It has to be said that the writing was on the wall for the Bahrain Grand Prix before the teams even arrived there. And it’s not due to the refuelling ban. There are arguments for and against refuelling, but on balance I think banning refuelling is a good idea.

The legacy of refuelling

Some people had decided in advance that scrapping it was a bad idea, and have used the relatively pedestrian Bahrain Grand Prix as definitive evidence that they’re right. But one race is far too soon to judge. And as I pointed out in the previous article, there was actually more overtaking than normal.

It is no secret that F1 has a bit of an overtaking problem. The amount of overtaking has declined steadily throughout its history, and nose-dived in 1994 when refuelling was introduced in the modern era. In the intervening decade-and-a-half, the amount of overtaking has been relatively stable at this low level.

For me, the biggest legacy of refuelling has been to gift seven World Championships to a driver who isn’t particularly good at wheel-to-wheel racing, but transformed “overtaking into the pit lane” (i.e. gaining positions just by being in the pit lane at the right time) into the most important aspect of modern-day grand prix racing.

It is often argued that this “strategy” element adds an important dimension to the racing. The argument goes that what is lost in terms of on-track action is gained in terms of strategic intrigue.

This may have been true in the early days of refuelling, when strategists were still finding their feet with the new rules. But over time, it became clear what worked and what didn’t.

Armed with 15 years’ worth of data, teams had their strategies worked out by computers to the extent that there was one clear optimal strategy, and the race was won or lost on whether your first stop was made on lap 17 or made on lap 18. More often than not, after the first stop, it was clear how the rest of the race would play out, and the whole spectacle usually settled down.

The powers that be concocted increasingly contrived ways to re-inject a strategic element into the racing, but it stopped working. We reached the ridiculous situation where cars were qualifying on race fuel loads, which still did little to avoid the harsh reality that there is one optimal strategy.

How to re-introduce strategy while keeping purists happy

For me, there is far too much talk about “the show”. F1 is not a show. It is a sport. As far as I’m concerned, if you want to see a show, you should go to the pantomime. Todd on the latest Formula 1 Blog podcast said it best: “Jim Clark didn’t take part in a show. He took part in a race.”

Yet, with the obsession with making F1 more entertaining, the rules have constantly been tinkered with. Sometimes it works and sometimes it doesn’t, and the powers that be have to tread a fine line. They must make the sport more appealing to people who, truth be told, aren’t really interested in F1, while keeping the purists happy.

F1 is special because it is, at its core, about finding the fastest driver in the fastest car. Everything else is tinsel. Some of the new rules actively go against this attempt to find the fastest.

Look at the obsession with strategy. Look at attempts at mixing up the grid. The current tyre rules are among the most unpure in F1 today.

Forcing drivers to use two different types of compounds achieves nothing for anyone except Bridgestone. And I am yet to work out what is achieved by the new rule forcing drivers to start the race on the same tyres they qualified on. What does it prove? Do we tie one hand behind the back of footballers to “spice up the show” there? It is ridiculous.

Yet, all the talk is to introduce a mandatory two stops. That is certainly what Martin Whitmarsh implied on the BBC’s coverage last weekend. The idea sends a shiver down my spine. And quite how it is supposed to spice up the action is beyond me. Just now the optimal strategy appears to be a one-stop. Now they want to enforce a two-stop strategy? It’s difficult to see the scope for spiced-up strategy action here.

But I can think of a way of re-introducing the strategy element while keeping the purists happy: get rid of the mandatory tyre change. This would blow wide open the possibility of a no-stop strategy, thereby potentially reducing the predictability of the current situation. Sure, Bridgestone will be unhappy — but they are leaving the sport anyway so there is no point in making them happy.

Aerodynamics

The decline in overtaking pre-dates 1994. It has been clear for years that it is not as easy for F1 drivers in F1 cars to overtake as it perhaps should be. There are plenty of pet theories as to why this might be. The ones that get the most attention are the ones that are put forward by Bernie Ecclestone and the FIA, as they are the most powerful people in F1. But of course, they have their own agendas.

