Archive: adverts

It’s no secret that the Scottish media is going through a particularly tough time at the moment. In a sense, the past decade or so can probably be described as one long tough time. Job cuts have been piled upon job cuts. With sales plummeting, advertising revenues shrinking and the uncertain world of new media, the credit crunch is simply the icing on the cake.

Just yesterday it was announced that seventy jobs at Trinity Mirror will go once production of the Daily Record and the Sunday Mail merges into a single operation. That amounts to a quarter of editorial staff.

The state of the Scottish press was one of the subjects discussed on Newsnight Scotland yesterday (from 18:07). BBC Scotland’s business and economy editor Douglas Fraser (himself a former Herald journalist) noted that when The Herald and the Sunday Herald did something similar, more people requested redundancy than the Herald Group was actually looking for. On his blog he wrote:

It doesn’t say much about working at those heavier titles to find management has even more voluntary redundancies than they had wanted.

It’s worth remembering also that last year staff at those newspapers held strikes in protest at cuts. But it might not be just the Herald group of newspapers which has become a more difficult place to work. Costs at all newspapers are constantly being cut, but the newspapers are churning out just as much content as before. If anything, they are producing more content as a result of the 24 hour news cycle, and the need to keep websites constantly updated.

Today I have received an email informing me that North Lanarkshire Council has (presumably accidentally) published details of shortlisted candidates for the role of Head of Corporate Communications and Marketing. The job went to Stephen Penman, who used to be deputy editor of the Sunday Herald.

I am reluctant to elaborate too far further in case it annoys any of the people concerned. But the list has been published publicly, albeit without forenames, so you may be able to join the dots. My informant seems certain that the list contains a number of big names from various newspapers and public affairs firms.

No doubt the job of Head of Communications at a local council tends to attract candidates with a background in journalism and public affairs. But the calibre of these applicants is quite striking. There is an Associate Editor for the Scottish version of a major UK-wide newspaper; Group Content Editor for a major Scottish newspaper group; possibly Group Political Editor for a national newspaper group and a columnist for a Scottish newspaper. There is also at least one person, and maybe two, who currently work for private sector public affairs / PR companies.

Whatever you make of it, it has spurred someone to email me. He says: “Considering these names there is a rush to get out of the dead tree press and the private sector and into the safe harbour of the public sector.”

It’s pretty clear that the Scottish press is in turmoil just now. With devolution, there is more politics going on than there used to be, and it is the media’s job to keep on top of it. But ever since devolution, Scottish papers have increasingly struggled to make ends meet in the face of the internet revolution. The government is stronger, but the media is weaker — and that’s a dangerous situation to be in.

It seems likely that this town ain’t big enough for both The Scotsman and The Herald. Many see it as a foregone conclusion that both papers will be dead before long unless something radical is done. Recently Stewart Kirkpatrick, former editor of Scotsman.com, wrote a blog post on what such radical action may look like.

With the latest news coming from Trinity Mirror, it looks as though Scotland’s main tabloid newspaper will similarly struggle. It seems as though even in the best case scenario for the Scottish media, a lot more jobs are going to go and the Scottish press is going to be a lot weaker.

One widespread criticism of Woolworths was that its stores were in bad nick. There’s no question that a lot of buildings were old and hadn’t really been looked after properly. The labyrinthine stockrooms of the Leith store had to be seen to be believed! But I never saw Woolworths stores as particularly drab. What perhaps hurt the most about this frequent comment was the fact that Woolworths had recently embarked on an extensive re-fit programme that plainly hadn’t worked.

Some press reports noted that if Woolies had seen through Christmas there would have been “yet another revamp“. A few months before Woolworths closed for good, its logo changed to a self-consciously modern all-lower case affair. At least one new store’s workers in Northern Ireland had new black uniforms.

Maybe a new image was required, but latterly there was a strange focus on minutiae of the store set-up. The rules by which our in-store displays were set up were tweaked. We were always told to keep to the “planogram” (the plan which our displays were to adhere to). But beforehad we had been encouraged none the less to fill the shelves with as much stock as possible.

Now we had to adhere to the planogram exactly as it appeared on the page, right down to having the shelves on the right notches. I saw one person leave a comment on a news story caustically pointing out, maybe if area managers weren’t sent around counting shelf notches Woolies wouldn’t have got itself into such a mess.

