This has been a turbulent week for Williams. Sam Michael has resigned as the team’s technical director. Along with him, chief aerodynamicist Jon Tomlinson will also go. The team’s Chairman Adam Parr also offered his resignation. It is a sign of just how desperate things have become after Williams have hit yet another new low at the start of this season.
But the recent moves just the latest in a Williams team that seems to endlessly change its shape. I am far from a business expert. Far be it from me to tell Williams that they are doing it wrong. But from the outside, it does sometimes seem like a case of too many cooks spoiling the broth.
Who calls the shots at Williams? It’s hard to say. There are the five names I listed above. To that list, you can now add the public shareholders, whose views also surely have some sway.
This too many cooks phenomenon appeared to be underlined by the apparent confusion over whether or not it has been announced that Patrick Head is planning on retiring within the next year. Adam Parr had announced it, but it appears as though he jumped the gun.
The Guardian went as far as to describe it as “open conflict”.
In a conference call Parr told reporters: “Patrick has made it clear that he will be retiring this year. That’s nothing to do with the restructuring, it’s just the fact that he’s turning 65 and had already signalled that it’s time for him to move on to his next set of interests in life.”
But Head has since denied Parr’s claims, saying: “What you are telling me is news to me. I wasn’t aware that Adam had said that.
“He wasn’t in a position to make that statement. My plans are not in the public domain and they will only be when I make my own statement later in the year.”
Ouch.
Adam Parr is obviously good at his job. That is clear from the fact that Williams did not accept his resignation offer. But does he overstep his remit?
People who read F1 news websites will be highly familiar with Adam Parr. He is chairman now, but even as CEO he was a very prominent figure in Williams. He is constantly in the news, providing everyone with information about what’s going on at Williams.
But how many could name Mr Parr’s predecessor as CEO? It is Chris Chapple. He wasn’t in the job long, but nevertheless the point remains that I had never heard of him. I have not even been able to find out who was the head of finance at Williams before then. How many could tell you who the current CEO is? (It’s Alex Burns.)
As part of this picture, what is the role of Frank Williams? Of Patrick Head? How about Toto Wolff, who bought a share of Williams last year? He appears to exert a fair bit of influence too — he was making rumblings in the press last week just before the turmoil truly began.
I think with most other teams you could name one or two people that are so prominent within a team. From the outside, it is not a clear structure. At McLaren, for instance, you can say the buck stops with Martin Whitmarsh. But where does it stop at Williams?
This is probably as a result of an attempted handover. It is about preparing for — or reacting to — a time when Frank Williams and Patrick Head have less energy and motivation than they had in the 1980s and 1990s when Williams could be world-beaters.
But the handover seems to have been botched — and the picture only gets more complicated as time goes on. Have the money men taken over from those that love racing and want to win? I was interested in a point made by Todd over at Formula1Blog.com. They seem to be settling for sixth in order to meet their business obligations and no more.
Clearly this is a difficult time for Williams. Yet more change is in the works. I hope they can get it right soon, because no-one wants to see Williams doing so badly.
Over the past week or so, rumours that big changes are afoot at Williams have been ramping up.
Last week when I saw that a German website had written about this, I prepared a simple but telling graph looking at the form of Williams over the years. But I refrained from publishing it in case my conclusions were overly harsh.
What I would not be happy with doing would be not changing anything – even myself. Even if everyone said everything is perfect, I know it is not. So, I am not happy with the job that we have done as a group. I would review that anyway – including myself. I don’t exclude myself from any of that.
I, as technical director, have chosen the technical team that works for me… They are all people that I have chosen to put in those positions, so if it doesn’t work then it is my responsibility.
This is refreshing honesty. It is no secret that Williams’s form has been disappointing in the last few years. But it has never been properly confronted.
In the light of Sam Michael’s comments, here is the graph. It tracks the Constructors’ Championship positions of Williams throughout its 32 years in Formula 1. Alongside the annual positions, I have added a five-year rolling average to allow us to see the longer term trends.
It is well-known that Williams has always been a highly successful grand prix team. The 1980s were a bit of a rollercoaster. The team mixed hugely successful years with a few more disappointing years. Overall, the trend has been for the team to hover around 3rd place on average.