The FIA and Bernie Ecclestone have long blamed modern aerodynamics for the lack of overtaking. The received wisdom has become that aerodynamic grip is bad news if you want overtaking, and that the emphasis should be more on mechanical grip.

I was very interested to see James Allen write about what Frank Dernie thinks about this — that’s it’s a load of old cobblers. I have felt for a while that the argument that aerodynamics damage the racing does not hold water. On a Renault podcast a couple of years ago, Pat Symonds pointed out that the races that have the most overtaking, as everyone knows, are wet races. In the wet, aerodynamic grip is ramped up, and mechanical grip plummets.

When you think about it, it’s so right. It does amaze me that, in the face of so much hard evidence to the contrary, people still blame aerodynamics for the poor racing. I have come to the conclusion that many people’s views on the overtaking problem are shaped largely by fashion and spin rather than the evidence.

Speaking personally, I love seeing what sorts of devices teams come up with. We have all been fascinated by McLaren’s “F-duct” (even though it seems to have done them “F-all” good). Neutering these sorts of areas is the first step on the slippery slope towards spec chassis. And then it just wouldn’t be F1 any more.

I am not totally averse to restricting the cars though. Formula 1 is, after all, a formula — it always has been.

I am no engineer, but it strikes me that F1 cars are simply too fast to allow for much overtaking. In particular, the brakes on F1 cars are so good today that there is little opportunity for a driver to perform an outbraking manoeuvre. With such small braking zones, the scope just isn’t there in the same way it might have been in the past. Is somehow reducing the power of the brakes a viable option?

The points system

Bernie Ecclestone has also sought to blame the points system for the lack of overtaking, and the system has accordingly been tweaked. I personally think there is something in this. The points system rewards conservatism.

Think about instances where a driver attempting to overtake faces a 50-50 situation (or, more accurately, a ⅓-⅓-⅓ situation). By this I mean that there is a ⅓ chance that a clean pass will be made and a position will be gained, a ⅓ chance that an attempt will be made but will fail, and a ⅓ that the move will go wrong and end in a crash. (Obviously this is a major simplification of the real-life scenario, but I think this “50-50″ thought experiment still underlines an interesting point.)

Under last year’s scoring system, for a driver in second place trying to overtake the leader, this “⅓-⅓-⅓” situation would lead to an expected gain of… -2 points. Under the new points system, the expectation is -3⅔ (although as a percentage of the winner’s points haul, this is better). No wonder drivers can’t overtake. It’s not in their interests to even try unless they are practically left an open door.

This was the core reason why I was in fact, contrary to the fashion, in favour of Bernie’s proposed “medals” system. Then, attempting to gain a position would be unambiguously advantageous.

The circuits

However, I think there would be much more to be gained in ensuring that circuits are more challenging and provide more in the way of opportunities to overtake. Nothing is certain. After all, Suzuka is normally entertaining, but produced a bit of a stinker last year. Sometimes it just doesn’t happen.

But we all know that certain circuits, in general, produce better racing than others. I really do struggle to think of any grand prix held at Interlagos that was boring. But I know not to expect much action at, say, Valencia or Shanghai. Or Bahrain for that matter.

We know this because teams and drivers will often turn up a circuit and say, “there is only a certain place you can overtake, and it’s here”. Adrian Newey, Sam Michael and Martin Whitmarsh are all in agreement. As the Williams technical director said:

You’ve got to ask yourself, why do you go to a race such as Barcelona where no one overtakes, and then take exactly the same cars to Monza, Montreal or Hockenheim and you get lots of overtaking.

And the McLaren team principal said:

You only need to do simple statistical analysis and look at where the overtaking moves are If, say, we race on 18 circuits with 350 corners, then 90 per cent of overtaking moves in a year would happen at just 10 corners… The fact that overtaking is focused on such a small number of corners clearly demonstrates that it’s circuit-dependent.

Ferrari and Renault went to Valencia in 2008 proclaiming that they know from their simulators that there would be little in the way of overtaking. Ferrari even based a fundamental decision about their engine on this prediction. And they were right.