The situation was not helped by the fact that the size of products as they appeared on the planogram often bore no relation to their size in real life. Someone in head office obviously worked out how to squeeze a big picture of a product onto a small picture of a shelf, but they forgot that you can’t so easily squeeze a physical box. Problems were exacerbated whenever a product’s packaging changed, which is more often than you might think.

The obsession with shelf heights pointed to an unhealthy interest in homogeneity. The idea was seemingly to make Woolworths stores up and down the country stock exactly the same products in exactly the same way. But what was the need for this? It takes no account for the fact that different areas have different needs. The result was an inflexible store that sold more or less the same products regardless of what the local rivals were.

Moreover, many stores were not allowed to have top shelves. We were usually not allowed to have bulk stacks. And did you ever wonder where the dump bins of reduced CDs and DVDs went? I believe that they were not allowed either.

Presumably the idea was to make stores tidier. But in my view there was no need to make Woolworths look tidier. Most shops I go into look like a complete bomb site compared to our Woolworths store, and the likes of bulk stacks and dump bins are practically de rigueur in any store that likes to offer value for money, or simply make money from its stock rather than letting it gather dust in the stockroom. At a time when sales were falling, to actively be offering less stock for sale seemed suicidal. By the looks of it, it was.

The identity crisis on the shop floor was reflected in a more general marketing malaise. Historically, Frank W. Woolworth was not a big advertiser, normally restricting the company to advertising new store openings. But in the 1970s the UK arm threw its weight behind showy advertising campaigns brimful of familiar faces.

Woolies eventually became famous for its advertising campaigns and delightfully alliterative slogans like “The Wonder of Woolworth” or, my personal favourite from my childhood, “Woolies Winter Wonderland”. A more recent, delightfully punning slogan, said that Woolies was “Well Worth It”.

At its height, Woolworths was buying entire ad breaks. Check out this whopping two minute long advert from 1981.

The advert is wonderful. It is somehow cheap and cheerful at the same time as being ridiculously extravagant. It is also something undeniably of its time. You’d never see an advert like this today. But it fits Woolworths perfectly nonetheless.

Not quite in the same league is this more recent advert starring Jackie Chan in the fictitious sitcom “The Wooly & Worth Show”. It lasts one minute, but mostly focusies on Jackie Chan rather than Woolworths. It only tells you about a handful of products, and worst of all Wooly even decides not to buy the products that the advert is supposed to be about!! WTF?!

Wooly and Worth I was never the biggest fan of Wooly and Worth. No doubt an attempt to create a lovable comedy duo à la Wallace and Gromit, Wooly and Worth ended up just being faintly annoying. I was amazed, though, when a customer recently told me that she would miss Wooly and Worth on the television! Maybe most people found them lovable after all. My indifference towards the characters didn’t stop me buying Wooly and Worth keyrings as a memento in the final weeks of the store’s life.

Can you remember the company’s final slogan? I doubt somehow that “More great news from Woolworths” will be remembered as fondly as “The Wonder of Woolworth”. The recent slogan said absolutely nothing about the store and wasn’t an ounce of wit in it. Meanwhile, the classic taps right into people’s nostalgia for the store and its role as shop for special occasions. What about another recent slogan, “Let’s have some fun”? I’m still trying to decode the meaning of it.

One thing that was crystal clear in the media coverage of the collapse of Woolworths was that almost everyone had very fond memories of the store, even if they ceased to shop there in great numbers. Yet its heritage ended up overwhelming Woolworths. Creaking under the strain of almost 100 years of history, the company began to get a serious identity crisis. Straddling a line between changing with the times and continuing to give people what they remember from the past proved to be too difficult.

Meanwhile, the stores — which Woolworths once took great pride in — began to crumble. Recent re-fits misfired, leaving Woolworths with a reputation as a dingy shop.

Wooly and Worth in happier times
Wooly and Worth in happier times, posing for my discount card

ITV showed that when it mattered, they could cover an unfolding event properly. Even though it was a low point for Formula 1, the 2005 United States Grand Prix was a high point for ITV’s coverage. When it became clear that there was a chance that the race would go ahead without the Michelin runners, ITV ripped up the running order and covered the unfolding scenario almost as though it was a rolling news channel.

