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Reaching a wider audience or just creating an echo chamber?

IM, Twitter and social aggregators make the internet a repetitive place

April 20th 2008 19:52. Updated: April 20th 2008 21:00

For the past few weeks I have been using Digsby, a smart Trillian-style multi-protocol IM client. I’ve tried such programs before — Trillian, Pidgin and Meebo — but for one reason or another they all annoyed me. For this reason, before Digsby I stuck to having MSN, Google Talk and Skype all open at once.

Digsby is quite cool because not only does it unite your IM accounts but it throws in your email and social networking accounts as well. So updates from Gmail, Twitter, Facebook and MySpace sit alongside your buddy list. Neat stuff. I believe support for more social networks is in the pipeline too.

Having said that, the Twitter features leave a lot to be desired. I have since started using Twhirl which I think is fantastic, save for the fact that it doesn’t open automatically when my computer starts up.

Beforehand I updated Twitter using Google Talk. But once I installed Twhirl I switched IM Twitter updates off because of course I was getting duplicate messages. But even then the problem of duplicate (or triplicate) messages did not go away. It got me thinking about the increasing trend for stuff people publish on one website to be automatically re-published elsewhere.

A lot of people I know use a Facebook application called TwitterSync. I am among them because I was screaming out for Facebook to allow this for a long time. The app automatically updates your Facebook status with your latest Twitter tweet.

This is cool because enlightened people know how great Twitter is, but there are so many more people on Facebook who do not use Twitter but could still benefit from the wise words you post on Twitter. The Facebook status is the ideal way to give your Twitter account a wider audience.

But what about those people who are friends with me on both Facebook and Twitter? They get the status updates twice. This was not so annoying beforehand. But because Digsby is hooked up to Facebook and Twitter, I get two little pop-ups telling me all about it — and this is in addition to Twhirl’s alerts.

This reminded me of a post written by Robin Hamman a couple of weeks ago. He asked, “is auto-feeding links to Twitter spammy?”

My Tweet Cloud Then I came across a website called Tweet Clouds. This site produces a word cloud or heatmap of the words you use on Twitter. Three words tower above all the others: New. Blog. Post. Those three words appear at the start of each automatically generated tweet advising followers that I have just published something on my blog.

I do quite like it when people alert their followers on Twitter to the fact that they have just published a blog post. I think other people like it as well. I have just checked and over the past year Twitter has been this blog’s fifth highest referrer, bringing 888 visits. That is above Google Search and Google Search UK (although below Google Image Search and Google Image Search UK).

If you take out search engines and blog aggregators, Twitter is the second-biggest referrer to this blog (the biggest being Times Online’s blog platform, which is concentrated on just a few posts). Remember that this does not even include those who are visiting from the Twitter stream in their IM client or another application.

I often also click through when a new blog post is mentioned on Twitter if it sounds interesting enough. But I cannot stand it when other feeds are injected into a Twitter stream — people’s tumblelogs, Delicious links and the like. That is just overload.

If I was interested in someone’s Delicious links, guess what — I’d be subscribed to their Delicious feed. If I cared in the slightest about somebody’s tumblelog, I’d visit their tumblelog. Equally, however, you could say that if somebody really cared about my blog posts then there is already an adequate way to be alerted to new posts: RSS.

This problem is going to increase in the coming year as lifestreams and social aggregators such as Profilactic, FriendFeed and Socialthing! gain in popularity. In fact, these sites themselves demonstrate the problem itself rather nicely.

If you look at, for instance, my Profilactic ‘mashup’, you will see my blog posts appearing and soon afterwards the Twitter tweet announcing it. Then you will see my Delicious links repeated in a blog post (for vee8 at least). Jaiku had to be taken out because it is itself a pseudo-lifestream that already incorporates Delicious, Last.fm, Twitter and what-have-you.

Plus, Facebook has just begun to implement its own social aggregator-style features. If you already have the Delicious application installed then import your Delicious posts into your Facebook news feed, you will be getting the duplication in the Facebook news feed alone. (I tried it hoping that it would sync with Facebook’s ‘Posted Items’ feature — no such luck.)

This whole problem is summed up quite succinctly by Jon Bounds in a comment at Cybersoc:

The Facebook status, pulled from a twitter auto-announcing a blog post generated from del.icio.us links is not what I want form these services. And I get the feed of it at each stage.

It is probably time to step back, decide on which social aggregator I want to use, stick with it and stop republishing stuff on other websites. Still, I can’t help thinking that it just feels right to merge my Twitter account with my Facebook status, and it just feels right to publicise my blog posts on my Twitter account.

At the same time, it’s just not cool to read the same messages over and over again on several different websites. The internet is starting to feel like a giant echo chamber.

