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Archive: pvrs

A confession

25 October 2010 19:46

Categories: Formula 1, General, Media, Personal, Television

Despite my blog post on Saturday about why I was going to miss the Korean Grand Prix, I need to confess that I actually did end up watching it live! Not only did I sit through the pre-race coverage, into massively delayed start and then the entire race, but I also watched the BBC’s F1 Forum on the red button!

I was very impressed with my friends, who offered me the living room to myself to sleep in so that I could get up when I wanted to watch the race! Not only that, but when the others emerged they tolerated me watching the F1 Forum. As lookingspiffy said to me on Twitter yesterday, it’s good to have a bunch of friends that appreciate how much it means to me, even if they don’t quite understand it!

However, it does mean that I won’t get the chance to find out if missing a race is good for the soul until some other time in the future. It looks like I made the right decision to get up for this particular race though, given all the issues that the BBC’s mid-race channel-switch caused with iPlayer and PVRs!

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Product placement — contributing to The Pod Delusion

18 September 2009 15:34

Categories: *, Current affairs, Media, Politics, Television, The Pod Delusion

I’ve been thinking about getting involved in podcasting for a while now. So when I saw a favourite blogger of mine asking for contributors to a new podcast he was setting up, I thought it was the ideal opportunity to dip my toe in the water.

The podcast is the idea of James O’Malley, a fine chap with a jolly good blog. His thinking is to have a number of contributors chipping in to a weekly podcast which will be around 15–20 minutes long. The podcast will be along the lefty / liberal / atheist / skeptical / rationalist lines. Read James O’Malley’s explanation for more.

What was missing was a name for the podcast. A bit difficult to come up with a name for something that only exists in your brain. But with the vague template in mind, I set to work, along with the other contributors, to think of a suitable name.

Suddenly, it came to me. After I had been lying in bed literally unable to sleep for hours, it suddenly came to me: The Pod Delusion. Yes, I know. I’m a genius. Not quite a living legend like James O’Malley though. Nonetheless, the fact that I came up with the excellent name means that The Pod Delusion is definitely my podcast. The fact that I put no effort whatsoever into creating it, producing it or commissioning pieces for it is frankly neither here nor there.

Anyway, I am quite excited about The Pod Delusion. With the stellar line-up of contributors, it seems like it’s going to be ace. If everything goes to plan and this week’s pilot goes down well, you can expect a new episode every Friday. My plan is to publish all transcripts of my contributions, or an accompanying article, on this website as and when each podcast is published.

Here is the first episode of The Pod Delusion. I have just listened to it myself. Since it’s the first ever attempt, it is a tad ramshackular, but that will get better over time. All-in-all, I think it’s a fine listen.

Hopefully sometime soon it will be available over iTunes too. You can follow @poddelusion on Twitter.

My first little piece for The Pod Delusion is about product placement. When I first set about doing it, my intention was to try and make it serious. I had actually been planning to write here about the product placement hoo-ha, but then decided I could kill two birds with one stone by making it my Pod Delusion contribution too.

Unfortunately, I got a little bit carried away with the fact that I was working in an exciting new audio medium. I inserted a few audio jokes which won’t work in writing. From then on, the whole thing became just a collection of bad jokes about product placement, strung together by the flimsiest of wafer-thin serious points.

So, bearing that in mind, here is my contribution to this week’s Pod Delusion.

It was announced last week by Culture Secretary Ben Bradshaw that product placement will soon be allowed on commercial channels. I suppose there was an inevitability in this. After all, commercial broadcasters finding it harder to sustain themselves through traditional advertising in a multichannel world. Plus, we are living in an era where so many people use PVRs to fast-forward through the adverts anyway.

There has to be some way to fund commercial television. After all, what would we do without ITV? Okay, that’s a bad example. But what would we do without Channel Five? Well okay, but you get my point.

Many worry about the effects that product placement will have on the viewing experience. With product placement, there will be a question mark over the purity of the programmes we watch. Will our programmes be peppered with subliminal advertising that attempt to brainwash us into changing the brand of soap powder that we use?