But Bernie will not entertain the suggestion that the circuits are to blame. This is because, unlike the effort made by drivers or the aerodynamics or the strategy, this is the area that he is responsible for. And he doesn’t want to take responsibility for it.

The effect of adding a new slow, narrow, bumpy, twisty section that looks as though it was almost designed to prevent overtaking was predicted before the race began. Quite why the organisers of the grand prix thought it would be a good idea is beyond me.

GP2 world feed commentator Will Buxton saw the writing on the wall, and was left exasperated by the negative effect this different circuit configuration had on the GP2 racing. He predicted a similar negative effect on F1, and it transpired that he was right.

What else is Bernie to blame for?

While I confess that it is a bit too easy to lay the blame on Bernie Ecclestone for the boring race in Bahrain, there is another core part of F1 that he is responsible for, which led to a dull spectacle being played out in our living rooms last Sunday. But that is what I will deal with in another article in the near future.

Yesterday, I began looking at this year’s new F1 teams. This was following Ferrari’s controversial blog post and the news surrounding some of the new teams that has dominated the F1 news websites.

Yesterday I looked at the good aspect of the process — the relative success of Lotus and Virgin. Today, I turn my attention to the bad and ugly sides.

The bad side of the process

Campos’s fall from grace

It is unfortunate for Campos. At first they were regarded as among the most credible of the new teams. But unfortunately the money seems not to have been coming in. It looks as though the team has been saved. This week, as part of the process, its name was changed to Hispania. And today the car was finally launched.

But the car won’t get any proper running until it arrives in Bahrain for the first race, which doesn’t bode well. The last time a Formula 1 team turned up to a race without having tested was Lola in 1997. Running up to six seconds off the pace, the Lola remains one of the worst F1 cars of recent years.

Campos had previously run a successful GP2 team, and had signed a big name driver in the shape of Bruno Senna. For whatever reason, though, the prospect hasn’t brought in the sponsors.

Up until very recently, the driver line-up was still uncertain. For a period, it seemed as though Bruno Senna wasn’t safe. I do wonder if, counter-intuitively, Bruno Senna has been hindered by his name.

I have an immense amount of admiration for Bruno Senna. For my money, he was the class of the GP2 field in 2008. Yet, look at the other GP2 drivers from that season who have made the transition to F1 on more solid foundations: Lucas di Grassi, Romain Grosjean, Sébastien Buemi, Vitaly Petrov. Now you can add Karun Chandhok to that list.

I guess teams avoided hiring Bruno Senna for fear of being accused of only signing him up because of his name. So instead, shaky drivers like Jaime Alguersuari get parachuted in.

Hopefully Bruno Senna will be able to make something out of this mess. Considering he was unable to race for ten years in his youth due to his family’s wishes, he has done an amazing job to become as good as he is.

The situation at Campos / Hispania has been messy, and it’s clear that the team almost failed to make it. But it looks as though things are coming together. The new team principal Colin Kolles has experience in running a lean team from his Midland / Spyker / Force India days. Meanwhile, former Red Bull and BAR / Honda technical director Geoff Willis is also linked to the team.

We’ll have to wait and see if the Dallara chassis is any good. But while Campos were unable to pay the bills, there can’t have been too much work being done on it.

USF1: Another kick in the teeth for American F1 fans

The situation is even worse for USF1. Regarded very early on as a clown-like team, things have gone from bad to worse. It has to be said that Peter Windsor often comes across as someone with a rather child-like over-enthusiasm. Apparently we can add child-like naivety to his list of qualities too.

It seems as though Peter Windsor was genuinely the last person in the world to twig that USF1 wouldn’t arrive in Bahrain with a car. Stories from disgruntled USF1 employees have been leaking out for weeks now. The verdict on his management of the team, along with that of his business partner Ken Anderson, is damning.

With just weeks to go until the first race in Bahrain, USF1 was left with no car, and having done no testing. Peter Windsor was allegedly in tears when he broke the news to its sole announced driver, José María López (a driver who, incidentally, has not raced an open-wheel single-seater in anger for four years). He has apparently been lying low, having not been seen at the factory recently.

