Archive: cereal

Museli turns milk purple

Cereal is worthy but boring. Muesli is worthy but bo-oo-ring. Everyone knows that. So it always helps if a cereal has a good gimmick for the kids.

I noticed last week that Dorset Cereals’ berries and cherries muesli turns the milk purple. There is untapped potential here. Marketing people, get your hats on!

Perhaps my geekiest guilty pleasure is an interest in television idents. Many a lonely Friday evening has been spent perusing such websites as TV Ark and The TV Room. Not because I’m a sad loner, you understand, but because it’s the really cool thing to do these days.

I also love cereals. The most functional cereal of them all is Weetabix. It’s the only way to go if you have a particularly challenging day ahead. There is nothing in the world that three Weetabix can’t solve. Except perhaps indigestion.

So an advertising campaign that combines the might of Weetabix with the quaint kitsch of classic television idents cannot be anything but awesome. I don’t watch much television these days, so I guess there is the chance that everyone in the world apart from me already knew about it and this post is a bit like going, “ALL BECAUSE THE LADY LOVES MILK TRAY! LOL!”

The only way I learned about the Weetabix advertising campaign was from a post at Idents.tv. I had seen one of the adverts before out of the corner of my eye, probably when I was fast forwarding through the adverts during a grand prix. It didn’t occur to me that it was supposed to mimic idents, with their trippy ambient music and strange abstract visuals.

The TV theme is continued at the Weetabix.tv website, where all of the ident-adverts are available to view. A lot of them have clearly been inspired by classic BBC Two idents from the 1990s.

We have all seen idents thousands of times. Yet, they are forgotten by many and treated as though they are merely wallpaper at best and an annoyance at worst. Yet, idents are the most familiar sight on television; a reminder that all is right in the world. They are beautiful pieces of design that are almost always better than the programme that follows them. So it’s great to see idents being recognised by Weetabix in their advertising campaign.

I am a huge fan of the radio programme Up All Night. On Wednesday nights / Thursday mornings — if I am awake — I like to listen to Dr Karl’s science phone in. The man is smart and enthusiastic. He’s one of those people that can explain everything in layman’s terms.

But one day he said something that I could never agree with. It might be sound advice, but I cannot take it. Something like, say, “try to take five portions of fruit and veg a day” is fine enough advice for me. But what Dr Karl said on this occasion defies all common sense. He said: “Breakfast like a king, lunch like a prince, dine like a pauper.” Never will I do this!

Mike Flynn says, Down with breakfast. I agree. I know that breakfast is meant to be the most important meal of the day, because it breaks your fast and all that. But if I must eat breakfast, at least allow me to have a sufficiently small breakfast. Preferably one that won’t turn my backside into a drainpipe.

It’s true. I can’t just get up and eat breakfast then go about my business. I don’t think I have a very strong stomach. Eating breakfast early in the morning makes me a bit ill you see. If I have a free morning then I will almost always leave about half an hour or an hour before eating. This is fine.

But if I have something to do early in the morning I obviously just have to eat my breakfast pretty much as soon as I get up. But I simply don’t have the appetite if I have just got up. It takes at least half an hour for me to feel like wanting to eat something.

Now you smartarse responsible adults reading this will just be thinking, “why don’t you just get up half an hour earlier then?” Don’t be so preposterous. I need every last wink of sleep I can get, particularly if I’m going to stay up all night listening to worthy science phone-ins.

Besides, I once heard on the Thursday night / Friday morning sleep phone in that it is natural for people my age not to get up until about midday. One time, when we were being forced to play some rubbish ball game in the freezing cold at 10am, my PE teacher was obviously concerned at our breathless gasping. She did a straw poll, asking how many of us had eaten breakfast. Less than half had eaten breakfast. Do you know why? Because we need our sleep damnit!

The idea that I need my breakfast in order to function during the day goes against all of my real life experiences. Sure, if I don’t eat my breakfast I might get a rumble in my tummy by about 11 o’clock, but I get that even if I’ve had breakfast. I must have gone to school dozens of times without ever eating a bean until lunch, and look at me — I’m still alive.

