the way the rear suspension appears to be completely engulfed by the chassis. I don’t think I’ve seen something like that before. Is this to accommodate the KERS, or is it for aerodynamic reasons?

Livery-wise, the fact that blue has taken a back seat is a relief, but there is no doubt that the designers have gone totally overboard on the orange. Red, orange and yellow ought to be complementary colours, but the designers have arranged them in a stripy cacophony. It is a brash and noisy scheme the like of which is normally only seen on a Matt Bishop shirt.

I suppose that is at least one good side of ING’s woes — Renault won’t have to shoehorn the ING corporate colours onto their livery. Mind you, Renault might not even be around by then if the rumour mill is anything to go by.

BMW F1.09

The BMW F1.09 has been widely derided for its ugliness. It is true to say that it is not the nicest-looking car to have been unveiled this year.

Much of that is down to the boxy front wing, which does not look much better since it was originally tested all those months ago. As for the rest of the chassis, everything from the sidepods back looks like it has been crumpled up a bit. Are the FIA sure the crash test went okay?

To my untrained eye, it looks as though the philosophy of the BMW car has been to not even bother with any fancy flick-ups (note the absence of anything like the elaborate wing mirror stands, and not even a token bargeboard). Instead, the chassis is now littered with alien-looking indents, rivulets, lumps and bumps.

Even though at eye level there is no doubt the F1.09 has been hit with the ugly stick, this BMW car looks absolutely stunning from above in my view. Simple, slender beauty.

The most interesting thing about the BMW launch, however, was the revelation that they might not run with KERS at Melbourne. It was widely thought that BMW had progressed very well with their KERS and that the team was confident in its system. Not so, it seems. They may be further forward than other teams, but it is still very much up in the air.

Now serious questions must be asked about the FIA’s management of the introduction of KERS. This has been a complete hash-up from beginning to end.

Overall

We have now seen six of the 2009 Formula 1 cars. Of the teams still to launch, Red Bull Racing and Toro Rosso will both use the same chassis. Apparently it’s radical, and won’t launch until late February. Force India are busy connecting square-shaped McLaren parts into round Force India holes. And Honda are still trying to find someone to buy them.

It is apparent that big, chunky noses are in. All three of the cars launched this week sport wide and square-ish noses. And come to think of it, the Ferrari and McLaren noses are pretty wide too. Only Toyota have retained a 2008-style narrow nose, and I have to say the more I think about it the more Toyota seem doomed. I could be wrong though! I’m no aero expert…

I had planned on my next post being the second part of my driver rankings. Unfortunately, real life events have intervened. In the meantime, events have overtaken me as Formula 1 was hit by a huge news story on Friday — Honda’s sudden withdrawal from the sport.

Now, normally such an announcement wouldn’t raise too many eyebrows. Ever since I started watching Formula 1 in the mid-1990s, I have watched teams and manufacturers come and go on a regular basis.

I saw Renault withdraw from the sport as engine supplier to Williams and Benetton in 1997, only to return as a fully-fledged constructor when they bought the Benetton team just a few years later in 2000. Ford came to the party when they bought the Stewart team in 1999, only to leave the sport entirely a few years later in 2004. Peugeot left the sport in a huff at their own lack of success in 2000, having only joined the circus in 1994.

I learnt quickly, therefore, that manufacturers’ interest in F1 is almost always transient. For every Mercedes that appears fully committed, there are a handful of Renaults and Hondas who will enter and exit the sport according to the wind direction.

Honda’s announcement was shocking partly because of its suddenness. The speed with which the decision was taken is made clear when you read James Allen’s account. There is also the fact that at the start of this year Honda owned not one but two F1 teams. Now they have dramatically trimmed right back to zero, and will not even offer an engine supply to any teams next season.

There is also the fact that Honda were massive spenders in F1. This appeared to signify a magnificent commitment to the sport, despite the relative lack of success. But the flipside of this is that it made Honda an absolute laughing stock within the sport.

The huge amount of money the Honda F1 team spent also made it more vulnerable to the red pen of the bosses. No other manufacturer will save as much money by axing their F1 team. It may be true that Honda’s withdrawal is for political reasons, as former BAR-Honda driver Jacques Villeneuve posits. But it is Honda’s huge costs, coupled with the utter lack of success, that made it vulnerable to such political manoeuvring.

As such, the withdrawal of Honda is not such a shock when you think about it, even though I wouldn’t have predicted it. Moreover, Honda is not a fixture of Formula 1 like Ferrari, or even Mercedes. The current incarnation of the Honda F1 project only got the nod in 1998, and even then it was quickly reigned in to become a mere engine supply deal with BAR. Honda bought the team when tobacco sponsorship left the sport just a few years ago. Despite having run a team in the 1960s, and the huge success of the corporation as an engine supplier in the 1980s, an F1 institution it is not.