Rate: +2 (Votes: 2)
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Dinosaur companies adapt to the Facebook era in the worst way possible

How to piss off the people you're trying to appeal to

April 8th 2008 23:22

Ever since Facebook Applications exploded onto the scene, there has been a problem. Well, I say it’s a problem, but in reality it is actually an amazing thing. It is only perceived to be a problem by old fashioned companies that just Don’t Get It.

For several months now the old Scrabulous saga has been playing out. Some smart guys thought it would be a great idea to be able to play Scrabble with your friends on Facebook. They were right. It became Facebook’s most popular application, and could even count Mark Zuckerberg among its users.

Unfortunately, the creators of Scrabulous didn’t own the intellectual property to the game. The people who do own the IP, Hasbro and Mattel, have gone on the assault. They are suing Scrabulous’s creators Rajat Agarwall and Jayant Agarwall. This is despite the fact that the brothers have undoubtedly done more than anyone else in recent years to raise the profile of Scrabble.

Do you think if Hasbro and / or Mattel had created a Facebook Application for Scrabble it would have been as successful as Scrabulous? I, for one, highly doubt it. Their reaction alone has demonstrated that they simply don’t “get” the internet. Just like the recorded music industry before them, board game companies, it seems, have woken up to find that the internet has eaten away at their old fashioned business model. They don’t know how to capitalise on the internet. It needn’t necessarily be a threat. But their head-in-the-sand behaviour ensures that it will be.

My personal pet theory is that old companies got far too cosy in the 20th century ways. With the intellectual property rights wrapped up, they have seen no need to innovate. They have rested on their laurels. As such, their products have stagnated. Remember, the optimal length of copyright is around 15 years. A similar length will apply to intellectual property. Scrabble can trace its history back to four times that length.

As was pointed out on the Freakonomics blog earlier this year, Mattel’s and Hasbro’s plans for the future of Scrabble are pretty lame to say the least.

The plans include adding anniversary labels to Scrabble packaging and introducing a folding edition of the deluxe Scrabble board.

In the meantime, the best thing to happen to Scrabble in generations is being targeted by Hasbro and Mattel simply because they were not smart enough to come up with the idea in the first place. They should have applauded and endorsed Scrabulous. That way, they would have ended up with a hell of a lot more respect and almost certainly more sales than under the current strategy of the companies.

In the latest stage of their assault, Mattel have finally launched their own ‘official’ Scrabble Facebook Application. But The Guardian reports that all is not well. And yet again, the problem can be laid at the door of intellectual property rights.

Seemingly, the new ‘official’ application is only endorsed by Mattel — not Hasbro. This means that you can not play Scrabble in the USA or Canada, where Hasbro own the rights. For this reason alone, the trust of Facebook’s users has been lost. If you can’t even play against your friends just because they happen to live in North America, why would you bother defecting from Scrabulous which currently has approximately 700,000 “daily active users”?

Today another Facebook Application has been hit by a similar corporate strangling. This time it is from a company that you would think would be able to cope with new technologies better.

Tetris Tournament was an early Facebook hit, and one of my favourite Facebook apps. It didn’t take long for its name to change to BlockStar, but it was still clearly derived from Tetris. The game itself was a bit clunky, but it did the job and was good fun.

Today it has become “Tetris Friends (formerly Block Star)“. Yes, it is now an official Tetris app. So, is this simply BlockStar with a shiny Tetris logo over the top? Far from it. The new game is utter, utter shit. Amazing when you consider that it is actually the official Tetris game. The original is a classic. This is a big pile of flaming hairy balls.

For one thing, the game now only lasts a maximum of two minutes. That’s right. No new levels. No game over as you reach the top. Just a high score after two minutes. It is ready to finish just when you get into the groove. Meanwhile, the graphics are cluttered and confusing. This game is intensely unsatisfying.

The reviews agree. The application’s wall has become a stream of obscenities while the reviews section has turned into a mere succession of one-star ratings.

In this respect, the users of Scrabulous have got off very lightly indeed. The best Tetris app on Facebook has been mauled out of all recognition.

Rate: +10 (Votes: 16)
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Blocking Beacon

November 13th 2007 01:25

I am usually a defender of Facebook. But this time I think they have overstepped the line and have introduced a ‘feature’ that makes me personally uncomfortable. From The Facebook Blog:

Just as Facebook shares your on-site interactions with your friends through News Feed, we now give you an option to let News Feed share your off-site actions with your friends as well.

News Feed created a huge privacy concern when it was introduced last year. But I didn’t buy the complaints then. News Feed amounted to Facebook displaying things you did on Facebook. If you don’t want your Facebook friends to know something, perhaps you shouldn’t do the action on Facebook. Just a suggestion.

