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Archive: manufacturers

What went wrong with Williams?

26 May 2010 23:27

Categories: *, Formula 1, History

I’ll be upfront here. While many like Williams, with their “plucky underdog” status and stridently independent approach, they have never been my among my favourite teams. To the extent that I have ever liked them, it has been as the anti-Ferrari. In other words, I like them about as much as I like McLaren, which is not very much — but hey, at least they can beat Ferrari.

Today, Williams can’t beat Ferrari, so I am rather indifferent about them. But at a time where the majority of the grid is made up of manufacturers — of cars and drinks — even I can see that there is something romantic about Williams. I think it would be good to see them at the front again.

But if I was a fan of the team, I would probably have well and truly lost patience by now. Every year the team says, “just wait — next year we’ll be back”. They spend all winter making positive noises. And then when it comes to the big day itself? They are even slower than they were before.

One of the most successful teams in history

When they last won a Constructors’ Championship in 1997, Williams had won more of them than Ferrari. The record was staggering — nine Constructors’ and seven Drivers’ Championships in just 20 seasons. It was an utterly fearsome record.

At that stage, Williams had won races in all but two of its seasons — its very first in 1978, and a brief drought in 1988 when the team had to make do with inferior Judd engines after Honda jumped ship to McLaren. Even then, Nigel Mansell managed to wring a couple of second place finishes out of it, which is more than can be said for what came after 1997.

Once again, Williams was left in the lurch after the departure of the front-running engine manufacturer — this time Renault. To make matters worse, chief designer Adrian Newey left Williams to join McLaren. 1998 was a year of continuity for Williams, in all the wrong ways — using what were effectively year-old Renault engines and what some said was the 1997 chassis adapted for 1998 regulations.

In 1999 the team faced further difficulties with Alex Zanardi struggling to adapt to F1 after a successful time in ChampCars. While the wins dried up, this difficult spell was thankfully short lived, as in 2000 Williams forged a new partnership with BMW.

2000 was a learning year for all concerned, but successes came between 2001 and 2003, when Williams returned to winning ways. Williams were even strong title contenders in 2003, with four victories and nine podiums, Williams were a strong player in a tight three-way battle for the championship. As unlikely as it seems today, Juan Pablo Montoya was almost a World Champion!

The slide from the top

Unfortunately, things started to go pear-shaped again in 2004. A radical “walrus nose” concept brought little in the way of performance, and a more conventional design was brought out midway through the season. Montoya managed to win the final race in Brazil, but this race remains the team’s last taste of success.

Almost every year since then has seemingly seen Williams slip back a bit further, with the successes of the old days becoming an ever more distant memory. In the past five years, the team has had just four podium finishes. (Barring success in Turkey, that number will reduce to three this weekend!)

The brightest spot has been 2007, when a consistent set of results from Nico Rosberg helped the team bag a commendable fourth place in the Constructors’ Championship (although that was after McLaren’s disqualification from the Championship). Apart from that, Williams have become a fixture at the back of the midfield — if you can call 8th out of 10 teams the “midfield”.

Arrogant enough to believe their own excuses

All the while, the excuses came, and fans were reassured: “next year is our year”. And next year comes and everything is all the same. Even if they trick people into thinking they’re fast by topping Friday Practice times, as Williams did in the first half of last season, people soon become wise to the fact that the car is not truly capable of it.

Before, there was always a positive spin to put on the situation. In 2009, Williams were bad — but at least Renault were worse and BMW weren’t much better. In 2008 people were more concerned with the alarming lack of pace in the Honda. 2006 was regarded as a tough deal for Williams, struggling with apparently sluggish and unreliable Cosworth engines.

It’s difficult to sugar-coat this year’s results in the same way. Although seventh doesn’t sound too bad, in effect the only teams that are behind them are either new (in the case of Virgin, Hispania and Lotus), facing hugely difficult political and financial constraints (Sauber) or have designed their own car for the first time (Toro Rosso). The shocker is that Williams are even being compared to teams like this.