Then came the mid-1990s, when Williams were truly dominant. This was the period where Adrian Newey was on board. It is almost impossible for the five-year trend to get any higher, as the team strung together an incredible seven consecutive top-two finishes.
It is no secret that Williams have never dominated in this way ever since Adrian Newey left in 1997. But looking at the trend, Williams continued to average around 3rd place in the Constructors’ Championship — if anything, still slightly better than the pre-Adrian Newey years. But in the middle of the 2000s, it begins to change for the worse — dramatically.
In fact, if you look at the trendline, with no other knowledge I think you could actually guess when Sam Michael became technical director. In case you haven’t spotted it, I have added a subtle hint that pinpoints the year.
This could well be a harsh assessment. Sam Michael seems to be well respected among his colleagues at Williams. But from the outside, it has long perplexed me why there hasn’t been more of a question mark over Sam Michael’s role.
The team has made many changes in recent years. They have switched engine manufacturers from BMW to Cosworth via Toyota. They have brought on board hugely experienced drivers (Alexander Wurz, Rubens Barrichello) along with promising rookies (Nico Rosberg, Nico Hülkenberg). And there have been lots of changes behind the scenes with the operation of the business. None of these changes have done the trick.
Now, with Williams enduring their worst start to an F1 season since their very first one in 1978, it is crunch time. They need to face up to their issues properly.
We know the problem is not money. After all, the team keeps telling us they have no money worries whatsoever!
Currently the team languishes in 10th place in the Constructors’ Championship, behind Lotus, a team that is not yet two years old. Indeed, in China, Pastor Maldonado was beaten fair and square by Heikki Kovalainen in the Lotus.
Amazingly, this position is up from the situation after Malaysia, when the team was also behind Virgin in the Constructors’ Championship. Virgin is another team looking carefully at its technical set-up, as Nick Wirth’s CFD-only approach fails to prove its worth.
Here, just for fun, is the graph of Williams’s Constructors’ Championship positions with their current 10th place for 2011 added.
I can hardly believe we are already more than halfway through the Formula 1 season. It has gone by so quickly. Normally I look at the performances of the drivers at the halfway point. But this year I haven’t felt as able to keep on top of everything, so instead I will look at the constructors.
12. Hispania
Of the three new teams, Hispania have probably had the hardest job after taking over the Campos entry at the eleventh hour after it hit severe financial difficulties. Although their car is probably the slowest, it does not have the poorest reliability record, and as such the team currently sits ahead of Virgin in the Constructors’ Championship. Hispania have also acted quickly to sort out the problems with the Dallara chassis, and have hired big name designer Geoff Willis to sort out the mess for next season.
However, recent musical chairs involving their drivers have left a sour taste in the mouth. Bruno Senna and Karun Chandhok are both well-liked drivers who have done an admirable job in hugely difficult circumstances, even though you might say neither is a potential future World Champion. Sakon Yamamoto is not liked very much, and is not terribly good as demonstrated in his previous two stints in F1. But the team appear to be desperate to get him into the car nevertheless. The process has been handled appallingly.
11. Virgin
On the track, Virgin is probably the least exciting of the new teams. Their reliability record is poor, and the speed is not particularly impressive, even if they occasionally manage to beat a Lotus every once in a while.
On the plus side, their controversial approach to design the car without the use of a wind tunnel has proved the doubters wrong, as the car has not been disastrously off the pace.
Both drivers have shown flashes of brilliance. But you sense that Timo Glock in particular would be capable of more if only he had decent equipment.
10. Lotus
Lotus have very quickly established themselves as the fastest of the new teams. But it has not all been plain sailing for them, and their reliability record needs improvement. I also wonder how much better they would be doing if they had two better race drivers than Jarno Trulli and Heikki Kovalainen, although the experienced line-up is probably ideal in a development sense.
The next target for Lotus is to start beating the established teams on a regular basis. But with Williams and Sauber both having made significant improvements recently, it is difficult to see how they can make much headway beyond battling with Toro Rosso. Whatever, next year will be important for Lotus — anything below ninth in the 2011 Constructors’ Championship would surely be a disappointment. But that just shows how far they have come already.
9. Williams
Although they have begun to make strides up the grid in the past few races, the fact remains that this has been another disastrous year for Williams. They have spent much of the season battling at the wrong end of the grid, counting Sauber and Toro Rosso among their rivals.