I’m not so sure that will be such an issue. After all, we are well used to product placements in major films. Television programmes from other countries are filled with product placements already. I am sure that most people are savvy enough to tell what’s going on.

For instance, it can be disconcerting to watch an episode on Neighbours when one of the characters decides to open the fridge. Inexplicably, the fridge is filled from wall to wall with nothing but cans of Sprite! That is obviously a nonsensical scenario. It would have been far more realistic if the fridge was filled from wall to wall with cans of tasty Dr Pepper — “what’s the worst that can happen?”

The odd thing about imported programmes is that due to the stricter laws in the UK, our broadcasters have to blur such product placements out. But this only brings attention to the fact that there is an alien blob floating around on the screen.

Focusing on the blobs on American Idol, for instance, you can clearly see that the judges have large cups on their desk. These cups are predominantly red but with a distinctive white swirl that can only be associated with Coke. Mmm… fresh, ice cold Coke.

The new product placement rules do not affect the BBC. But it would be interesting to consider what it might be like if one day the rules were relaxed for the BBC too. After all, is there anything more ridiculous than the slightly awkward attempts to avoid using brand names during makes on Blue Peter? Referring to “sticky back plastic” may be quaint and traditional, but it is also distracting and sets off a klaxon in your brain that sounds something like: “SELLOTAPE! SELLOTAPE!”

I once saw a Blue Peter make where you had to use a “crisp tube”. What on earth is a crisp tube? Crisps come in packets don’t they? What they were talking about was a pack of Pringles. Given that Pringles are the only make of crisps to be sold in that style of tub, you can more or less guarantee that sales of Pringles went through the roof anyway — all because of the BBC’s massive abuse of power.

Well I think I have said all there is to say about product placement. I think what I will do now is take off my Specsavers glasses and shut down my Asus Eee PC. Then I think I will listen to my Apple iPod, while eating a fresh sandwich from Subway.

Or perhaps I will just go for a piss in my Armitage Shanks toilet.

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Could more adverts be a good thing?

25 September 2007 23:17

Categories: Current affairs, Economics, Entertainment, Formula 1, Politics, Sport, Technology, Television

Ofcom has said that it is thinking about letting television stations broadcast more adverts. Ofcom are considering allowing nine minutes of advertising per hour. Currently an average of seven minutes per hour is allowed, although a maximum of twelve minutes in any one clock hour is permitted.

Longrider is a libertarian but reacts with horror to the news. Meanwhile, Craig is worried about the impact on coverage of Formula 1.

I am no fan of television adverts, but I have to say that I feel sorry for broadcasters in this respect. The comments on the article from Times Online are mostly negative, perhaps encapsulated by this one by Harry Taylor.

Surely not! Is there not too much advertising already, mostly purile, repetitive and often misleading?…

With all its faults give me the BBC.

Of course, if Times Online were to write an article about a proposed increase in the License Fee, everybody would be saying the opposite. But, as they say, there’s no such thing as a free lunch.

Commercial broadcasters are expected to pull excellent programmes out of thin air with the minimum of advertisements. And as we’ve seen this year, another major form of revenue for broadcasters — premium-rate phone-lines — has become a bit of a taboo. People must accept that adverts are a necessary evil — but a balance must be struck.

But for all of their (supposedly) good intentions, a lot of Ofcom’s advertising regulations work against the viewer. Perhaps nowhere is this more evident than Formula 1. F1 has the dubious honour of being the only sport event to be broadcast in the UK where adverts are showing during the action. And football fans complain about adverts during half time! Think about how F1 fans must feel!

Once again, it has to be accepted that adverts in F1 are a necessary evil. F1 is almost unique in that a Grand Prix can last anything from 90 minutes to two hours with no break in the action. (The only other sports I can think of that go on for so long with no breaks are long-distance running and cycling, which are usually not shown live by a commercial broadcaster.) Seemingly, this is just too long for ITV to go without showing an advert. This means that they can’t bunch them up at either side of the action as they do with football.

