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Archive: 2011 March

There was great excitement at work yesterday when I updated the University of St Andrews homepage to advertise some exciting news related to economics, which was my chosen subject in a previous guise.

A public lecture is being given by Professor Eric Maskin on the subject of how Members of Parliament should be elected. Very interesting in the context of the AV referendum coming up in May.

Pop fact: Nobel Prize winner Eric Maskin lives in the same house that has in the past been occupied by two other Nobel laureates, one of whom was Albert Einstein. He has also been known to dress up as Einstein.

When I was a student at the University of Edinburgh a few years ago, I saw him give a lecture on the same subject. I would highly recommend going along if you have an interest in economics, public choice theory or voting systems.

The lecture is open to the public and is taking place next Tuesday, 22 March at 17.15.

What qualifications do you need to become a bouncer? I think it helps to be big, although I once witnessed a great spectacle in Kirkcaldy when a tiny woman strong-armed someone out the door when a fight was about to break out.

Beyond that, I am not sure. I only ask because so often they seem not to be very bright to say the least.

When I tried to enter a pub a few weeks ago, I was stopped and asked for my ID. There is nothing terribly unusual about that. But in this instance, the bouncer was strangely reluctant to let me in.

He peered at my driving license. He inspected my face.

“The guy on your ID isn’t wearing glasses — but you are.”

Err, correct.

“You’ve got a beard. The guy on your ID doesn’t have one.”

Err, yeah. That’s because I’ve grown a beard.

“The guy on your ID looks quite a bit younger than you.”

By now, I was exasperated. I said quite pointedly, “Well yes, that’s because it was taken when I was 17.”

And let’s not even start on the curious idea that I should not be allowed into a pub because I look older than the photograph on my perfectly valid ID.

Google has teamed up with some awesome organisations to offer budding young scientists some great prizes for coming up with neat ideas.

Along with Cern, Lego, National Geographic and Scientific American, Google is asking for people aged between 13 and 18 to submit their projects to the Google Global Science Fair. They describe it as “the world’s first online global science competition”.

The scheme also harnesses the power of the internet, with entrants being asked to submit their projects by building a website using Google Sites.

With some great prizes on offer, I would probably be tempted if I was eligible! And what a cool video too.

Note: I am being paid for this post, but I still think it’s a great scheme so it’s all good. :-)

BBC Asian Network logo

The news that the BBC is considering reversing its decision to close down the Asian Network marks the corporation’s second major U-turn on a digital radio service closure. The first was the more high-profile threat to close 6 Music.

The dithering indecisiveness is enough. But what really annoys me about these decisions is the underlying reason behind them — ratings — and the story it tells.

Lacklustre awareness

Both 6 Music and the Asian Network had relatively poor ratings before the BBC announced that the services would close. In that sense, it was easy to see why the savings-seeking BBC was lining them up for the chop.

Then something funny happened. Ratings shot through the roof. After its closure was announced, the number of 6 Music listeners doubled from 600,000 a week to 1.2 million a week. It wasn’t just a flash in the pan either. Since 6 Music was saved from the axe, ratings have remained over the 1 million mark.

The problem is that beforehand, awareness of BBC 6 Music was extremely low. Only 20 per cent of UK adults had even heard of the station. No wonder ratings are so poor if four fifths of the potential audience doesn’t even know of its existence!

Similarly, ratings for the Asian Network have increased by a third since its closure was announced. The increase in ratings has been given as the reason for the BBC’s U-turn.

Publicity vacuum hurts BBC digital radio

The problem is that the closure threat was the most publicity 6 Music and the Asian Network had ever had. The BBC isn’t usually shy of promoting its own services, but it has completely failed to sell its digital radio stations to the public at large. In fact, it has completely failed to sell digital radio full stop.

Just look at the digital radio listenership figures — figure 3.34 in this Ofcom report (PDF) (via James Cridland).

Bar chart of digital radio listening figures

A measley 18 per cent of Radio 1 listeners listen over a digital format. The highest figure among BBC radio stations (excluding those available on digital platforms only) is 5 Live — 36 per cent. These listeners have a significant incentive to move to digital though, as otherwise 5 Live is only available on poor quality medium wave frequencies.

