Sorry I’ve not been posting for the past couple of days. I’ve been keeping myself busy at some other place. More on that later. I will get round to everything I said I would though!

In the meantime, I have some thoughts on Facebook, which seems to have become a phenomenon over the past couple of months. Two or three months back it seemed to reach a tipping point. It is now no longer the preserve or procrastinating students.

Now Facebook seems to have made itself the social network to be on for sensible grown-up types. I heard it mentioned on the 6 O’Clock News recently — and that really is a sign, I think (have you ever heard LiveJournal (except in the context of “suicidal mad gunman had a LiveJournal”) or even Flickr mentioned on the news?).

It is easy to see why Facebook attracts that kind of audience. MySpace and Bebo are a full-on assault on the eyes (and sometimes ears), not to mention near enough impossible to navigate sensibly. Facebook has your profile in a pleasant blue interface which has a sensible, easy-to-use navigation system. Tweenagers may cry because they can’t put stupid pink glittery things on their profiles — but the rest of us are rejoicing.

But Facebook are not resting on the laurels of their new-found mega-popularity. Because it seems to me as though, of all the social networks out there, Facebook is the only one that does much in the way of innovation — and it does it by the bucketload.

When Facebook opened its doors to everyone, its current members (ie. students) were up in arms. But it turned out to be the key to the site’s eventual popularity.

When Facebook introduced its news feeds, people shrieked about the privacy concerns. But that was a storm in a teacup if ever there was one, because Bebo has subsequently made a weak copy of it without anyone batting an eyelid.

Also, the “privacy concern” completely ignored the fact that Facebook has awesome privacy features that I have never seen anywhere else. For a start, your profile is completely private to anyone outside your “network” (ie. university or geographical region). Then it can be private to people even inside your network. And then you can even have a “limited profile” so that you can even choose which of your friends has access to which information.

In fact, I feel so safe on Facebook that it is the only place on the web where I have ever posted my phone number. Many others even put their address on Facebook, and it doesn’t feel like a concern. Could you imagine putting your postal address on MySpace? I hardly think so.

Facebook’s latest rabbit out of the hat is its brilliant Facebook Platform, and Facebook Apps. They’re a bit like widgets of the sort that you can find on MySpace and Bebo — but really smartly done.

MySpace is famously annoying for having profiles with a million songs and videos autoplaying. Facebook has very cleverly prevented this from happening by requiring visitors to click before anything annoying happens (and then it’s your own fault damnit!). Just in the same way as Facebook has stopped users from having colour schemes that are like daggers in your eyes, they have sensibly taken precautions to make widgets not get in your way.

Once the initial excitement about Facebook Apps died down, I became a bit worried that Facebook would become a bit like MySpace, with annoying widgets in your face everywhere. But now I have no such concerns. I know I will still be able to visit a profile without being confronted by ugliness (I don’t mean the profile pics, BTW).

The other clever thing that Facebook have done is opening up widgets to everyone. On Bebo, the choice of widgets is really weak. If you really love dodgy Flash photo slideshows, you will love Bebo widgets. But anything apart from that? No luck. This is no doubt because, rather bureaucratically (although understandably, given security concerns there might be), Bebo only allows widgets with “approved partners”.

Yet, Facebook has developed a secure “platform” that allows me to embed my information from other websites like Twitter, del.icio.us and (belatedly) Last.fm. In the space of a week, I have not got everything I’ve wanted Facebook allow me to put on my profile.

A bit bizarrely, Facebook gave websites of arse drizzle prominence over Last.fm, who were not given advance notice of the Facebook Platform. Meanwhile, iLike was. Unfortunately, iLike is the most popular Facebook app at the moment. Everytime I see that “one of my friends has added iLike”, I think of this.

Inexplicably, Mog was also given advance notice. Mog is like Last.fm, but it does everything in a much less efficient and more invasive way. And it’s brown.

Anyway, despite the fact that I was unable to put Last.fm on my profile straight away, there is no doubt that Facebook have already set the standard when it comes to widgets — mostly because they have managed to make it so that it isn’t annoying. Widgets are hardly revolutionary. But Facebook have implemented them with such class that it feels revolutionary.

I suppose Facebook also deserve kudos for calling them “applications” rather than the literally meaningless “widgets” (or, even worse, “gadgets” on Windows Vista). Mind you, this is because Facebook say that their applications are more fully-featured that standard widgets anyway, because they integrate into the social graph, whatever that is.

I see it, because the Last.fm application lets me compare my music profile to that of others on Facebook who also use the Last.fm app. Apparently RSSbook shows you what RSS feeds your friends are subscribed to, and suggests feeds that might interest you based on that information.

It is not quite perfect. I would like my Twitter status to automatically become my Facebook status. I would prefer my del.icio.us links to be imported into my “posted items”. But I can understand why they have not allowed this.

All-in-all, sitting here today, it is difficult to see why anyone would want to sign up to a social network that isn’t Facebook. I’ll have more on this in my next post (because this one is already long enough).

Update: Part two has been posted here.