Meanwhile, Force India look a great deal more convincing, and Renault have again leapfrogged Williams and look like potential challengers to the top four teams. Indeed, Toro Rosso even look like they can realistically challenge Williams on the racetrack, particularly with a couple of feisty young drivers who are stepping up to the plate in style, particularly in the case of Jaime Alguersuari. Meanwhile, in China Nico Hülkenberg finished behind the Lotus of Heikki Kovalainen.

It seems as though Williams allowed arrogance to get the better of them. It was always someone else’s fault. But increasingly, Williams have been made to eat humble pie.

Williams lay the blame for their early-2000s dip at the door of BMW. This ended in an acrimonious split in 2005, by which time each party had become convinced that the other side was not pulling its weight. But BMW did a pretty good job when they joined forces with Sauber, the disappointment of 2009 notwithstanding. Meanwhile, Williams became inert — a permanent fixture of the midfield.

Of course, if it wasn’t the engine’s fault, it was the drivers’ fault. I was very interested to see Frank Williams admitting that, in the light of Mark Webber’s recent successes, the team was too hasty to lay the blame at the door of its driver for their average spell in 2005 and 2006.

When we had him obviously our car was a disappointment and we felt he was part of the problem. He probably wasn’t actually, with hindsight. The major point was that the car had problems.

Is there a way back?

I think the Williams of today is a great deal less arrogant than the Williams of four or five years ago. But now the damage has been done. Is there a way back to the top for this proud team? 13 years on from its last Championship success, it’s difficult to see.

Already, there are rumours that Williams are unhappy with Cosworth (just like in 2006). Rumours are linking them to a partnership with Renault. Williams were linked to Renault last year too, and Frank Williams confessed that the prospect of “Williams Renault”, a reminder of the team’s most dominant period in the 1990s, was exciting.

Other rumours link Williams to a partnership with Porsche, with whom they have collaborated on kers. But the problems run deeper than the matter of their engine supply, as surely the lessons of the BMW split show.

Two proud championshipsDespite all of its history and past successes, Williams have tried and failed to recover for too long now. Sadly, it seems as though this year Williams have to make do with racing against the likes of Sauber, a zombie team that is on emergency life support, and Lotus, a team that didn’t even exist a few months ago.

I hope they can make it. I was privileged enough to be invited to the Williams factory and museum last year. The museum is a wonderful place, brimful of some of the most successful grand prix cars there have ever been. The team only goes back just over 30 years, but it is such a huge part of Formula 1′s history. It would be such a shame if Williams were stuck at the back of the grid forever.

5 comments

The watering down of Formula 1

28 February 2010 16:43

Categories: Formula 1

This week Ferrari caused a ripple when it published a provocative article on its blog, The Horse Whisperer. The final paragraph is worth quoting in full, not only because it makes an interesting point, but because it elegantly quotes Adam Smith. (Motorsport, economics and my home town of Kirkcaldy all in one little paragraph!)

This is the legacy of the holy war waged by the former FIA president. The cause in question was to allow smaller teams to get into Formula 1. This is the outcome: two teams will limp into the start of the championship, a third is being pushed into the ring by an invisible hand – you can be sure it is not the hand of Adam Smith – and, as for the fourth, well, you would do better to call on Missing Persons to locate it. In the meantime, we have lost two constructors along the way, in the shape of BMW and Toyota, while at Renault, there’s not much left other than the name. Was it all worth it?

As fans have watched the progress (and non-progress) of the new teams over winter, many will have been wondering just how much of a success the FIA’s initiative to introduce new teams have been. A lot of political turmoil was caused last year when the FIA all of a sudden decided that ten teams on the grid is not enough.

Never mind the fact that there were just ten teams on the grid for the majority of the past decade, and it was never viewed as a problem before. And never mind that it was Max Mosley who originally said that the existence of teams like Williams was not how he envisaged the future of Formula 1.

