This morning Pitpass has a scoop that reveals details of the BBC’s team that will be covering Formula 1 next season.

The names mentioned are Martin Brundle (the only person to move from ITV), David Coulthard, Jonathan Legard, Lee McKenzie and Jake Humphrey. Some of the names are not connected to any roles, but it seems pretty clear who will be doing what.

Anchor: Jake Humphrey

Jake Humphrey’s name entered the frame in the rumour mill a few weeks ago, and the more you think about it the more he makes sense. He may not have any experience in F1 broadcasting, and frankly we don’t know if he actually likes F1. However, he is clearly a rising star and, moreover, a thoroughly competent presenter with a background in a diverse variety of sports.

Despite a background in children’s television, Jake Humphrey started climbing the BBC Sport ladder when he presented Sportsround, a children’s sports news programme. Since then he has become the youngest person ever to present Football Focus and Match of the Day. He also attracted widespread acclaim when he presented the BBC’s coverage of the NFL Superbowl earlier this year.

Pundit: David Coulthard

This has been widely expected for weeks, months, perhaps even years. As a highly experienced British Formula 1 driver, DC was always likely to start a career in broadcasting once he retired from driving.

Coulthard will not just bring his driving expertise to the role — he is also a very entertaining speaker and is not afraid to speak colourfully. Some have noted that the BBC may want to rein in DC because he is not the most politically correct person in the world. He notably exclaimed live on British breakfast television earlier this year that he wanted to kick “seven colours of shit out of the little bastard”, referring to Felipe Massa. I doubt DC will launch into such a tirade in the relaxed atmosphere of a studio in London, but his colourful style will entertain viewers.

Main commentator: Jonathan Legard

Perhaps at the different end of the scale to David Coulthard, Jonathan Legard is a conservative choice for the BBC to make for the role of main commentator. He is a safe pair of hands. Perhaps not the most entertaining of speakers. He is certainly not a Murray Walker. But nor does he have James Allen’s cringeworthy faux-excitement. Legard is a calm, analytical commentator.

A BBC man through and through, Legard used to commentate on Radio 5 Live’s F1 coverage before leaving to become the station’s football correspondent. I had read that Legard was reluctant to take on the role, having ruled himself out earlier. But this is an important one for the BBC to get right given the sticks and stones that have gone ITV’s way as a result of James Allen over the years.

Colour commentator: Martin Brundle

Despite the BBC wanting to put their own mark on F1 coverage next season (as is evident from the choices above), Brundle has become almost as indispensable as Murray Walker was when coverage moved from the BBC to ITV back in 1997. It was feared that Martin Brundle would not be a part of the BBC’s team, but he is simply too good for the BBC to ignore.

It would, in fact, have been a bit of a farce if they decided not to hire Martin Brundle. He has won an armful of awards for his commentary while at ITV. His ability to come up with witty, pithy quips on the spot has won him legions of fans. That’s not to say that Brundle is perfect, and mistakes seem to be creeping into his commentary more and more as time goes on. But this is clearly the right choice for the BBC to make.

Pitlane reporter: Lee McKenzie

Lee McKenzie is the daughter of F1 journalist Bob McKenzie and has previous experience presenting motor sport highlights on ITV. More recently she has presented Sky’s A1GP coverage.

I was just recently wondering whatever happened to Lee McKenzie (I don’t have Sky) so it was a pleasant surprise to see her name in the Pitpass report. I have no idea what she is like as a pitlane reporter, but she has been presenting motorsport coverage for some years now so this should work out fine.

Anyone else?

It would be interesting if this is the entire BBC team. ITV have had two pitlane reporters ever since they got F1 coverage, with one person chasing drivers for interviews while the other hunts out stories from the garages. If the BBC have only one pitlane reporter, this will be a big drawback of the coverage.

According to the Pitpass report, the BBC will be spending less on their F1 coverage than ITV. It seems highly likely that the coverage will be anchored from a London studio, although surely the commentary team in addition to the pitlane reporters at least will travel to the races. It would be quite strange, though, as MotoGP is always presented from the paddock just like ITV’s F1 coverage.

However, I personally wouldn’t mind the coverage being presented from London. I don’t see the big advantage of having Steve Rider and Mark Blundell standing in noisy garages with engines roaring so that you can barely hear them speak. Keeping the coverage in London is a sensible scheme that will save license payers’ money.

The names now out of the picture

The omission of Holly Samos is interesting, as I had earlier read that she was already privately confirmed as the pitlane reporter. Samos is okay, but she has made a few bad mistakes during her Radio 5 Live coverage this season, completely ruining my understanding of the race on at least one occasion.

