Archive: adverts

The second leg of my trip took me away from nature. I decided to go out of my way to visit Steam — the Museum of the Great Western Railway.

I am not an extreme railway enthusiast, although I do find railways quite interesting. I only knew that Steam existed when I happened to pass it on the train a few weeks earlier on a separate journey.

I decided I wanted to visit, and it was quite convenient that I managed to incorporate it into my holiday. It is very easy to get to by rail, being just a stone’s throw away from Swindon railway station.

The museum is very comprehensive. It is not just a collection of old trains. The very first thing you see when you enter is a mocked-up back office. I wandered into a small room to find myself walking in on a worker being given a row by his boss for turning up late for work! Quite amusing.

From there, you go on to learn about the processes of building a steam locomotive, step by step.

Caerphilly Castle locomotive

Then, finally, you are presented with the finished product. This is Caerphilly Castle.

The underside of Caerphilly Castle

This is just one example of the excellent way exhibits are presented at Steam. A staircase allows you to walk straight underneath the locomotive to give a view of the underside.

After that, there are exhibits about the building of the railway itself. You learn about the Box Tunnel, and the Great Western Railway’s original unusual, but superior, broad gauge.

This is perhaps the most fun part of the museum. There is an awesome train driving simulator, and games that demonstrate the difficult job signalmen had.

Then you pay a visit to a mock GWR railway station.

The mock railway station at Steam

Train-shaped coffee pot

The station contains objects like clocks, benches and vending machines of the steam period. But the highlight for me was the brilliant silver-plated locomotive-shaped coffee pot.

This was used at Swindon railway station, which apparently was notorious for its awful refreshments. Isambard Kingdom Brunel himself complained about it, with audio of his complaint playing out in the mock railway station. The display describes it as a “foul brew”, but you cannot deny that it was gloriously presented.

"See your own country first"

After you have looked around the railway station, it is time to enter ‘Speed to the West’, which is all about the efforts made to attract tourists to use the Great Western Railway. Among the exhibits are old slot machines, which you can still try out for 20p.

“See your own country first,” one poster implores. “There is a great similarity between Cornwall and Italy in shape, climate and natural features.”

This was another highlight for me. I have a particular fascination with the visual identity and graphic design of railways.

It would have been really great if I could buy some prints of old GWR posters from the souvenir shop, but sadly they didn’t sell anything like this. I made do with a GWR keyring and three bottles of beer that were brewed by the Box Steam Brewery, based near the Box tunnel.

I also pressed a penny to emboss it with the GWR logo. I haven’t done that in years, but it is always quite a nice and inexpensive souvenir of a visit.

All-in-all I thoroughly enjoyed my visit to Steam, and would highly recommend that you pay a visit if you happen to be in the Swindon area.

This is just a quick thought on digital radio, following my post about the BBC’s commitment to DAB.

Absolute Radio platforms

I was browsing the Absolute Radio website earlier today, and noticed just how much they push DAB. On the Listen live page, it actually highlights DAB as the most prominent option. You can see how important digital is to Absolute.

Contrast this with the recent Radio 5 Live campaign that treats digital as an afterthought.

Also, once again I was listening to Radio 4 this week when Eddie Mair mentioned people listening to cricket on longwave. But no mention of the excellent 5 Live Sports Extra service, which broadcasts the same as Test Match Special on Radio 4 longwave, just without the shipping forecast interruptions.

There was some alarming news for F1 fans yesterday. According to The Guardian, the BBC is considering ditching F1 coverage as a result of budget cuts.

Easy target

I used to think the chances of the BBC dropping its F1 coverage at the end of the current contract were fairly high. For critics of the BBC, F1 is an easy target.

For one thing, the image of F1 as a glamorous, expensive sport for rich men doesn’t help. Nor, indeed, does the perception that it is environmentally unfriendly.

There is also a myth that Formula 1 can be adequately covered by commercial broadcasters. Anyone who actually tried to sit down and watch a race on ITV will know that this is simply not true. But the fact that it has only been back on the BBC for two years so far means that it is not seen as a BBC jewel.

Hugely popular

But since it regained the rights in 2009, the BBC have done such an exemplary job of covering the sport that it has become a matter of even greater importance to many F1 fans. It’s not just about the lack of advert interruptions, which was a huge barrier to ITV gaining acceptance from fans. It is the sheer breadth and depth of the BBC’s coverage.

The quality of the programme itself is top-notch, despite apparently having a much lower budget than ITV. All practice sessions are broadcast on the red button or online. And post-race analysis often goes on for as long as the race itself. There is plenty of archive footage on offer too.

As a result, ratings for Formula 1 are generally much higher than they were by the time ITV was finished with it. A recent BBC Trust report revaled that Formula 1 coverage was exceeding all of its targets and enabled it to reach a young male audience that the BBC otherwise finds difficult to reach.

The other sporting event that was regarded as a ‘hit’ by all measures was Wimbledon. This is the other sport apparently being considered for the chop.

So are the BBC planning to do a 6 Music, and demonstrate that BBC coverage of these events needs to be saved as a result of strong viewer opinion? Or is F1 genuinely being lined up for the axe?