Just like that — to prove some kind of political point, or maybe just for a bit of a scrap — he changed his mind. New privateers were now essential for the future of the sport. Manufacturers were driven out, to the point where basically only Mercedes are left (and Ferrari remain, but clearly unhappy with the way the sport is run).

Quantity over quality?

Formula 1 2010 brings yet another radical new look to the sport. There is no doubt that the greatly shaken-up grid has generated a large amount of interest. But there is a distinctly different style to the grid. This brings us to ask: is the new way better than the old way?

In recent years, the emphasis has been on the quality of the participants. Yes, there were relatively few entrants. Costs were sky-high. But viewers were guaranteed to be watching the best of the best.

It is probably no exaggeration to say that the 20 drivers in F1 were among the 25-or-so most capable people for the job. Pay drivers, who have been a fixture of motorsport since its earliest days, had all but vanished. Even the very worst of recent F1 drivers — the likes of Romain Grosjean or Nelsinho Piquet — would put drivers like Jean-Denis Délétraz or Ricardo Rosset in the shade.

I am all for new and privateer teams coming into F1. But it should be a proper process, and not rushed and contrived like the situation this year.

Although the history of the F1 Rejects — the remarkable drivers who ploughed on with their F1 careers despite not ever having a hope of achieving anything — is long and proud, the pinnacle of motorsport ought to be the pinnacle of motorsport. Right now, F1 is going through a process of artificial watering down. This is thanks to the FIA.

The FIA’s fundamental misunderstanding of motorsport

I have been genuinely worried by the FIA in recent years. They seem to have genuinely no idea what makes motorsport great. Witness the continued decline of the World Rally Championship. While it is currently undergoing a slight boost thanks to Kimi Räikkönen, it is otherwise a shadow of its former self. Meanwhile, the relatively new Intercontinental Rally Challenge, just a few years old and more or less invented by a television company, continues to gain admirers.

IRC is attracting attention because it gives the fans what they want. Meanwhile, the FIA continue to do mad things with the WRC, such as messing around with the calendar unnecessarily.

Up until recently, the idea that the FIA were totally clueless was just a hunch of mine. Sure, it has appeared that way for a long time. But maybe they saw the bigger picture. Perhaps the crazy “world engine” concept — whereby Formula 1, World Rally and World Touring cars would all share the same engine — really was needed in order to save the environment.

Well, no. It simply derives from a fundamental misunderstanding about what makes motorsport exciting to so many people.

The January edition of the excellent Motor Sport magazine podcast contained a truly shocking revelation that I’m surprised more hasn’t been made of. I urge you to listen to it. The relevant section is 35 minutes and 50 seconds in.

Motorsport journalist Nigel Roebuck recounts a meeting with Max Mosley:

He did actually say at one point — and he meant it, he wasn’t being facetious — we were talking about the spectators and he said, “Would they miss the noise, Nigel, do you think?”

I couldn’t believe he was asking the question. I said, “Max, the noise is half of it.”

And then he said, “I always find when I’m watching the race on television, the engine noise is such a distraction. I can’t hear what the commentator’s saying sometimes.”

And he wasn’t being facetious. It did strike me then — it does worry me. You know, “you and Bernie are the most powerful people in motor racing, and you’re not actually sure of the answer to that question. In which case, you’ve missed the point entirely.”

Thanks to the FIA’s recent moves, we are now in a situation where Formula 1 is no longer the elite sport that it was. I have recently been asked if the 107% rule — whereby excessively slow cars are weeded out during qualifying — is still in force. It hasn’t been for years, but it’s telling that some people haven’t even noticed that the rule was ditched long ago, but are now interested to find out if it still exists.

For the past few years, it didn’t matter whether the 107% rule existed or not. Every team was capable of producing a competitive car. Not this year.

Incidentally, the quotes from Max Mosley and Bernie Ecclestone about the introduction of the 107% rule are very interesting in relation to their recent policy of encouraging more small teams, regardless of their quality:

Max Mosley: “Any small team which is properly organised will be able to get within the the 107 per cent margin.”