As for the main commentator, if Jonathan Legard had decided to rule himself out, David Croft would probably have been in line to take the job. I am slightly relieved that he hasn’t got the job. While I think he is a competent commentator, he does make mistakes and he has a bit of a James Allen thing going on.

My preferred choice for the role would have been Ben Edwards. However, I have heard that it is a precondition of being part of the BBC’s F1 coverage that presenters will not work for any other broadcaster. Given that Ben Edwards has his fingers in many pies, this will have ruled him out.

What is really interesting is that no-one from the current BBC Radio 5 Live team has made the jump to the corporation’s television coverage. This is not entirely unexpected. When it was originally announced back in March that the BBC had acquired the rights to broadcast F1 on television, I suggested that the BBC might keep the current team on Radio 5 Live.

Even this is not confirmed however, as the contract to produce Radio 5 Live’s F1 coverage, currently held by USP Content, is up for renewal for 2009. It could be a case of so near yet so far for the 5 Live team. Both Holly Samos and David Croft were strongly linked to roles on BBC television, yet according to Pitpass neither has got the nod. Might they even be absent from next year’s radio coverage as well?

Update: Here is more opinion on the news from Keith at F1 Fanatic.

These are good times to be a shallow-pocketed motor racing fan. There is one good side-effect to the Lewis Hamilton hype-fest. As far as I can tell, there is more motor racing on terrestrial television now than there ever has been. For those of us who don’t want to fork out the cash on a Sky subscription, ITV4 is a godsend.

For the first time ever, GP2 is being shown live on terrestrial television. Straight after qualifying has finished on ITV1, you can turn over to ITV4 to watch the feature race live. Then on Sunday morning the sprint race is also live. That does mean an early start to your Sunday, but man — this is live GP2! It’s worth getting up for. For the first time, I can truly get into GP2.

ITV4 is also showing the FIA GT Championship. I’ve watched a couple of those races and I have to say I’m not really a convert. To think that those races used to last three hours… Who can be bothered?

More impressive, though, is ITV4’s commitment to show BTCC. In the past BTCC was shown on ITV1, so this might actually be seen as a step down for the championship. But ITV4’s coverage is incredibly generous in the amount of time it gives over to BTCC. Most of the programmes last for an incredible five hours!

In addition to showing at BTCC races in full, usually (perhaps even always) live, ITV4 also shows the support races in full. I am just amazed that quite minor events such as the Renault Clio Cup and the Seat Cupra Championship get so much airtime on ITV4 now.

Best of all for an F1 fan like me, one of the BTCC’s support races is Formula Renault UK. This is quite a good championship that can be an enjoyable watch. Among its graduates are names such as Lewis Hamilton, Heikki Kovalainen, Mike Conway and Kimi Räikkönen (who amazingly — controversially — made the leap all the way from Formula Renault UK to F1 with nothing in between!). It’s a great place to look for tomorrow’s F1 stars.

I’m a bit so-so about BTCC — I can take it or leave it. But if I have nothing better to do on a Sunday afternoon I’ll happily put my feet up and watch it, keeping an eye out for the Formula Renault UK race. You really have to take your hat off to ITV for putting so much faith in the BTCC and its support races.

It’s not just ITV who are impressing with their commitment to motor racing this year. UKTV’s Dave channel has given WRC more coverage than it’s had in the UK for a few years now. ITV4’s old highlights programme was pretty dodgy and was often on at a strange time. On Dave, WRC now has a regular weekly slot. So in addition to coverage of the rallies themselves, there is also an ‘access all areas’ programme. It’s not always the greatest television (think of ITV’s pre-race F1 show), but it’s impressive that it even exists given that WRC has been in the doldrums of late.

All this is in addition to the motor racing coverage we already got, which includes of course F1 and MotoGP. If you keep your eye on the schedules you can also catch highlights of British Formula 3, British Superbikes and the British GT Championship.

All that is required now is some better coverage of A1GP. I used to hate the idea of that series, but when I caught some of the highlights on Channel Five this year I was really impressed at the good racing that was going on. Let’s hope it isn’t just stuck on Sky in future. And let’s hope the highlights aren’t buried away in the middle of the night on Channel Five.

There is an amusing video on YouTube of a couple of people giving a running commentary over BBC News wondering why they haven’t mentioned the earthquake (via Media Monkey).

The people in the video make some amusing comments, although they do exhibit the worst of the victim mentality that a lot of people in this country have. An inch of snow has fallen and it is the end of the bloody world. A train is five minutes late and it is an abomination that would never have happened under British Rail. An earthquake has hit us, woe is me. Etc, etc.