This week, when USF1’s employees were finally put out of their misery and told that the game was up, neither Peter Windsor nor Ken Anderson were present. When considering also the news that USF1 apparently had offers to save the team, but the shareholders rebuffed all of these efforts, I begin to assume that this entire exercise was all about ego, and nothing to do with any of the patriotic clap-trap they came out with.

Yesterday, the FIA finally kicked them out of the championship, too late for a more credible team such as Lola or Prodrive to be brought in. That didn’t stop one shady outfit from sniffing around though…

The ugly side of the process

Second hand car business Stefan GP

Serbian outfit Stefan, led by Zoran Stefanović, originally attempted to enter F1 along with the other teams last summer. It was not viewed as credible by anyone. It was noted that the way Stefan went about securing an entry was rather unconventional. For instance, they did their best to upset the FIA by complaining about the entry process itself — which won’t exactly get you in the FIA’s good books.

However, fast forward to this winter. Quietly, Stefan has secured the intellectual property to Toyota’s car, with the manufacturer having recently pulled out. Clearly, actually having a car is a fairly good weapon in an F1 team’s arsenal, particularly considering that certain teams (not naming any names, but I’m talking about USF1) did not even have a car, despite having been preparing for at least a year.

With the shit hitting the fan at USF1’s factory in Charlotte, Bernie Ecclestone was apparently trying to help Stefan make it onto the grid in an attempt to keep the field full. The trouble was that, despite having a car, Stefan still wasn’t terribly credible.

Their preferred form of communication was by bizarre press releases bemoaning everyone and everything in broken English. And when they attempted to test their car a couple of weeks ago, everything was all set, apart from the minor fact that they forgot to arrange a tyre supply!

And I hardly know where to begin with the drivers Stefan are rumoured to have been talking to — the likes of Jacques Villeneuve and Ralf Schumacher. Michael Schumacher’s comeback is cynical enough, but at least he is talented and has the ability to come back after a few years away. Jacques Villeneuve couldn’t even spend half a season away in 2004 without coming back even worse than normal.

All-in-all, this entire process hasn’t been F1’s proudest moment. And Formula 1 in recent years is littered with bad news. Here is hoping that Jean Todt will manage to bring some sense into the FIA’s processes. I won’t hold my breath though.

Update: Read more about the dodgy Stefan operation.

This week Ferrari caused a ripple when it published a provocative article on its blog, The Horse Whisperer. The final paragraph is worth quoting in full, not only because it makes an interesting point, but because it elegantly quotes Adam Smith. (Motorsport, economics and my home town of Kirkcaldy all in one little paragraph!)

This is the legacy of the holy war waged by the former FIA president. The cause in question was to allow smaller teams to get into Formula 1. This is the outcome: two teams will limp into the start of the championship, a third is being pushed into the ring by an invisible hand – you can be sure it is not the hand of Adam Smith – and, as for the fourth, well, you would do better to call on Missing Persons to locate it. In the meantime, we have lost two constructors along the way, in the shape of BMW and Toyota, while at Renault, there’s not much left other than the name. Was it all worth it?

As fans have watched the progress (and non-progress) of the new teams over winter, many will have been wondering just how much of a success the FIA’s initiative to introduce new teams have been. A lot of political turmoil was caused last year when the FIA all of a sudden decided that ten teams on the grid is not enough.

Never mind the fact that there were just ten teams on the grid for the majority of the past decade, and it was never viewed as a problem before. And never mind that it was Max Mosley who originally said that the existence of teams like Williams was not how he envisaged the future of Formula 1.

Just like that — to prove some kind of political point, or maybe just for a bit of a scrap — he changed his mind. New privateers were now essential for the future of the sport. Manufacturers were driven out, to the point where basically only Mercedes are left (and Ferrari remain, but clearly unhappy with the way the sport is run).

Quantity over quality?

Formula 1 2010 brings yet another radical new look to the sport. There is no doubt that the greatly shaken-up grid has generated a large amount of interest. But there is a distinctly different style to the grid. This brings us to ask: is the new way better than the old way?