Bernie Ecclestone: “Formula 1 is the best. And we don’t need anything in it that isn’t the best.”

5 comments

Mercedes Schumacher move – crass marketing stunt

23 December 2009 12:33

Categories: News, Opinion

After weeks of speculation, it is set to be revealed today that Michael Schumacher has signed a three year deal with for Mercedes. The rumour first surfaced when Eddie Jordan opened his notoriously big mouth. Everyone laughed at the time, but as the weeks went on it became clearer that the prospect was serious.

By my reckoning, this is the first major decision taken by Mercedes since they bought the Brawn team. I feel that it is very revealing about the way a manufacturer approaches Formula 1, as opposed to a privateer team that is in it for the racing. While the lure of attracting the sport’s biggest name must surely attract any team owner, only a manufacturer would set their sights so firmly on the notion.

After all, aside from his reputation, there does not seem to be much going for Schumacher. At 41, he will be the oldest F1 driver since Nigel Mansell in 1995 — and we all know how that went. And it is difficult to think of someone who has taken a sabbatical of three years and made a successful return to F1.

Furthermore, I would have thought that after the embarrassing spectacle of the summer, when Schumacher threatened to return to race for Ferrari before deciding he wasn’t up to the task, he everyone concerned would have learnt their lesson. Michael Schumacher is struggling with what are now quite well-documented fitness problems.

His neck issues are now well publicised. James Allen revealed earlier this year that Schumacher also had problems with his back towards the end of his career in 2005.

With so many question marks surrounding his abilities, I find it difficult to see the justification for expecting Michael Schumacher to be truly competitive. There is no doubt that Michael Schumacher is the most successful driver of all time, certainly as far as statistics go. But the conditions surely just aren’t right for him to make a competitive return.

Yet, as we can all see, the prospect of Michael Schumacher returning to F1 generates a tremendous amount of publicity. It makes little sense in terms of racing, but in terms of marketing the possibility is apparently irresistible.

In other words, Schumacher is coming back to F1 for all the wrong reasons. And Mercedes have signed him for all the wrong reasons.

This move seems to be little more than a crass marketing stunt by Mercedes. Brawn would not have made this decision. Nor would any team other than Ferrari. Even Ferrari went off the idea after this year’s shenanigans.

I must say that I am disappointed in Mercedes. Throughout their involvement in F1 in the past couple of decades, they have seemed to be a very sensible operation indeed. They were a world away from the attention-seeking but ultimately hollow nature of other manufacturers, notably Toyota and Honda.

But as soon as they have been released from the leash of McLaren, Mercedes have revealed their mad side. This is a decision made by money-men, and I would be amazed if this approach doesn’t end in tears like it has done for Toyota and Honda.

I am also stunned at Michael Schumacher’s decision to bite. Just a few months ago he was talking about his flirtation with replacing Felipe Massa as though it was a moment of madness. Now he has let the blood rush to his head again and is putting his considerable reputation on the line.

It also reveals his supposed passion and love for Ferrari to be just as shallow as his sportsmanship. As soon as another company will promise to stuff more money into his wallet, he will move like a shot. Very passionate, very romantic!

This whole thing comes across to me as the world’s most public mid-life crisis.

11 comments

Au revoir Renault?

5 November 2009 01:22

Categories: News, Opinion

On top of the exits of Bridgestone and Toyota came news that Renault had held an emergency board meeting to discuss their future in Formula 1. According to Andrew Benson at the BBC:

The French car company was considering whether to remain in the sport with its own team, switch to simply being an engine supplier or quit altogether.

Were Renault to pull out, it would conclude the removal of all of the major manufacturer teams in F1. Honda, BMW and Toyota have all gone in the past year. Renault are now seriously considering leaving.

In terms of manufacturer involvement, that would leave engine suppliers Mercedes-Benz and Ferrari. Both Mercedes and Ferrari are as close to being permanent fixtures as it comes in F1. Mercedes have been involved in F1 uninterrupted since 1993. With their increased involvement in Brawn, they look set to stick around. Ferrari have been in F1 since the beginning in 1950 and were they to leave it would be the end of F1. As such, you can more-or-less exclude both Mercedes and Ferrari from the list of manufacturers at risk of leaving F1.