Maybe the guys in the video were being ironic when they kept on shrieking, “There’s been an earthquake! Hellooo? BBC? There’s been an earthquake!” But it wouldn’t surprise me if a lot of people genuinely were enraged when the BBC didn’t cover the only interesting that has happened in their dull little lives. I have heard that Radio 5 Live has had a record number of text messages. That doesn’t surprise me, 5 Live being as it is the country’s premier forum for self-important people with anal passages in place of their mouths, wanting to phone in and describe how the world revolves around them.

Victoria Derbyshire’s programme in the morning was even worse than usual, amazingly enough. The callers I heard all said much the same thing. “My house was shaking! I thought a lorry had crashed into my house!” “I was lying in my bed and I was woken up. At first I thought it was a burglar. Little did I know that it was something even more serious!” YAWN

So parts of England got the shakes. Big deal. The stories about it on the BBC News website are a parade of mediocrity.

“The room just started shaking” Shaking?! How will you ever recover? “The quiet market town at the epicentre of the earthquake recovers”. Yeah, recovers from a few toppled chimneys!

The only casualty from the whole episode appears to be one poor man with a broken pelvis. While I certainly would not like a chimney stack to fall on top of my pelvis, it isn’t exactly September 11 in terms of casualties.

So I am not surprised that BBC News decided not to give it so much coverage. It is worth bearing in mind that after 0100 BBC News 24 ceases to be a UK service. What we get in the UK is essentially a simulcast of BBC World. As such, it reflects a global news agenda.

This is the way it should be really. UK news seldom breaks during the night, and there are few people in the UK watching at that time of night anyway. News channels are notoriously expensive to run anyway. I know certainly that Sky News makes a loss.

It would be difficult for the BBC to justify spending license payers’ money on a near-useless overnight UK service that would be watched by very few people. The BBC has a 24 hour UK news service anyway — it’s called BBC Radio 5 Live. From what I heard of their coverage, they did a pretty good job — as you would expect from the Up All Night crew.

If BBC News 24 / BBC World were to slavishly cover the earthquake like Sky News did, the majority of the BBC’s viewers scattered across the globe would have been equally indignant as the people in the UK complaining about the lack of earthquake coverage. I can just imagine people around the world uploading their commentary onto YouTube. “5 on the Richter scale? I have taken naps through that!”

People across the world look to the BBC as a source of authoritative world news. A piddly wee earthquake in Lincolnshire just doesn’t cut it. If it was an exclusively UK service like Sky News then you would indeed expect them to cover it. But it isn’t, so you wouldn’t (or at least shouldn’t).

I did actually watch a bit of Sky News’s overnight earthquake coverage and it was indeed execrable. In fact, the video I have embedded above highlights the completely different approaches of the two channels and why Sky News falls flat on its face so often.

BBC News might have been late to mention the story, but notably they got it right. They did not spend longer than required on the story, and they got the important details such as the epicentre correct. Meanwhile, Sky News were showing a map with Birmingham and Manchester pinpointed. Why? We don’t know. Sky don’t care about getting it right, as long as they can convey that something is happening — NOW!

In fact, Sky News’s coverage of the earthquake highlights everything that is wrong with 24 hour news. Media Monkey highlights their typically insightful coverage:

Sky News interviewer Faye Barker: “So, what were you doing when the quake shook?” Eyewitness, or should that be earwitness, from Lincolnshire: “I was in bed.” Barker: “Oh… [Pause]. And would you say it felt more like a juggernaut or a freight train going past?” Woman: “Er… a freight train.”

Sky News is also rightly being criticised today for a truly disgusting interview conducted by the diabolical Kay Burley. She was previously famous for her measured response on September 11: “If you’re just joining us, the entire eastern seaboard of the United States has been decimated by a terrorist attack.” This week she asked the wife of recently convicted serial killer Steve Wright the following question:

Do you think if you’d had a better sex life, he wouldn’t have done this?

What a vile question to ask. Not surprisingly, the interviewee burst into tears upon being asked that question. Imagine having that thought running through your head — “If only I had sex with my husband a bit more, those five prostitutes wouldn’t have been murdered.”

Unity, Jennie and Mitch Benn say all that needs to be said.

If BBC News lost respect for its slow response to the earthquake, goodness knows what Sky News must have lost.

I am quite a fan of Freeview. Even though I hardly ever watch any television these days, I think it is so wonderful to have that kind of choice fairly hassle-free for £20-odd. There have been quite a lot of changes to Freeview recently.

First came the unexpected and abrupt death of ABC1. It wasn’t a bad channel, but it always seemed like there was something that didn’t quite work about it. When it launched there were no adverts for months — so how was it funded? Then there was the distinct lack of space on prime-time on Freeview, which essentially made ABC1 a daytime-only channel.