In recent years, the emphasis has been on the quality of the participants. Yes, there were relatively few entrants. Costs were sky-high. But viewers were guaranteed to be watching the best of the best.

It is probably no exaggeration to say that the 20 drivers in F1 were among the 25-or-so most capable people for the job. Pay drivers, who have been a fixture of motorsport since its earliest days, had all but vanished. Even the very worst of recent F1 drivers — the likes of Romain Grosjean or Nelsinho Piquet — would put drivers like Jean-Denis Délétraz or Ricardo Rosset in the shade.

I am all for new and privateer teams coming into F1. But it should be a proper process, and not rushed and contrived like the situation this year.

Although the history of the F1 Rejects — the remarkable drivers who ploughed on with their F1 careers despite not ever having a hope of achieving anything — is long and proud, the pinnacle of motorsport ought to be the pinnacle of motorsport. Right now, F1 is going through a process of artificial watering down. This is thanks to the FIA.

The FIA’s fundamental misunderstanding of motorsport

I have been genuinely worried by the FIA in recent years. They seem to have genuinely no idea what makes motorsport great. Witness the continued decline of the World Rally Championship. While it is currently undergoing a slight boost thanks to Kimi Räikkönen, it is otherwise a shadow of its former self. Meanwhile, the relatively new Intercontinental Rally Challenge, just a few years old and more or less invented by a television company, continues to gain admirers.

IRC is attracting attention because it gives the fans what they want. Meanwhile, the FIA continue to do mad things with the WRC, such as messing around with the calendar unnecessarily.

Up until recently, the idea that the FIA were totally clueless was just a hunch of mine. Sure, it has appeared that way for a long time. But maybe they saw the bigger picture. Perhaps the crazy “world engine” concept — whereby Formula 1, World Rally and World Touring cars would all share the same engine — really was needed in order to save the environment.

Well, no. It simply derives from a fundamental misunderstanding about what makes motorsport exciting to so many people.

The January edition of the excellent Motor Sport magazine podcast contained a truly shocking revelation that I’m surprised more hasn’t been made of. I urge you to listen to it. The relevant section is 35 minutes and 50 seconds in.

Motorsport journalist Nigel Roebuck recounts a meeting with Max Mosley:

He did actually say at one point — and he meant it, he wasn’t being facetious — we were talking about the spectators and he said, “Would they miss the noise, Nigel, do you think?”

I couldn’t believe he was asking the question. I said, “Max, the noise is half of it.”

And then he said, “I always find when I’m watching the race on television, the engine noise is such a distraction. I can’t hear what the commentator’s saying sometimes.”

And he wasn’t being facetious. It did strike me then — it does worry me. You know, “you and Bernie are the most powerful people in motor racing, and you’re not actually sure of the answer to that question. In which case, you’ve missed the point entirely.”

Thanks to the FIA’s recent moves, we are now in a situation where Formula 1 is no longer the elite sport that it was. I have recently been asked if the 107% rule — whereby excessively slow cars are weeded out during qualifying — is still in force. It hasn’t been for years, but it’s telling that some people haven’t even noticed that the rule was ditched long ago, but are now interested to find out if it still exists.

For the past few years, it didn’t matter whether the 107% rule existed or not. Every team was capable of producing a competitive car. Not this year.

Incidentally, the quotes from Max Mosley and Bernie Ecclestone about the introduction of the 107% rule are very interesting in relation to their recent policy of encouraging more small teams, regardless of their quality:

Max Mosley: “Any small team which is properly organised will be able to get within the the 107 per cent margin.”

Bernie Ecclestone: “Formula 1 is the best. And we don’t need anything in it that isn’t the best.”

The season will be the most exciting ever, but the title of the DVD will make it sound like a wet Wednesday

In 2006, Fernando Alonso took his second World Championship in scintillating style that went down to the wire. The title of the official Formula 1 season review DVD was “Once Again”, making it sound like your drunk uncle has just wet himself for the umpteenth time.

