As regular readers may know, I worked for Woolworths until it closed down in January this year. You can read the series of articles I wrote in the aftermath of its closure.

In one of my articles, I wrote about the poster that appeared in the staff area this time last year. It announced:

Remember Remember the 5th of November!

In just less than a year, on the 5th November 2009, we celebrate our 100th birthday!

Watch out for more details coming soon…

Unfortunately we didn’t get many more details about the centenary celebrations. All we heard after that was stuff about trying to sell the company for a pound.

I regret not taking the poster to keep as soon as it was clear that Woolies would not emerge from the mire it found itself in through late November and December. Someone is selling one of these posters on eBay at the moment. The poster is a great piece of history — the 100th birthday that never was.

Or was it? Today, the new owners of the Woolworths brand have been celebrating the centenary nonetheless by putting on 100 promotions and giving away free Pic ‘n’ Mix with every order. That is what I like about the new Woolworths, owned by Shop Direct. Despite being a separate company, they are respectful of the name’s heritage. In fairness, they would be mad not to — the Woolies name must still have appeal, especially among those in a nostalgic mood.

Not everyone is so happy about it. The Woolworths Facebook page is often full of offended comments from people who feel that it is presumptuous and opportunistic of Shop Direct to cash in on the 99 years of Woolworths that preceded their involvement. There were, after all, around 30,000 workers made redundant at the original Woolworths last Christmas. Most probably aren’t in the mood to celebrate.

It is a matter of debate whether Woolworths is 100 really. Today is nothing other than the 100th anniversary of the first F. W. Woolworth store to open in the UK. The company had already been operating in the USA and Canada for decades before that. The UK company became separate in the 1980s when it was bought by Kingfisher. After that, Woolworths in the UK became a separate company when Kingfisher cast it off in 2001.

In the USA, the Woolworths name ceased to exist in 1997. But the original company still exists as Foot Locker, having decided to concentrate on sports goods. If the operation in the USA still counts, Woolworths is 131 years old.

You can still shop in bona fide Woolworths stores in Germany. These, like the British stores, were originally part of the American company and became separate in 1998. It declared insolvency this year, but struggles on.

(Supermarket chains named Woolworths in Australia, New Zealand and South Africa have nothing to do with the original FW Woolworth apart from the name.)

The day after Bridgestone announced that they would be leaving Formula 1, it emerged that Toyota were poised to do the same. This was not as much of a shock as Bridgestone’s exit, but it is nonetheless major news.

Toyota are the third major manufacturer to leave F1 in just twelve months, and now rumours furiously swirl around Renault as well. But, as you may have gathered from the tone of my last article about Toyota, I find it too difficult to get upset about them leaving.

Today, Toyota company president Akio Toyoda apologised for Toyota’s inability to win a race in its eight season long campaign. It was noted that Toyota probably needed a win in order to secure their future in F1. Had a Toyota taken a chequered flag this year, may they have been given a reprieve?

I was intrigued also by Akio Toyoda’s words: “I offer my deepest apologies to Toyota’s many fans.” Which Toyota fans? I have never met one. They have been easily the least attractive team for their entire existence. Their policy of designing their car by committee was wholly unsuited to F1, and their strategy of employing mediocre drivers was not at all endearing.

How ironic that the cold and calculating Toyota F1 project should show some emotion when it is carrying out its most calculating move yet, to place the jobs of all of its workers under immediate threat. Akio Toyoda was tearful while mentioning the workers during the announcement of the company’s withdrawal.

You have to feel sorry for the staff at the team’s base in Cologne. While any F1 team finding itself in trouble is bad news for that team’s workers, those based in Britain are insulated somewhat by the fact that there are always a few other teams just down the road.

Those who have families in Germany will not find it so easy to turn to another team in motorsport to help them pay their mortgage. The closest conceivable option for those wanting to remain in F1 is the Hinwil, Switzerland-based team formerly known as BMW Sauber. But of course the future of that team is also on a knife-edge. They probably have all the staff they need anyway.

Many are also sympathising with Kamui Kobayashi, the rookie Toyota protégé who had a spirited two races at the tail end of the 2009 season. Alan Henry even went as far as to say that Kobayashi is, “the very best Japanese driver I have ever seen.”