ABC1’s schedule was therefore restricted to rather tame American comedies. The same ones. Over and over again. What’s more, they did that odd thing that digital channels sometimes do, of showing the episodes seemingly in random order. This was especially problematic for 8 Simple Rules. One minute John Ritter was dead, the next he had come back to life! And then he was dead again.

In a way this was a good thing though, because you knew what you were getting. Unchallenging, homely television. And there’s nothing wrong with that. I imagine that if ABC1 was around ten years ago, I would have loved watching it on the days when I was off sick from school.

Then came Virgin 1, which is Virgin Media’s latest little stone thrown in their big bear fight with BSkyB. “Oh, they think they’re so smart having a channel called Sky One,” some Virgin Media big-wig probably said on day. “We’ll show them! We can have Virgin 1.”

So, Ftn has been killed to death just when it was getting good. I loved Ftn in its later days. Its repeats of retro gameshows like The Crystal Maze, The Krypton Factor and Bullseye were strangely captivating. Then later at night there was always Takeshi’s Castle if you were up for vegetating a bit. While it was always Freeview’s worst channel, in the past year or so it had carved out a distinctive identity for itself.

The new channel, on the other hand, does not have a distinctive flavour. In fact, it is almost as if they looked at Sky One and decided “we want a programme like that, a programme like that, and a programme like that.”

In short, it is like a watered-down version of Channel Five. Do we really need another channel full of sub-standard American imports? I think not. I would have thought that, especially with the Virgin brand attached to it, they would have put a bit more effort in to make it more distinctive.

Then this week there was the launch of Dave. Dave is essentially a re-branding of UKTV G2, so it’s good to know they’ve gone from one silly name to another. A lot of people are going on about what a great name Dave is for a channel, but I think it is quite silly. They say that it’s based on the idea that “everyone knows a bloke called Dave”, which is true. The problem is that whenever I hear the name I think of that balloon-faced Conservative leader.

As for the programming it’s a bit of a mixed bag. Watching Dave is like being transported back to the 1990s. Have I Got News For You, Red Dwarf and Bottom are among its roster. Essentially, Dave seems to me like BBC Two 2. It’s the channel that BBC Three secretly wishes it could be, if only it could be unleashed from all of those quotas to do with repeats.

Then there is Never Mind the Buzzcocks. I can’t stand watching it, at least when it was hosted by Mark Lamarr. He seems like a genuinely spiteful person. He tells nasty jokes about people, which I don’t mind usually. But Mark Lamarr doesn’t seem to tell them in the sense of “I’m only having a laugh”. He seems to be genuinely nasty. I can’t stand watching it. For a further insight into the dark world of Never Mind the Buzzcocks, check out this blog post by Adam Buxton.

But without a doubt the worst programme on Dave is A Question of Sport. Why does this programme still exist, even in repeat form? It is just diabolical.

Fortunately, this crime is outweighed by the repeats of Whose Line is it Anyway. Now, why is Whose Line is it Anyway not on any more, huh?

Despite the patchy output, the launch of Dave on Freeview seems to add a lot of value. It is replacing UKTV Bright Ideas, which I doubt will be missed by many people. The hours for UKTV History have been cut back, which might not be very popular. But let’s face it. Everyone knows that history channels only ever get ratings if they either

1. Show programmes that are nothing to do with history
2. Dedicate their entire schedule to programmes about Adolf Hitler’s second cousin twice removed’s hairdresser’s pet ostrich.

Ofcom has said that it is thinking about letting television stations broadcast more adverts. Ofcom are considering allowing nine minutes of advertising per hour. Currently an average of seven minutes per hour is allowed, although a maximum of twelve minutes in any one clock hour is permitted.

Longrider is a libertarian but reacts with horror to the news. Meanwhile, Craig is worried about the impact on coverage of Formula 1.

I am no fan of television adverts, but I have to say that I feel sorry for broadcasters in this respect. The comments on the article from Times Online are mostly negative, perhaps encapsulated by this one by Harry Taylor.

Surely not! Is there not too much advertising already, mostly purile, repetitive and often misleading?…

With all its faults give me the BBC.

Of course, if Times Online were to write an article about a proposed increase in the License Fee, everybody would be saying the opposite. But, as they say, there’s no such thing as a free lunch.

Commercial broadcasters are expected to pull excellent programmes out of thin air with the minimum of advertisements. And as we’ve seen this year, another major form of revenue for broadcasters — premium-rate phone-lines — has become a bit of a taboo. People must accept that adverts are a necessary evil — but a balance must be struck.