Perhaps the most worrying thing is that when you hear the likes of Patrick Head and Sam Michael try to explain the team’s performance over the past few years, they seem to be at a loss, except for vaguely talking about money being an issue. Williams lack answers.
Rubens Barrichello has been doing more or less the sort of job you would expect him to do. Meanwhile, promising rookie Nico Hülkenberg has not shown as much promise as you might have hoped. This has been coupled with a heavy dose of bad luck. I hope the second half of the season is better for Hülkenberg, of whom I am a fan.
8. Toro Rosso
I am finding it difficult to draw any firm conclusions about Toro Rosso yet. They have had some very poor showings indeed. But on the plus side, you must remember that this is their first year as a ‘proper’ constructor, designing their own chassis. On this basis, this season must be regarded as a success, even if they have not always been as quick as they may have liked.
Both Jaime Alguersuari and Sébastien Buemi are continuing to improve. Alguersuari has shown some real flashes of brilliance, and has impressed me a lot this season — particularly in a couple of battles with Michael Schumacher!
But with a more anonymous season, Buemi has been keeping his nose clean and has picked up the majority of the team’s points haul so far. That is mainly due to his assured performance at Canada, where he did well standing his ground as he briefly led the race as the pitstop phase was shaking itself out.
7. Sauber
After a promising winter testing season, the start of the actual season itself was deeply embarrassing for Sauber as they totally failed to convert pre-season promise into real race results. The car was not only frightfully slow, but it was also horrendously unreliable, making Sauber easily the worst of the established teams.
A question mark also hung over the choice of drivers, probably the riskiest on the grid. The decision to opt for Pedro de la Rosa, who had not raced since 2006, was bizarre — and I am a fan of de la Rosa! Meanwhile, Kamui Kobayashi was a man whose entire reputation was built on two races in odd circumstances.
The good news is that Sauber have turned the corner. de la Rosa is not making a fool of himself, and only needs more luck now in order to start scoring points. Meanwhile, Kobayashi looks set to become a points-scoring regular now. His performance in Valencia was absolutely superb, and he backed this up with another solid performance at Silverstone.
Sauber have also acted quickly to improve the car, making the decision to hire James Key early on as the car’s deficiencies became clear. The improvements he has made since joining the team can be seen vividly in the results.
The final part of the factory tour was the chance to see the simulator. It is an impressive piece of kit. The driver sits in a cockpit, surrounded by a massive screen that curves round to take up his entire field of vision.
Little wonder it has been known to induce sickness. Drivers are advised that they may want to close eyes if they spin in order to avoid reacquainting themselves with their lunch. Apparently drivers have been known to be sick all over the place while driving the simulator. Come to think of it, I’m slightly suspicious because I remember that the cleaner was leaving the room just as we were entering it. We were told, though, that Kazuki Nakajima is amazing in the simulator and can spend all day in it with no ill effects.
The circuit models are said to be very accurate indeed, albeit some more accurate than others. For instance, someone else has exclusive rights to the best map of the Nürburgring. The maps are constructed using lasers. A van drives slowly around the circuit emitting laser beams at multiple angles, creating a map of millions of dots. This means that every bump on the circuit is accounted for.
An aerial image of the circuit is then overlaid on top of these dots to create the environment. But if you look at the circuit, some of the landmarks are not very accurately reproduced. In fact, some of it looks like bad virtual reality graphics. The idea is to reduce any confusion that might be caused by too many cues. If they don’t think something will give a driver an accurate cue, they won’t implement it.
Some teams have more sophisticated simulators. In some simulators the car will be on a moving platform to give the impression of movement — something clearly lacking from the still Williams cockpit. It is said that some simulators even have belts that tighten up to give you some impression of g-forces. Williams shun such devices, which they regard as off-putting.
I have to confess that I have been slightly sceptical about the Williams simulator in the past. McLaren’s is said to be amazing, but it is jealously kept under wraps from outsiders. Williams have no such qualms however. It is the only simulator that I have seen on television. See, for instance, this ITV video with Mark Blundell and this BBC video.
We were lucky enough to be in the room when occasional Williams tester Daniel Clos was driving it. He was there to acquaint himself with the Hungaroring in preparation for the GP2 races which were being held just a few days later. I have to say he didn’t look very good while we were there, and he even spun at one point. But those must have been his very first laps round the circuit and of course I am in no position to pass comment. In the real thing, he finished 11th in both races.
