I just posted this on Twitter:

Am I the only one who thinks the new London 2012 logo isn’t THAT bad?

And pretty much instantly two people, Will Howells and Chris Applegate, told me that, yes, yes I am. (Update: And Sarah…)

I mean, I don’t think it’s a great logo or anything. For a start, it took me bloody ages to work out where “2012″ was written (everywhere, illegibly, apparently).

But I like it for being bold and different. I like it for not being yet another one of those bland, anonymous, forgettable logos that usually accompany such massive events.

Imagine if we had got one of these, which is really the most likely other alternative.

Usually these logos are shocking for just how similar they are to all the others. Love hearts, scrawly handwriting, use of national symbols. I can easily imagine a London 2012 logo where, for instance the London Eye made the ’0′ and Big Ben made the ’1′. Thank goodness they avoided that sort of thing.

So congratulations to the London 2012 people for not just making do with some bland squiggly emblem with “London 2012″ faux-handwritten under it.

…Having said that, the “Lisa Simpson giving a blowjob” thing is… er, unfortunate.

MatGB has collected some of the reactions to the logo. At first I couldn’t see the thing about it being a Designers Republic rip-off. (It’s not as if TDR are the only people who have ever used that kind of vibrant Japanese-influenced style.)

Then I watched the video. It has to be said that one particular part of the video reminded me very strongly of an iconic TDR-designed album cover.

Update: Forgot to include this rather funny suggested logo that ended up on the BBC’s website!