Archive: ITV4

Last week, ITV did something absolutely extraordinary. They offered an explanation for their appalling coverage of Formula 1, although it seems to stop short of an apology. No doubt this has been caused by an influx of complaints following an upsurge in viewers in the light of the success of a British driver.

A bunch of fairweather F1 fans who probably haven’t watched a Grand Prix since Murray Walker got a lump in his throat have tuned in to see the shower that long time F1 fans — the sort that do not watch merely for narrow nationalistic reasons — have to put up with on a race-by-race basis. Admittedly, ITV’s coverage of the races in the Americas is always worse because they are prime time viewing in the UK, which means that ITV would rather be showing Coronation Street than the Grand Prix.

You have to laugh though. Lewis Hamilton’s first race win would happen at one of these North American races where ITV are short for time. As such, the programme was rushed finished. When it finally came, there was no chance to reflect on the victory which the media has been hyping up for the past few months. We got no post-race interviews with the drivers — not even the press conference which follows immediately after the podium ceremony.

As I recall, ITV were also caught out the first time Jenson Button achieved a modicum of success. As I recall, ITV viewers did not see Jenson Button get pole position because they did not show the qualifying session live at all. Thankfully, ITV have learned from that incident and have since shown every qualifying session live, even if it is sometimes on ITV4 rather than ITV1.

I am actually on ITV’s side when it comes to qualifying. The BBC did not always show qualifying, so in that sense we are rather lucky with ITV’s coverage. But apart from that, there is little for F1 fans to be happy about the coverage.

But while they have, to an extent, sorted out their coverage of qualifying, I am not so confident that they will learn the lessons after this latest snafu. Their excuses for the rushed coverage are extremely weak.

With the Safety Car running four times, the Canadian race was well behind time, so I had to negotiate a lengthy over-run which delayed Coronation Street by several minutes.

As F1 Fanatic points out, the Canadian Grand Prix did not run behind time. In fact, if anything, the race ran over fifteen minutes ahead of time.

While most races last around 90 minutes, they may last for anything up to two hours. While the two hour time limit is very rarely reached, every F1 broadcaster must prepare for that eventuality, just the same as football broadcasters must account for the possibility of extra time and penalties.

In reality, ITV should not be scheduling important programmes at all until about 2 hours and 20 minutes after the scheduled race start. This is to take into account the parade lap, the drive to parc fermé and the podium ceremony — not to mention the possibility of a red flag and a race re-start.

They should leave longer if they want to be sure of covering the post-race press conference. Any programmes scheduled before this threshold should be easily dropped fillers, not Coronation Street! They already do this for football, so it is not rocket science.

This two hour time limit was brought in by the FIA specifically with broadcasters in mind. If ITV have not got their heads around this basic rule after over ten years of covering F1, then you have to conclude that hoping for an improvement in the situation is an absolute lost cause because ITV is clearly run by clueless dolts.

Another reason to reach this conclusion about ITV’s bigwigs is their really odd scheduling last Saturday. In late Saturday afternoon they screened a special programme about Lewis Hamilton on ITV1. This could have been used as a perfect opportunity to lift ratings of the qualifying programme (presuming that this is what ITV are worried about with their reluctance to show it on ITV1).

Yet, despite dedicating a chunk of their ITV1 schedule to a Lewis Hamilton wank-fest, they still opted to show qualifying on ITV4. What was the important programme they had to broadcast on ITV1? Grease. A film that everybody who wants to see it already has done. Pitpass has a feasible explanation here.

With ITV constantly messing around with dedicated F1 fans, I think it is high time that Bernie Ecclestone and FOM re-launched their dedicated F1 Digital + (“Bernievision”) service. Yes, it is pay-per-view. But I think I would be willing to shell out just to avoid the nationalistic bias, the commercial breaks, the idiotic scheduling, the dumb pre-race features and of course James Allen (who has, shockingly, just notched up his 100th race commentary).

A common counter-argument against complaints about James Allen is that there is nobody to replace him. But there is an obvious choice: Ben Edwards. He already commentates on other forms of motor racing for ITV. He knows his stuff, and he doesn’t get excited like a seven-year-old boy à la James Allen.

There are even people like Peter Windsor or Steve Matchett, who currently commentate in America and used to commentate on F1 Digital +. Peter Windsor also conducts the post-race press conference. These people know their stuff and are much more level-headed than the likes of James Allen and Steve Rider.

