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Duncan Stephen

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History/ News/ Opinion

Sayonara Bridgestone

4 November 2009, 22:39

The end of this season has not been a particularly healthy one for Formula 1. Two major names have left, and another has had an emergency meeting to consider if it should leave too.

First of all, the sole tyre supplier, Bridgestone, has announced that it will quit F1 at the end of 2011 when its current contract ends. This came as a shock. With the spotlight on car manufacturers, it doesn’t seem to have entered anyone’s mind that a company such as Bridgestone, which has been so incredibly loyal to the sport, would consider upping sticks.

I can remember a time when Bridgestone were not in F1, but only just. When I started watching Formula 1 in the mid-1990s, Goodyear was the sole tyre supplier. But Bridgestone entered in 1997, beginning the “tyre war”. When Goodyear left soon afterwards, it was not long until Michelin came in to begin an even fiercer tyre war.

I wasn’t a big fan of the tyre war. Mostly, one tyre was a major advantage over the other, so we were essentially left with two championships — a Bridgestone championship and a Michelin championship. Considering Bridgestone practically tailor-made their tyres to suit Ferrari, this essentially made Ferrari a shoo-in for the championship every year. That was until the 2005 regulations — which banned mid-race tyre changes — handed the advantage to Michelin in a big way.

2005 was the year when the tyre war well and truly jumped the shark. In the quest for the competitive edge, both companies had made their tyres softer and softer. The resurfaced banking at Indianapolis bit, Michelins exploded all over the shop and we were left with a farcical race in which only the six Bridgestone-shod cars competed.

On the back of the problems, the FIA decided that a sole company should supply the tyres for all the teams. The problem with this was that it had the potential to severely reduce the amount of exposure that tyre company got. With no tyre war to talk about, people might not talk about tyres. For this reason, Michelin refused to have any further part in F1.

The upshot was that Bridgestone and the FIA colluded to concoct the maddest new rules and gimmicks in order to contrive some interest in the tyres. One has to paint green lines all over the tyre in a crass attempt to pretend they care about the environment. Of course, the green on the tyres clashes with teams’ liveries, making the scheme not only nonsensical, but also damn ugly.

Teams are also forced to use a sub-optimal tyre compound at some point during the race. While this may have superficially “spiced up” the action, it is artificial. Drivers are critical of it, and Fernando Alonso even said that he would rather race with wet tyres on a dry circuit.

Moreover, there is a sense that Bridgestone may have deliberately made their tyres behave strangely in an attempt to get drivers and teams discussing tyres with the media. Nick Heidfeld has said that the tyres could be “ten times better”. Joe Saward expanded:

The Bridgestones react differently on each car and finding the tricks that make them work is not easy. Some drivers can do it at some tracks and not at others. Even World Championship challenger Jenson Button has struggled with this…

Bridgestone seems to have concluded that it is better to have people talking about the tyres rather than not talking about them – even if a lot of the references are negative.

I rejoiced when it was announced that a “control” tyre was to be brought in. But it has brought the wrong sort of control. I am not too sure that the current dark behaviour is an improvement over the honest competition of the tyre war.

If you have reached the stage where your marketing strategy is to have people make negative comments about your product, it probably is time to call it a day.

In many ways, Bridgestone get a huge amount of brand exposure through their involvement in F1. As noted in this week’s Formula1Blog.com podcast, you simply cannot watch a Grand Prix without learning that Bridgestone supply the tyres. Yet, after thirteen seasons (fifteen by the time they leave), the marginal returns to their investment must surely have diminished to almost zero. And As Keith at F1 Fanatic has pointed out, their costs are set to soar as they now have to supply twelve or thirteen teams rather than ten.

Nonetheless, it is a shock and a surprise that Bridgestone, a company that has stuck with F1 through thick and thin since 1997, has so abruptly pulled the plug. Now the FIA and Bernie Ecclestone will have a big headache trying to find someone to take Bridgestone’s place. With bridges burned with Goodyear and Michelin, and Pirelli uninterested, options seem thin on the ground.

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Opinion

BBC F1 coverage: Television commentary

23 July 2009, 11:44

Commentary

The BBC’s lead commentator Jonathan Legard has come in for a lot of stick on the internet. In my view, most of it is wholly unwarranted. Indeed, I am quite confused at the negative reaction he has been getting. I used to listen to him from time to time when he was on Radio 5 Live, and I was a fan of him then. In my view, it took years for the station’s Formula 1 coverage to recover from his departure. He has a good voice and is clearly passionate and highly knowledgable about F1. I like his tone and his sense of humour.