I don’t need my breakfast. I need to sleep in the mornings! I don’t want to be forcing fibre down my gullet only for it to be ejected within the space of a train journey (20 pence piece at the ready for entry to the loos at Waverley Station).

This morning I woke up on my friend’s sofa in Dundee having spent the night over. There was no breakfast for me to have. I thought, well I’d better have breakfast because it’s the most important meal of the day apparently and I have to breakfast like a king. So I popped into the Spar. I couldn’t find anything that didn’t have to be heated in the microwave.

Knowing that having such an early breakfast would only make me ill anyway, I just hopped on the train home. My first food came an hour and a half after I woke up. Sure, I was starving when I got home. But boy, it was a great breakfast. I appreciated it much more than I would have appreciated any soggy sandwich I might have bought from a convenience store. And there was no need for a sloppy poop toilet trip.

Sometimes I’m lucky in that I won’t need to dispose of my waste following an early breakfast. But I will still have an unsettled stomach. It’s no wonder nobody will sit next to me during lectures because at some point during that first lesson I will have to unleash a gastric gas catastrophe. It isn’t pleasant. I can’t imagine what must be going on in my innards for such foul smells to be created.

Maybe you think I’m ill or I have some sort of allergy, but I doubt it. As I said, if I leave a bit of time after waking up before eating then I have no problems whatsoever. I can wolf down as much cereal as I like during the evening with no dire(-rhoea) consequences. If I have an allergy to anything, it’s to the morning.

I certainly don’t have an aversion to traditional breakfast-time foods. Infact I have at least one bowl of cereal per day — but always at around 9pm. Additionally I had some toast this evening. Yesterday lunchtime I had a bowl of fruity porridge. I’m not averse to the odd afternoon fry-up either. Even croissants are for lunchtime as far as I’m concerned.

So, if breakfast isn’t the best meal of the day, what is? Well, unlike Mike Flynn, I don’t think it’s lunch. Sandwiches might be good, but I’ve had some awful sandwiches in my time. It’s pretty hit and miss. Also, I have to pace myself when having lunch. I’ve got to be careful not to eat too much in case I don’t have enough room for a later meal that must be eaten with the family round the table.

The best meal of the day certainly isn’t anything called “tea”. Tea is not a meal. It is a hot drink that tastes like compost if you leave the bag in for too long.

You’ve guessed it, mostly because it’s in the title of this post: The best meal is dinner. The most diverse of the meals, dinner also usually provides you with the only hot meal of the day. Possibly the only decent slab of meat of the day. A nice mountain of filling carbohydrates. And I don’t care if I’m meant to eat like a pauper at this time. This is the biggest meal of the day. Fact.

Dinner is also a gateway into the evening, a period of freedom. Breakfast is usually just leading up to a hellish train journey and a bleary-eyed morning of work. Even lunch heralds the beginning of more work. Dinner links the end of work to the start of a relaxing, restful evening.

So down with breakfast indeed. Let’s hear it for dinner, the proper most important meal of the day.

I really hate Corn Flakes because, no matter what you try, when you pour the milk it always seems to rebound off a corn flake crevice in spetacular fashion, causing the milk to go all over the place.

Frosties are even worse because the sugar coating seems to form a kind of protective shield which magnifies the effect, causing milk to go all over more of the place.

Gah.

I love cereals and I’m always interested to try a new one. But I wouldn’t recommend these new cereals with ‘yoghurt’ bits that seem to be fashionable at the moment.

Yoghurt or Yogurt?Now this might not be what all yoghurt cereals are like, but the one I tried was Sainsbury’s Yoghurt & Raspberry Crisp Cereal. Or is it Yogurt & Raspberry? Sainsbury’s can’t seem to make their mind up either. Anyway, the cereal is one of those really crunchy ones with pieces of fruit in them, like Jordan’s Country Crisp. I really like these, although often they’re a bit too heavy.

But what is this yoghurt nonsense all about? It is not even yoghurt – it is white chocolate chips. The ingredients list says “Yoghurt Flavour Chips” but trust me, this is just like the white choclate chips you might get in a packet of chocolate-nuts-and-raisins, or that you might buy for your dog. It tastes vile; I couldn’t finish the bowl.