A few of the journalists were pretty effusive about the race. Will Buxton was particularly euphoric:

Epic race. One of the best of the season. Wow.

I saw that this drew a few hoots of derision, including from me! Because from the comments made by other fans watching at home was that… well… it was a bit dull really.

It wasn’t a stinker by any means. There was some good action and a fair few talking points. But large stretches of the race were rather processional. Hardly epic.

The epic race without the racing

Will Buxton justified his comments:

No sarcasm. Epic race. ALO VET lap trading, WEB early stop and brill drive, HAM / WEB moment, GLO driving arse off. KUB amazing.

There is some truth in what he says. While Webber and Kubica provided some entertainment, this was only because they were out of phase with the surrounding cars strategy-wise, so were not on an equal footing with the drivers they were battling with.

As for the battle at the front, the problem was that Alonso’s victory was never truly in doubt. He commanded the track all weekend, and always even looked like he might have a bit extra left in the tank too.

During the first phase of the race, Vettel drifted back to 3.5s behind Alonso. After the pitstops, the gap eventually grew to over 2s before slowly decreasing again. Vettel did get mighty close to the end of the race, but this was typical Alonso driving conservatively.

Renault engineers always talked about how conservative Alonso was as a driver. They never had to tell him to turn the engine down; he had already done it.

So it was in Singapore. Alonso had done just enough to establish himself as the certain winner of the Singapore Grand Prix and had the whole situation under control.

It may have looked good on the timing screens. I did indeed get excited when purple sectors were being set and Vettel started to decrease the gap. But the “lap battle” was partly down to the street circuit becoming cleaner and faster towards the end of the race.

I’m sure they were playing with each other, but neither looked to be pushing particularly hard. Alonso was always in control, and Vettel never looked interested in truly pressurising.

At the start of the race, Vettel had ceded the first corner, setting the tone for his race. It did not look like he was particularly interested in winning — a suspicion confirmed by Vettel’s comments that passing Alonso would have been too risky. And why bother? Alonso is the ultimate defensive driver, as his amazing battle with Michael Schumacher at the 2005 San Marino Grand Prix demonstrated.

The bottom line is that if you hold a race on a street circuit with one overtaking spot — two at a push — then the racing isn’t epic. There might be stuff surrounding the racing — strategy, crashes, pretty buildings… But not much overtaking.

Interesting, yes. Epic, no. The ingredients simply weren’t there.

Epic racing or epic facilities?

There is a trend for certain venues to be talked up a lot by the F1 circus, no matter how good the racing is. I particularly remember Valencia Street Circuit — which has served up three of the most turgid grands prix seen in the last decade — was universally praised by the teams as being a great venue for grand prix racing.

Scratch the surface of the headlines, though, and you see that they are not so interested in the racing itself. Ron Dennis said that the 2008 European Grand Prix at Valencia was so great that it made him “ashamed to be English”. But it left most others ashamed to be F1 fans, it was so bereft of racing.

Of course, Ron Dennis was thinking about the facilities. Facilities are apparently the only thing that matter in F1 these days. Never mind what the viewers at home make of the track. As long as the venue is equipped with a shiny silver throne for the McLaren chief to do his golden business in, who cares about the people at home?

Similarly, the journalists have clear favourite places to visit and places they can’t stand. China? Don’t talk to them about it. And spare a thought for poor, poor Magny-Cours. It was so awful — not because of the circuit, of course, but because it was in the middle of nowhere, as the journalists never missed the chance to remind us!

Meanwhile, Melbourne is always the “great place for a race” — is that code for a booze-up? And Singapore is now “epic”.

Never mind the fact that the Marina Bay Street Circuit is not great for overtaking. Never mind that the 2008 race needed a manufactured crash to pep it up, and that the 2009 race was voted the fourth worst of the season by F1 Fanatic readers.

TV coverage demonstrates skewed priorities

The scenario was not helped by some rather lacklustre television coverage from FOM this weekend. It looked to me like the director was more used to directing pop music videos than motorsport.

Coverage at night races is always dominated by shots of the lit-up buildings and the scenery surrounding the circuit. It feels more like the Singapore Grand Prix is more like an advert for Singapore than a motor race. Who was going to bed last weekend without seeing that flashing “Your Singapore” banner in their sleep?

When it comes to races like this, Bernie Ecclestone’s priorities are clear. Why else would the bland coverage of last year’s Abu Dhabi Grand Prix have won an FIA award for best coverage of the season? Much of the race action was missed. Anyone not paying full attention would have thought that the race was won by a hotel that looks like a giant flashing lady-toy, so fixated were the cameras on anything but the cars.

Those in the inner circle in F1 should remember that the fans at home are looking for epic racing — not epic Holywood movies, epic nightlife or epic superloos.

There was disappointment in Dunfermline — but we always expected it to be very difficult to hang on there. So while it was very disappointing to lose in Dunfermline, I was, in a way, braced for it.

The national story was, however, different. I first heard news about the exit poll at about 22.10. I was crestfallen, but hoped that the poll was wrong. By the time I emerged from the count just after 2am, it was clear that nationally the picture was pretty bleak for the Liberal Democrats.

It was a real blow given that there was so much to be hopeful about during the campaign. Even though the Lib Dems had clearly fallen back to third place in the opinion polls in the last week of the campaign, it was still a very strong third place in comparison to what the Lib Dems will have been expecting before the first televised Prime Ministerial debate.

Even taking into account the perverse voting system used in Westminster elections, I thought a good result would be more than 80 seats, and I was expecting some sort of gain at the very least. For the Lib Dems to actually lose seats absolutely shocked me.