When the Michelin runners pulled in at the end of the formation lap, ITV could easily have chosen to dump the coverage. Apparently, some channels around the world did. But ITV, to their credit, stuck with the race which was in a prime-time slot, knowing that what was happening was a huge story for Formula 1. The coverage itself was superb, striking just the right balance and bringing across to the viewer just what a farce it had become.

As James Allen says:

Commentating on the ‘race’ was completely different from any other race, as the story was as much about how the situation had arisen, how the crowd was taking it and where the sport would go next as it was about race action.

And Ted Kravitz points out:

Open hostility amongst the teams, the drivers literally powerless, and us on ITV broadcasting a meaningless race with six cars and ripping into the product we were meant to be promoting: a business that had forgotten it should be a sport.

That edition was nominated for a Bafta, but it didn’t win. Instead, ITV won Baftas for its coverage of the first race wins for Jenson Button and Lewis Hamilton. In both instances, the coverage was not particularly good for a host of reasons which I have outlined before.

ITV pulled off a master-stroke by selecting Martin Brundle has Murray Walker’s co-commentator. By all accounts, Brundle was a revelation as a television presenter, apparently leaving producers agog at his seemingly natural talent in front of the camera. It is all the more impressive when you consider the fact that Martin Brundle didn’t even want to be with ITV — he was still after a race seat!

Martin Brundle’s gridwalks have been one of the few must-see aspects of ITV’s pre-race coverage. However, over time it has become more and more farcical, as Brundle was increasingly asked by producers to interview irrelevant celebrities, and drivers continually give him the cold shoulder.

Mind you, the gridwalk has provided one of ITV’s finest comedy moments.

It wasn’t the only time a potty-mouthed driver let rip on live television. One of the most memorable was Mark Webber being interviewed after Sebastian Vettel crashed into him at Fuji last year. Live on British breakfast television, he explained, “It’s just kids. They do a good job, then they fuck it all up!”

And in Australia 2008, David Coulthard actually threatened to kick “three colours of shit out of the little bastard” Felipe Massa.

Meanwhile, Louise Goodman has said that this classic DC moment was her most memorable interview at ITV. Check out the professionalism of Jim Rosenthal!

In the background of that clip you can hear pundit Tony Jardine trying his hardest to stifle his laughter. The analyst was the only person other than Murray Walker to make the leap from the BBC to ITV in 1997, albeit in a different role (he was pitlane reporter at the Beeb). Tony Jardine remained with ITV until a few years ago. The decision to dispose of him in favour of Mark Blundell is one of the many questionable decisions that ITV have taken in recent years.

Simon Taylor used to work alongside Tony Jardine as pundit. He provided another comedy moment in 1997 when ITV inadvisedly presented the coverage for the Monaco Grand Prix from a yacht in the harbour. The boat bobbed up and down so much that Simon Taylor was unable to broadcast because he became seasick! I think a few viewers probably felt a bit seasick as well. ITV opted to present its Monaco coverage from a balcony in later years.

Simon Taylor was less engaging as a pundit and did not feature in ITV’s coverage for long. In fact, looking at the retrospective on ITV’s own website, it is as though Tony Jardine and Simon Taylor never existed.

All-in-all, I think the story of ITV’s coverage since 1997 is one that started off earnestly but dropped off over the years. The decision to hire experienced and respected analysts like Tony Jardine and Simon Taylor along with Murray Walker was the right move. It kept the F1 purists happy.

It certainly made up for the decision to employ Jim Rosenthal, someone who had no interest in F1 at the start, as the show’s anchor. I thought Jim Rosenthal did a very good job considering his inexperience of F1, and I think his understanding of the sport was very good by the time he left ITV-F1 a few years ago.

It was clear that ITV was proud that it had F1 coverage in 1997. I recall that in the run-up to their first race in Australia, ITV broadcast an entire evening of F1-based programming including a one-off chat show presented by Clive James and featuring several drivers, and a showing of the classic film Grand Prix.

And check out the original title sequence. It is dark, mysterious, and classy — a complete world away from the cheese-fest that ITV-F1 has become.