But for all of their (supposedly) good intentions, a lot of Ofcom’s advertising regulations work against the viewer. Perhaps nowhere is this more evident than Formula 1. F1 has the dubious honour of being the only sport event to be broadcast in the UK where adverts are showing during the action. And football fans complain about adverts during half time! Think about how F1 fans must feel!

Once again, it has to be accepted that adverts in F1 are a necessary evil. F1 is almost unique in that a Grand Prix can last anything from 90 minutes to two hours with no break in the action. (The only other sports I can think of that go on for so long with no breaks are long-distance running and cycling, which are usually not shown live by a commercial broadcaster.) Seemingly, this is just too long for ITV to go without showing an advert. This means that they can’t bunch them up at either side of the action as they do with football.

But does it have to be this way? Many F1 fans would be willing to see some form of compromise, but the solutions put forward are currently prohibited by Ofcom (PDF). The main culprit is pesky article 3.1:

Television advertising must be readily recognisable as such and kept quite separate from other parts of the programme service. Breaks containing advertising spots of any kind, including teleshopping spots, must be identified in vision and/or sound, for example station identifications going in and out of breaks.

This means that any way of ITV simultaneously showing both adverts and programming is prohibited. A split-screen solution is often proposed. One part of the screen contains the race action, perhaps as an inset in an advert. But it’s not allowed. Sky Sports News can do it because it is permitted as long as only text is displayed. But even a scrolling text service in this style would not be allowed on ITV, because the rules are stricter for ITV, Channel 4 and Channel Five.

Other reasonable compromises are also prohibited. For instance, ITV would not be allowed to broadcast audio advertisements while race pictures take up the screen. ITV could not even overlay text adverts on top of the race pictures.

All of this is not allowed by Ofcom, probably for noble reasons. But most F1 fans would love to have any one of these solutions over the current situation — where ITV interrupt the race completely and broadcast commercial breaks that last minutes.

Also working against F1 fans is the requirement that ITV must display an ident going in and out of commercial breaks. This prolongs the commerical break for yet more crucial seconds.

Indeed, if you are an F1 fan you might be tempted to suspect that Ofcom’s regulations were specifically designed to get in the way of F1 the most. Because, despite the constant references to how commercials should only appear at “natural breaks” of the programming, one paragraph — which was included specifically with ITV’s F1 coverage in mind — proves that this is all just for show.

In live coverage of long continuous events breaks may be taken at points where the focus of coverage shifts from one point to another of the event for example after a resume of the current placings in a race and before refocusing on a particular section of the race.

So even though there are no “natural breaks” in an F1 race, ITV may show adverts just by giving a run-down of the positions in the race before going to a break, and saying what lap the drivers are on when the adverts are finished.

I also reckon that the rules surrounding the amount and length of commercial breaks also works against F1 viewers. It also works against viewers of football, films, or any other long programme.

Now, my memory of what I am about to say is sketchy. It must have been almost a decade ago and I was still rather young. But I am sure that while I was on holiday in France I watched a commercial break that lasted several minutes. It felt like about fifteen, but it might have been ten minutes. I don’t know. But what I do know is that I would never have seen a commercial break last that long in the UK.

But these breaks were not included willy-nilly in the middle of programmes. The obscenely long commercial break was, in fact, placed out of harm’s way at the end of a football match (or a film, I can’t remember). It was there to make up for the lack of adverts during the programme.* So, while at first a commercial break lasting ten minutes may seem obscenely long, would not most of us prefer this kind of solution? One where the adverts were tucked away where we don’t have to see them?

As such, I would support a liberalisation — or at least a fundamental re-think — of advertising regulations. This is not only for the reasons I have outlined above, but for another reason which is the drive of my liberal view on most things.

Insiders at the regulator are keen to emphasise that they want to avoid coming close to US advert levels, which they believe would be unpalatable to British audiences.

If they were so unpalatable, broadcasters would of course not want to do this for fear of making viewers switch off. No regulations necessary — broadcasters will find the “correct” level of advertising naturally.

I suspect that a few years down the line we won’t have to worry about this at all. Due to the increasing prevalence of PVRs, soon enough we will all be able to record the programmes then fast-forward through the adverts. (I usually already do this when I watch Grands Prix because I am not in a position to watch the races live.)

Advertisers will have to find more and more creative ways to reach viewers. Product placement might be harder to regulate. And soon enough we probably won’t always even realise when we are watching adverts.

* I might actually be completely wrong about this, and the long commercial break may have been caused by some kind of technical mishap or something else. I did not know because I could not speak French, but the scenario I described seems most likely to me.