Voters have crude tools to send out complex messages

It is clear that lots of people voted for complicated tactical reasons on polling day. From what I have heard, it was clear on the doorsteps in Dunfermline on Thursday that even hard Lib Dems were switching to Labour on the last day.

Even among voters for whom the Lib Dems are their first choice, it seems as though waking up on Thursday with David Cameron’s posh face on the front page all of the Conservative-supporting newspapers calibrated people’s minds back to the old-fashioned mindset that an election is a two-way contest between the Conservatives and Labour.

That is why the opinion polls in the run-up to the general election came out with such a different message to the final exit poll. Essentially the polls ask two different questions. When you are asked about the general election before polling day, you tend to think of it in more abstract terms. People think about their genuine favourite.

But for some people standing in the polling station holding the stubby pencil under the spotlight, it all seems a bit different. Voters aren’t stupid. They know that the voting system really makes the contest a fight between Labour and the Conservatives. So many people were voting on the issue of who they disliked least between David Cameron and Gordon Brown, rather than who was their favourite candidate on the ballot paper.

That is certainly what happened in Dunfermline and West Fife. Labour’s leaflets made much of the fact that the general election was a contest between Labour and the Conservatives. Despite the personal popularity of Willie Rennie, the SNP’s voters shifted en masse to Labour.

Willie Rennie’s share of the vote went down only slightly, from 35.8% to 35.1% on a much higher turnout. But the SNP collapsed — going from 21.0% in 2006 to just 10.6% on Thursday. Nationalists switched to Labour to send an anti-Tory message.

It seems as though the picture was the same across the country, with tactical voting winning out. The swings were all over the shop across the country, as voters attempted to send out a complex message with only the crude tool of the inadequate first past the post voting system available to them.

Electoral reform must now be at the top of the agenda

This is why electoral reform is essential. It is not just about the fact that the parties’ share of the seats bears little relation to the share of the votes. It is that it fundamentally alters the behaviour of voters, forcing them to vote for what they don’t want more than what they do want. Voters must at least be given the opportunity to express more than one preference.

It is no surprise that the big story of the day has been about the demonstrations for electoral reform. With a result like this, and a hung parliament, there has never been a better chance to change the voting system. It now must be the top priority. We must not allow it to be swept under the carpet once again, as Labour did in 1997.

But there are bigger hurdles to negotiate than just the voting system. It has become clear to me in the past couple of days that major cultural change is also required.

Many people have a poisonous obsession with “strong government”. Strong government is not what is needed. In fact, strong government is dangerous government. For some reason, the idea that someone can just push through their policies without having to seek the agreement of others is not really on. Why cross-party support is supposed to be a bad thing is beyond me.

Clegg correct to consider Conservative coalition

Then we come to the hoo-ha over the potential that the Lib Dems might reach an agreement with the Conservatives. I find it most odd that Liberal Democrat voters, who are in favour of some form of proportional representation, should be getting into a flap about this.

It seems like a straightforward equation. If you want proportional representation, you expect to need coalitions to form a government (or have a minority government). This means potentially having to work with parties that you may not agree with. It’s called compromise. We need to be grown up enough to accept it.

In this instance, it has always been made clear by Nick Clegg that he would talk first to the party that had the most seats in the House of Commons. That is the Conservative party, and it is right that he should explore the option.

The alternative option of propping up Gordon Brown, a deeply unpopular Prime Minister whose party made significant losses on Thursday, would in turn expose the Lib Dems to accusations of being undemocratic. It would also make them deeply unpopular among non-Labour voters.

Not only that, but the arithmetic doesn’t really add up. Labour plus the Lib Dems wouldn’t have enough seats, so you need to throw in some other parties too. There is talk about bringing in the SNP and Plaid Cymru and other yet smaller parties. But it seems like some desperate scraping of the rusty barrel.

Liberal Democrats — and the electorate as a whole — should be mature about this situation. True, the Lib Dems should not just join up with the Tories unless they make significant concessions — and electoral reform must be at the very top of the agenda. But the option should always be considered.

Otherwise, the Lib Dems risk becoming a mere appendage of the Labour party. That is what has happened in the Scottish Parliament, with the result that they have become completely impotent; an electoral irrelevance. If you think the Lib Dems should only ever consider talking to Labour, then you would probably be better off joining the Labour party. The Lib Dems need to be brave and flex their muscles, otherwise they will become Labour’s lapdog.

The Liberal Democrats is not just a “left wing” party. It is a liberal party. But Labour has a fundamentally illiberal ideology. While there are many areas of agreement between the two parties, Labour is also the party of ID cards, illegal wars, points-based immigration systems and biometic anal probes (I may have made one of those up).

While it is true that the Conservatives can happily outpace Labour in an authoritarianism competition, the Conservative party does at least have a liberal wing, the sort which simply does not exist in the Labour party. So a liberal party should not be frightened of teaming up with the Tories, as long as their more authoritarian elements can be reined in.

While it is clear that the Conservatives are the one party in Westminster most opposed to electoral reform, they are at least principled in their opposition. Labour changes its mind based on its self-interest. If they genuinely wanted to change the voting system, they had 13 years in which to do it — but they didn’t.

Labour’s “support” for electoral reform is hollow and opportunistic. Lallands Peat Worrier makes the point that a big fat zero of Labour’s MSPs supported the idea of using proportional representation for Westminster elections when the Scottish Parliament voted on the issue just a few weeks ago.

This is a big opportunity to make electoral reform actually happen and to make the potential of a government led by the nasty party significantly less nasty. If nothing else, Lib Dem supporters should be much more open to it — if only to prove the point that coalitions can work after all. It just requires the maturity to let it happen.

