Archive: Absolute Radio

Some digital radio observations

4 April 2011 11:59

Categories: Media, Radio, Technology

This is just a quick thought on digital radio, following my post about the BBC’s commitment to DAB.

I was browsing the Absolute Radio website earlier today, and noticed just how much they push DAB. On the Listen live page, it actually highlights DAB as the most prominent option. You can see how important digital is to Absolute.

Contrast this with the recent Radio 5 Live campaign that treats digital as an afterthought.

Also, once again I was listening to Radio 4 this week when Eddie Mair mentioned people listening to cricket on longwave. But no mention of the excellent 5 Live Sports Extra service, which broadcasts the same as Test Match Special on Radio 4 longwave, just without the shipping forecast interruptions.

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Has the BBC failed digital radio?

15 March 2011 22:42

Categories: *, Current affairs, Media, Radio

The news that the BBC is considering reversing its decision to close down the Asian Network marks the corporation’s second major U-turn on a digital radio service closure. The first was the more high-profile threat to close 6 Music.

The dithering indecisiveness is enough. But what really annoys me about these decisions is the underlying reason behind them — ratings — and the story it tells.

Lacklustre awareness

Both 6 Music and the Asian Network had relatively poor ratings before the BBC announced that the services would close. In that sense, it was easy to see why the savings-seeking BBC was lining them up for the chop.

Then something funny happened. Ratings shot through the roof. After its closure was announced, the number of 6 Music listeners doubled from 600,000 a week to 1.2 million a week. It wasn’t just a flash in the pan either. Since 6 Music was saved from the axe, ratings have remained over the 1 million mark.

The problem is that beforehand, awareness of BBC 6 Music was extremely low. Only 20 per cent of UK adults had even heard of the station. No wonder ratings are so poor if four fifths of the potential audience doesn’t even know of its existence!

Similarly, ratings for the Asian Network have increased by a third since its closure was announced. The increase in ratings has been given as the reason for the BBC’s U-turn.

Publicity vacuum hurts BBC digital radio

The problem is that the closure threat was the most publicity 6 Music and the Asian Network had ever had. The BBC isn’t usually shy of promoting its own services, but it has completely failed to sell its digital radio stations to the public at large. In fact, it has completely failed to sell digital radio full stop.

Just look at the digital radio listenership figures — figure 3.34 in this Ofcom report (PDF) (via James Cridland).

A measley 18 per cent of Radio 1 listeners listen over a digital format. The highest figure among BBC radio stations (excluding those available on digital platforms only) is 5 Live — 36 per cent. These listeners have a significant incentive to move to digital though, as otherwise 5 Live is only available on poor quality medium wave frequencies.

Meanwhile, over half of listeners to Absolute Radio listen over a digital platform. Absolute’s success in pursuing digital platforms is well-documented.

Skewed priorities

Considering that the BBC is supposed to be investing in digital radio, it is not doing a very good job of promoting it. Despite having great content on its digital services, the BBC is shy of actually promoting them.

In this department, it is being considerably outperformed by Absolute Radio, a commercial outlet that doesn’t have a chunk of license fee money set aside for pushing digital. The BBC seems to have lost all of its enthusiasim for digital, even when it is producing excellent digital services.

As James Cridland pointed out, fans following the Ashes earlier this year will not have missed a ball were they listening on 5 Live Sports Extra, as I did. Yet all over the news the following day was the fact that BBC radio listeners were deprived of the victorious moment because the shipping forecast was being broadcast on Radio 4 longwave at the time.

This provided plenty of good coverage in the shape of, “ha, that crazy old shipping forecast, eh?!” All very good. But why wasn’t the point driven home that an excellent digital service was broadcasting the cricket completely uninterrupted?

I am sure there are lots of avid cricket fans out there that rely on their longwave signal. But I have checked, and I don’t even own any equipment that can pick up longwave. I suspect if I were to go to the shops to buy a radio, I would have to make a special effort to find one that could receive longwave. Meanwhile, I could pick up a DAB radio for about £30 with no trouble whatsoever.

Where are the promos?

Why did the Radio 2 breakfast slot get a big push when Chris Evans started presenting it? The Radio 2 breakfast show is the most popular radio programme in the country, with around 10 million listeners. If there is one radio show that does not need promoting, it is this — whether it has a new presenter or not.

With radio, the BBC seems to have got its marketing priorities all wrong. Where are the big promos for stations like 6 Music, Radio 7 or the Asian Network? Why isn’t it pushing 5 Live Sports Extra harder at avid sports fans?

With radio, the BBC seems to have got its marketing priorities all wrong. Where are the big promos for stations like 6 Music, Radio 7 or the Asian Network?