In 2007, after a tense season-long battle between McLaren team-mates Fernando Alonso and Lewis Hamilton, Kimi Räikkönen amazed the world by snatching the title from both of them in the final race of the season, overcoming a 17 point deficit with two races to go. The DVD was called “Kimi made it at last”, as though he had just come home late from a heavy night.

In 2008 Lewis Hamilton took the Championship in heart attack-inducing style on the last corner of the last lap of the last race. The DVD was called “Luck does not come into it”, which I still haven’t worked out the meaning of.

And the DVD really sold the 2009 season well by calling it “Not in a hurry…”, as if Jenson Button did not have a record-breaking winning streak at the start of the season.

Even if the Championship showdown is host to the first ever alien visit to this planet and is settled with a massive 200mph laser gun fight involving seventeen drivers from the planet Q’txxp’he, it wouldn’t surprise me if the DVD was given some madly dull title like, “I’d rather be watching paint dry”, “Isn’t Corrie on the other side?”, or “I’d stick with watching lawn bowls if I were you”.

Confectionery diffuser face-off

2009 was the year of the Double Decker diffusers. The 2010 pre-season testing period has seen a similar curiosity surrounding the rear end of F1 cars, with teams being notably coy about showing off their behinds.

The concept has now moved way beyond Double Decker diffusers. Among the new types of diffuser will be Red Bull’s Drifter diffuser, McLaren’s Mars Bar diffuser, Toro Rosso’s Curly Wurly diffuser and USF1’s Snickers diffuser. However, once again, Ross Brawn will find the upper hand when he reveals Mercedes’s Boost diffuser.

FOM will fail to improve television coverage

Although Bernie Ecclestone’s FOM is supposedly covering the world’s most technologically advanced sport, the television pictures will still resemble a smudgy YouTube video. Bernie Ecclestone will insist that there is no need for HD coverage because, “my IT guy told me he swears by his old CRT television”.

Despite the decision to give HD the cold shoulder, FOM will stick with their existing on-screen graphics, which are so small that they are actually bloody impossible to read on any 4:3 display. They may be declaring the start of World War III on those captions for all I know.

Intense McLaren Championship rivalry

The title will come down to the wire in Abu Dhabi, with the main protagonists being McLaren team mates Hamilton and Button.

Towards the end of the race, John Button will think he has the upper hand by unleashing his killer move – undoing the last button on his shirt. Little will he anticipate that Anthony Hamilton will win the Championship by staring even more intensely.

Michael Schumacher will be the world’s most superstitious man

Following on from the revelation that Michael Schumacher has a mad superstition for odd numbers, the German will reveal a litany of hitherto unknown superstitions. Among these will be an insistence that his team mate runs with an inferior set-up because “it makes me feel a bit better about my car”.

He will also reveal that he has a special form of OCD that means he just has to brake-test any drivers that are behind him, and cannot stop himself from driving straight into anyone who has just overtaken him. He also has a strong superstition for getting to choose his own parking space, and will park his Mercedes car in Race Control, where he can literally control the race by tampering with the timing system.

No-one will think to point any of this out, because nothing is allowed to get in the way of Princess Michelle’s Fairy Tale Comeback.

Cosmopolitan Valencia will continue grid boy tradition

Valencia’s tradition of having grid boys in addition to grid girls at the European Grand Prix will continue. Coincidentally, Flavio Briatore will make his F1 comeback at the very same race.

New teams to struggle

New teams will be unable to shake off speculation surrounding their ability to see out the season. While the early focus will be on USF1 and Campos, the spotlight will soon switch to Virgin Racing.

Suspicions will be raised mid-season when the Virgin team mysteriously re-brands with a green livery and makes a formal application to change its name to ‘Zavvi’. A few months later, the team will run out of money and close down, but not before a special fixtures and fittings sale where fans will have the opportunity to buy the screws that once held the car together.

The bearded beggar who appears at races is not homeless

Having made a tactical error by trying to get a drive at Mercedes only for some seven time World Champion or other to get in the way, Nick Heidfeld will begin the 2010 season without a job. He will resort to sleeping on the floor in the paddock and begging.

