Archive: Dietrich Mateschitz

This is a post that I should have written at the end of last season, but didn’t get round to before deciding to go on hiatus. Many of these points will have been made before, and it may be a bit past its sell-by date — but here it is anyway.

I am in awe of what Red Bull Racing achieved last season. In one sense, it should all be so easy. They have the best designer in Adrian Newey. And they have one of the best drivers in Sebastian Vettel — and Mark Webber is pretty handy too.

But those elements were in place in previous years too. Plus, it is easy to forget that Adrian Newey has not been involved in a championship victory since 1999.

Vettel, too, was by no means a shoo-in for the championship. It took a fairly bizarre set of circumstances for the Abu Dhabi Grand Prix to go his way. And it was a tall order for him to become the youngest ever world champion.

The truth is that the achievements of Red Bull Racing and Sebastian Vettel are massive. Red Bull is a soft drink company. Yet they have shown world-class car manufacturers and experienced grand prix teams how to do it.

When I grew up watching Formula 1 in the 1990s, the talk was of F1′s “big four”. These were the dominant teams: Benetton, Ferrari, McLaren and Williams. Between 1979 and 2008, no-one outside of the big four won the Constructors’ Championship (if you account for the fact that Benetton became Renault).

In the past two years, there has been a breakthrough. The stranglehold was broken, first by the Brawn team in its first — and only — year in F1; an unprecedented achievement. But, impressive though its achievements were, the Brawn team could trace its history in F1 back to Tyrrell’s first grand prix in 1968.

In a way, therefore, Red Bull’s achievements are even more extraordinary. Although Red Bull (much like the Brackley-based Tyrrell-BAR-Honda-Brawn-Mercedes squad), bought an existing team, this team in much younger. Originally set up as Stewart Grand Prix in 1997, it took 14 years for this team to win a Championship having been set up from scratch.

Red Bull truly is part of a new generation of championship winners. The next-youngest championship-winning team is Benetton / Renault, originally set up as Toleman in 1981.

A hat must go off to Paul and Jackie Stewart for their roles in this. I have heard it mentioned in passing once or twice, but I am surprised that more has not been made of it.

The Stewarts expended great efforts to set up their grand prix team, and against all the odds they achieved great things in the short three year lifespan of the team. Despite the best efforts of Ford to run the team into the ground with its misguided Jaguar Racing venture, the team has since gone on to achieve even greater things as Red Bull.

So hats off to Paul and Jackie Stewart. And hats off to Dietrich Mateschitz, Adrian Newey, Christian Horner, Sebastian Vettel and everyone else inolved in Red Bull Racing’s amazing achievement.

For those who aren’t tired of hearing about Red Bull following the Turkish Grand Prix, I have written a guest post for F1 Badger about the potential public relations damage that the team is facing: Are Red Bull losing their fizz?

When I closed down vee8 during the winter, I originally envisaged that I would be doing a lot more guest posts on other blogs. It hasn’t quite turned out that way — possibly because I’m too proud, or I don’t think a certain post is right for another blog.

I have been promising to write a guest post for F1 Badger for months now, and it’s good to get it out there! Hopefully you’ll be seeing more of my F1 writing in other locations once again soon.

On top of the exits of Bridgestone and Toyota came news that Renault had held an emergency board meeting to discuss their future in Formula 1. According to Andrew Benson at the BBC:

The French car company was considering whether to remain in the sport with its own team, switch to simply being an engine supplier or quit altogether.

Were Renault to pull out, it would conclude the removal of all of the major manufacturer teams in F1. Honda, BMW and Toyota have all gone in the past year. Renault are now seriously considering leaving.

In terms of manufacturer involvement, that would leave engine suppliers Mercedes-Benz and Ferrari. Both Mercedes and Ferrari are as close to being permanent fixtures as it comes in F1. Mercedes have been involved in F1 uninterrupted since 1993. With their increased involvement in Brawn, they look set to stick around. Ferrari have been in F1 since the beginning in 1950 and were they to leave it would be the end of F1. As such, you can more-or-less exclude both Mercedes and Ferrari from the list of manufacturers at risk of leaving F1.

I have to admit that I am wary of what Renault might do. I always suspected that Renault would be the first manufacturer to leave, certainly since Carlos Ghosn took over there. Now they are effectively the last one remaining. That is a surprise. Does it make it more likely for them to stay in the long run? Or is this the opportunity to join the queue of companies leaving the sport without looking a bit silly like Honda did?

There are more questions. Was Max Mosley right all along to push forward with his anti-manufacturer proposals? His justification was that manufacturers might leave with no warning, so it was wise to slash costs, freeze engines and neuter the sport in all sorts of ways. Now that manufacturers are leaving in droves, it looks like he may have been right.