Looking at some of ITV’s programmes from the early years, which can be easily found on YouTube, the tone of the programme is surprisingly different. The pace is slower, as though the coverage is being given room to breathe — very different from the frenetic Hamilton worshipping of later years.

Over the years, the best aspects of ITV’s coverage were stripped away one-by-one. Murray Walker’s retirement was a big blow which I don’t think ITV ever quite recovered from. While in the early years ITV hauled a dedicated studio around the world to present its track-side coverage from, more recently the poor presenters have been left shouting above the noise of engines in the pitlane — completely pointless.

The decision along the line to ditch its respected analysts in favour of the more populist Mark Blundell was questionable. And the general focus on light features and Hamilton-hype in the later years left a sour taste.

Having said that, F1 coverage has undoubtedly come on leaps and bounds. Occasional technical features fronted by Martin Brundle were excellent. And it has to be said that the hour-long build up that ITV typically offered was a tremendous commitment, even if all too often the post-race analysis was hurriedly wrapped up if the race was longer than expected (i.e. any time it rained, or any grand prix shown in prime time).

And you have to feel sorry in a way for ITV. When they picked up the F1 rights in 1996, they will have been expecting F1 to be on the cusp of a Damon Hill era, thereby guaranteeing British bums on seats. Unfortunately, the Damon Hill era fizzled out even more quickly than it began, as Hill drove for the hopelessly uncompetitive Arrows team in 1997. Then ITV had to suffer the ignominy of covering the dull years of Schumacher dominance and Ferrari dirty scheming.

So it’s worth saying thank you to ITV and North One for the work they have put into bringing F1 to our homes for the past twelve seasons. We complained about the adverts and James Allen, but they also brought F1 coverage in the UK to a new level and the BBC have been given a tough act to follow.

As well as David Coulthard’s career, the Brazilian Grand Prix brought down the curtain on another fixture of Formula 1 life. ITV broadcast their last grand prix before Formula 1 moves back to the BBC for 2009 onwards.

ITV’s first race was way back in 1997, the Australian Grand Prix. “Do not adjust your sets,” said anchor Jim Rosenthal. “This is Formula 1 on ITV.” My recollection is hazy. I was just 10 at the time. I had begun watching Formula 1 in 1995 or 1996, right at the tail end of the BBC’s F1 coverage.

Up until that point, Formula 1 was only ever shown on the BBC and in a lot of ways it was unthinkable for the sport to move over to commercial television. The first BBC Grand Prix was broadcast in 1976 — on a circuit that, albeit radically altered, is still used by F1 today: Fuji.

Their last grand prix was also in Japan, at Suzuka in 1996. For the occasion, they put together a package that really highlighted just how much of the history of Formula 1 — both good and bad — the BBC had brought to British homes over the years.

At the time, the downside of Formula 1 moving to ITV was obvious: the constant commercial breaks. This was a sad reality of Formula 1 coverage on ITV, and there was no use in complaining about it. For as long as F1 was on ITV, it was going to be interrupted by adverts.

That doesn’t make the pill any less bitter though. It has been estimated by Keith Collantine that over the course of its 206 grands prix, ITV took enough commercial breaks to miss 31 races’ worth of action — almost two entire seasons. The number of important events that ITV missed are almost too countless to mention. Lewis Hamilton’s gearbox failure in Brazil 2007, Michael Schumacher’s engine blowing in Suzuka 2006 and the infamous incident when ITV interrupted an intense battle between Fernando Alonso and Michael Schumacher in the final few laps at Imola 2005 are just a few examples from recent years.

Once, ITV even opted not to show the United States Grand Prix live on ITV1, shifting it to the digital-only ITV2. This was in the pre-Freeview era, at a time when digital television viewers were very much in a minority. The decision to leave F1 fans in the lurch like this was a real slap in the face. Thankfully, ITV never repeated this stunt with any other race, although a good few qualifying sessions have been shown on digital-only channels over the years.

The adverts were not the only issue people had with ITV’s coverage. The obsession with Lewis Hamilton was almost suffocating. Their previous fixation with Jenson Button was more muted, but more ridiculous since Button was not even a fraction as good as Hamilton.