Budget cuts

It’s pretty clear that the BBC’s F1 coverage has faced a budget cut for the year. The BBC took the odd decision of removing the well-respected commentator Jonathan Legard, and failing to properly replace him. Instead, the rest of the existing team has been reshuffled and each member of the on-screen team will be spread more thinly.

David Coulthard and Martin Brundle

For instance, it is expected that Martin Brundle will continue to do his pre-race gridwalk, do a full race commentary, and participate in the post-race analysis. David Coulthard will continue in his punditry role both before and after the race, in addition to being the co-commentator during the race. This would normally amount to four or more hours of continuous live broadcasting (more if the race is delayed for some reason), without much in the way of a break.

As former grand prix drivers, there is no doubt that Martin Brundle and David Coulthard have stamina. But I think even the most seasoned broadcasting pros would find this sort of workload to be a tough act.

So why not bring someone new on board? Is it just a case of a salami slice budget cut, or is the BBC preparing to wind down its coverage of F1 altogether?

It is commonly said that blogging is dead. The refrain has increased in frequency over the past year or so, as Twitter extends its influence further and further.

I have been blogging since 2002, when I was just 16. Over the years, it has been my favourite means of communicating online — more than Facebook or Twitter. More than IM and perhaps even email.

But increasingly I find myself becoming tired of it. Partly, this is due to that pesky “real life” nonsense taking over. As I make the transition from school pupil to student bum to full time worker, I have less and less spare time to dedicate to blogging.

The problem is exacerbated by the fact that I am trying to run three blogs at once (the others being Scottish Roundup and vee8). In addition, I have started to write for other websites and have begun to dabble with podcasting.

Blogging is not what it once was

There have been many changes in the nature of blogging since 2002 as well. The emergence of other tools like social networks, microblogs and tumblelogs has encroached on territory that blogging used to inhabit.

In 2002, blogs were the best (or only) way to interact with friends online. It was pre-MySpace, never mind Facebook. Back then, blogs were a good way to publish snippets of transient, inconsequential thoughts — to get stuff off your chest. Now, Twitter is ideal for that. For those who feel too constrained by the 140 character limit, you can always set up a tumblelog.

But now that these new tools exist, blogging has been forced to become a medium where you publish more in-depth thoughts. Without a doubt, I update this blog much less often than I used to. In 2004, I published 880 posts. This year I might just about get above 100. But five years ago many of my posts were extremely short. Now, to justify even touching my blog, I feel like I have to produce an essay.

There is also the fact that I posted a lot of nonsense when I was younger, whereas now I have to be more responsible with the way I update my blog. I need to come across well, which means I have to quite carefully consider everything I publish.

In short, blogging is now hard work, whereas beforehand it was just good fun. None of this is news. But today, a couple of things have again focused my attention on blogging.

Where are the new readers?

Firstly, Jeff at SNP Tactical Voting wrote a post announcing “the death of blogging“. He senses a general malaise in the blogosphere. According to him, there are few new readers. Moreover, some big Scottish blogging names have hung up their keyboards in the past few months.

In response to Jeff, I would say that I don’t think a year has gone by when a big name hasn’t given up blogging. But blogging life goes on. While I am not happy to have seen the likes of Scottish Unionist and Malc in the Burgh close down their blogs, and others dramatically decrease the frequency of their updates, blogging is not about who the big names are. It is about the conversation between bloggers.

Jeff may well be right that there are fewer new readers though. In terms of statistics, the best days of this blog are certainly long gone. Visitor numbers peaked in 2006 and 2007, and have steadily declined since. This is in stark contrast to the early years, when readership grew seemingly exponentially, as though it were viral. In fairness, you should expect this if you publish much less, as I do. I doubt the same applies to Jeff though.

Twitter increases in authority

Perhaps more ominous in terms of the value of this blog is not the fact that readers appear to be losing interest, but the revelation that Google appears to view my Twitter account as more authoritative.

It hadn’t occurred to me before to check what the PageRank of my Twitter account might be. I assumed it would be low. But having read, via Andrew Hayes, an article about PageRank and Twitter, I decided to check.

I was astonished to find that my Twitter account apparently has a PageRank of 5. In comparison, this blog today has a PageRank of 3 (a shadow of what it used to be).

Of course, it is probably wise not to focus much on the importance of PageRank. Google itself increasingly plays down the role of PageRank. Of course, that hasn’t stopped them from using PageRank as a means of publicly “bitch-slapping” websites that it views as threatening its advertising revenues gaming its search engine.

PageRank is the one small window provided to webmasters who want to see what Google really thinks about their websites. For my Twitter account to be clearly rated higher in this way than my blog has come as a surprise. I am not even the most prolific of Twitter users.

So is the blogging era over? I couldn’t have articulated this in 140 characters or less. But if few people are going to read it anyway, and if even Google doesn’t care so much, it makes me wonder what the point is any more.