What makes people worried, though, is the economic climate in which this news has come. Whereas Ford found a buyer for Jaguar Racing easily enough in Red Bull in 2003, buyers for Honda will be thin on the ground due to the lack of credit that will be available to interested parties.

Next season’s Formula 1 calendar has already lost two races — Canada and France — and China and both German circuits currently in use have recently warned that they may not hold races for much longer. Again, it all comes down to money, with circuit owners being unable or unwilling to pay Bernie Ecclestone’s fast-increasing costs of staging a grand prix at the same time as attendances are tumbling.

Meanwhile, car sales are in freefall on a global scale, with a number of large car manufacturers seemingly in serious financial danger unless drastic action is taken. In the backdrop of these events, participation in motorsports looks like an extravagance. Even if the old “win on Sunday, sell on Monday” mantra holds true in normal times, right now western consumers are tightening their belts meaning that any increase in sales may be too small to be justifiable.

As such, Honda’s withdrawal is seen as just another sign that Formula 1 faces a crisis. We have a slimmed-down calendar that relies increasingly on flyaway races away from the sport’s European heartland to help pay CVC’s bills, and no races in the vitally important North American market for the first time in five decades.

Now there is a slimmed-down grid of just 18 cars — a number that is getting smaller. When you consider that the 2008 season was originally destined to contain 24 entries, F1 has essentially lost a quarter of its teams in a matter of months. Formula 1 is beginning to look like a shadow of its former self.

Now the question everyone is asking is, “who is next?” Initially the finger pointed at Toyota. Many pointed out that Toyota are only really in F1 because Honda were there. Toyota are also, like Honda, huge spenders with little to show for it.

But Toyota quickly put the lid on the speculation by issuing a statement that appeared to affirm their commitment to F1 — although, as James Allen pointed out, the word “currently” in front of “committed” looks like a carefully worded way to give them an easy exit should things take a turn for the worse. After all, if Honda’s decision was so sudden, why would a decision from Toyota not be?

BMW and Mercedes-Benz have both also affirmed their commitment to F1. But one manufacturer has spoken with a deafening silence.

I always suspected that the first manufacturer to go would be Renault. Its CEO, Carlos Ghosn, is said to be sceptical of motorsport participation, and there has been a question mark over the team’s future ever since he joined Renault in 2005. Besides which, Renault’s history in F1 has shown that it will come and go as it pleases.

Even though some news websites have reported that Renault is committed to F1, I have seen no quotes which the other manufacturers have been happy enough to provide. Was the media palmed off with a stock answer from a Renault spokesperson?

Meanwhile, rumours circulate around Red Bull. Dietrich Mateschitz recently re-bought Gerhard Berger’s 50% stake in Toro Rosso, but many think he did this so that he could sell it more easily. But with billions to play with and no car sales to drop off a cliff, I see little reason why he would pull the plug on both teams.

Williams has been perceived to be in a vulnerable position for a few years now. It is the last brave privateer team that is in it not to sell cars and not to sell drinks, but purely for the love of racing. It has been hit hard, but it doesn’t have to be seen to be reducing costs for political reasons like the manufacturers have to. Ironically, Williams may be safer than some of the manufacturers now.

We will just have to wait and see. It’s clear that Formula 1 is currently undergoing a massive change. Could the ground be being laid for a return to a privateer era? If so, you won’t find me complaining too much, no matter how painful the current events are in the medium-term.

At last, bluffer’s guide makes its return. For the past couple of months I’ve been too busy to continue the series, but now I have some more free time. Previous bluffer’s guides have looked at the rules and aspects of strategy. This guide will look at issues around teams and drivers: how they enter, why they enter and what their job is.

Entry requirements

At present there are ten constructors (the posh word for teams) in Formula 1. Each team enters two cars, meaning that 20 cars are entered into each event. There is nothing set in stone about these numbers. It is thought that according to the Concorde Agreement (which will be covered in a future bluffer’s guide) a minimum of 20 may enter. According to the FIA Sporting Regulations, a maximum of 24 cars may start a race.

Teams normally stick with the same two drivers throughout the season. However they may use up to four different drivers in one season, or more at the FIA’s approval.

In addition to the two race drivers, every team employs test drivers. These test drivers may be used during the Friday Practice sessions, although each team is still limited to running two cars. For this reason, teams tend to use their race drivers anyway.

A driver must be awarded an FIA Super License before he may compete in Formula 1. To achieve this, a driver must show consistent form in a lower category. Failing that, a driver may get a Super License with the unanimous approval of… whoever makes that decision — provided he has tested for at least 300km at racing speeds in a current car.