Other elements of the ‘pre-race show’ were also criticised for their light nature. Cooking with Heikki Kovalainen, anyone? Then there were the countless tedious reports about “glamorous” events.

The commentary has been another focal point for criticism. James Allen is a good writer (I’m a big fan of his book about Michael Schumacher, The Edge of Greatness). He was also good as a pitlane reporter. However, his commentary grated with many, including me.

There is no doubt that it is a tough job, and some of the sheer vitriol that was written about James Allen by some people was not justified. But I never understood why ITV did not give another commentator (such a Ben Edwards) a chance given that the unpopularity of James Allen was so widespread.

Then there is Ted Kravitz, who is an excellent journalist. But too often he got over-excited in the heat of the moment and sometimes regressed into stating the obvious. He was never too far from saying something like, “They’re putting on some new tyres. And, is that?… YES, some fuel is going in as well.” It is fair to say that when Murray Walker retired, the quality of ITV’s coverage took a step backward.

ITV’s coverage was not all bad though. There is no doubt that Formula 1 coverage in the UK has come on leaps and bounds since ITV gained the rights in 1997. It is worth remembering that the BBC did not even show qualifying often until its last few years of coverage. In this respect, ITV has fewer blots on its copybook, although I don’t doubt that the BBC would have moved in a similar direction. After all, broadcasting in general has changed a lot over the past twelve years.

In its final moments, I felt that ITV were pretty open about the shortfalls of their coverage. Steve Rider wrapped up the highlights of the Brazilian Grand Prix saying, “no more awkward commercial breaks”. I can only imagine the embarrassment that the producers must have felt whenever something important happened during a commercial break.

James Allen has also responded to his critics, saying:

I was always pretty confident that when Murray decided to retire I would get the gig, but never anything less than utterly self-critical and seeking to improve with every race and every year, which I think I’ve done.

It’s a very difficult and high-pressure job, because with 20 cars there are 20 different points of focus…

Of course there are many people at home in their armchairs who think they could do it better and one of the challenges for me was that I replaced Murray just as the internet opened up to allow everyone to have their say in chat rooms and forums.

But I know from market research and viewer feedback that the pros massively outnumber the vocal minority of cons.

Despite the criticisms though, I think overall ITV and North One can be proud of what they have done over the past twelve seasons. Tomorrow I will look at some of my memories from ITV’s coverage over the years.

Last week Ofcom gave ITV the go-ahead to cut regional output by 50%. Today ITV have duly gone and cut 1,000 jobs, almost half of which will come from regional news. ITV plc looks set to reduce the number of its regional news areas from 17 to nine.

It does make you wonder about the future of regional television, if it even exists. I have personally never been a fan of regional television, and I say that even having lived all my life in a very distinctive part of the UK. I might be the wrong person to ask though. I’m no fan of the “idiot box”. Next year, when F1 finally goes back to the BBC where it belongs, I will probably be able to say that I do not watch commercial television at all.

But regional television, it is fair to say, is not exactly pain-free viewing. More often that not, you can tell the programmes were made on a minuscule budget, and they are generally pretty naff.

Of course, back in the day, most ITV programmes were “regional” in the sense that they were made by one of the ITV franchisees. But the best programmes went out on the network and were therefore aimed at a national audience, with UK-sized aspirations and UK-sized budgets. As such, programmes that were aimed to serve a particular area were, almost by definition, sub-standard. I do wonder quite what the point of such programmes is.

It is slightly different for regional news. I can understand the appeal of having a separate bulletin dedicated to the news in a particular area. But the thing is that the regions are always too big for the bulletins to have a truly ‘local’ feel.

The ITV region I live in, STV Central, stretches from approximately where I live to Fort William while encompassing the massive populations of Edinburgh, Glasgow and Strathclyde. Watching the bulletin, you would get the impression that hardly anything ever happens outside of Glasgow apart from the politics stuff which happens in Edinburgh. Even many of the political programmes, both on STV and BBC Scotland, are made in Glasgow rather than Edinburgh. If you live anywhere else, it can feel pretty alienating.

The BBC has never even attempted to split Scotland up into regions and Reporting Scotland essentially aspires to be a national news bulletin. The problem with even this is that there either isn’t enough news to report or there isn’t enough budget. Even Scotland, with its large area and separate institutions — most importantly, the Parliament — apparently doesn’t have enough going on to properly justify taking up 30 minutes of the schedule.