Right now the polls say that the Conservatives are roughly eight points ahead of Labour. It’s not all that tight, but you would expect the Conservatives to be doing better given everything that has gone wrong under Labour’s watch.

It’s been clear for a while that voters dislike Labour, but they can’t bring themselves to be convinced by the Conservatives. As a result, the Conservatives are really just a small disaster away from being just a handful of points ahead. And thanks to the corrupt voting system in operation, even if the Conservatives lead by a handful of points, Labour will still win the election.

It’s a prospect that frightens me, because just imagine what Labour would imagine they could get away with if they could still be in government this summer. But I think it is an increasingly real prospect. 2010 is the new 1992.

This is because somehow, despite being one of the most hated people in the country, Gordon Brown always manages to end up on the good side in any story.

I can probably count the number of people that I know like Gordon Brown on the fingers of… one finger. You would think that if you had to conjure up a nothing story that painted a person of your choice in a bad light, the person you would choose is Gordon Brown. Yet, anyone who tries to do it just messes it up.

This bullying story reminds me very strongly of the story a few months back about a “disrespectful” letter that Gordon Brown sent to Jacqui Janes, the mother of a soldier who died while serving in Afghanistan.

The expectation was that everyone would be outraged by Gordon Brown’s callous disregard for British soldiers’ lives. I am sure Mrs Janes envisaged herself being the hero that bashed the final nail into Labour’s coffin, while The Sun was rubbing its hands with glee at the prospect of “wot wonning it” for the Tories again.

In the event, Mrs Janes and The Sun massively overplayed their hand. Instead of being outraged, peopled ended up just feeling sorry for a man who was trying his best, but was hindered by his notoriously poor handwriting and the decreasing quality of his eyesight.

Now, a genuine story about abuse in the workplace has ended up being all about the way a charity is run. Surely Labour cannot believe their luck in this respect. Christine Pratt, co-founder of the National Bullying Helpline, probably dreamt that she was being some kind of modern-day Nelson Mandela when she publicised information about users of the service that was supposedly confidential. Instead, she has faced criticism for this inability to engage brain before sticking the boot in.

You can only imagine that a child-like head rush goes through people who get an opportunity to criticise Gordon Brown like this. It is a shimmering open goal — a massive bullseye target on the world’s biggest bahookie. It is understandable why someone might get a bit too excited at this prospect.

It is a bit like a child riding a roundabout. The kid thinks it would be really great to ride the roundabout as fast as humanly possible. Not only will it be immense fun, but everyone will think you are a hero for managing to go so fast on the roundabout. Instead, what happens is that you end up being sick on yourself, and looking a bit stupid.

There is still a story about Gordon Brown, but only a little bit. The fact is, the revelations about the Prime Minister’s behaviour are not exactly surprising. Mr Brown’s strange behaviour, temper tantrums, and penchant for being violent towards inanimate objects, have been a fairly open secret for a while now.

The macho, bullying culture has been just about the only consistent thread that has run through New Labour since its inception (that is, after all, why Malcolm Tucker has been such a successful character). If these “revelations” about bullying were truly damaging information, the damage would have been done already.

And in fairness, if you were asked to guess which person in the country gets the most angry in his job, you would probably say the Prime Minister, wouldn’t you? It would be a shock if the manager of your local Tesco bawled at his employees on a regular basis. But you’d think anyone working for the political leader of the country would sign up in the full expectation that tensions might be heightened from time to time.

The key reason why this is playing into Gordon Brown’s hands? It is not despite the fact that he’s hated so much. It’s because he’s hated so much. It’s just not cool to kick a man when he’s down. It is, after all, a bit like bullying.

Firstly, Wardog was closed down after journalists from a number of major newspapers sought to write stories about it. The angle was that the blog was pretty close to the bone and potentially offensive. Was it acceptable behaviour for an employee of a university?

Then, the author of the Universality of Cheese was “outed” as Michael Russell’s office manager. Mark MacLachlan had to close down his blog and quit his job. The added twist to the story was that Michael Russell, an SNP Government minister, has been a major advocate of new media such as blogging within the Scottish Government. It remains to be seen if this scandal has an adverse impact on the admirable aim of using new web technologies in government.

At the weekend, Subrosa opted to close her blog, apparently out of fear that she was going to be “outed” as well. As the weekend passed and the Sunday newspapers were published without event, the blog has since re-opened.

[Update: Please see Subrosa's comment below for a clarification on the information in the above paragraph.]

The author of Advanced Media Watch appears to have decided to keep his blog closed. Meanwhile, even Scotland’s top SNP blogger, Jeff Breslin of SNP Tactical Voting, was also involved in a minor stooshie.

I have seen it written by more than one person that it feels as though the Scottish blogosphere is “under attack”. Maybe under attack is putting it too strongly, but certainly some big giants are peering into this particular goldfish bowl just now.

There have been some interesting articles about the blogosphere by journalists lately. Iain Macwhirter has waded in once again, with a rather sensible analysis. Joan McAlpine also penned this interesting take on Scottish political blogging.

But as far as the scandal goes, it appears as though not all blogs are affected. It is a sub-set of blogs. The common thread is easy to spot. All of the bloggers involved are SNP supporters.

There are two possible theories as to why. One explanation — the one favoured by nationalists — that the “Labour establishment” in the Scottish media has stitched them up.

More likely is the idea that this is an effect of the “cybernat” phenomenon. Some of the bloggers who have been put under the microscope over the past few weeks could not be compared with the cybernats. But some were worse than others, and certainly one or two of them sailed too close to the wind.

