If there is a musical act I like more than Radiohead, it is Autechre. The release of Autechre’s new album, Quaristice, bears some resemblance to Radiohead’s attention-grabbing In Rainbows release. It also bears a lot of the hallmarks of my predictions / observations about the apparent future of the music industry which I wrote about earlier this month.

I has already been known for a while that a new Autechre album was due out on 3 March. But on Tuesday it was announced via an email to subscribers to the Warp Records newsletter that Quaristice was available to buy as a digital download immediately.

This is the second time in as many months that Warp has sprung a surprise. They did it last month by releasing Clark’s Throttle Promoter EP with no prior warning, along with the announcement of a new album, Turning Dragon, just a month away. It is a pleasant change given that Warp seem to like announcing an album several months in advance and switch the publicity machine into overdrive (and the recorded music industry wonders why people just illegally download albums instead of waiting).

Of course, I had to buy it straight away. Unfortunately, Bleep was struggling to cope with demand. After spending far too long trying to get the zipped download to work, I eventually resorted to laboriously downloading the album track by track. The whole process took over three hours. Ironically, it would have been a lot quicker and easier — not to mention cheaper — to just illegally download it.

On top of the immediate digital release, a limited edition version of Quaristice was announced. This is interesting because Autechre have never had a ‘limited edition’ version of one of their albums released alongside a standard edition. I don’t know if that was because Autechre didn’t like the idea or if Warp thought it wouldn’t be worth it. But whatever, this move seems to back up the observations I made a few weeks ago — the limited edition is becoming much more important for the recorded music industry.

The limited edition Quaristice sounds swish. It comes with a second CD of alternative versions of tracks from the album housed in a rather luxurious-sounding package:

The double CD set comes in a Designers Republic styled, photo-etched, 0.4mm steel slipcase with foil blocked inner gatefold wallet.

It comes at an equally luxurious price — £24.99. And postage is £5! Limited to 1,000 copies, it sold out really quickly, so I feel lucky that I didn’t hang around like I often do. I speculate that they could have easily sold 5,000.

The MP3s cost £6.99 (if I had opted to go for the lossless Flac files (which I didn’t because they are not iPod-compatible), it would have cost £8.99). As such, I have spent £36.98 on Quaristice — almost as much as the £40 Radiohead ‘discbox’.

Before In Rainbows I had never spent anything like £40 on an album. Now I have done it twice in the space of a few months. What a sucker. Who said it was impossible to make money from recorded music any more?

All-in-all, it is a very clever move by Warp. I have bought every Autechre album that’s ever been released for around a tenner. With a couple of sly moves they have managed to just about quadruple that. And judging from the trouble I had downloading it and the fact that the limited edition sold out so quickly, it has happened at least a thousand times over. The accountants at Warp must be happy today.

(Needless to say, I will be reviewing Quaristice when I get the chance.)

I just posted this on Twitter:

Am I the only one who thinks the new London 2012 logo isn’t THAT bad?

And pretty much instantly two people, Will Howells and Chris Applegate, told me that, yes, yes I am. (Update: And Sarah…)

I mean, I don’t think it’s a great logo or anything. For a start, it took me bloody ages to work out where “2012″ was written (everywhere, illegibly, apparently).

But I like it for being bold and different. I like it for not being yet another one of those bland, anonymous, forgettable logos that usually accompany such massive events.

Imagine if we had got one of these, which is really the most likely other alternative.

Usually these logos are shocking for just how similar they are to all the others. Love hearts, scrawly handwriting, use of national symbols. I can easily imagine a London 2012 logo where, for instance the London Eye made the ‘0′ and Big Ben made the ‘1′. Thank goodness they avoided that sort of thing.

So congratulations to the London 2012 people for not just making do with some bland squiggly emblem with “London 2012″ faux-handwritten under it.

…Having said that, the “Lisa Simpson giving a blowjob” thing is… er, unfortunate.

MatGB has collected some of the reactions to the logo. At first I couldn’t see the thing about it being a Designers Republic rip-off. (It’s not as if TDR are the only people who have ever used that kind of vibrant Japanese-influenced style.)

Then I watched the video. It has to be said that one particular part of the video reminded me very strongly of an iconic TDR-designed album cover.

Update: Forgot to include this rather funny suggested logo that ended up on the BBC’s website!