I have to admit that I am wary of what Renault might do. I always suspected that Renault would be the first manufacturer to leave, certainly since Carlos Ghosn took over there. Now they are effectively the last one remaining. That is a surprise. Does it make it more likely for them to stay in the long run? Or is this the opportunity to join the queue of companies leaving the sport without looking a bit silly like Honda did?

There are more questions. Was Max Mosley right all along to push forward with his anti-manufacturer proposals? His justification was that manufacturers might leave with no warning, so it was wise to slash costs, freeze engines and neuter the sport in all sorts of ways. Now that manufacturers are leaving in droves, it looks like he may have been right.

The alternative possibility is that the changes he has forced through, along with the screeds of bad publicity it caused, have fundamentally made the sport less attractive. The manufacturers could well have preferred a breakaway than live with the FIA’s vision. But the FIA’s vision is what we’ve got. Ferrari certainly have their own views.

The thing is, manufacturers are always fickle. They always have been, and always will be. They will leave at the drop of a hat if it no longer forms part of their marketing strategy. Motorsport is not their core business. At the end of the day, if they won’t sell on Monday, why should they bother trying to win on Sunday?

But it was Max Mosley who originally moulded F1 into a sport dominated by manufacturers. He said that teams like Williams were not his vision of F1′s future. Now Williams is the model of the sort of team that will occupy around half of the grid next year.

In a sense, you can see this current phase as the F1 equivalent of a market correction. The bubble has burst. But while it seems painful now, this process paves the way for a more stable situation.

Throughout its history, Formula 1 has had a healthy mixture of manufacturer involvement and privateer passion. In recent years, the scales had tipped a bit too far towards the manufacturers, which drowned out the privateers to an almost dangerous extent.

F1 had become the plaything of manufacturers and multi-trillionaires. Let us not forget that alongside the likes of Honda and Toyota, businessmen such as Dietrich Mateschitz and Vijay Mallya — who have more money than they know what to do with — have bankrolled F1 teams to success. You will notice that, ignoring the ‘For Sale’ sign outside Toro Rosso (which isn’t very prominent), these teams have remained in F1, unlike the manufacturers.

They are a bit more like privateers in the traditional sense. They don’t want to sell cars, though they may want to sell drinks. But in a way they are in F1 because they are attracted to it as a sport, just as people like Frank Williams and Ken Tyrrell were. Manufacturers just do it because they feel like they should.

Next year there might be too few manufacturers. For there to be just three companies supplying engines would be a situation almost as unsustainable as what has happened up to this year. Cosworth may be crossing their fingers though. Their business model might work if they supply more teams.

But I can see Renault playing a happy role as an engine supplier, even if the Renault F1 team is put up for sale. I am certain that there would be a lot of interest from serious people wanting to buy the team. Despite the turmoil of this year’s scandal, and the fact that the team has gone off the boil for the past few years, this is a team that has the facilities and the capabilities to win World Championships.

I would be upset to see Renault leave the sport. I have a bit of a soft spot for them. Toyota were cold and clinical, on top of being comically bad considering their budgets.

Honda were always a bit of a fairweather presence. They took over BAR more-or-less because there was no-one else to do it after tobacco companies left the sport. Then they set up Super Aguri because they were scared to sack Takuma Sato properly. While many were attracted to Super Aguri for their pluck and while struggling at the back in difficult circumstances, it should never be forgotten that Super Aguri was always a crass and expensive publicity stunt.

Renault, though, have real heritage. They have a history in the shape of their involvement in the sport in the 1970s and 1980s. And the current incarnation of the team has been notably successful, mostly for being the one team that has been able to put up a sustained fight against Ferrari in this decade by beating the Scuderia two years in a row.