It is presumably a service that Williams are happy to offer young drivers in the hope of developing them into a Formula 1 star of the future. Whether Daniel Clos is one remains to be seen. But surely on his way to F1 stardom is another Williams tester, Nico Hülkenberg. Simulator Engineer Jeff Calam is adamant that the simulator is a worthwhile piece of equipment to invest in, pointing at Hülkenberg’s highly impressive GP2 results at circuits he hasn’t driven at before. This fact puts to bed my doubts about the quality of the Williams simulator.
Once the factory tour was over, we had a Q&A with Sam Michael. He was largely very open in his responses, and came across very well to me. I was impressed that he took the time out of his schedule to talk to a bunch of bloggers. You can hear audio of the Q&A session over at Brits on Pole once again.
After that, we went for a tour of the fabulous Williams museum. Here, we were expertly guided by Scott Garrett from Synergy, the company that arranged our visit on behalf of Philips. Although he now works for Synergy, he was previously Head of Marketing at Williams and now has links with a number of F1 teams. This makes him a highly knowledgeable speaker on Formula 1, and Williams in particular. It was a real pleasure to have this sort of insight.
For obvious reasons, photography was strictly forbidden in the factory, but we were free to take as many photographs as we wanted in the museum. And boy did we take the opportunity!
The museum is impressive, with a range of cars from the full history of the Williams team’s existence. The first car you see is Alan Jones’s FW06 with its Ford Cosworth engine peering out the back. Cars are displayed, more or less a car for every year, right up to 2007′s FW29 — the very car that the competition winner will be driving.
All-in-all, the museum contains over forty cars. We are told that Frank Williams is a hoarder. The team still owns 106 chassis, while it only makes around six per year. Most of these cars are well looked after and can theoretically still be driven. The main exception is the Honda-powered cars, because they asked for the engines back!
For the most part, the cars are laid out in chronological order, and as you make your way through the museum videos are played telling us about Williams during the period of the cars in the vicinity. The relevant cars are lit up while the video is playing.
Unfortunately, this means that they are plunged into darkness once the video is finished, and you are supposed to move along to the next section. It is a pretty clever device to get us to keep moving and get rid of us quickly, but quite annoying for those of us who would have liked to have done it at our own pace. One person sarcastically remarked under his breath, “you have a lot of great cars, then put them in the dark.” It is for this reason that the lighting is not very good in some of the photographs.
Despite the chronological layout of the museum, there is still a fairly clear centrepiece. Two cars in particular are displayed on a higher plinth — the FW18 and the FW19, the team’s latest two championship-winning cars from 1996 and 1997 driven by Damon Hill and Jacques Villeneuve.
A great moment of F1 geekery occurred when Mr Garrett pointed out that the FW19 on display is the actual car which Michael Schumacher famously crashed into at Jerez in 1997. Everyone went “oooh” and inquisitively gathered to look at this particularly historic Williams F1 car. The damage is still evident. I had heard that Patrick Head liked the car to be displayed with the tyre mark still there, but it has since been restored and now just looks like a couple of holes have been punched in the corner of the sidepod.
“We never got on very well with Michael Schumacher,” Scott Garrett noted, just in case we didn’t get the clue. This prompted a cheeky question from someone else, “How did you get on with Ralf?”
There is a notable omission. The most distinctive F1 car in the team’s history, the FW26 with the “walrus nose” is nowhere to be seen. It is perhaps not the team’s proudest design.
One unusual design does proudly feature though. Williams were never able to race with their FW08B six-wheeler. It was banned by the FIA before the season started over fears that it would be too dominant.
Go up the stairs, and you will see two cars that are clearly very special to the team. One is Ayrton Senna’s test car from 1994. The other is the record-breaking FW10, in which Keke Rosberg was the first person ever to set a lap at a speed of 160mph in 1985. The record was set at Silverstone and remarkably stayed in place until 2002!
All-in-all, it was an absolutely fantastic day. Although Williams are not among my favourite teams, they have got to be admired for being so accommodating to us. If you ever get the chance to attend such an event, I would highly recommend it. A massive thank you to those who organised it and invited me.
Below is the full slideshow of photographs from my visit to Williams.
