Archive: pr

The other big news of yesterday was the sudden withdrawal of BMW from Formula 1. This season will be their last.

It can’t be called a complete shock. It had become very fashionable in F1 circles to say something like, “I am sure one or two or all of BMW, Renault and Toyota will pull out of F1 this season.” But the rumours were particularly centred on Renault and Toyota, and BMW were probably widely considered to be the team out of those three with the most stable future.

That made BMW’s exit a shock. In a way, though, it is not a surprise. It was well known that when BMW bought the Sauber team back in 2005, they set themselves very ambitious targets that were to be met within a matter of a few years. This was the basis for the team’s famously methodical (although too-clinical-for-some) gradual, targets-based approach.

So while it may seem a bit of an over-reaction for BMW to pull out so suddenly, it’s worth remembering that this was the year when they were supposed to be fighting for the championship (or regular wins, as the target appeared to become more recently). Instead they have one of the slowest cars in the field. Worse still, unlike with Honda in 2008, BMW fully expected to be fighting for the championship. They thought they had a great car.

Instead, 2009 has been a complete disaster for them. They put too much faith in their kers, a device which they thought would give them an advantage but proved to be anything but. Over the winter they were the only team favouring kers, but it turns out that Mercedes have a much better one while BMW’s is so useless that they will never use it again.

Now it seems as though the teams have agreed among themselves not to use kers for next season. Such technologies appeared to be a major motivation for BMW’s involvement in Formula 1. It was certainly an aspect they played up in their marketing.

Unfortunately, the way the FIA introduced kers to Formula 1 was a complete botch-job. Kers has been left with a seriously bad reputation, even though McLaren-Mercedes have now managed to make it work for them. Whatever happens to kers in the short term, it will be around for the long term. That was certainly the view of Williams Technical Director Sam Michael when he spoke to bloggers last week.

Perhaps as a result of focusing on kers, BMW’s F1.09 car is not up to the job. It must count as one of the biggest disappointments of the season. Even though Ferrari and McLaren also started the season poorly, those teams have fought their way back to the front. Meanwhile, BMW only seem to have fallen further away from the front as the season has progressed.

During the Hungarian GP weekend, Mario Theissen claimed that BMW had found the cause of the problems that had struck their car and that they would soon see an improvement in performance. The BBC’s commentators, Jonathan Legard and Martin Brundle, were both sceptical as they commented on BMW during the race. Legard said that if they think they’ve got a handle on the problem, they’ve got the wrong handle. Meanwhile, Brundle said that BMW’s statements about their performance sounded like PR-speak.

It is highly unlike BMW, and especially Mario Theissen, to make positive statements if they cannot back it up with evidence. Yet that was what they appeared to do when they said they knew what their problems were, while still qualifying 16th and 19th in a grid of twenty cars.

It wasn’t the only uncharacteristic behaviour from BMW over the weekend. Robert Kubica’s team radio transmissions on Friday have become famous for exhibiting the Pole’s grumpy and fussy attitude. He constantly complains about his car, even when it is setting fast times. Yet during practice in Hungary he actually sounded happy about his car. It was very unusual indeed.

Could it be that the BMW Sauber F1 team knew what was coming? Perhaps their statements about how good their car was becoming were a last-ditch attempt to convince the bosses that an improvement in fortunes was imminent. Obviously it convinced no-one.

Nevertheless, the BMW board deny that their exit from F1 is a kneejerk reaction to this season’s poor performances, with Klaus Draeger saying it was nothing to do with “our current performance or the general economic situation.” But it was obviously on his mind, as he saw fit to mention that, “It only took us three years to establish ourselves as a top team with the BMW Sauber F1 Team. Unfortunately, we were unable to meet expectations in the current season.”

It would be odd, however, for BMW to pull out on the basis of one disappointing season. BMW’s first season on 2006 was a solid start, and with the first car to be fully developed under BMW’s management they firmly established themselves as “best of the rest” behind Ferrari and McLaren. They remained so in 2008, bagging an impressive win in Canada along the way. Before the BMW partnership, Sauber were never so competitive.

Obviously, the fact that the FIA is asking all teams to commit to Formula 1 until 2012 by signing the Concorde Agreement imminently was a crunch moment. We have all seen how a year, or even a few months, is a very long time in the volatile worlds of both F1 politics and the car manufacturing industry. It should be no surprise that, without a crystal ball, a company should be unwilling to make promises it is unsure it will be able to make. You almost sense that this was a deliberate ploy by the FIA to get a high-profile scalp, a theory made all the more likely by the FIA’s highly undignified “I-told-you-so” press release.