Maybe they could bring on board the surely soon-to-retire David Coulthard to take Martin Brundle’s role, while the rather excellent (in comparison to his colleagues) Brundle takes the role of lead commentator. After all, with the hopeless James Allen taking the lead commentator role at the moment, Brundle often finds himself having to do the job of both.

There is hardly a shortage of potential alternatives to James Allen.

But maybe a more radical solution is required. Let us face it. F1 Digital + only failed because it was a bit too far ahead of its time. Nowadays, unlike in 1997, digital television is an everyday reality. I am sure many more people would be willing to pay for the service, especially since ITV’s coverage only ever seems to go downhill.

five (that’s Channel Five to you and me) is set to take its first tentative steps into the world of multichannel with the launch of two new channels: five us (Five U.S.) and five life (not to be confused with Five Live). They’re both going to be launched on Freeview, which is good news, isn’t it? Nah.

I used to get quite excited whenever a new channel was added to Freeview’s lineup. But I’ve come to realise that most of the channels are utter crap. Also, most of the new channels have been squeezed in by reducing the picture quality. These days most Freeview channels just look like a load of pixelated, blocky shit — a step above YouTube.

Luckily, Channel Five has found the space for their new channels by buying part of Top Up TV and nicking all of their space. (Top Up TV is repositioning itself as a PVR service. The PVR will cost £180, then £9.99 per month. Any takers? No?) So at least Five’s new channels won’t look as though you’re watching them through a sieve.

But they sound as though they are going to be full of a load of insipid trash.

Five US features a mix of American drama, films, documentaries, sport and comedy…

Just like the original Channel Five then.

…while highlights from Five Life include the highly-acclaimed drama series Love My Way and the award-winning The Ellen Degeneres Show.

“Highlights” like some programme that nobody’s ever heard of, and a chat show hosted by somebody that everybody thought was left behind by the 1990s.

Let’s face it: these channels are going to be filled with programmes that aren’t even good enough to be shown on Channel Five. And is there anybody who thinks that Channel Five has enough material to fill even one channel?

People said the same when ITV launched ITV3, which the last time I looked was the third-biggest multichannel channel (behind Sky One and ITV2). That doesn’t make its content any good though. ITV3 is filled with twenty year old dramas that look as though they were filmed in an actual theatre, and probably should have stayed in the theatre aswell.

Meanwhile, ITV2 has become the home of uninspired spin-offs called things like The X-Factor X-treme DX Reloaded Uber Edition the Third On ITV2 (I think that’s also the name of Gilette’s new razor). Either that or it’s showing some wet Holywood chick flick or teen movie.

ITV4 is the worst of them all, especially when you consider that ITV essentially removed Men & Motors to make space for it. Like Men & Motors, ITV4 is meant to be aimed at blokes. But whereas Men & Motors had the well-known brand, fanbase and reasonable programming, ITV4 doesn’t.

Can anybody actually think of any progammes that ITV4 shows? The only one I can think of is David Letterman, which already had a perfectly good home on ITV2. Indeed, since they moved Letterman to ITV4 you would think that they would show it at a decent slot, but it still occupies the same irregular post-midnight slot. You could only hope of catching it if you came back late from the pub and happened to be flicking past ITV4.

ITV isn’t the only company polluting Freeview. Channel 4 has also done a disappointing job. E4 is okay, but it promises a lot more than it ever delivers. It should be showing more experimental British programmes. But most of the time it shows cheap American imports that are superficially good looking but are ultimately as appealing as stapling your bumcheeks together. The one thing going for the channel is E4 Music, which actually shows a decent variety of music. It certainly does a much better job than The Hits or TMF.

The jury is out on Film4. I have watched a few films that I wouldn’t have seen anywhere else, but the number of repeats already is worrying. I don’t think it’s quite delivering.

Then there is More4, another channel that seemed promising but you never seem to watch it. Again, does anybody know what this channel shows? There is The Daily Show, if you can remember to watch it. But is there anything else? Whenever I flick past it, it seems to be showing repeats of Noel Edmonds’ Imaginary Telephone Conversations.

The channel launched in a blaze of publicity with A Very Social Secretary, but has produced nothing notable since then. More4 is obviously hungry for more of that kind of publicity — it’s only gone and shot George Bush. Please.

Then there is the BBC. In fairness, the BBC’s digital channels have produced much more quality programmes than its commercial rivals have. But still something seems to be lacking. BBC Three in particular seems to have completely lost its way.