Most importantly of all for his job is that he almost never makes mistakes. The internet collapsed in a heap of laughter when he committed the heinous crime of mistaking a replay for live action during the Malaysian Grand Prix. Name me a commentator who has never done that? There was even a mitigating factor then, as FOM’s replay graphic was playing up during the race. Apart from that, I can’t think of any time when he has made a bad mistake, misidentified a driver (except for the odd mixed-up Red Bull for a Toro Rosso — we’ve all been there) or misread a situation. He has had a couple of bad race starts, but once the race settles in he is fine.

In contrast, Brundle has made a few errors this season, including a mega clanger when he spent half the race in Spain confusing the prime and option tyres, which actively ruined viewers’ understanding of the race. During qualifying at the British Grand Prix he spent an entire lap talking about Räikkönen even though we were watching Massa, a fact backed up by a FOM caption. He made a few mistakes during the German GP as well.

Some criticise Legard’s reliance on crutch phrases, which I would agree is one jarring thing about his commentary. But let us face it, at times Murray Walker may as well have had a drawstring coming out of his back, and everyone found that endearing. Why it should be different for Legard I don’t know.

It is true that the chemistry between him and Martin Brundle has not been very good, but that was inevitably going to take time to build up, no matter who Brundle was commentating with. Legard has a good conversational style which I like. It is a potentially great way to cover duller moments of the race without resorting to James Allen’s trick, "let’s listen to the engine [while I think of something to say]".

Unfortunately Brundle doesn’t seem to know how to deal with Legard’s conversational style. He seems not to know how to respond to Legard, often choosing not to respond at all.

A typical example of this happened during the German Grand Prix, when Brundle responded unneccessarily sarcastically towards Legard’s inquisitiveness over Brundle’s statement that it would be a shame to for refuelling to be banned. It was almost as though he felt threatened that his viewpoint was being questioned. Speaking personally, I disagree with Brundle’s point of view (strategy plays a role, but if you allow it to dominate is just replaces racing with mathematics), and the rude way he expressed it totally alienated me.

Sometimes listening to Brundle you think he deliberately sets out for a scrap. Maybe it is his way of spicing it up by playing devil’s advocate. But I get the feeling that being combative is the only way he knows how to operate. He did, after all, make his name by constantly correcting Murray Walker, and later James Allen. He never stops "correcting" people. You almost get the sense that, given the chance, he would "correct" Michael Schumacher on the subject of being a seven times World Champion.

It probably doesn’t help that he is now working with a commentator who doesn’t constantly need to be corrected, which means he now has to adapt his style to that of a colour commentator rather than encroaching on the main commentator’s role as he has always done before. This is new territory for Brundle, and I don’t think he is coping well.

Some people suggest that you could solve this problem by making Martin Brundle the main commentator. It might be worth experimenting with, but I can easily see Brundle’s ego soon dominating the entire show if he was to be given that role.

I have to admit that sometimes I wonder now if I would miss Martin Brundle. I spent most of last year listening to Radio 5 Live, sans-Brundle, and it didn’t affect my enjoyment of the races. Given that he is almost certainly the most expensive person on BBC F1 team, I wonder if it is not time for him to be given another role, because for me he is probably the least value for money.

He does have a good turn of phrase, and is an engaging talker on F1, so I wouldn’t like to see him go for good. Perhaps he could be given a smaller role such as that of post-race analyst. The colour commentator role can go to someone with more recent experience of an F1 car such as Anthony Davidson, because Brundle increasingly seems at a loss to explain some of the technical elements of team radio conversations.

And can someone explain to me why Brundle hasn’t been taken aside and politely asked to pronounce Sebastian Vettel’s name correctly? He must be the only person in the world who appears to mistake this ace F1 driver for some kind of telecommunications company, or a brand of bottle watter. Vett-tel? It’s ‘fettle’. Really, really annoying.

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News/ Opinion

A look at Fota's proposals

5 March 2009, 15:55

Fota today announced its plans for the future direction of Formula 1. Perhaps predictably, the announcement is a mixture of the sensible, the radical and the downright crazy.