This is basically to prevent rubbish but rich drivers from paying loads of money to achieve his childhood dream of entering a Grand Prix. However, it hasn’t stopped the occasional bad egg from slipping through the net!

The decision to enter

Unlike some other sports, there is no promotion or relegation in F1. The decision to enter Formula 1 is essentially little more than a business decision. Once a team has met the FIA’s requirements, all a team has to do is be able to fund itself in order to keep going.

The huge costs involved in running an F1 team are enough to keep the list of potential entrants low. There is space for 12 teams in the Championship and only ten of them are taken. One of those teams is currently up for sale. There is little point in setting up a new team if you can easily buy an existing one.

This season began with 11 constructors. But when Super Aguri ran out of funding it had to pull out.

Similarly, drivers have few requirements to meet. They must have a Super License (as outlined in the section above). But apart from that, all they have to do to get a drive is basically to persuade a team to give them a drive.

This does not depend on talent alone, although that is of course a huge factor. Many drivers get a slot at a poorly-funded team by bringing sponsorship money. Such drivers are known as ‘pay drivers’ because they effectively pay for their drive at a team.

Some pay drivers have gone down in history as being notoriously awful. Ricardo Rosset had lots of cash as he was the heir to an underwear business. Fittingly enough, his performances in F1 were, indeed, pants.

The 2008 season is said to be the first year for a very long time (perhaps ever) when the grid did not contain any pay drivers. However, it is also thought that Nelsinho Piquet and Adrian Sutil bring substantial sponsorship moneys to their respective teams.

A team sport or an individual sport?

Formula 1 (along with most other forms of motor racing) is rather unique among sports because it is both a team sport and an individual sport. A good driver would be nowhere were it not for a team of hundreds working tirelessly to provide him with a good car. On the day of the race, an army of people analyse the race as it happens to try and come up with the best strategy for the conditions. And the efforts of the pit crew cannot go unnoticed, as they must be relied upon to ensure that pitstops are carried out smoothly.

In this sense, you can say that Formula 1 is a team sport, but one that places a huge amount of the responsibility on one individual. Once the driver is on the track, there is not much more the team can do to help him, and it is up to the driver not to make a mistake. For this reason, there are two championships in F1 — one for drivers and one for constructors.

Each team enters two drivers and these are often referred to as “team mates”. However, often there is nothing “matey” about the relationship between these two individuals. Indeed, they might hate each other because the one person they want to beat more than anyone else is their team mate, who is usually racing with equal equipment. Comparing team mates with each other is an important barometer of a driver’s skill, so it is usually in a driver’s interest to undermine his team mate.

However, pragmatically a driver has to remember that he is an employee of his team. If a team decides that it is in their best interests to help one driver more than another, they are within their rights to do this. This is known as “team orders” and is part of racing. (Team orders will be discussed in more detail in a future bluffer’s guide.)

Testing

Teams spend a lot of time testing their cars to make sure that their developments work properly before racing with them. Such tests must be held at an FIA-sanctioned circuit. Testing is limited to 30,000km per team per calendar year. This limit excludes promotional events and young driver training. A young driver is defined as a driver who has not competed in a Formula 1 event for 24 months or has not tested an F1 car for more than four days in the past 24 months.

Teams often employ test drivers whose specific job is to test the car. Often race drivers are used at test sessions in addition to test drivers. Some drivers become highly regarded for their ability to give feedback to their engineers and for their knowledge of how to set up a car. Examples of such drivers include Pedro de la Rosa, Alexander Wurz and Anthony Davidson. These drivers are all highly regarded as test drivers but struggle to get a race drive.

Car development

F1 teams do not just launch a car at the beginning of the season and race with it all year. Teams work throughout the year to improve their performance and developments are made to the cars several times per year as the teams see fit. In most cases, the car at the end of the season is completely different to the car that began the season. Check out Formula1.com’s excellent technical section to keep up with the main car developments throughout the year.

Logically, though, the largest leaps are made over the winter when there is no racing going on. Usually each car is an evolution of the previous year’s car. Sometimes cars are re-designed almost from the ground up each year. This used to happen fairly often, but is increasingly rare these days — unless a team hires a new chief aerodynamicist or some other radical team structural change.

Every time there is a major change to a chassis, its name changes. Usually the name changes in a predictable way for the start of each season. For instance, in 2007 Ferrari’s chassis was the F2007 and McLaren’s was the MP4-22. This year those teams’ chassis are the F2008 and the MP4-23 respectively.

Of course, there’s nothing to stop a team from using the same chassis for two years in a row (although this usually doesn’t happen because the pace of development is such that running a two year old chassis would be a serious disadvantage to any team) or from running two different chassis in one season — just as long, of course, as the chassis met the technical regulations. It is quite common for a team to use their old chassis for the first few races of the year if the development of the new car has been delayed for some reason. This happened to Toro Rosso this year, whose new STR3 was not used until the Monaco Grand Prix, six races into the season.