Whenever I watch Reporting Scotland, they seem to spend about five minutes per programme trailing what’s coming up later in the programme. Around five minutes into the programme, they are already talking about sport. And then they are normally only talking about football. Jimmy McPhee is in the airport today ready to depart for his meaningless match. Big whoop!

Another problem with regional news — especially on ITV — is the fact that the regions do not seem to be very logical. I’ve already talked about the huge area covered by STV Central. At some arbitrary point in Glenrothes, probably depending on how far behind the hill you are, you stop receiving STV Central and start receiving STV North / the old Grampian. Why is that then? Is Glenrothes more relevant to Aberdeen than to Glasgow? That’s not clear to me. Bearing in mind the fact that much of the population of Glenrothes is or was Glasgow overspill, it doesn’t seem quite right.

Of course, that is nothing compared to the abominable “Border” region which straddles England and Scotland and takes in the Isle of Man for good measure. That is an anachronism if ever there was one. You can tell the ITV regions were originally drawn up about sixty years ago because that would never wash today. I am no nationalist, though I am a little bit of a conspiracy theorist, and one has to wonder if it was a deliberate choice to have one ITV region that took in these three political entities — a 1960s equivalent of saying “North Britain”.

It is probably wrong for me speak for residents of the ITV Border region when I don’t live there, and I can well believe that there are many people who, having grown up with Lookaround, feel very attached to it. But for me, if I lived in the south of Scotland, with legislation affecting my life being made in Edinburgh, I think I would prefer to get my news from a Scottish city rather than Carlisle.

Of course, as Cllr Fraser Macpherson points out, that situation will be even worse under ITV’s new proposals. If ITV get their way, the Border and Tyne Tees regions will be merged. So Scots living in the Borders will not be getting their news from Carlisle — they’ll be getting their news from Gateshead.

The problems of the ITV Border region are recognised, with the existence of a ‘Border Scotland’ opt-out. From what I gather, this incorporates a news segment dedicated to Scotland and editions of Scotsport. What a faff that is though. Would it not just be more sensible to go the whole hog and recognise Scotland as a distinct entity? Every so often SMG express an interest in buying the Scottish bit of the ITV Border franchise. I kind of think they ought to get on with it, particularly if it’s only going to merge with Tyne Tees otherwise.

There are two big reasons why the situation is such a mess. One is geography. I am sure there are bureaucrats somewhere or other whose dream is for the ITV regions to be transformed so that they match the government office regions of the UK. At least that would be neater, and at least that way Scotland would have its own ITV region.

The problem is, those pesky hills get in the way. There is a clever map of the ITV regions on Wikipedia, and as you can see you can’t actually draw many meaningful borders between regions. The map looks like a mess.

The big reason, though, is of course money. Maybe back in the 1960s and 1970s owning an ITV franchise was a license to print money. Today, ITV leaks money like a sieve. Richard Havers traces the change back to the introduction of satellite television. This sucked advertising revenue away from ITV and spread it thinly across hundreds of smaller channels.

Since then, the ITV companies have merged and merged and merged until they became CarltonAndGranada before becoming the ITV plc we all love to hate. Scotland was not immune either as Scottish Television swallowed up Grampian to become SMG (now STV Group) and subsequently almost merged with UTV.

It now no longer makes financial sense for ITV companies to pour money into making news programmes. Economies of scale dictate that the regions will become fewer and bigger until they cease to be regional at all (and as I argue above, perhaps that has already happened).

I think it is time to give up on the idea of regional news programmes, at least on ITV (though Scotland can probably sustain it thanks to its status as a nation, relatively large population and separate political system). But if regional news must stay on television, perhaps it would be better to think of it as a public service that the BBC alone should carry out. I know that ITV is a PSB too, but they are considering giving that up because they think it costs them too much now. The writing is on the wall.

Besides, if I want to know the local news, where do I go? I certainly don’t watch Scotland Today if I want to find out what’s going on locally. I would buy The Fife Free Press or just visit a local news website. These options are probably far more cost-effective way to get local news.

Apart from that, dare I say that local news might be one arena where people turn more and more towards citizen journalists?