In the early 1990s, the BBC ran a short-lived service called BBC Select. It was designed to deliver highly specialist programming to narrow audiences. The programmes were broadcast after BBC One or BBC Two had stopped broadcasting for the day.
This example demonstrates the sort of thing BBC Select did. This is a programme about the Disability Working Allowance.
BBC Select was notable for using scrambled broadcasts. Anyone who wanted to receive BBC Select broadcasts had to buy a set-top box that would decode the signal and set your video cassette recorder to record it.
This video shows the scrambling in action. You need to fast forward to around 5:25 in this video. Alternatively, you can wait patiently through the four minute long ident — typically over-the-top for the 1990s!
John Humphrys sees himself as a defender of the use of proper English. But I surely can’t be the only one to notice that he has a remarkable tendency to drop the use of full sentences altogether when he is presenting the Today programme? It seems particularly bad when he is introducing the sport.
“Seven twenty seven Rob sport.”
The amazing this is that you know exactly what he means, which I guess is the sign of a great broadcaster. But ever since I first noticed it, it has stuck out to me every single time.
There has been a fair bit of chat in recent weeks about the prospect of a televised leaders’ debate in the run-up to the next general election. This sort of chat always comes up in the run-up to any election, but there appears to be an extra momentum this time round.
It seems as though the promise by Sky News to televise a debate come what may — even if the debate was between tubs of lard — has forced everyone’s hand, broadcasters and political parties alike. It seems as though now it is going to happen, with the involvement of all the major broadcasters. It also appears as though the three main party leaders are on board (albeit with varying degrees of enthusiasm).
The end of the issue? Of course not. This is just the beginning of the matter. More details will need to be fleshed out. What format should such a debate take? Will there be a number of separate debates? And what about the role of smaller parties?
I am normally fairly ambivalent about calls for televised political debates. Those politicians who call for such a debate usually do so because they perceive that it would advantage them.
Someone like David Cameron will go for it because he is a confident performer, the momentum is behind him and the media appears to have declared him the winner already. Someone like Gordon Brown will reject it because he does not come across so well on television. This time he has been forced into it, partly because of Sky News’ promise to “empty chair” him if he didn’t, but also because refusing to appear would further the idea that Brown is a coward with poor leadership qualities.
The prospect of a televised political debate fills me with dread rather than excitement. I doubt it does much for democratic accountability. Part of me suspects that vain politicians just crave appearances on the television.
No doubt we will be served up a rather unedifying spectacle, like PMQs on steroids. I predict Punch and Judy politics a-plenty. Most likely, as with Question Time, it will be a platform for the most appalling demagoguery, complete with an audience that will clap like seals at any old nonsense.
Most of all, I think the idea of a leaders’ debate just misses the point. While it is useful to know what the major party leaders think, focusing on leaders too much is damaging to the health of our parliamentary democracy. Once again, there is a clamour to bring to Britain a feature of US politics which is a square peg in a round hole.
Televised debates are highly popular in the USA. But that is because the format is practically ready-made for the US political system. For one, the US system is a Presidential system, meaning that voters actually do elect the country’s leader. The US system is also a truly two-party system, with two Leviathans totally overshadowing any minority candidates. This makes it easy to adopt a one-on-one, head-to-head debating format.
Even though the televised debate is more-or-less a perfect fit for a US Presidential election, the format’s success is a matter for debate. In years gone by it may have provided some election-defining moments. But as I recall, the debates involving Barack Obama and John McCain, and Joe Biden and Sarah Palin, hardly set the world alight.
So what on earth makes anyone think that this gimmick will suit British politics? It seems like just another outcome of politicos’ obsession with America. It seems like the idea of someone who has mistaken his DVD box set of The West Wing for real pornography.
Our Parliamentary system doesn’t — or at least shouldn’t — place so much focus on party leaders. Very few voters will actually have any sort of say on who the Prime Minister is. I will have the option to vote for or against Gordon Brown, but only because I happen to live in his constituency of Kirkcaldy and Cowdenbeath. I will have no say whatsoever on David Cameron or Nick Clegg.
And what of the smaller parties? In the UK, broadcasters are required to be impartial in the run-up to an election, meaning that legally broadcasters will find it difficult to lock out the small parties. Even if these other parties have little or no chance of forming the government. Even if most viewers will not be as interested in hearing from these parties.
The most noise is being made by the SNP. They are threatening legal action if an SNP representative is unable to play a part in a televised leaders’ debate.
The SNP may have a point. Even though they have only a handful of MPs, and are only contesting seats in a portion of the UK, they have a lot of support in that portion. They are not a loony fringe party. They are in fact in government in the UK. Viewers north of the border will certainly be interested to hear what the SNP have to say in the run-up to the election.
At the same time, their presence may be a distraction from the real purpose of the debate, which is basically to watch the potential future Prime Ministers partake in a spot of verbal mud-wrestling. It is, after all, a “leaders’ debate”. Despite all his ambition, Alex Salmond is highly unlikely to be the next Prime Minister, as is Angus Robertson.
Yet, what if there is the prospect of a hung Parliament? The collapse in Labour support has not been met with a real surge in support for the Conservatives. With so many parties having moderate levels of support, it is conceivable that a party like the SNP could play a king-maker role.