I had the pleasure of meeting a host of other F1 bloggers including the people behind Brits on Pole, F1 Badger, F1-Fans and F1 “Not Keith” Fanatics. Most of them have got round to covering the visit much more sooner than I did. Brits on Pole have been particularly thorough.
It was a big trip for me. Believe it or not, it’s the first time I’ve done anything F1-related. I’ve never found the time or money to do anything in the past, but luckily this time round I happened to have some free time, so made the trip down from Kirkcaldy to Grove, where the Williams factory is based. I am mighty glad I did because I thoroughly enjoyed my time there, and in fact I wish I could go again so that I could immerse myself in it more.
When I arrived at the factory, the last of the Williams trucks was just leaving to make its way to the Hungaroring. It’s a very inconspicuous, even modest-looking, place. If you didn’t know better you might think you were in a plain old industrial estate.
It might be silly to expect a giant rotating ‘W’ symbol to be sprouting out of the roof of the factory, but the fact is that all signage is minimal, almost as though they want to avoid attracting attention. This is no super-slick McLaren Technology Centre. That is the Williams way though. They care more about the racing than whether the floor is clean.
That’s not to say the place totally lacks character. Walking up to the RBS Williams F1 Conference Centre, you are greeted with this jolly topiary. It is a very nice touch, suggesting that perhaps F1 does have a green side after all! I also note that the display is 2010-friendly as there is no refuelling.
The Conference Centre is relatively new, having opened in 2002. It used to be where BMW worked on their Le Mans project in the late 1990s when Williams were in partnership with them. But once BMW won Le Mans they vacated the building, and was left behind after their acrimonious split.
Many of the rooms at the Conference Centre are named after famous circuits. We were housed in Monaco and Silverstone! The morning kicked off with an excellent breakfast, which was just as well because the breakfast I paid five quid for at the Travelodge was a bloody insult. Nothing could be further from the case at Williams, who also provided a sublime buffet lunch that seemed to go down well with everyone.
After breakfast we were given a whistle-stop tour of the factory. Once again, it is striking just how normal the place feels. It looks, sounds and smells like a factory. There is little hint of pomposity about the place. They could be making widgets, but they just happen to make F1 cars. A radio sits in the corner, apparently tuned into the local radio station.
Our first stop was in the Pattern Shop where Brian Campbell gave us a great talk about seat fittings. I knew that each driver had to have his own seat specially made for him, but I did not realise quite how detailed the seats actually were. As Mr Campbell said, he can see which side a driver is dressed into. We were also told about the fact that new seats had to be made when Juan Pablo Montoya gained around 10 kilograms in weight in the course of a season, at the same time blowing away the myth about how fit Formula 1 drivers are.
We were given a seat to pass around, and I guess it is probably about as heavy as a similarly-sized cardboard box. Brits on Pole were in a different group to mine, so got a slightly different talk, but you can hear audio of their version on this page.
From there we moved onto composites, where our wonderful tour guide Millie looked for Paul who was due to give us our next talk, only to be told that there are eight Pauls! It was another entertaining talk. At one point he consulted a blueprint to answer a question, noting, “you’re not supposed to see that”. Minds flashed back to the McLaren–Ferrari “spygate” scandal, which we are later told Williams staff found very amusing all the way even when the rest of the world had got fed up with it. They can’t stand either team, of course.
From there we met Bernie (no, not that Bernie!) in the machine shop. He is the longest-serving member of staff besides Frank Williams and Patrick Head. He will have seen a lot of changes — Williams was set up in 1977 with just 17 staff. Today it employs 520 people.
The culture of Williams is noticeable. Frank Williams and Patrick Head are clearly very well-regarded by all staff members. They are not Mr Williams or Mr Head — it’s Frank and Patrick. In the later Q&A, Sam Michael said he liked working for the company because of Frank and Patrick.
Back on the factory floor, Bernie tells us that 95% of the car — more or less everything except for the engine and the wheels — is made in-house by Williams. We were given a variety of bits and bobs to feel. This ranged from a wheel nut which is as large as an ashtray but felt as light as a 50p piece, to a proprietary alloy which is used as ballast. Apparently this the most dense material in the world with the exception of depleted uranium.
All that was just the first part of the day! Visit later this week to read about the Williams simulator and their amazing museum.
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