Steady on there! Yes, Kobayashi was very impressive in his two F1 races. But he was, after all, racing for his career. He didn’t have the funds to do yet another GP2 season, and he was lucky to get his F1 break. But if he didn’t succeed in his stint, he was going back to work in a sushi restaurant.

As such, Kobayashi was highly-motivated, and took the risks he needed to take to stand out. Would he be like this in normal circumstances? It is impossible to tell. But his GP2 form was not exactly exciting. And let us not forget that he arguably caused a big accident when he moved across on Kazuki Nakajima at Interlagos.

Now Toyota have left F1, thereby leaving Kobayashi without a drive. Now he is a hero; a martyr. I am not terribly sure that status is deserved. Nonetheless, I hope he doesn’t have to put his sushi preparation skills to use for a while yet.

Toyota’s sharp exit from F1 does perhaps explain their odd behaviour surrounding drivers towards the tail end of this season. Timo Glock suffered from mysterious illnesses and injuries which paved the way for Kobayashi to get a drive.

Perhaps Glock was asked nicely to stand aside for two races so that the team could give Kobayashi a “sorry” present. “Sorry for not finding that seat in F1 for you after all your years of hard work in our young driver programme. Here are a couple of consolation races.”

Perhaps the biggest point to chew over is what this means for motorsport in Japan. Axis of Oversteer notes:

Toyota and Honda left F1 as has Bridgestone. Kawasaki dropped out of MotoGP. Suzuki and Subaru quit the WRC and Mitsubishi has called off its Dakar efforts.

I find it unimaginable that Japan might not be represented at all in F1. For there to be an exodus across top-line motorsport is seriously worrying. Here is hoping that it is just a blip as the Japanese motor industry goes through a particularly tough time.

Perhaps the worst-kept secret in F1 this season (apart from Alonso’s move to Ferrari) has been that Rubens Barrichello and Nico Hülkenberg will be driving for Williams in 2010. Today it was finally announced.

Historically, Williams has been a team that has been all too happy to dispense with even their best drivers. The fact that they held on to Nico Rosberg for four seasons is possibly a sign that they have learnt their lesson — that exchanging World Champions for the likes of Heinz-Harald Frentzen or Ralf Schumacher is not a championship-winning approach.

Nevertheless, Joe Saward has speculated that Williams are not too jazzed about Nico Rosberg, which is why they have no problems letting him go (presumably to Brawn). This is strange if you ask me, because 2009 has been the season when I was finally convinced that Nico Rosberg has some talent. In my mid-season review I ranked Rosberg in 5th, and I doubt he’ll be much lower in my end-of-season rankings.

But the decision to partner their protégé Nico Hülkenberg, who Williams have been grooming for the past few years, with Rubens Barrichello looks like a very mature move. I would say that this partnership is possibly stronger than any they have had since the mid-1990s.

For a few years now, Nico Hülkenberg has been a youngster to watch. He exploded into the international motorsport scene when he dominated the 2006–2007 A1GP season. He attended all but one event for A1 Team Germany and scored 14 podiums out of 20 starts, effectively clinching the title for Germany. (I wonder if he ever received his prize money for that season…)

He then spent two seasons in Formula 3 Euroseries. He finished 3rd in his first season. But although he clinched the title in his second attempt, I would have argued that he did not need another F3 season to justify a presence in GP2.

When he finally made the step to GP2, he impressively won the title at his first attempt. In the process, he beat several more experienced drivers including two who have already made the move to F1 — Romain Grosjean and Kamui Kobayashi.

We have seen too many times that success in lower formulae is no guarantee of success in F1. No Formula 3000 Champion ever went on to become an F1 champion (although Lewis Hamilton did become a GP2 Champion on his way to F1). I do, however, feel that Hülkenberg is a seriously exciting talent.

By pairing him up with Rubens Barrichello, Williams have ensured that he will have every opportunity to succeed. In essence, they have given this hugely promising rookie the best mentor in the world in the shape of the most experienced F1 driver of all time, Rubens Barrichello.

It is no secret that Jenson Button owed a lot to Barrichello’s set-up data this season. The Brazilian’s experience makes him an expert at setting up the car. He can now pass his wisdom on to a true rookie — one who will surely truly appreciate the help.