An hour or so of my evening has been poured into writing this post. Soon I will have even fewer spare hours to spend on blogging. I persevere with blogging because I think it is, in a way, important. But if Twitter is easier (which it undoubtedly is) and has more impact (which apparently now it does), is there much point in continuing?

I’ve been thinking about getting involved in podcasting for a while now. So when I saw a favourite blogger of mine asking for contributors to a new podcast he was setting up, I thought it was the ideal opportunity to dip my toe in the water.

The podcast is the idea of James O’Malley, a fine chap with a jolly good blog. His thinking is to have a number of contributors chipping in to a weekly podcast which will be around 15–20 minutes long. The podcast will be along the lefty / liberal / atheist / skeptical / rationalist lines. Read James O’Malley’s explanation for more.

What was missing was a name for the podcast. A bit difficult to come up with a name for something that only exists in your brain. But with the vague template in mind, I set to work, along with the other contributors, to think of a suitable name.

Suddenly, it came to me. After I had been lying in bed literally unable to sleep for hours, it suddenly came to me: The Pod Delusion. Yes, I know. I’m a genius. Not quite a living legend like James O’Malley though. Nonetheless, the fact that I came up with the excellent name means that The Pod Delusion is definitely my podcast. The fact that I put no effort whatsoever into creating it, producing it or commissioning pieces for it is frankly neither here nor there.

Anyway, I am quite excited about The Pod Delusion. With the stellar line-up of contributors, it seems like it’s going to be ace. If everything goes to plan and this week’s pilot goes down well, you can expect a new episode every Friday. My plan is to publish all transcripts of my contributions, or an accompanying article, on this website as and when each podcast is published.

Here is the first episode of The Pod Delusion. I have just listened to it myself. Since it’s the first ever attempt, it is a tad ramshackular, but that will get better over time. All-in-all, I think it’s a fine listen.

Hopefully sometime soon it will be available over iTunes too. You can follow @poddelusion on Twitter.

My first little piece for The Pod Delusion is about product placement. When I first set about doing it, my intention was to try and make it serious. I had actually been planning to write here about the product placement hoo-ha, but then decided I could kill two birds with one stone by making it my Pod Delusion contribution too.

Unfortunately, I got a little bit carried away with the fact that I was working in an exciting new audio medium. I inserted a few audio jokes which won’t work in writing. From then on, the whole thing became just a collection of bad jokes about product placement, strung together by the flimsiest of wafer-thin serious points.

So, bearing that in mind, here is my contribution to this week’s Pod Delusion.


It was announced last week by Culture Secretary Ben Bradshaw that product placement will soon be allowed on commercial channels. I suppose there was an inevitability in this. After all, commercial broadcasters finding it harder to sustain themselves through traditional advertising in a multichannel world. Plus, we are living in an era where so many people use PVRs to fast-forward through the adverts anyway.

There has to be some way to fund commercial television. After all, what would we do without ITV? Okay, that’s a bad example. But what would we do without Channel Five? Well okay, but you get my point.

Many worry about the effects that product placement will have on the viewing experience. With product placement, there will be a question mark over the purity of the programmes we watch. Will our programmes be peppered with subliminal advertising that attempt to brainwash us into changing the brand of soap powder that we use?

I’m not so sure that will be such an issue. After all, we are well used to product placements in major films. Television programmes from other countries are filled with product placements already. I am sure that most people are savvy enough to tell what’s going on.

For instance, it can be disconcerting to watch an episode on Neighbours when one of the characters decides to open the fridge. Inexplicably, the fridge is filled from wall to wall with nothing but cans of Sprite! That is obviously a nonsensical scenario. It would have been far more realistic if the fridge was filled from wall to wall with cans of tasty Dr Pepper — “what’s the worst that can happen?”

The odd thing about imported programmes is that due to the stricter laws in the UK, our broadcasters have to blur such product placements out. But this only brings attention to the fact that there is an alien blob floating around on the screen.

Focusing on the blobs on American Idol, for instance, you can clearly see that the judges have large cups on their desk. These cups are predominantly red but with a distinctive white swirl that can only be associated with Coke. Mmm… fresh, ice cold Coke.

The new product placement rules do not affect the BBC. But it would be interesting to consider what it might be like if one day the rules were relaxed for the BBC too. After all, is there anything more ridiculous than the slightly awkward attempts to avoid using brand names during makes on Blue Peter? Referring to “sticky back plastic” may be quaint and traditional, but it is also distracting and sets off a klaxon in your brain that sounds something like: “SELLOTAPE! SELLOTAPE!

I once saw a Blue Peter make where you had to use a “crisp tube”. What on earth is a crisp tube? Crisps come in packets don’t they? What they were talking about was a pack of Pringles. Given that Pringles are the only make of crisps to be sold in that style of tub, you can more or less guarantee that sales of Pringles went through the roof anyway — all because of the BBC’s massive abuse of power.

Well I think I have said all there is to say about product placement. I think what I will do now is take off my Specsavers glasses and shut down my Asus Eee PC. Then I think I will listen to my Apple iPod, while eating a fresh sandwich from Subway.

Or perhaps I will just go for a piss in my Armitage Shanks toilet.