Those who sailed the closest had to shut their blogs down. I felt that some of these blogs, in their better moments, were lacking in rigour. In their worst moments… well, the news reports have let you know about that. I should point out that this description by no means applies to all of the blogs that have been caught up in the recent fracas.

There may be a temptation among some to put this down to the fact that bloggers can be anonymous. That was certainly the conclusion of Iain Macwhirter. However, the cybernat phenomenon does not have much to do with anonymity (although that is an aspect of it, and apparently sock puppet accounts are rife).

But the fact is that the person who ran Wardog, the first blog to take a hit, was not anonymous. His name was displayed on his blog, in addition to his occupation and the fact that he was a lecturer! Clearly he was not ashamed of the way he presented his opinions, even if he had to relent when challenged about it. Nor is Jeff at SNP Tactical Voting anonymous (although it is totally unfair to compare his rather minor incident with the closures of the other blogs).

There is no doubt that the ability to be anonymous on the internet is abused by many, including a high proportion of cybernats. But there can be sound reasons for wanting to be anonymous. There may be those whose blogs are innocuous, but who prefer to remain anonymous in case it upsets their employer or someone close to them.

Others may blog anonymously as whistle-blowers of a sort. Think of PC David Copperfield or Civil Serf. A different set may like to blog for entertainment, but prefer to keep their privacy, like Abby Lee / Zoe Margolis or Belle de Jour.

The problem that has hit the Scottish blogosphere in the shape of cybernats is not as a result of anonymity. The problem is the fact that some SNP activists just get too excited for their own good. SNP activists in general are known for being particularly boisterous, excitable and even aggressive. On the internet, some become absolutely feral.

As I have said before, I have absolutely no doubt that the cybernats are a very small minority of SNP activists. It is a tiny proportion who get a bit too excited and don’t properly think through the consequences of their actions. It goes without saying that some of Scotland’s best and most clear-thinking bloggers are SNP supporters.

But the cybernat issue has bubbled under for too long. For a couple of years the phenomenon has been doing the SNP a great deal of damage in terms of its image. Perhaps it was easily dismissed as the hidden nocturnal ramblings of a small few in the comments section of a dying newspaper’s website. Maybe blogging was not mainstream enough for it to concern them.

It’s different when Sunday newspapers start to take notice and write articles about it though. And not just a one-off — a sustained burst targeting multiple blogs.

Now it is said that Alex Salmond has asked SNP activists to shape up and play nicely online. You just wonder why he hasn’t done it before now, when it was too late.

While some seem to believe that the Scottish political blogosphere is “under attack”, and that this can only be a bad thing, the truth is more nuanced than that. This is an overdue weeding-out of the dreg-ends of the gutter of the blogosphere.

Bloggers should take this not as a threat. It is a warning, but also an opportunity. As Will Patterson says:

…we can raise our game, answer the charges with the positive, celebrate the good things we get up to and in so doing, make the critics look like muppets, simply by proving them wrong.

Or, as someone else put it to me, the blogosphere will be “leaner, cleaner and keener” from now on. It is all about bloggers engaging their brains a bit more and becoming a more savvy about what they say and do. Overall, the blogosphere will be stronger in the end.

Other interesting takes

As you expect with a story about blogging, bloggers have been all over it. Here are some of my favourites:

• Bloggers’ dilemma – Go Lassie Go
• Night of the hard drives – SNP Tactical Voting
• Blogging: ex mea sententia – Ideas of Civilisation
• Ghosts of blogs past – J. Arthur MacNumpty

The Scotsman has invited the candidates from five of the main parties to contribute to its politics blog The Steamie in the run-up to the election. Full credit to The Scotsman for coming up with the idea. They are clearly trying something interesting with The Steamie, having recently invited some of Scotland’s top bloggers to regularly contribute to it.

It is interesting to see how the various candidates are using this platform. Will Patterson is analysing the candidates’ blog posts to see what message they are trying to get across.

I am infact surprised that the candidates feel that regularly contributing lengthy posts to a blog is a useful way to spend the final week of the campaign. Are there that many votes to be won among the readers of The Steamie?

The Daily Record has held its own type of digital hustings in the shape of a podcast. The Record’s political editor, Magnus Gardham, sat five of the candidates round a table to answer questions sent in by the newspaper’s readers.

Interestingly, the Daily Record chose Tommy Sheridan as its fifth candidate, while The Scotsman chose the Greens’ David Doherty. Perhaps the choice reflects the demographics of the newspapers’ readerships, with the Record thinking that its readers will be more interested in what Tommy Sheridan has to say.

Who is right about who the most credible fifth candidate is? It is not easy to tell, particularly when some believe that the BNP may even come third.

Not to be outdone, The Herald has done its own podcast for the by-election, chaired by its political editor Brian Currie. They have opted to feature just the candidates of the four main parties.

Clearly, the candidates feel that engaging with the electorate online in this way is worthwhile. It’s interesting that the media outlets are so interested in pursuing relatively innovative ways to cover the by-election. There seems to be a lot of experimentation among Scottish media outlets as they work out how to survive the current choppy waters. The increasingly common use of blogging and podcasting by Scottish newspapers is certainly to be welcomed.

But it’s interesting that all of this innovative digital activity should surround a by-election taking place in east Glasgow. In a way, you could hardly pick a worse city in which to pursue this sort of strategy. Glasgow is firmly on the wrong side of the digital divide. A study by Ofcom conducted last year found that only 32% of homes in Glasgow had broadband, and that Glaswegians are significantly less likely to own a PC than the average Brit.