I am sure it is help that Barrichello will be more than happy to provide. He is clearly a nice guy. And in the knowledge that he is in his final year or two of F1, helping cultivate a new talent may well appeal to him. It is, after all, what his former team-mate Michael Schumacher did with Felipe Massa.

In my review of the European Grand Prix, I didn’t mention Luca Badoer, who made his high-profile Ferrari début at the race. It was always going to be a tough ask, because the odds were so heavily stacked against him.

For one thing, he had to get used to the car, which he had never driven at racing speeds before. According to Ted Kravitz:

Evidently the Ferrari F60 is a very complicated car to operate. There are many buttons and dials to turn and twist: Kers harvest and usage settings, brake balance and bias levers, fuel and oil pumps, front flap adjusts and the usual revs, throttle and mixture settings.

I’m not sure if he is implying that the F60 is more difficult to get used to than other current F1 cars. But whatever, it is certainly new territory for Badoer who is used to driving cars in the relatively tranquil environment of the test session rather than the intense spotlight and razzmatazz of a grand prix weekend. To deal with all of this in the first time he’s properly driven the F60 — and in his first race for ten years at that — is undeniably a big ask.

Luca Badoer must have been as shocked as everyone else when it was announced that he was to race in Valencia. It is typical of Badoer’s luck. F1 has shat on this driver for his whole career. I would highly recommend his biography on F1 Rejects for a full overview.

He may not be F1 championship material. But he is the 1992 Formula 3000 champion, having beaten Rubens Barrichello, Olivier Panis and David Coulthard among others in the process. So he is no fool.

But in F1 he never got the proper chance to demonstrate his abilities, being stuck with back-of-the-grid teams Scuderia Italia, Minardi and Forti — and despite usually having the upper-hand over his team mates on the racetrack, politics often meant he found it difficult to move ahead in his career.

You might have thought that signing with Ferrari to become their test driver in 1998 would have seen an upswing in his fortunes. In a lot of ways, Badoer must be the unsung hero of Ferrari’s success since then. He is the test driver who has helped develop cars capable of winning Championship after Championship following a twenty year drought for Ferrari.

Normally a team’s test driver would be the first choice to step in if a driver needs replaced. Inexplicably, when Michael Schumacher broke his legs in 1999, Ferrari opted to look outside the team. They placed Mika Salo in the car, when most observers expected Badoer to get the nod. Subsequently, Badoer stayed on with Ferrari having been promised that he would be the reserve driver.

Since then, Ferrari has had a remarkable period of driver stability. Between 1999 and 2009, Ferrari changed drivers only three times (Irvine replaced by Barrichello, Barrichello replaced by Massa and Schumacher replaced by Räikkönen)! At no point did any driver have to be replaced at short notice. No space for Badoer ever emerged. One must imagine that after twelve years waiting, he would have given up believing.

Then Felipe Massa was injured at Hungary. In the year that there was a radical change in technical regulations which is said to be the biggest in 25 years. In the year that testing is banned. In the one year that Luca Badoer had never driven the Ferrari car. And when the next race was at a brand new circuit which he had never visited.

Of course Luca Badoer didn’t get the call. Michael Schumacher did instead, and the media could barely contain their excitement. Schumacher is a seven times World Champion, but still people openly wondered: is Schumacher up to the task? Can he get used to the new car? Is he fit enough? At 40, will he be too old? In the end, it turned out that Schumacher couldn’t do the job because of the injury he picked up while racing Superbikes in Germany.

So it was down to Badoer to shoulder the responsibility of making something out of the pickle that Ferrari found themselves in. Of course, the media won’t be lining up with the same excuses that were already being served up on Schumacher’s behalf before his comeback. This was despite the fact that there are actually quite legitimate reasons for Badoer to be off the pace. Badoer is not much younger than Schumacher, and is the oldest driver on the grid. But that is not an excuse apparently, despite the fact that it supposedly would have been for Schumacher.

Instead, the media has spent its time openly laughing at Luca Badoer, almost willing him to do badly. The schadenfreude soaked through the reports as the journalists gleefully reported Badoer’s four pitlane speeding offences on Friday, a symptom of the fact that the pitlane speed limit is substantially higher during test sessions and Badoer needed time to adjust to the new braking points required.

All I can say is, Badoer is not the one who parked his car at Rascasse, but never mind. Of course, the journalists were just taking it out on Badoer because he isn’t Princess Schumacher so they lost their “fairytale” story that is so desperately needed to sell a turgid circuit like Valencia.