Fota carried out a “global audience survey”, with participants from 17 countries and encompassing committed fans of Formula 1 as well as marginal fans and those who don’t watch F1 at all. So there is clearly an eye on trying to expand F1’s appeal without alienating the existing fanbase. The key findings of the survey are not too controversial and I expect most fans will be nodding sagely as they read the list:

  1. F1 isn’t broken, so beware ‘over-fixing’ it

    Quite right. Amid all the doom and gloom, we are all fans for a reason and that reason is because we love the sport. It is worth remembering that there isn’t much wrong with F1. Indeed, most of what is wrong with F1 stems from ill thought-out rule changes over the past decade or so.

  2. F1 needs to be more consumer-friendly

    There is little doubt about this. F1 fans are somewhat short-changed compared to other fans. Internet coverage is woeful while the fact that HD broadcasts are not yet available is nothing short of a scandal. You cannot escape the feeling that Bernie Ecclestone simply should be doing a better job catering to the fans.

  3. Major changes to qualifying format are not urgent

    For all the hand-wringing about the qualifying format, the reality is that it’s the race that matters. Attempts to make qualifying more entertaining over the past few years have only backfired, and the last thing qualifying needs is yet another strange new format. The grid would be more meritocratically formed by ditching the ridiculous “race fuel load” concept.

  4. Revisions to the points-scoring system

    There is a clear consensus that the current points system simply does not reward winners enough. The only thing that has prevented a change so far has been disagreement over what the new system should be.

  5. Evolution of pit stops and refuelling

    There is a hint that refuelling should be banned (which is will be from 2010 onwards anyway), which makes sense given the dramatic reduction in overtaking which has occurred since 1994. Pit stop strategy does add an interesting dimension though, and it would be wrong to do away with pit stops altogether.

As for Fota’s actual proposals, my reaction is more mixed.

In general, Fota are promising a more fan-friendly environment. The technical and sporting changes must be approved by the FIA first (so you can be sure they will end up being a mess anyway). But as far as I know there is nothing to stop the teams from deciding among themselves to create a more fan-friendly environment. So it is very promising to see that this is exactly what they are promising.

Fota’s suggestion of increased media access to data is a must, and I can’t wait to see what the teams will reveal to the fans this season. Nominating senior team spokesmen is also a good idea. In my view, teams are sometimes quite good at talking to the media during races. ITV certainly managed to get a lot of senior figures doing live interviews during races over the years. But to guarantee this sort of access is of course a good move.

By now, further technical restrictions (such as increasing the life of engines, gearboxes and so on) are expected and uncontroversial. The move to reduce the use of exotic materials will no doubt reduces costs considerably without spoiling the show. But beware any moves that will make F1 seem too much like a spec series. Originally kers was supposed to be a performance differentiator. Already, just one year on, all sides seem determined for there to be a standard unit. What a mess.

I am unsure about a further reduction in testing. Fota has proposed a 50% reduction. This will save money, but there are a host of disadvantages which I have already outlined in my previous post on the subject.

Fota’s proposed new points system is 12-9-7-5-4-3-2-1. Put simply, this is not enough. A two point difference between 1st and 2nd place is far too low. Three points is hardly any better. In my view, 1st place should be worth around double what 2nd place is worth.

I am sceptical of the move to share data about starting fuel loads. The real solution is to get rid of race fuel loads in qualifying. But to publish the starting fuel loads would spoil the surprise element of the strategy, which is the only decent aspect of refuelling. Tyre compounds are already public via the medium of strange green markings on the tyres, so I’m not sure what Fota are proposing that’s different.

The suggestion that one point should be awarded to the constructor that makes the fastest pitstop during the race is absolutely stark raving bonkers. Fast pitstops are rewarded anyway by on-track advantage, and should not count for anything else. I can already envisage Force Indias and Brawns that are well out of the points coming in for unnecessary pitstops, stopping for a quick half-second wipe of the visor or something, just in order to make the fastest pitstop. What a joke. I’m amazed this idea is even being taken half-seriously by Fota.

I am not so sure about the reduction in the duration of the race to 250km (from the current 305km). The key findings note that “the current race format is not viewed as fundamentally broken”, and that concepts such as sprint races would debase the F1 experience. As such, it is completely unclear on what basis Fota wants race lengths reduced. It is completely contradictory.