The alternative possibility is that the changes he has forced through, along with the screeds of bad publicity it caused, have fundamentally made the sport less attractive. The manufacturers could well have preferred a breakaway than live with the FIA’s vision. But the FIA’s vision is what we’ve got. Ferrari certainly have their own views.

The thing is, manufacturers are always fickle. They always have been, and always will be. They will leave at the drop of a hat if it no longer forms part of their marketing strategy. Motorsport is not their core business. At the end of the day, if they won’t sell on Monday, why should they bother trying to win on Sunday?

But it was Max Mosley who originally moulded F1 into a sport dominated by manufacturers. He said that teams like Williams were not his vision of F1′s future. Now Williams is the model of the sort of team that will occupy around half of the grid next year.

In a sense, you can see this current phase as the F1 equivalent of a market correction. The bubble has burst. But while it seems painful now, this process paves the way for a more stable situation.

Throughout its history, Formula 1 has had a healthy mixture of manufacturer involvement and privateer passion. In recent years, the scales had tipped a bit too far towards the manufacturers, which drowned out the privateers to an almost dangerous extent.

F1 had become the plaything of manufacturers and multi-trillionaires. Let us not forget that alongside the likes of Honda and Toyota, businessmen such as Dietrich Mateschitz and Vijay Mallya — who have more money than they know what to do with — have bankrolled F1 teams to success. You will notice that, ignoring the ‘For Sale’ sign outside Toro Rosso (which isn’t very prominent), these teams have remained in F1, unlike the manufacturers.

They are a bit more like privateers in the traditional sense. They don’t want to sell cars, though they may want to sell drinks. But in a way they are in F1 because they are attracted to it as a sport, just as people like Frank Williams and Ken Tyrrell were. Manufacturers just do it because they feel like they should.

Next year there might be too few manufacturers. For there to be just three companies supplying engines would be a situation almost as unsustainable as what has happened up to this year. Cosworth may be crossing their fingers though. Their business model might work if they supply more teams.

But I can see Renault playing a happy role as an engine supplier, even if the Renault F1 team is put up for sale. I am certain that there would be a lot of interest from serious people wanting to buy the team. Despite the turmoil of this year’s scandal, and the fact that the team has gone off the boil for the past few years, this is a team that has the facilities and the capabilities to win World Championships.

I would be upset to see Renault leave the sport. I have a bit of a soft spot for them. Toyota were cold and clinical, on top of being comically bad considering their budgets.

Honda were always a bit of a fairweather presence. They took over BAR more-or-less because there was no-one else to do it after tobacco companies left the sport. Then they set up Super Aguri because they were scared to sack Takuma Sato properly. While many were attracted to Super Aguri for their pluck and while struggling at the back in difficult circumstances, it should never be forgotten that Super Aguri was always a crass and expensive publicity stunt.

Renault, though, have real heritage. They have a history in the shape of their involvement in the sport in the 1970s and 1980s. And the current incarnation of the team has been notably successful, mostly for being the one team that has been able to put up a sustained fight against Ferrari in this decade by beating the Scuderia two years in a row.

Here’s hoping that Renault don’t decide to depart. I am especially hopeful for Robert Kubica, a hugely talented driver who after being put through the wringer at BMW this year does not need this again. But, unlike the other teams, I have a feeling that the future of the Enstone-based squad will be perfectly safe no matter who owns it.

I had planned on my next post being the second part of my driver rankings. Unfortunately, real life events have intervened. In the meantime, events have overtaken me as Formula 1 was hit by a huge news story on Friday — Honda’s sudden withdrawal from the sport.

Now, normally such an announcement wouldn’t raise too many eyebrows. Ever since I started watching Formula 1 in the mid-1990s, I have watched teams and manufacturers come and go on a regular basis.

I saw Renault withdraw from the sport as engine supplier to Williams and Benetton in 1997, only to return as a fully-fledged constructor when they bought the Benetton team just a few years later in 2000. Ford came to the party when they bought the Stewart team in 1999, only to leave the sport entirely a few years later in 2004. Peugeot left the sport in a huff at their own lack of success in 2000, having only joined the circus in 1994.

I learnt quickly, therefore, that manufacturers’ interest in F1 is almost always transient. For every Mercedes that appears fully committed, there are a handful of Renaults and Hondas who will enter and exit the sport according to the wind direction.

Honda’s announcement was shocking partly because of its suddenness. The speed with which the decision was taken is made clear when you read James Allen’s account. There is also the fact that at the start of this year Honda owned not one but two F1 teams. Now they have dramatically trimmed right back to zero, and will not even offer an engine supply to any teams next season.