I found the gulf in opinion between the journalists and the drivers very interesting. While the journalists were busy thinking up oh-so-witty nicknames like “Look-how Bad-you-are”, the drivers in contrast felt sorry for the situation that Badoer found himself in. Jarno Trulli described Badoer’s situation as “impossible”. Lewis Hamilton said that Badoer has “done a good job just to keep it on the track”, while Kovalainen shrugged: “I don’t know what else you could have expected.”

The split was also demonstrated on the Chequered Flag podcast. David Croft mocked, “even Yuji Ide had more promise” (which is totally untrue — Badoer has already achieved much more in his career than Ide could ever hope for). F1 Racing’s Bradley Lord said, “Badoer approached this race as a test — and he failed this one.” Ha-very-ha. Anthony Davidson had plead to his bloodthirsty journalist colleagues, “give him some space!”

David Coulthard summed up the situation nicely: “Who would be Luca Badoer? You wait 10 years for your chance to race for Ferrari and then, despite having no preparation whatsoever, you get slated for not being Michael Schumacher.”

In Checkpoint 10’s excellent analysis, it is shown that Badoer was not actually half as bad as the journalists would have you believe. His qualifying time was 103.4% of the fastest time, when the 107% rule used to eliminate drivers on a regular basis.

He struggled during the race. After a good start, he was obviously spooked by being surrounded by other cars on lap 1 and spun. He then panicked in the pitlane, seemingly allowing Romain Grosjean to overtake him before he crossed the white line. And he had a worryingly erratic second stint. But overall, Badoer showed improvement as the race progressed, and noticeably caught up with Räikkönen’s pace as the race progressed and Badoer became more comfortable.

In sum, yes, Badoer had a very disappointing weekend. But that is mostly because driving standards are so high these days. You don’t have to go far to find real joke drivers who definitely did not deserve to be racing and did a much worse job than Badoer.

I grew up watching people people who paid to get a race seat trundle around up to a dozen seconds per lap off the pace. Hell, you only have to go back a few years to encounter and Yuji Ide, who suffered the ignominy of being stripped of his super license. The last pay driver went when Sakon Yamamoto lost his seat. Driving standards all the way through the grid are very high compared with ten or even five years ago. This amplifies Badoer’s rustiness.

Badoer’s performance in Valencia is the sort of thing that would have been commonplace at the back of the grid in the mid-1990s. You might say that this is not the mid-1990s, but when you consider everything that is stacked against Luca Badoer — his age, his lack of experience, never having driven the F60 before, never having been to the Valencia Street Circuit before, and having to get used to the modern-day race weekend environment — I think he should be cut a bit more slack.

I feel very sorry for Badoer, who has had a very tough F1 career where he has been given the rough end of the stick at almost every turn. It looks likely that Badoer will be replaced come Monza, which would be fair enough if he doesn’t show a perceptible improvement in Spa.

But now Badoer will probably be remembered for these two difficult races where he was thrown in at the deep end, and everyone decided to point and laugh at this man (who, do not forget, is actually putting his life on the line when he goes out to race). I am not sure whether this is better than being remembered for breaking down in tears at his previous European Grand Prix, in 1999.

In 1982, the British arm of Woolworths was separated from the American parent when it was bought by retail consortium Paternoster, later to become Kingfisher. It changed the direction of the company forever. According to the Woolworths Virtual Museum, BBC News reported on Woolworths being under British ownership for the first time against a backdrop of the Oxford Street store. Mere weeks later, that very store was closed down.

The Oxford Street store had never been profitable and the new owners sold it to take advantage of the fact that it was a very valuable piece of real estate. This set the scene for a swathe of store closures throughout the decade as Kingfisher sought to capitalise on Woolworths’ portfolio of valuable freehold properties.

When Kingfisher bought Woolworths in 1982, there were 955 stores in the UK. By the end of 1985, there were just 745. Every Woolco out of town store was closed. All 45 Shoppers World (an Argos-style catalogue shop) stores were closed. All of the overseas stores (Woolworths also owned stores in the Republic of Ireland, the West Indies, Cyprus and Zimbabwe) were closed.