As has been widely noted, BMW’s press release is itself written largely in corporate jargon that seeks to hide the real reasons for BMW’s exit. My reading is that they would rather focus on motor sports where they can develop technology, particularly technology which is more road relevant. The political issues surrounding kers will therefore have not helped persuade BMW to stay.

It is not as though BMW wants to distance itself from the FIA either. It has pledged to stay in WTCC, which is an even worse example of FIA mismanagement.

But clearly talk of cost cutting or budget capping or resource restriction, whatever it’s called these days, is not the vision of F1 BMW had for the future. It was prepared to negotiate until the end. But come crunch time, with the Concorde Agreement sitting on the table waiting for the signature, BMW obviously found that the settlement was not what they wanted.

Anyone who has known me for long will know that I am no fan of Lewis Hamilton. But I really have to hand it to him for his performance at Silverstone yesterday. It was an absolute masterclass. People joke about how Hamilton describes every single win as his “best ever”. Yet this time around he is probably right.

Hamilton had just had the worst two races of his career. His performances in Canada and France were error-strewn and exhibited the worst of his most obvious trait, his impatience. The media was beginning to round on him, and although you could argue that the criticism was fair, there is no doubt that Hamilton was totally rattled about the whole thing.

It was worrying when it seemed as though he was beginning to pick fights with the media. If you start a fight with the media, especially in Britain, you simply don’t win. Combine this with rumours that the Hamilton clan does not get on with McLaren boss Ron Dennis or the team’s big-name PR man Matt Bishop and it was beginning to look as though Hamilton’s career was on the verge of coming down in flames.

As I have said before, Hamilton is great enough when the pressure is not on. But when it really matters he looks like a nervous wreck. So I didn’t see how — in this situation, following a terrible June, at his home grand prix — he was going to perform well. His dire qualifying performance only added to that sense.

Yet come race day it all came good for him. Somehow he put behind him all the troubles that had been building up. From 4th on the grid, he capitalised on poor starts from the cars ahead of him and was challenging his team mate for the lead by turn 1, the famous Copse corner. Indeed, Hamilton was so aggressive that he tapped Kovalainen, and both cars almost lost control.

That tap could easily have been just the latest Hamilton-instigated disaster. Yet both drivers got away with just a twitch of the rear each and carried on racing at the front as if nothing had happened. It was obvious that Hamilton was absolutely desperate to overtake his team mate. He wasn’t just hungry. He was starving. Understandable after a month-long fast.

Finally, on lap six, Hamilton took his team mate. It was plain that Kovalainen was holding Hamilton up, and as soon as the Brit was released he drove off into the distance. That was understandable given the rumours that Kovalainen was on a heavier fuel load. But the rumour wasn’t true — Kovalainen was the first of the McLarens to pit.

Hamilton was heavier and was comprehensively showing Kovalainen how to do it. After the Finn’s mesmerising qualifying performance it was a real disappointment. It’s difficult to pin down just how good Kovalainen is. Ron Dennis still claims he is in the process of “re-building” the former Renault driver. It is said that Kovalainen is still not where he should be in terms of confidence and fitness.

His qualifying performance looked like we were finally back to the Kovalainen we were promised before he came into F1. But come race day he was put firmly in the shadow by Lewis Hamilton and it’s clear that Kovalainen still needs some work if he wants to be the star driver he might be. He eventually finished over a lap down in 5th. Not great.

Meanwhile, Hamilton sped off into the distance. He made only one small mistake while others seemingly couldn’t stop spinning. Whenever I looked at live timing my jaw hit the floor at how much his lead had grown. By the end of the race the gap to second-placed Nick Heidfeld was 68.5 seconds. Hamilton’s victory could hardly have been more comprehensive. What a way to silence the doubters. Having to bear Hamilton’s post-race cockiness is a small price to pay to see such an awesome drive.

It could all have been so very different if Ferrari had got it right. They had one of their nightmare weekends that they have from time to time these days. This was not quite of Melbourne 2008 proportions, but it was close.

You expect Silverstone, with its long straights and sweeping, fast corners, to suit the Ferrari. So their lack of pace in practice was a bit of a mystery. It’s not that they were particularly slow in practice, and Massa could be excused for having a huge shunt in Friday Practice 1 that wasn’t his fault (as he spun on a huge patch of Alonso’s oil). But McLaren were right up there at the top of the timing sheets.