Liveries

Historically, teams ran traditional liveries with each nationality having a traditional colour. Britain, of course, had British Racing Green, and Italian cars ran in the deep scarlet colour (‘Rosso Corsa’) made so famous by Ferrari. Of course, with the introduction of sponsorship in the late 1960s, this was never going to last and now teams appear in whatever colours take their fancy. But is it true that F1 cars are “glorified cigarette packets”?

The arrival of sponsorship does not mean that the history has gone forever. McLaren (Mercedes) run with a predominantly silver livery and red car numbers, a reflection of the Silver Arrows’ history. BMW run with their corporate colours of navy blue, though the majority of the car is white, Germany’s traditional racing colour.

Honda and Toyota have also run in Japan’s traditional white and red (although today Honda runs in a white, green and blue ‘Earth’ car to highlight environmental concerns). When tobacco sponsorship was still allowed in F1, Honda cleverly used the Lucky Strike logo to double up as the traditional ‘red sun’. Ferrari, of course, are famous for running their traditional ‘Rosso Corsa’ colour. However, in recent years this shade has become lighter, more similar to the shade of red used in Marlboro packets (Phillip Morris still heavily fund Ferrari even though tobacco sponsorship technically does not exist in F1).

Ligier / Prost used blue until the team’s demise in 2002. When Jaguar briefly participated in F1 at the start of this decade, it ran in a deep green. However, it was slightly lighter than British Racing Green, apparently to make sponsor logos stand out better on television. The team that Jaguar bought, the (Ford-powered) Stewart team ran in white and blue, the American racing colours.

Of course, there is nothing in F1′s rules that dictates that teams should use traditional colours. These rules were relaxed in 1970. But clearly many F1 teams still value their heritage enough to run colour schemes that are inspired by history.

Some aspects of the livery are restricted though. The two cars of each team must look “substantially” similar at every event in a year. In 1999, the new BAR team (owned by British American Tobacco) wanted to advertise two of its cigarette brands, one on each car. However, the FIA would not be moved. BAR’s compromise was to advertise one brand along the left side of the car and a different brand on the right. The resulting livery was a real mess and widely derided. From 2000 onwards, BAR’s ditched the ‘dual livery’ scheme.

Each car must display the badge of the car make on the front of the car. The name and national flag of the driver should be displayed on the side (usually just behind the driver’s helmet on the engine cover). The car number should also be visible from the front and the side. However, many spectators complain that the numbers are so small that you cannot see them.

Nowadays, a different way of telling apart the two cars of each team is to look at the ‘T-cam’ (the onboard camera that appears on top of the rollover structure just above and behind the driver’s head). For the lead driver, this is a fluorescent red. For a team’s second driver, it is fluorescent yellow.

Of course, another way to tell drivers apart is to look at their helmets. Traditionally, drivers design their own helmets although these days they are covered in sponsor logos just like the cars are. A good helmet design can become as famous as a historic car livery. Just think of Ayrton Senna’s yellow helmet, Graham Hill’s deep blue helmet with white tabs around the top (an adaptation of a London Rowing Club design, and also used by Graham’s son Damon) or Jackie Stewart’s white helmet with a tartan band around the top.

Car numbers

A minor, but interesting, point is how car numbers are allocated. Car numbers are published by the FIA before the start of each season and remain the same all season.

The current World Champion always races with the number 1. His team mate is allocated number 2. In instances when the World Champion is not participating in the race, it is probable that the Constructors Champion would use the numbers 0 and 2.

Under the old system of allocating car numbers (which ran until 1995), this happened in 1993 and 1994 when Damon Hill ran with the number 0 for two years running. The first time was because of the retirement of Nigel Mansell and the second time was due to the retirement of Alain Prost.

After the numbers 1 (or 0) and 2 are allocated, the following numbers are allocated according to the finishing position in the previous year’s Constructors Championship. So, ignoring the Constructor bearing numbers 1 (or 0) and 2, the highest-scoring constructor will carry the numbers 3 and 4, the next highest-scoring will carry the numbers 5 and 6, and so on. The number 13 is skipped for unclear reasons, though it’s safe to assume that this is due to superstition.

Not all superstitious numbers are removed though. In 2005 Japanese driver Takuma Sato was allocated the number 4 which is an unlucky number in Japanese culture (ominously being closely associated with death). True enough, his season was riddled with bad luck and strange mistakes.

This season McLaren are racing with the numbers 22 and 23 because they were excluded from last year’s Constructors Championship. Super Aguri were allocated numbers 20 and 21. Although Super Aguri no longer participates in F1, McLaren’s numbers remain 22 and 23 for consistency throughout the season.