Here’s hoping that Renault don’t decide to depart. I am especially hopeful for Robert Kubica, a hugely talented driver who after being put through the wringer at BMW this year does not need this again. But, unlike the other teams, I have a feeling that the future of the Enstone-based squad will be perfectly safe no matter who owns it.

11 comments

Sayonara Toyota

4 November 2009 23:22

Categories: News, Opinion

The day after Bridgestone announced that they would be leaving Formula 1, it emerged that Toyota were poised to do the same. This was not as much of a shock as Bridgestone’s exit, but it is nonetheless major news.

Toyota are the third major manufacturer to leave F1 in just twelve months, and now rumours furiously swirl around Renault as well. But, as you may have gathered from the tone of my last article about Toyota, I find it too difficult to get upset about them leaving.

Today, Toyota company president Akio Toyoda apologised for Toyota’s inability to win a race in its eight season long campaign. It was noted that Toyota probably needed a win in order to secure their future in F1. Had a Toyota taken a chequered flag this year, may they have been given a reprieve?

I was intrigued also by Akio Toyoda’s words: “I offer my deepest apologies to Toyota’s many fans.” Which Toyota fans? I have never met one. They have been easily the least attractive team for their entire existence. Their policy of designing their car by committee was wholly unsuited to F1, and their strategy of employing mediocre drivers was not at all endearing.

How ironic that the cold and calculating Toyota F1 project should show some emotion when it is carrying out its most calculating move yet, to place the jobs of all of its workers under immediate threat. Akio Toyoda was tearful while mentioning the workers during the announcement of the company’s withdrawal.

You have to feel sorry for the staff at the team’s base in Cologne. While any F1 team finding itself in trouble is bad news for that team’s workers, those based in Britain are insulated somewhat by the fact that there are always a few other teams just down the road.

Those who have families in Germany will not find it so easy to turn to another team in motorsport to help them pay their mortgage. The closest conceivable option for those wanting to remain in F1 is the Hinwil, Switzerland-based team formerly known as BMW Sauber. But of course the future of that team is also on a knife-edge. They probably have all the staff they need anyway.

Many are also sympathising with Kamui Kobayashi, the rookie Toyota protégé who had a spirited two races at the tail end of the 2009 season. Alan Henry even went as far as to say that Kobayashi is, “the very best Japanese driver I have ever seen.”

Steady on there! Yes, Kobayashi was very impressive in his two F1 races. But he was, after all, racing for his career. He didn’t have the funds to do yet another GP2 season, and he was lucky to get his F1 break. But if he didn’t succeed in his stint, he was going back to work in a sushi restaurant.

As such, Kobayashi was highly-motivated, and took the risks he needed to take to stand out. Would he be like this in normal circumstances? It is impossible to tell. But his GP2 form was not exactly exciting. And let us not forget that he arguably caused a big accident when he moved across on Kazuki Nakajima at Interlagos.

Now Toyota have left F1, thereby leaving Kobayashi without a drive. Now he is a hero; a martyr. I am not terribly sure that status is deserved. Nonetheless, I hope he doesn’t have to put his sushi preparation skills to use for a while yet.

Toyota’s sharp exit from F1 does perhaps explain their odd behaviour surrounding drivers towards the tail end of this season. Timo Glock suffered from mysterious illnesses and injuries which paved the way for Kobayashi to get a drive.

Perhaps Glock was asked nicely to stand aside for two races so that the team could give Kobayashi a “sorry” present. “Sorry for not finding that seat in F1 for you after all your years of hard work in our young driver programme. Here are a couple of consolation races.”

Perhaps the biggest point to chew over is what this means for motorsport in Japan. Axis of Oversteer notes:

Toyota and Honda left F1 as has Bridgestone. Kawasaki dropped out of MotoGP. Suzuki and Subaru quit the WRC and Mitsubishi has called off its Dakar efforts.

I find it unimaginable that Japan might not be represented at all in F1. For there to be an exodus across top-line motorsport is seriously worrying. Here is hoping that it is just a blip as the Japanese motor industry goes through a particularly tough time.

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