There is no easy answer. This is the core problem with the idea of a televised debate. It might be good for a simple, true two party system such as the USA’s. But for the UK’s more subtle and diverse politics, it won’t fit quite so well.
I’ve been thinking about getting involved in podcasting for a while now. So when I saw a favourite blogger of mine asking for contributors to a new podcast he was setting up, I thought it was the ideal opportunity to dip my toe in the water.
The podcast is the idea of James O’Malley, a fine chap with a jolly good blog. His thinking is to have a number of contributors chipping in to a weekly podcast which will be around 15–20 minutes long. The podcast will be along the lefty / liberal / atheist / skeptical / rationalist lines. Read James O’Malley’s explanation for more.
What was missing was a name for the podcast. A bit difficult to come up with a name for something that only exists in your brain. But with the vague template in mind, I set to work, along with the other contributors, to think of a suitable name.
Suddenly, it came to me. After I had been lying in bed literally unable to sleep for hours, it suddenly came to me: The Pod Delusion. Yes, I know. I’m a genius. Not quite a living legend like James O’Malley though. Nonetheless, the fact that I came up with the excellent name means that The Pod Delusion is definitely my podcast. The fact that I put no effort whatsoever into creating it, producing it or commissioning pieces for it is frankly neither here nor there.
Anyway, I am quite excited about The Pod Delusion. With the stellar line-up of contributors, it seems like it’s going to be ace. If everything goes to plan and this week’s pilot goes down well, you can expect a new episode every Friday. My plan is to publish all transcripts of my contributions, or an accompanying article, on this website as and when each podcast is published.
Here is the first episode of The Pod Delusion. I have just listened to it myself. Since it’s the first ever attempt, it is a tad ramshackular, but that will get better over time. All-in-all, I think it’s a fine listen.
Hopefully sometime soon it will be available over iTunes too. You can follow @poddelusion on Twitter.
My first little piece for The Pod Delusion is about product placement. When I first set about doing it, my intention was to try and make it serious. I had actually been planning to write here about the product placement hoo-ha, but then decided I could kill two birds with one stone by making it my Pod Delusion contribution too.
Unfortunately, I got a little bit carried away with the fact that I was working in an exciting new audio medium. I inserted a few audio jokes which won’t work in writing. From then on, the whole thing became just a collection of bad jokes about product placement, strung together by the flimsiest of wafer-thin serious points.
So, bearing that in mind, here is my contribution to this week’s Pod Delusion.
It was announced last week by Culture Secretary Ben Bradshaw that product placement will soon be allowed on commercial channels. I suppose there was an inevitability in this. After all, commercial broadcasters finding it harder to sustain themselves through traditional advertising in a multichannel world. Plus, we are living in an era where so many people use PVRs to fast-forward through the adverts anyway.
There has to be some way to fund commercial television. After all, what would we do without ITV? Okay, that’s a bad example. But what would we do without Channel Five? Well okay, but you get my point.
Many worry about the effects that product placement will have on the viewing experience. With product placement, there will be a question mark over the purity of the programmes we watch. Will our programmes be peppered with subliminal advertising that attempt to brainwash us into changing the brand of soap powder that we use?
I’m not so sure that will be such an issue. After all, we are well used to product placements in major films. Television programmes from other countries are filled with product placements already. I am sure that most people are savvy enough to tell what’s going on.
For instance, it can be disconcerting to watch an episode on Neighbours when one of the characters decides to open the fridge. Inexplicably, the fridge is filled from wall to wall with nothing but cans of Sprite! That is obviously a nonsensical scenario. It would have been far more realistic if the fridge was filled from wall to wall with cans of tasty Dr Pepper — “what’s the worst that can happen?”
The odd thing about imported programmes is that due to the stricter laws in the UK, our broadcasters have to blur such product placements out. But this only brings attention to the fact that there is an alien blob floating around on the screen.
Focusing on the blobs on American Idol, for instance, you can clearly see that the judges have large cups on their desk. These cups are predominantly red but with a distinctive white swirl that can only be associated with Coke. Mmm… fresh, ice cold Coke.
The new product placement rules do not affect the BBC. But it would be interesting to consider what it might be like if one day the rules were relaxed for the BBC too. After all, is there anything more ridiculous than the slightly awkward attempts to avoid using brand names during makes on Blue Peter? Referring to “sticky back plastic” may be quaint and traditional, but it is also distracting and sets off a klaxon in your brain that sounds something like: “SELLOTAPE! SELLOTAPE!”
I once saw a Blue Peter make where you had to use a “crisp tube”. What on earth is a crisp tube? Crisps come in packets don’t they? What they were talking about was a pack of Pringles. Given that Pringles are the only make of crisps to be sold in that style of tub, you can more or less guarantee that sales of Pringles went through the roof anyway — all because of the BBC’s massive abuse of power.
Well I think I have said all there is to say about product placement. I think what I will do now is take off my Specsavers glasses and shut down my Asus Eee PC. Then I think I will listen to my Apple iPod, while eating a fresh sandwich from Subway.
Or perhaps I will just go for a piss in my Armitage Shanks toilet.
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