In fairness, a lot of BBC Three’s troubles seem to stem from the ridiculous rules and quotas that the Department of Culture, Media and Sport imposed on the channel. It famously told the BBC that BBC Three must show news in order to distinguish itself from commercial rivals, then later criticised the news programme because nobody watched it!

A couple of years ago, on the crest of the Little Britain wave, BBC Three seemed like a quite a good channel actually. Don’t forget that BBC Three was also the home of The Mighty Boosh and Monkey Dust, two fine programmes.

But since then it has produced reams of steaming poo like Tittybangbang (officially the world’s least funny comedy) and Grownups (a flimsy script coupled with dreadfully wooden acting, this makes Two Pints look like a bloody masterpiece). Even Rob Brydon seemed to be shat up with the misfiring Anually Retentive.

Since ditching the 7 O’Clock News, BBC Three seems to have filled its current affairs quota with documentaries by complete dullards wittering on about their tiny penii. And people think bloggers are self-indulgent! And let’s not forget those awful programmes about parenting. If I want to see lots of toddlers with potty mouths I’ll go to the supermarket.

The whole tone of the channel is unbearable aswell. Why are those continuity announcers trying to be my mate? It is contrived, unfunny and annoying.

BBC Four is pretty good at what it does. And let’s face it, most of BBC Three’s best programmes would probably fit easily on BBC Four. Vaguely decent comedy shows like Screen Wipe or Don’t Watch That Watch This do fine on BBC Four, so why not? Sometimes it feels as if the Beeb uses the word ‘youth’ as a proxy for ‘shit’. So they should do with that shit what everybody else does with it. BBC Three should probably just be thrown in the toilet, and the BBC could concentrate on just the one digital channel.

F1Fanatic reports that ITV will be hiding the Canadian Grand Prix on their digital channels ITV4 and ITV2. Only highlights will be shown on ITV1. Perhaps ITV think that nobody will notice because of the World Cup. Well they are wrong. You would understand if there were World Cup matches clashing with the F1, but there aren’t. Instead of the race analogue viewers will be subjected to ‘Animals Do The Funniest Things’!

Curiously, ITV1 will be showing more of the qualifying session than the race. The late-night qualifying re-run is due to last for 1 hour and 45 minutes. The race highlights show will only last an hour! What kind of idiots are responsible for these decisions?

I am quite sure that they have shown every race live on ITV1 for about five years now. They were flamed about half a decade ago for not broadcasting the United States Grand Prix. So this marks a bit of a departure. Maybe ITV think that enough people have Freeview now for them to get away with it. I’m lucky because I have Freeview, and probably about two thirds of the population has access to ITV2. But that still leaves one third of the viewers high and dry.

It is more common for ITV to avoid broadcasting qualifying sessions, particularly for races in the Americas where sessions take place during prime time. The last time ITV didn’t show qualifying live — last year’s Canadian Grand Prix, as it happens — Jenson Button took pole position! The British hope’s big moment was not shown live on ITV. But even then they still showed the race live on ITV1.

Having had their fingers burnt, ITV decided to improve their coverage. At the last minute they decided to show qualifying for the US Grand Prix. Over the past year or so, ITV seem to have been eager to treat F1 better, even in the light of Indygate. But it looks like they’ve got bored of this season (which I guess is understandable!). Let’s just hope that Jenson takes the bloody chequered flag now though, because then ITV really will have some explaining to do.

ITV’s relationship with Formula 1 fans has been patchy to say the least. The fact that they have to show adverts during the action was never going to be popular. Their antics at last year’s San Marino Grand Prix, where they decided to cut away from one of the most exciting climaxes to a race in years in favour of a commercial break, sent every F1 fan in the country into an apoplectic rage. I can’t think of another sporting event where adverts are shown during the action.

But then again, I struggle to think of any sports where play lasts non-stop for 90–120 minutes. It isn’t reasonable to expect ITV to stop showing adverts — they have to fund the F1 coverage somehow. But they have an hour-long ‘race build up’ programme which contains only two commercial breaks! Could they not do what they do in football and bunch all the ad breaks in before and after the race?

Update: It seems as though ITV1 will be broadcasting the race. It seems as though the confusion was down to the fact that they hadn’t decided which World Cup match they were going to show.

ITV News Channel faces axe from Freeview. Everybody cheers until they discover that it means that Men & Motors remains.