No doubt someone is paying attention to these virtual hustings. But it is more likely to be middle-class political geeks than the actual voters of north-east Glasgow.

This year’s party conference season has now finished, and attention turns to the General Election that will held some time between now and June. What that really means is that everyone’s thoughts are turning towards the prospect of the Conservatives being in power.

Many people now seem to be treating a Conservative election win as more-or-less a foregone conclusion. This is despite the fact that they still have slightly underwhelming opinion poll ratings. The Conservatives are not exactly getting an enthusiastic reception. It’s just that the other parties are disliked even more.

Something that the Tories have going for them at the moment is the announcement a couple of weeks ago that The Sun will be endorsing them at the next General Election. Truth be told, I was surprised on the one hand that they hadn’t already announced it. On the other hand, I was surprised at how early they had announced it. After all, it gives them plenty of time to change their minds between now and the election.

The Sun tends to back a winner, even though it is probably more of a case of being a weather vane rather than any sinister string-pulling from Rupert Murdoch. A few people I have spoken to think that it’s out of order for The Sun to be advising its readers how to vote. Maybe so, but the freedom of the press is vital to our democracy and they should be allowed to put it in their paper if they wish.

Some people note that people who buy The Sun are probably not buying it for sober and authoritative political analysis. That is true. But I actually think the Conservatives are a perfect match for The Sun. David Cameron and George Osborne would look great on Page 3. They are, after all, a massive pair of tits.

Putting aside whether a tabloid endorsement is something for an aspiring government to be proud about, what should we make of a potential Conservative government? Some on the left contend that no matter how bad Labour are, the Conservatives will always be worse. I do not quite agree with that.

If you ask me, the one thing scarier than a potential Conservative victory is a potential Labour victory. After all, given the turmoil of the past few years, just imagine what Labour would think if they could get away with it all. They would probably literally think that they could get away with actual murder. The thing is that they probably would get away with a lot — more than the Conservatives would anyway.

It has become common for people to say that Labour and the Conservatives have become similar to each other as far as policy goes. I don’t really agree with that. They are quite similar, but with Labour you get bonus ID cards and biometric anal probes. All-in-all, I doubt that a Conservative government would automatically be worse than another Labour one.

The most disconcerting thing about the Tories is not that they seem particularly nasty, but that they seem pretty vacuous at the moment. It may be a cliché to say that most people don’t know what David Cameron stands for. But you do get the sense that their manifesto will resemble some backs of envelopes and cigarette packets stuck together with Sellotape.

During all the talk recently about televised leaders’ debates, David Cameron seems to be the more eager between him and Gordon Brown to appear. But you wonder quite what he will find to say. With the lack of policies, I can half imagine him responding every time he is asked a question by saying, “that’s what she said!” It will probably make about as much sense.

For a lot of people, the Tories are the enemy because they are posh. Cameron and Osborne are the notable posh figures in Westminster, though Boris Johnson also comes in for a fair bit of stick on this front.

Some Conservative politicians are indeed quite ludicrously posh. For some people, this prevents them from representing the voters of Britain adequately because they lack empathy with the man on the street. But for me, a politician’s background is irrelevant. What matters is their capability for the job.

I have to confess to having a bit of a soft spot for Boris Johnson. I need to watch what I say here. I have been told off before for having an opinion on Boris Johnson because I am not a Londoner, so in fairness it is none of my damn business.

But I did once have the opportunity to vote for Boris Johnson. That was when he attempted to become Rector of Edinburgh University when I was a student a few years ago. He was the early favourite, but an intensely negative campaign from the student politics establishment played heavily on his posh image. This ensured that Boris Johnson not only failed to win the election, but he actually came third out of four candidates.

I should point out that Boris was not my first choice in the election. My preferred option was the former Scotsman editor Magnus Linklater, who finished second.

So who did we get as Rector instead? A man called Mark Ballard. I know what you’re probably thinking: who on earth is Mark Ballard? At the time, he was a Green Member of the Scottish Parliament. However, the general population was not quite so enamoured of him as the student population was and he has since lost his seat in the Scottish Parliament.

I have actually met Mr Ballard a couple of times and I can certainly say that he is a very pleasant chap. But ultimately he is a bit of a nobody, certainly in comparison to somebody like Boris Johnson. I mean, at Edinburgh University we could have had London’s Mayor as our university’s figurehead. As it was, we got someone who was rather worthy, but rather anonymous and a bit dull.

I don’t suppose there is necessarily anything wrong with that. But the mantra of “anyone but the Tories” surely isn’t all it’s cracked up to be.

As she was overwhelmed by members of the Tartan Army at a railway station, Ms Swinson got out her BlackBerry, logged on to her Twitter site and wrote: “Have I missed something? What’s the football festivity? Can’t move at Queen Street station for folk in Scotland tops.”

Seven minutes later, Graham Barrie posted: “The Tartan Army v the Dutch Army tonight at Hampden Jo. You really need to get out more ”

Jeff and Mr Eugenides both have good takes on this. I have to agree with them. For some, football is a matter of life and death. The Scotsman‘s David Maddox calls the match “do-or-die”. But in truth, it isn’t much more than a slightly tedious playground game.

The Scotland–Netherlands tie wasn’t exactly in my diary, though it is true that I was quite aware of it thanks to my football-loving friends. My own take on the match, as published on Twitter, would probably have got me into more trouble. I wasn’t merely ignorant; I was aware, but sarcastic and dismissive:

Advice to football fans: Scotland won’t win the World Cup, so I wouldn’t concern yourself with it.