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Investigating internet radio

22 October 2010 17:19

Categories: Internet, Media, Music, Radio, Technology

I am quite a fan of DAB radio. It allows me to listen to two of my favourite stations, Radio 5 Live and Absolute Radio, in crystal-clear quality as opposed to the duff medium wave frequencies they have historically used. Two of my other favourite stations, 6 Music and the World Service, are not available on analogue radio. So DAB wins for me on two key counts — sound quality and choice.

But there is no doubt that DAB is troubled. Its future is constantly being questioned. There are grumbles about poor sound quality and reception issues. The fact that car and handheld DAB radios are still thin on the ground is no help either. Take-up has been slower than anticipated.

Moreover, technology is beginning to overtake DAB. Having been developed during the 1980s and early 1990s, DAB uses old-fashioned and inefficient compression techniques.

I am considering buying a second digital radio for when I move. But given the continued niggles surrounding DAB and the uncertainty regarding digital switchover for radio, I am beginning to wonder if buying a second DAB set would be a sensible move.

Is the future of digital radio on the internet?

I was therefore interested to read about the BBC’s new high-quality system, which they are calling HD Sound (not to be confused with HD Radio!).

At first it will be offered for Radio 3, then Radio 2. But given that feedback of the trial as so far been extremely positive — even among the demanding Radio 3 audience — this is beginning to look like a promising system.

Only one thing. It will be available on the internet only. So should my new radio set be an internet radio?

I hadn’t seriously considered buying an internet radio up until now. But it has a massive wealth of choice. There is huge flexibility. It is more future-proof. This platform has widespread adoption (you don’t see the internet disappearing any time soon — although somehow the future of DAB always seems relatively uncertain). And now it seemingly the internet has the potential to have the upper hand in terms of audio quality.

Do any readers have any experience with internet radios? Are they worth a purchase?

6 comments

Fabulous Absolute

7 October 2010 16:52

Categories: *, Entertainment, Internet, Media, Radio, Sport, Technology

About ten years ago I shunned music radio. It no longer reflected my musical tastes, so I turned to speech radio stations instead — all on the BBC.

After a while, I began to get into BBC 6 Music. I was still interested in the speech elements of the station more than the music. Adam and Joe became a regular listen, but I also began to appreciate the music output more. Programmes like the Freak Zone and Jarvis Cocker’s Sunday Service simply would not exist on another station — which is why there was so much outrage when it was suggested that the station would be closed down.

But when considering alternative options in the event that 6 Music closed, I realised that the outlook was perhaps not as bad is it might seem. As a commercial alternative, Absolute Radio wouldn’t be a bad option.

Shedding Virgin Radio’s dad rock image

In the space of just two years, the new owners of what used to be Virgin Radio have given the station a completely new lease of life.

I would never have considered listening to Virgin Radio. Its playlist was limited, repetitive and fusty. It was wall-to-wall dad rock.

Looking back, the transition to the new-style Absolute was quite steady. But the day it ditched the Virgin brand was the day it could move on from that albatross and the Smashie and Nicey image. Today, I think it is easily the most interesting commercial radio station around.

More than music

The key selling point of Absolute Radio, as opposed to Virgin, is that it is now not just about music. Now it’s an “entertainment” station. When you tune in, you are more likely to hear a comedian than a dusty old Status Quo song. Its current presenters include people like Dave Gorman, Iain Lee, Frank Skinner and Richard Herring — all much better known for being funny than being fanatical about what Virgin always called “real music”.

It’s a template that has been successful at BBC 6 Music ever since it started. Its original breakfast presenter was Phill Jupitus, while other high-profile presenters have included Russell Brand, Craig Charles, Jon Holmes and… Richard Herring. And it’s difficult to escape the feeling that Absolute’s weekend morning programming has been heavily influenced by the success of Adam and Joe on 6 Music.

The really impressive thing about how Absolute have gone about it is the fact that Dave Gorman appears to have more influence over the music that is played on his programme than Adam and Joe ever did. As a whole, Absolute is more accessible than 6 Music, but it is a station that is unafraid to step out of the mainstream on occasion.

Determined to try different things

But gradually, Absolute is becoming something more than a commercial 6 Music-lite. Its deal to broadcast English Premier League football matches is a bold move to for a music station to make, particularly since Radio 5 Live and TalkSport are so well established in this area. Apparently it is the first time a music station has broadcast top flight football since Capital Gold brought Jonathan Pearce to the world 20 years ago.

Absolute have launched some interesting spin-off stations as well. In addition to Absolute Classic Rock, there is Absolute 80s and Absolute Radio 90s (that is a way to make me feel old — my decade is now for proper nostalgia!). There is also Absolute Radio Extra. The best thing is that the latter three are all available on DAB.

There was also Dabbl, an experimental station where users chose the content. It has closed down now, but it is nonetheless a sign that Absolute is determined to experiment with radio.