If you see a suspicious-looking bearded man in the paddock, it is probably Mr Heidfeld, the world’s greatest ever second place finisher. Although he might speak as though he is slightly drunk, he is not homeless and is perfectly harmless.

The end of this season has not been a particularly healthy one for Formula 1. Two major names have left, and another has had an emergency meeting to consider if it should leave too.

First of all, the sole tyre supplier, Bridgestone, has announced that it will quit F1 at the end of 2011 when its current contract ends. This came as a shock. With the spotlight on car manufacturers, it doesn’t seem to have entered anyone’s mind that a company such as Bridgestone, which has been so incredibly loyal to the sport, would consider upping sticks.

I can remember a time when Bridgestone were not in F1, but only just. When I started watching Formula 1 in the mid-1990s, Goodyear was the sole tyre supplier. But Bridgestone entered in 1997, beginning the “tyre war”. When Goodyear left soon afterwards, it was not long until Michelin came in to begin an even fiercer tyre war.

I wasn’t a big fan of the tyre war. Mostly, one tyre was a major advantage over the other, so we were essentially left with two championships — a Bridgestone championship and a Michelin championship. Considering Bridgestone practically tailor-made their tyres to suit Ferrari, this essentially made Ferrari a shoo-in for the championship every year. That was until the 2005 regulations — which banned mid-race tyre changes — handed the advantage to Michelin in a big way.

2005 was the year when the tyre war well and truly jumped the shark. In the quest for the competitive edge, both companies had made their tyres softer and softer. The resurfaced banking at Indianapolis bit, Michelins exploded all over the shop and we were left with a farcical race in which only the six Bridgestone-shod cars competed.

On the back of the problems, the FIA decided that a sole company should supply the tyres for all the teams. The problem with this was that it had the potential to severely reduce the amount of exposure that tyre company got. With no tyre war to talk about, people might not talk about tyres. For this reason, Michelin refused to have any further part in F1.

The upshot was that Bridgestone and the FIA colluded to concoct the maddest new rules and gimmicks in order to contrive some interest in the tyres. One has to paint green lines all over the tyre in a crass attempt to pretend they care about the environment. Of course, the green on the tyres clashes with teams’ liveries, making the scheme not only nonsensical, but also damn ugly.

Teams are also forced to use a sub-optimal tyre compound at some point during the race. While this may have superficially “spiced up” the action, it is artificial. Drivers are critical of it, and Fernando Alonso even said that he would rather race with wet tyres on a dry circuit.

Moreover, there is a sense that Bridgestone may have deliberately made their tyres behave strangely in an attempt to get drivers and teams discussing tyres with the media. Nick Heidfeld has said that the tyres could be “ten times better”. Joe Saward expanded:

The Bridgestones react differently on each car and finding the tricks that make them work is not easy. Some drivers can do it at some tracks and not at others. Even World Championship challenger Jenson Button has struggled with this…

Bridgestone seems to have concluded that it is better to have people talking about the tyres rather than not talking about them – even if a lot of the references are negative.

I rejoiced when it was announced that a “control” tyre was to be brought in. But it has brought the wrong sort of control. I am not too sure that the current dark behaviour is an improvement over the honest competition of the tyre war.

If you have reached the stage where your marketing strategy is to have people make negative comments about your product, it probably is time to call it a day.

In many ways, Bridgestone get a huge amount of brand exposure through their involvement in F1. As noted in this week’s Formula1Blog.com podcast, you simply cannot watch a Grand Prix without learning that Bridgestone supply the tyres. Yet, after thirteen seasons (fifteen by the time they leave), the marginal returns to their investment must surely have diminished to almost zero. And As Keith at F1 Fanatic has pointed out, their costs are set to soar as they now have to supply twelve or thirteen teams rather than ten.

Nonetheless, it is a shock and a surprise that Bridgestone, a company that has stuck with F1 through thick and thin since 1997, has so abruptly pulled the plug. Now the FIA and Bernie Ecclestone will have a big headache trying to find someone to take Bridgestone’s place. With bridges burned with Goodyear and Michelin, and Pirelli uninterested, options seem thin on the ground.