I find it difficult to get excited about football at the best of times. My enthusiasm for Scotland internationals is marginally above zilch. In my defence, I was rather put off by the fact that last month I was taken by a friend to the pub to watch what I was told would be a football match but turned out to be a disaster film. Strange.

Really, you could argue that the people who don’t think about football are making the right decision. All that worrying over whether Scotland gets knocked out in this round or that does seem to be a waste of energy. And I can well imagine Jo Swinson has plenty of other things to occupy her time with.

This comes just a few months after Patrick Harvie was at the centre of another Twitter row manufactured by David Maddox. His crime was to discreetly tweet at the dinner table, something which I think many people do.

I don’t get this obsession with politicians having to be identikit robots who all have to be up-to-date on the price of milk, whatever music is in the charts and some tedious sporting exploit. I have written about this phenomenon before, and my views haven’t changed.

The fact is that there are 646 MPs and 129 MSPs. If you took 775 random people, you can be guaranteed to find people who couldn’t give two hoots about football and couldn’t tell you how much a loaf of bread costs. You would certainly find plenty of people who didn’t feel the need to contrive odd opinions about the Arctic Monkeys. Yet we expect all this from our politicians. Why?

On the one hand people criticise politicians for being almost like robots if they are perceived to toe the party line, talk in soundbites or reel off reams of irrelevant statistics. But then if they reveal a bit of their personality by representing part of the variety of society by not fitting a media-constructed template of what a “normal person” is expected to be, they are blasted for being “out of touch”.

I can more easily admire Jo Swinson for her personal choice not to worry about football than any politician who feels the need to pretend they are interested when they are so clearly not. Indeed, Jeff’s comparison with Gordon Brown’s uneasy comments about Paul Gascoigne’s goal against Scotland in Euro 96 reveals that this is one of those issues where you’re damned if you do and you’re damned if you don’t.

While you would expect parliamentarians to have a knowledge of certain things in order to do their job, there’s nothing wrong with them being human when it comes to their personal interests. In cases like this, it is those in the media who seem more out of touch.

Charged debate

A series of posts

1. Are newspapers ready to charge for online content?
2. How charging for online content might work

In my previous article, I argued that the problems that are hitting journalism are more to do with the quality of the content than with the fact that it’s difficult to charge for content these days. “Why pay to read Telegraph Digg-bait when you can read BBC churnalism for free?”, I asked.

I am sure plenty of journalists realise this if they stop to think about the situation. The fact that so many professionals blame bloggers for the industry’s ills says it all. Despite journalists’ qualifications, experience and resources, their entire business is supposedly being dismantled by a bunch of hobbyists who spend the odd hour of their spare time opining on the internet.

A few weeks ago I met a journalist at a party and I engaged him in a conversation about the future of his industry. He told me he hates bloggers (whoops! — I kept schtoom). But he told me that in his view the biggest problem was people scooping him on web forums! If the professionals see online discussion forums as not only competing with them but doing better than them, that surely must make them wonder if the product they are asking people to buy simply is not good enough.

Anyone who thinks that bloggers and the mainstream media are competing is wrong. If they are competing, the media simply isn’t doing its job properly. Let us face facts. For the most part, bloggers don’t have the contacts, the resources or the expertise to do, for instance, a big investigative story.

If the media is worried about amateur bloggers, it is a pretty bad reflection on the professionals. Perhaps to distinguish itself, the media should be focussing on those aspects of content production that bloggers cannot do.

The supply of mediocre content is too high. Too much of the same sort of content is as readily available to news junkies as sea water is to beach-goers. In effect, for the past decade or so newspapers have been driving up to the beach with a tankful of sea water, then pumping their water into the sea. Later they started stretching out their hands like beggars wondering, “why won’t these beach-goers pay us for all this seawater we’re providing them?!”

So what is the answer? In my view, less is more. What newspapers need to do is offer something distinctive and different. They should specialise more and differentiate their content from everyone else’s. They need to offer less, but better, content.

Newspapers should forget about reporting all the same hard news as every other outlet is. It is a crowded marketplace so there is no money to be made there. Instead, they should work on more exclusives, investigative reporting, analysis and features.

Actually, there is a problem with that idea, which is that it won’t save all newspapers as we know them at all. It points to a future where many daily newspapers may wither. But weeklies, monthlies and specialist publications are more likely to thrive. It wouldn’t stop the press from having a difficult period of job losses and paper closures. But it would mean those who could get it right would be able to charge for content quite comfortably.

Evidence suggests that this shift may already be happening. Speaking personally, there is not one daily newspaper that I would be happy to pay for. But up until recently I was perfectly happy to pay for the weekly Economist (and in truth, I only stopped because I didn’t have the time to read it). As for specialist publications, I still like to read the monthly F1 Racing if I get the chance.

It may be the same for other people too. Recent evidence seems to suggest that many specialist publications are doing well at the moment, even amid all the turmoil in the press and the worst recession in living memory. According to Malcolm Coles, 216,000 people are perfectly happy to pay £7.75 per month for an online subscription to Which?.

Yesterday I also read about two major news websites relaunching — with less emphasis on news. On the new LA Times website, Hamilton Nolan at Gawker wrote:

Scroll down from the top of page at the new LAT site and you find: Health, Food, Education, Technology, Sports, Blogs, Columns, Opinion, Photos & Video, Summer Hot List, and “Your Scene, Your Comments.” Did you miss the, say, ‘International news’ section? It is way up at the top in tiny tiny type. Below the top fifth or so of the page, there is no “hard news” at all.

As for the new Newsday website… well, just take a look.