I wouldn’t rule out shorter races completely. It is true that often very little happens after the final pitstops have shaken out. But 90 minutes is a good length for a major sporting event and part of the essence of Formula 1 is that there is the element of endurance to it.

I think it would be a good idea for there to be a mixture of different race formats throughout a calendar. Nothing too radical. But there’s nothing wrong with having some races shorter than others. And why not have some races where refuelling is allowed, and others when it is banned? Different drivers could demonstrate their varying skills, and different cars could take advantage of their peculiar characteristics.

I suppose there could be a risk that teams will start constructing special cars (with different fuel tanks, weight distributions, etc) for different race formats. But how about having a limit on the number of chassis that each team can use in a season? After all, it worked for engines.

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Opinion

Has the end of the tyre war changed anything?

18 August 2008, 17:25

By the end of 2006, I was thoroughly fed up with the tyre war. When Michelin left Formula 1 I was glad. This wasn’t because I have anything against the French company, but because I was simply fed up with championships seemingly being decided almost entirely by tyres — literally black boxes. Formula 1 had become a glorified tyre championship.

Two years on, and I’m beginning to wonder if anything actually changed. Even with a single tyre manufacturer, the performance of the teams seems to fluctuate wildly for seemingly little reason. And what is that reason? Tyres of course.

This seems to be the stock excuse that explains just about everything in F1. If Sébastien Bourdais is not performing, it’s the tyres. If Nick Heidfeld is struggling in qualifying, it’s the tyres. If Kimi Räikkönen is trundling around in 6th place, it’s the tyres.

Now Ferrari have been complaining about the compounds that Bridgestone have chosen in recent races, claiming that Bridgestone have tended to edge towards the harder end of the range. Hard tyres, we now know, suit McLaren well, whereas Ferrari prefer softer tyres.

Ferrari’s technical director, Aldo Costa, complained in particular about the compounds that Bridgestone took to Hockenheim — a race that the McLaren of Lewis Hamilton dominated:

I think the last race for us was very difficult for finding the good grip from the tyres, but we were not the only team. Most of the drivers were having, during the race mainly, a lot of problems to find grip.

The tyres were very, very hard, probably too hard for that kind of circuit, especially the hard tyre. There was no wear at all; the tyre just was not working for that kind of circuit. This was valid for us and it was valid as well for most of the teams.

It is a bit rich for Ferrari to be complaining about Bridgestone. The Japanese tyre company has spent the best part of the past decade pandering to the Scuderia’s every need while every other Bridgestone runner was told to suck it. At least Bridgestone are now treating their role as sole tyre supplier to F1 without favouring their old partners any more.

Bridgestone’s Hirohide Hamashima has backed up the theory:

“Basically the Ferrari has more of a tendency to understeer than the McLaren,” Hamashima told autosport.com. “The McLaren is a little bit oversteery. When the tyre has good grip, the car with the oversteer tendency will be quicker over a single lap than a neutral or understeering car.

“But when you think about racing conditions – especially with the temperatures we had at the Hungaroring – then an oversteering car will have heat generating at the rear much higher than the understeering car.

“Looking at Hungary and (Lewis) Hamilton’s car behaviour, after a few laps he struggled with oversteer – so he was making lots of counter-steering movements. On the other hand the Ferrari had a good balance after a few laps.

“That’s why the temperature is making a difference.”

I have learned this year that even with just one tyre manufacturer in F1, tyres still make a huge difference to a team’s performance. You could argue that, when everyone is given the same tyres to use, it is up to the teams to find a way to maximise the performance of the tyres themselves. However, with four compounds for Bridgestone to choose from, the teams simply have to build their cars not knowing which tyres they will end up using most often.

Perhaps F1 could bring in a genuine control tyre, where Bridgestone make just one compound of tyre for all circuits so that the teams will know exactly what to expect all season. However, Bridgestone would be dead against this because they want people to talk about the tyres more often. Also the performance of the tyres would probably vary from team to team depending on the weather conditions and the characteristics of each circuit.

I suppose I should just accept that tyres will always play a huge role in motor racing. With tyres being the only part of the car that really propels the vehicle, their importance ought not to be such a surprise. But I’d even rather be talking about how important silly aerodynamic pieces like shark fins are than talk about these dull, dull, dull tyres.

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