What remained of Woolworths was experimented upon. A variety of different shop formats were trialled. One was Kidstore, focusing on goods aimed at children. Another store was bizarrely named Woolworths Weekend (worst marketing ever — why shop there during the week?), while another was The Woolworth Mall.

However, the Kingfisher years undoubtedly shaped Woolies into what we knew it as today. The pic ‘n’ mix offering was turned up to 11. Meanwhile, as well as streamlining the number of shops, Kingfisher streamlined the range of products into more or less the sort of range Woolworths was stocking up to 2008. Believe it or not, the intention was to prevent Woolies from becoming a “jack of all trades” so that it could focus on products that it particularly specialised in.

Meanwhile, experimentation with store formats continued. In the 1990s, Woolworths sought to re-enter towns it had recently left. As a cheap way of doing so, it set up stores in small units that focussed on a particular range. There was a Kids-at-Woolworths which focussed on Ladybird goods, an Entertainment-only shop and a newsagent-style Gifts & Sweets shop.

Subsequently, Kingfisher again appeared to neglect Woolworths. The Woolworths Virtual Museum bitterly notes, “Poor old Woolies, the goose that laid the golden egg for Kingfisher, was left aging in the corner throughout the 1990s – literally an asset to the Group.” This period of neglect is perhaps the root of the problems that eventually spelled the end for Woolworths.

In its day, Woolworth was an innovative store. The “five and dime” concept is one that lives on today in the form of pound shops. Arguably, one of the nails was driven into the company’s coffin by a shop using the Woolworths-invented single-price concept — Poundland (one of the few shops on the High Street that is in good shape at the moment).

Frank W. Woolworth also benefited from his strategy of stocking mass-produced, imported goods which helped drive down prices. Woolworth was also one of the first shops where customers were able to handle and select their goods without having to ask a sales assistant. (The move to self-service, however, was painfully slow, and was not fully completed until decimalisation forced Woolworths to purchase new till equipment anyway. Perhaps that was an early sign that Woolworths had become complacent and set in its ways.)

Woolworths was also, believe it or not, among the first stores to move out of town. In the 1960s it set up the Woolco out of town stores, based on an idea that originated in the USA’s side of the company. However, sceptical local authorities often refused planning permission, fearing that the move to out of town would facilitate the death of the High Street. Woolworths didn’t press on, which is why you didn’t actually see many out of town Woolworths stores.

Having closed all of the branches of Woolco down when it bought Woolworths, Kingfisher set about creating a new out of town store. Seeking to unite all of its British brands — Woolworths, B&Q, Comet and Superdrug — under one umbrella, it created Big W. It didn’t last long. The Woolworths Virtual Museum stingingly blasted:

The Big W format was the most successful prototype store ever launched by Kingfisher. But that has to be taken against a backdrop that their most successful brands – Woolworths, Comet, Superdrug, B&Q, Castorama and Darty were all created by someone else before being absorbed into Kingfisher. Big W was a first – born out of a need to justify Kingfisher’s identity.

Having failed to justify its identity, in 1999 Kingfisher pinned its hopes on a merger with Asda. Everything looked promising until Wal*mart came in and spoiled the party. In 2000, it was decided that the “general merchandise” sector of Kingfisher (comprised of Woolworths, Superdrug and MVC) would be demerged. Today, Kingfisher specialises in DIY rather than being made up of the eclectic jumble of retailers it consisted of in the 1990s.

Woolworths Group plc was formed in September 2001 — but not before Kingfisher had sold all of the Woolworths buildings, meaning that the new business had to lease all of them back from the new landlords. The saddest thing of all is that Woolworths still had huge takings — but it had ginormous rent bills.

The final words on the Woolworths Virtual Museum are rather incongruous.

With a new team at the top, and big ideas for the future, the Group is embarking on the next stage of their history. We look forward to reporting their success here in the Virtual Museum.

The final Woolworths stores in America closed in 1997. Remnants of the company live on though. The UK arm’s joint venture with BBC Worldwide, the DVD publishing house 2 entertain, is still in operation. Meanwhile, the American company still exists as Foot Locker, having decided to focus solely on sportswear in the 1990s.

Believe it or not, the last place in the world you’ll be able to shop in a bona fide Woolworth store is Germany. The company only separated from its American parent in 1997 when it became Foot Locker. But German Woolies appears to still be going strong.