Someone still has to do the worthy news stories though. Maybe that can be better left to agencies or major broadcasters. But maybe a simple reduction in the number of newspapers would suffice. Iain Hepburn recently estimated that as many as 17 major media outlets are all aiming at the same audience in Scotland. We make do without 17 major supermarket chains — five or six different ones satisfy most consumers. So do we need more than five or six major news outlets?

A merger here, a takeover there and even the odd shutdown or two might be a good thing. Fewer outlets can have a higher market share, more resources, more of the best journalists — and they’ll produce a better product as a result. Five or six excellent news sources would be much better than 17 so-so ones, which is more or less what we’ve got at the moment. Surely that is what’s needed to make news a viable business going forward.

Charged debate

A series of posts

1. Are newspapers ready to charge for online content?
2. How charging for online content might work

Rupert Murdoch’s decision to experiment with charging for content has ruffled a few feathers. Fair play to Murdoch for being brave enough to put his head above the parapet. If anyone can take the risk, it’s Murdoch — and the rest of the media will have him to thank if the gamble pays off and it reveals the business model that other outlets can follow. Malcolm Coles certainly makes a fairly good case to suggest that Murdoch can get away with it.

Without doubt, monetising content online has been a very tough nut to crack, so much so that many appear almost to have given up. Indeed, the controversy surrounding Murdoch’s decision shows just how much some people now believe that it is impossible to charge for content.

No doubt the advent of the web has changed the game. It is much more difficult to charge for something that doesn’t physically exist, and something which can very easily be distributed for almost zero cost. This more or less means that, if you want to, you can probably get it for free.

I know of one major national newspaper that found that having a paywall was detrimental to their business because they made more money by removing the paywall and instead displaying Google ads to the extra readers. Anyone who has used Google ads will know that we are talking about pretty low amounts here. It is a real demonstration that a simple subscription model will not work for everyone.

But we know that there are plenty of people who are willing to pay for content. As Malcolm Coles points out, there are countless examples of people paying for music, audiobooks and whatever else, when they could have got it for free. That is because, contrary to what many people assume, most humans have a conscience.

For instance, the pay-what-you-like or “honesty box” model actually seems to work. There is the example popularised by Freakonomics about the bagel man. Radiohead seemed to make it work when they released In Rainbows.

Just last week I heard an interview with a taxi driver from Vermont, USA who invites all of his customers to pay what they like. “Nobody has shortchanged me yet,” he says. Even in cases where cash payment was not forthcoming, payment in the form of CDs was.

The problem is, you won’t be able to charge anyone anything if you only serve up a pile of samey crap. Your product needs to be distinctive. The bagel man wouldn’t have done so well if he was trying to sell pens. Radiohead made it work because they are the best band in the world with a loyal fanbase.

But how many media outlets can offer something so attractive? The problem as I see it is not that you cannot monetise any content. The problem is that the content newspapers are producing just now is not the sort of content they can get away with charging for.

Jeff has suggested that there needs to be a sense of duty to buy newspapers, just like there is a sense of duty to vote. But people should only really pay for something that they value, otherwise inefficiencies will result.

If people still value newspapers, they should be willing to pay — and many still are. Most people would feel guilty otherwise, as the honesty box examples suggest. But the problem is that many people just don’t like newspapers any more, as is evident in the comments on Jeff’s post.

It is not as if there is anything wrong with the physical product, despite the jibe about newspapers being “dead trees”. I can imagine a parallel universe where the newspaper was invented after the internet, where the physical paper would be seen as a luxury item. You don’t have to be connected to the internet. You can fold it up and carry it about with you. You can scribble on it if you want to. You can frame it if you love it enough.

But the problem is with the content. With the advent of new technologies, newspapers have become much less useful to consumers. Once, newspapers were almost the only way to find out about the news. Today they are the slowest of many ways to find out the news.

How many times does a major story break late in the day? That story will be all over the breakfast radio and all over the 24 hour news channels. There will be countless reports about it on the internet, and to add insult to injury the bloggers will have had their say too. But if you want to read it in the newspaper, you will have to wait until tomorrow.

Maybe a major story doesn’t break so late very often. But even in these cases, the chances are that you have had ample chance to hear analysis about the front page stories on the radio or the television the night before. In essence, newspapers now do little more than peddle what is literally yesterday’s news.

Like the music industry, the newspaper industry’s mistake was to fail to adapt. They arrogantly assumed that they could carry on with the same template and tinker round the edges, fumbling around for a business model that would work.

Of course, most newspapers have websites these days. But if anything, that has exacerbated the problem. It has led to phenomena like churnalism, with journalists producing more and more content with fewer and fewer resources. As such, much of newspaper websites’ content is watered-down crap. Worse still, much of it is Digg-bait which has been SEOed to death.

That is the crux of the matter. The media is sullied, and journalism as a profession is held in contempt by much of the general public. No wonder people won’t pay for content — it’s not any good, and there is nothing to distinguish it from free alternatives. Why pay to read Telegraph Digg-bait when you can read BBC churnalism for free?

So is there a solution? Keep an eye out for my next article where I will put forward a few suggestions.

Some uncharitable people have suggested that his job may involve digging holes, something he has done quite enough of as Prime Minister. More cutting might be the observation that voluntary work is the only sort of work you’ll be able to find in Kirkcaldy.

A couple of weeks ago, The Times ran a piece about the economic woes which have hit Kirkcaldy which was a talking point among some of my friends. Aside from apparently inventing the demonym “Kirkcaldians” (I personally prefer “Langtonian”, named after the town’s old nickname, the Lang Toun), I think the article is largely a fair and accurate reflection of the town.