Doing new things with radio

The people behind Absolute Radio have a great website, One Golden Square, which takes you behind the scenes of Absolute Radio. The openness of the website is wonderful. It is a great insight into what makes them tick, and it’s all very encouraging.

Absolute are always at the cutting-edge, thinking about the future of radio and different ways to listen to it. That is no wonder — the traditional 1215 medium wave frequency is very poor quality for a music station, so it helps them to investigate alternative ways of broadcasting.

One Golden Square Labs outlines some of the really interesting things they are up to. There is some nifty iPod Nano integration. They are also pushing ahead with HTML5 delivery.

One Golden Square are also behind the wonderful Compare My Radio. This website is a heaven for radio and stats geeks — perfect for me.

It is a treasure trove of stats about radio output in the UK. You can see what tracks and artists are popular, search for artists to find out what stations play them, and even compare the output of two radio stations — with Venn diagrams and everything.

A lot of people turned to this website to learn about 6 Music. Many defended the station on the basis of statistics collected by Compare My Radio. You can see how 6 Music compares to Absolute Radio.

The website is a fascinating service that must take a bit of work to maintain. It’s great that a radio station can take a step back and fairly allow others to compare it with other radio stations.

All-in-all, you get the impression that the people behind Absolute Radio are seriously passionate about radio. As a bit of a radio fan myself, that is a big winner for me.

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Prioritising podcasts

11 June 2010 10:31

Categories: Commuting, Current affairs, Entertainment, Formula 1, Humour, Internet, Media, Politics, Radio, Technology

I have realised that I’m easily entertained. I have a pile of CDs that I bought back in October but still haven’t got round to listening to. There are a couple of DVDs that I bought before Christmas that I still haven’t watched. And I’m struggling to play all the games I’ve bought in the past few months too.

What am I doing that means I have so little spare time? I would say that it’s all because I currently spend so much time commuting to work (generally around three hours per day, or two if I’m lucky). But my chief means of entertainment while travelling, listening to podcasts, has also been causing me undue hassle due to the rising backlog sitting in my iPod waiting to be listened to.

I guess it’s lucky that one of the biggest problems in my life just now is the fact that I have too much interesting and fun stuff to listen to. But I have genuinely found it a tricky balance to get right, and am trying out creative ways to organise my spare time more efficiently as a matter of priority.

Having too many podcasts to listen to has been the case for as long as I can remember. It’s a bit like having an RSS reader, and before you know it, you have subscribed to so many RSS feeds that you never get them all read. This is okay as long as you don’t let anything get too out-of-date before you get round to it.

However, the mild annoyance of having a huge backlog of podcasts became a major problem recently when, almost without noticing, I ended up being four or five weeks behind on almost every podcast I listen to. This became a major problem with the current affairs podcasts I listen to, particularly just after the General Election had taken place. They had almost all been rendered completely out of date!

So since the election I have been on a drive to listen to more podcasts, weed out the ones I don’t really like, and prioritise the more newsworthy ones. Before, I had around 260 podcast episodes downloaded but not yet listened to. Having unsubscribed from and deleted a few podcasts, I have got that number down to 170, where it seems to have stabilised.

It took me about a month to do it, but I have managed to catch up with all of the podcasts that I deem to be “current affairs”, and have even sub-divided this into high-priority and low-priority sub-categories. Apart from F1 podcasts (which have always been consumed fairly quickly), these are now listened to first.

Of the podcasts that are less centred around the news, I have split these into a ‘B’ and ‘C’ list. Bs are podcasts that either I really enjoy or I think I should listen to. Cs are podcasts that I have assigned the lowest priority to. I am on the verge of unsubscribing from some of these.

I start listening to these podcasts if there are no current affairs ones waiting, with one C being placed after every two or three Bs. Just now, the oldest of these is from way back on 2 April — ten weeks ago. It is certainly interesting to see whether or not I really miss listening to these podcasts.

It certainly feels like I have become a lot more organised, even though there are almost 40 hours’ worth of podcasts waiting to be listened to. And that is just in this list alone.

I haven’t even mentioned the comedy podcasts, which I listen to as part of a different routine. I listen to one Adam and Joe podcast per week (on a Monday, to cheer myself up, geddit?). Then during whatever bits of time I have on Monday or Tuesday I listen to Iain Lee or Barry from Watford. This is a huge backlog of its own, but because the Iain Lee ones are generally around 10 or 15 minutes long, it’s easy to squeeze them in here and there.

There is so much cheap (in fact, free) entertainment that there is simply too much interesting stuff to get through it all. I recently calculated that the amount of podcasts I was downloading amounted to 1½ hours of listening every day. No wonder I was struggling.

It is worth being a bit more discerning with how I spend my spare time. But it is always difficult to make the decision to stop listening to a particular podcast. I have been listening to some of these for three years now. But a bit like a favourite shirt that’s worn out, I’m not sure I can actually bring myself to chuck it out.

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