But does it have to be this way? Many F1 fans would be willing to see some form of compromise, but the solutions put forward are currently prohibited by Ofcom (PDF). The main culprit is pesky article 3.1:

Television advertising must be readily recognisable as such and kept quite separate from other parts of the programme service. Breaks containing advertising spots of any kind, including teleshopping spots, must be identified in vision and/or sound, for example station identifications going in and out of breaks.

This means that any way of ITV simultaneously showing both adverts and programming is prohibited. A split-screen solution is often proposed. One part of the screen contains the race action, perhaps as an inset in an advert. But it’s not allowed. Sky Sports News can do it because it is permitted as long as only text is displayed. But even a scrolling text service in this style would not be allowed on ITV, because the rules are stricter for ITV, Channel 4 and Channel Five.

Other reasonable compromises are also prohibited. For instance, ITV would not be allowed to broadcast audio advertisements while race pictures take up the screen. ITV could not even overlay text adverts on top of the race pictures.

All of this is not allowed by Ofcom, probably for noble reasons. But most F1 fans would love to have any one of these solutions over the current situation — where ITV interrupt the race completely and broadcast commercial breaks that last minutes.

Also working against F1 fans is the requirement that ITV must display an ident going in and out of commercial breaks. This prolongs the commerical break for yet more crucial seconds.

Indeed, if you are an F1 fan you might be tempted to suspect that Ofcom’s regulations were specifically designed to get in the way of F1 the most. Because, despite the constant references to how commercials should only appear at “natural breaks” of the programming, one paragraph — which was included specifically with ITV’s F1 coverage in mind — proves that this is all just for show.

In live coverage of long continuous events breaks may be taken at points where the focus of coverage shifts from one point to another of the event for example after a resume of the current placings in a race and before refocusing on a particular section of the race.

So even though there are no “natural breaks” in an F1 race, ITV may show adverts just by giving a run-down of the positions in the race before going to a break, and saying what lap the drivers are on when the adverts are finished.

I also reckon that the rules surrounding the amount and length of commercial breaks also works against F1 viewers. It also works against viewers of football, films, or any other long programme.

Now, my memory of what I am about to say is sketchy. It must have been almost a decade ago and I was still rather young. But I am sure that while I was on holiday in France I watched a commercial break that lasted several minutes. It felt like about fifteen, but it might have been ten minutes. I don’t know. But what I do know is that I would never have seen a commercial break last that long in the UK.

But these breaks were not included willy-nilly in the middle of programmes. The obscenely long commercial break was, in fact, placed out of harm’s way at the end of a football match (or a film, I can’t remember). It was there to make up for the lack of adverts during the programme.* So, while at first a commercial break lasting ten minutes may seem obscenely long, would not most of us prefer this kind of solution? One where the adverts were tucked away where we don’t have to see them?

As such, I would support a liberalisation — or at least a fundamental re-think — of advertising regulations. This is not only for the reasons I have outlined above, but for another reason which is the drive of my liberal view on most things.

Insiders at the regulator are keen to emphasise that they want to avoid coming close to US advert levels, which they believe would be unpalatable to British audiences.

If they were so unpalatable, broadcasters would of course not want to do this for fear of making viewers switch off. No regulations necessary — broadcasters will find the “correct” level of advertising naturally.

I suspect that a few years down the line we won’t have to worry about this at all. Due to the increasing prevalence of PVRs, soon enough we will all be able to record the programmes then fast-forward through the adverts. (I usually already do this when I watch Grands Prix because I am not in a position to watch the races live.)

Advertisers will have to find more and more creative ways to reach viewers. Product placement might be harder to regulate. And soon enough we probably won’t always even realise when we are watching adverts.

* I might actually be completely wrong about this, and the long commercial break may have been caused by some kind of technical mishap or something else. I did not know because I could not speak French, but the scenario I described seems most likely to me.

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