I have written before about the sorry state of the Mercat, the town’s main shopping centre which used to house my former workplace, Woolworths. Over the difficult Christmas period the Mercat went from bad to worse. But it gets just a passing mention in the Times piece, with its mere eight or more empty units.

Apparently there are thirty empty units in the High Street. There is a particularly dire section in the middle of the pedestrianised zone, where three shops in a row — which used to be the Link, Adams and Icon Clothing — now lie empty. What remains has been criticised for exhibiting the characteristics of a clone town (PDF link). Beyond that, particularly in the west end, what isn’t a chain store is most likely a pawn shop or a charity shop.

Perhaps this is not particularly unusual. The death of the High Street has been widely advertised, so this is not a problem unique to Kirkcaldy. The Times article briefly touches on the retail park. It sits on the north-western edge of the town, well away from the centre. But it is currently being expanded, a development which feels like a desperately-needed shot in the arm for Kirkcaldy.

The problem is that it just is not enough. Indeed, the clamour over the few new jobs that are available serve to bring into focus just how dire the situation is. I have lost count of the number of people that I know of applying for the same few jobs.

A new B&Q has opened, although the old one closed. A number of my former colleagues at Woolworths have ended up working there. PC World is another new store at the retail park. But so many people I know applied for jobs there. A friend who got an interview there was told that they had been bombarded with over 700 applications.

If you got rejected by PC World, you could always try applying for a job at the new Toys R Us. The only problem is that they apparently had 3,000 applications. Only a lucky 350 got an interview, with just 40 places going.

An Argos Extra has also opened up. They held an assessment day at the Jobcentre a couple of months ago. I saw it with my own eyes as I walked past it. There were two queues coming out of the Jobcentre, one in each direction. I have been told that the larger of the two queues stretched all the way to the police station, which sits at the opposite end of a street which is the best part of 200 yards long.

The store has been open for just over a week now. The good news on that front is that my friend, who transferred to work there from the existing High Street store, reports that sales have been very encouraging. Whether that is simply down to the excitement of something new opening in Kirkcaldy remains to be seen.

As for the Jobcentre itself, that continues to hire new people, including one of my friends. What they’ll do with the new staff when demand for the Jobecentre’s services is not so strong is unclear. But at the moment that feels like a distant possibility anyway. Whenever I went there I was often told they were short staffed.

In the Times article, there is a quote about the Jobcentre by a man called Tam Collins: “they expect you to stack shelves at Asda.” I got exactly that when I visited the Jobcentre. Going there is a fruitless task which I have now given up.

The Asda is a new store which has opened up in neighbouring Glenrothes. It is probably the most exciting thing in terms of employment to happen in Glenrothes for years. That is another place where a few of my former Woolworths colleagues have ended up. In a way they were lucky — Asda received over 7,000 applications for that one store.

Meanwhile, the town’s largest employer, a call centre called MGt, has recently shed 65 jobs as a result of the closure of Setanta. 65 looks like a small number compared to the amount that are already looking for work. But MGt has provided a lifeline to Kirkcaldy in terms of employment since it set up around a decade ago. Today it has around 1,000 people on its books. I dread to think what Kirkcaldy would be like if it wasn’t for MGt. That even MGt is downsizing is ominous.

But that sums up Kirkcaldy. It lost its way after the industrial decline of the previous fifty years. Now if you want a job in Kirkcaldy you need to either work in a call centre or in the precarious retail sector. And even then, good luck to you. After my previous experience of working in retail, I am avoiding it if at all possible.

Seven months since losing my job at Woolworths, and over a year since I graduated, I still haven’t found a full time job (although I’m lucky to have found bits and pieces of freelance work). I have well and truly hit the buffers, and I am now starting with a blank sheet of paper to decide on my next move.

One of my biggest mistakes was to focus my search too narrowly on a small geographical area. I certainly didn’t bet on finding a job in Kirkcaldy — it was bad enough before and clearly getting worse. But I planned on finding something in the eastern part of the central belt — somewhere within an area encompassing Fife, Dundee, Perth, Stirling or of course Edinburgh. No luck yet. I will have to broaden my search further and hope that something comes up, or hope that I will be able to rely on freelance work in the long term. I wouldn’t like to bet on relying on getting a job at a call centre in Kirkcaldy.

It is sad that Kirkcaldy is like this. This is the town of Adam Smith, the father of modern economics who looked out onto the bustling Firth of Forth, full of trade ships, and was thereby inspired to investigate sources of wealth. Today he would only be inspired to investigate the weed growth in the derelict former workplaces.

Sadder is the role of Gordon Brown. Surely, some people say, if there was one man who could save Kirkcaldy, it would be the Prime Minister and former Chancellor, who grew up here and depends on the residents’ votes. Some are truly furious about it.

Others, as the Times article notes, inexplicably give him and the government the benefit of the doubt. Talking to people, it is genuinely true that there are people in Kirkcaldy who believe that Gordon Brown is a competent leader who has somehow been stitched up. Even for failed leaders, the halo effect is still in evidence.

That is the irony. The people of Kirkcaldy are probably the one set of voters in the country that Gordon Brown can afford to take for granted. Could it be that having the local man as Prime Minister has exacerbated Kirkcaldy’s problems?

It would indeed be harsh to lay the blame wholly at Gordon Brown’s door. Kirkcaldy had problems before, and most of what has happened in the past year can be put down to the global recession.

But the Labour Party is supposed to look after the interests of people who live and work in towns just like Kirkcaldy — a former industrial town that slips ever-further into the mire, with one of the highest unemployment rates in the country. On the evidence I see with my own eyes, the Labour Party have failed us.