There is also the fact that Honda were massive spenders in F1. This appeared to signify a magnificent commitment to the sport, despite the relative lack of success. But the flipside of this is that it made Honda an absolute laughing stock within the sport.

The huge amount of money the Honda F1 team spent also made it more vulnerable to the red pen of the bosses. No other manufacturer will save as much money by axing their F1 team. It may be true that Honda’s withdrawal is for political reasons, as former BAR-Honda driver Jacques Villeneuve posits. But it is Honda’s huge costs, coupled with the utter lack of success, that made it vulnerable to such political manoeuvring.

As such, the withdrawal of Honda is not such a shock when you think about it, even though I wouldn’t have predicted it. Moreover, Honda is not a fixture of Formula 1 like Ferrari, or even Mercedes. The current incarnation of the Honda F1 project only got the nod in 1998, and even then it was quickly reigned in to become a mere engine supply deal with BAR. Honda bought the team when tobacco sponsorship left the sport just a few years ago. Despite having run a team in the 1960s, and the huge success of the corporation as an engine supplier in the 1980s, an F1 institution it is not.

What makes people worried, though, is the economic climate in which this news has come. Whereas Ford found a buyer for Jaguar Racing easily enough in Red Bull in 2003, buyers for Honda will be thin on the ground due to the lack of credit that will be available to interested parties.

Next season’s Formula 1 calendar has already lost two races — Canada and France — and China and both German circuits currently in use have recently warned that they may not hold races for much longer. Again, it all comes down to money, with circuit owners being unable or unwilling to pay Bernie Ecclestone’s fast-increasing costs of staging a grand prix at the same time as attendances are tumbling.

Meanwhile, car sales are in freefall on a global scale, with a number of large car manufacturers seemingly in serious financial danger unless drastic action is taken. In the backdrop of these events, participation in motorsports looks like an extravagance. Even if the old “win on Sunday, sell on Monday” mantra holds true in normal times, right now western consumers are tightening their belts meaning that any increase in sales may be too small to be justifiable.

As such, Honda’s withdrawal is seen as just another sign that Formula 1 faces a crisis. We have a slimmed-down calendar that relies increasingly on flyaway races away from the sport’s European heartland to help pay CVC’s bills, and no races in the vitally important North American market for the first time in five decades.

Now there is a slimmed-down grid of just 18 cars — a number that is getting smaller. When you consider that the 2008 season was originally destined to contain 24 entries, F1 has essentially lost a quarter of its teams in a matter of months. Formula 1 is beginning to look like a shadow of its former self.

Now the question everyone is asking is, “who is next?” Initially the finger pointed at Toyota. Many pointed out that Toyota are only really in F1 because Honda were there. Toyota are also, like Honda, huge spenders with little to show for it.

But Toyota quickly put the lid on the speculation by issuing a statement that appeared to affirm their commitment to F1 — although, as James Allen pointed out, the word “currently” in front of “committed” looks like a carefully worded way to give them an easy exit should things take a turn for the worse. After all, if Honda’s decision was so sudden, why would a decision from Toyota not be?

BMW and Mercedes-Benz have both also affirmed their commitment to F1. But one manufacturer has spoken with a deafening silence.

I always suspected that the first manufacturer to go would be Renault. Its CEO, Carlos Ghosn, is said to be sceptical of motorsport participation, and there has been a question mark over the team’s future ever since he joined Renault in 2005. Besides which, Renault’s history in F1 has shown that it will come and go as it pleases.

Even though some news websites have reported that Renault is committed to F1, I have seen no quotes which the other manufacturers have been happy enough to provide. Was the media palmed off with a stock answer from a Renault spokesperson?

Meanwhile, rumours circulate around Red Bull. Dietrich Mateschitz recently re-bought Gerhard Berger’s 50% stake in Toro Rosso, but many think he did this so that he could sell it more easily. But with billions to play with and no car sales to drop off a cliff, I see little reason why he would pull the plug on both teams.

Williams has been perceived to be in a vulnerable position for a few years now. It is the last brave privateer team that is in it not to sell cars and not to sell drinks, but purely for the love of racing. It has been hit hard, but it doesn’t have to be seen to be reducing costs for political reasons like the manufacturers have to. Ironically, Williams may be safer than some of the manufacturers now.

We will just have to wait and see. It’s clear that Formula 1 is currently undergoing a massive change. Could the ground be being laid for a return to a privateer era? If so, you won’t find me complaining too much, no matter how painful the current events are in the medium-term.