However, Project Beacon is on a completely new level. Now Facebook friends may know about things that I do on sites that aren’t Facebook. There is no way of knowing whether or not a website is going to report to Facebook what you are doing. As this blog post points out:

It’s a little bit creepy to know that if I visit the Internet Porn Emporium, this store might attempt to tell Facebook that I’m a patron.

And although you can select for the information not to appear on your News Feed, Facebook will apparently still have the data.

It just feels a little bit like it’s too much of my private information getting into the hands of too many people without me necessarily knowing. There is a brilliant comment at Mashable which makes another good point about this:

Letting my friends know that I ordered x, y, and z from Amazon doesn’t sound very appealing. Could also totally spoil the surprise of a birthday gift or something.

So I will be blocking Facebook Beacon.

Via Tom’s View of the World’s Delicious account.

Rate: +3 (Votes: 3)
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Seeing what I hear

September 19th 2007 17:16

I am a big fan of the music discovery and social networking site Last.fm. I am also a lover of beautiful pointless graphs. So LastGraph was always going to be a winner for me.

A nice snapshot of my summer listening habits

The existence of LastGraph makes me so happy. Like Andrew Godwin, who wrote LastGraph, I read this webpage a while ago and thought to myself, “I want.” But I thought it was a bit of a long shot to expect anyone to provide such a service.

Obviously I was wrong! What’s more, there are plenty of different options to choose from, so once you’ve made one graph you can make another and look at it differently.

Unfortunately, it only goes back as far as the beginning of 2005, so the early part of my Last.fm history. But what remains is fascinating to look at. The snapshot I have posted above is from May–July 2007. For some reason I always get more nostalgic about music that I listened to during summer, so I’m pretty sure that looking back I will get a little bit misty-eyed about Justice, Simian Mobile Disco and Can (incidentally, they were all albums that I bought on my last trip to the pre-HMV Fopp).

If, for some reason, you are interested in seeing the entire graph, it is available to download here. But be warned — the PDF is quite a large file!

The colours represent how early I first listened to a band. Reds and oranges were the first bands I listened to; purples are the most recent and greens are in the middle. Glancing at my graph, it is clear how much more eclectic my listening habits are. As time goes on there are fewer large patches, and the reds have been squeezed out by a larger variety of colours.

Surprisingly, it is completely impossible to follow any band all the way through my graph. I think this is down to the fact that I tend to just put iTunes in shuffle mode and let it select albums itself. I suspect the same bands would crop up week after week if I tended to choose for myself.

Even so, I am amazed that I can only pick out Battles three times on my graph. I have been flat-out obsessed with them for over a year (and particularly since the release of Mirrored), but seemingly I have not listened to them as much as I had thought.

My theory is that when I am out and about (and therefore not scrobbling), I choose what album to listen to more often, so this is where I have listened to Battles the most. (I think this happened to Polar Bear as well, who I listened to a lot, but are nowhere to be seen on my Last.fm profile.)

Funnily, I can see plenty of patches where I listened to Eels a lot. I never understood why Eels appear so high up on my Last.fm profile (not just overall, but for the past 12 months as well). I’m not sure the graph has aided my understanding of this, but I have clearly listened to Eels a lot more often than I thought.

I just got an iPod, so I will be able to scrobble while I’m out and about as well. I predict an increase in both the amount of music and large patches appearing on the graph. I hope LastGraph sticks around because it will be really interesting to create more of these graphs to compare over time.

H/T lots of people including Plasticbag and Somefool.

Rate: +1 (Votes: 1)
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Two weeks in a row!

September 13th 2007 12:53. Updated: September 14th 2007 17:05

So there I was on Monday night, lying in bed listening to Up All Night as I normally do. Then all of a sudden they began talking about me.

Once again it was the Pods and Blogs segment, and once again it was in the Britblog Roundup slot. The very same slot where I farted through my mouth precisely seven days earlier.

I was surprised by the attention that was attracted by my post about whether or not I should put my blogs on my CV. It was really intended as a warm-up post to the long list of skills that I have acquired as a blogger which was posted the following day. Compared to the “warm-up” post, the list bombed.

It just goes to show once again that I am terrible at working out which of my posts are better than others.

I have to admit, it was quite a strange experience lying in bed listening to Rhod Sharp mulling over my career prospects!

One thing though. I didn’t say that I was worried about my Facebook and MySpace accounts. My Facebook and MySpace accounts are impeccable (I hope)!

I don’t know if Matt Wardman will be providing the audio this week, but it is still available on the podcast — the relevant bit is around 27 minutes in.

Update: Matt Wardman has uploaded the audio here.

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