Come qualifying it was beginning to look like Ferrari were properly out of sorts. They had a hairy moment in Q2 when they struggled to set any blistering times, and they must have breathed a sigh of relief when they got through to Q3.

Then came the race. Felipe Massa was back to his old self. He is not known for being great in the wet, and the Brazilian spun no fewer than five times. The first came on lap one. He was second-last after the spin. The only person behind him was Mark Webber, who also spun on lap one. But by the next lap Webber had overtaken him and Massa was dead last.

Webber ploughed his way through the field in stunning fashion, overtaking cars at the rate of about one per lap. At one point he reached 10th position. The Australian was helped by the fact that he was on a lighter fuel load, but it was nevertheless a stunning display. His pitstop strategy was not enough to provide him with a good result in the end though. But he certainly showed Massa how it’s done.

Massa lacked Webber’s confidence, and sometimes looked as though he wasn’t even trying. He took several laps to pass the sluggish Nico Rosberg and didn’t find the Force India of Fisichella much easier to take. After that, his ramshackle performance ensured that he remained firmly last of the runners and in the end he was the only person to finish two laps behind the leader. If Felipe Massa wins the World Championship, I will shit myself with rage.

At least Kimi Räikkönen looked a bit better in the driving department. In the early phase of the race Kimi looked like he was in with a shout of the win, being the only person who was really competing with Lewis Hamilton. But then Ferrari made a strategic blunder.

The two leaders took their pitstops simultaneously. Hamilton took a new set of intermediate tyres. Räikkönen kept his old inters on. It would have worked perfectly for Ferrari if conditions had remained as they were. But then the rain came. McLaren’s forecast must have been better. Hamilton’s fresh inters still had a tread that was capable of clearing the water from his path. Räikkönen’s tired old tyres weren’t up to the job on a circuit that was getting wetter.

Almost immediately Hamilton was a second faster than Räikkönen in just one sector. By the next lap he was almost five seconds ahead. Before long Räikkönen was firmly in the distance and Hamilton’s race was certainly his to lose. Belatedly, Räikkönen came in to change his tyres. But his race was already ruined. A couple of spins later, Räikkönen finished fourth. He was a lap down. How humiliating. From challenging for the lead to being lapped all due to a dodgy tyre decision.

It was another strategic blunder from Ferrari who seemingly were not aware of the rain that was just minutes away from arriving. How they must miss Ross Brawn, who was working a few doors down the pitlane at Honda masterminding Rubens Barrichello’s race.

Barrichello took extreme wets early on and was setting blistering lap times. It was a gamble but it paid off. Moreover, it was a masterful drive from the most experienced driver of all time. He was the last of the runners on the lead lap, 82.2 seconds behind Hamilton. But in these conditions that was enough for a well-deserved podium finish. How sweet it must be for Honda and Barrichello. The team is still not at the sharp end of the grid, but under the guidance of Ross Brawn they have certainly turned the corner.

My British Grand Prix race review will be continued tomorrow

So often last year, during McLaren’s torrid, controversy-filled 2007 season, I heard people saying, “If only McLaren were more open. If only they provided the radio transcripts. If only they showed us the telemetry. They could have avoided all of these PR problems.”

For instance, there was Hamilton’s alleged radio conversation with Ron Dennis where he told his boss to “go fucking swivel!” A week later McLaren denied it in a press release — but still refused to release even a transcript of the actual conversation, thereby doing absolutely nothing to quash the rumours.

Then there was Hamilton’s rumoured error in Brazil where he was said to have pressed the wrong button. Again, this has been strenuously denied by the McLaren team. But did they provide the data to prove that this was the case? Did they heck! Many still believe that Hamilton did indeed press the wrong button, and you have to say that as long as McLaren refuse to release the data then the more that view is vindicated.

Renault are obviously smart enough to realise this (even if they are not smart enough to build a quick car at the moment). The team is well-known for being among the most open and fan-friendly on the grid. While Ferrari and McLaren kept their radio conversations encrypted, Renault positively exaggerated their messages to entertain the viewers back home. And you can follow the Renaults in a unique way during the race with live telemetry output and more all accessible from the Renault website.

Soon after the race finished, as word spread across the pitlane about ITV’s “brake testing” horseshit, Pat Symonds printed out the relevant telemetry for everyone to look at. Now the facts are not in dispute. Unquestionably, Fernando Alonso did not brake test Hamilton. The data proves it.

Now only the most ignorant of F1 fans will still believe that Alonso deliberately caused a potentially race-ending and dangerous crash. If only McLaren could realise it was this easy to stop the tide of controversy.