Meanwhile, over half of listeners to Absolute Radio listen over a digital platform. Absolute’s success in pursuing digital platforms is well-documented.

Skewed priorities

Considering that the BBC is supposed to be investing in digital radio, it is not doing a very good job of promoting it. Despite having great content on its digital services, the BBC is shy of actually promoting them.

In this department, it is being considerably outperformed by Absolute Radio, a commercial outlet that doesn’t have a chunk of license fee money set aside for pushing digital. The BBC seems to have lost all of its enthusiasim for digital, even when it is producing excellent digital services.

As James Cridland pointed out, fans following the Ashes earlier this year will not have missed a ball were they listening on 5 Live Sports Extra, as I did. Yet all over the news the following day was the fact that BBC radio listeners were deprived of the victorious moment because the shipping forecast was being broadcast on Radio 4 longwave at the time.

This provided plenty of good coverage in the shape of, “ha, that crazy old shipping forecast, eh?!” All very good. But why wasn’t the point driven home that an excellent digital service was broadcasting the cricket completely uninterrupted?

I am sure there are lots of avid cricket fans out there that rely on their longwave signal. But I have checked, and I don’t even own any equipment that can pick up longwave. I suspect if I were to go to the shops to buy a radio, I would have to make a special effort to find one that could receive longwave. Meanwhile, I could pick up a DAB radio for about £30 with no trouble whatsoever.

Where are the promos?

Why did the Radio 2 breakfast slot get a big push when Chris Evans started presenting it? The Radio 2 breakfast show is the most popular radio programme in the country, with around 10 million listeners. If there is one radio show that does not need promoting, it is this — whether it has a new presenter or not.

With radio, the BBC seems to have got its marketing priorities all wrong. Where are the big promos for stations like 6 Music, Radio 7 or the Asian Network? Why isn’t it pushing 5 Live Sports Extra harder at avid sports fans?

With radio, the BBC seems to have got its marketing priorities all wrong. Where are the big promos for stations like 6 Music, Radio 7 or the Asian Network?

Let me start off by pointing out that I would really like to see Paul di Resta do well in F1. It is always good to see fresh blood and I am a big fan of his cousin, Dario Franchitti.

But I have found Paul di Resta’s route into F1 curious. Why does Paul di Resta deserve to have a race seat when, for instance, Daniel Ricciardo doesn’t? Why, indeed, should he get the nod for a Force India race drive over the team’s reserve driver, Nico Hülkenberg who secured a pole position last year?

Unconventional background

Paul di Resta is coming into F1 having been in DTM for the past four years. There is no doubt he is a great racer — fools don’t win the DTM championship. But DTM is not known for ushering stars of the future into F1.

It is more well-known as a home for former F1 racers whose career is on the wane (Ralf Schumacher, David Coulthard), former stars of the future who never quite made it into F1 (Gary Paffett) and drivers that specialise in racing touring cars.

One driver who has made the step from DTM to F1 is Christijan Albers. His F1 career lasted for two and a half years, largely without success. He was dropped by Spyker midway through 2007 after escaping from the pitlane with his fuel hose still attached proved to be a gaffe too far.

Euro Series success

Paul di Resta first attracted the attention of F1 bosses as a result of the success of another driver. Back in 2006, Paul di Resta competed for the Formula 3 Euroseries championship against Sebastian Vettel. Di Resta won.

But it was Vettel who managed to make the step up to Formula 1 the following season. Having already impressed as BMW’s third driver, and he stepped in for one race to deputise for Robert Kubica following the Pole’s huge crash in Canada. Later that year, he got a race drive for Toro Rosso, and it wasn’t long before he was being hailed as an “inevitable future world champion”.

As big wigs looked to Vettel’s route to F1, it was noticed by Mercedes bosses that he was beaten in F3 Euro Series by Paul di Resta. Mercedes resolved to line him up for a race seat, initially at McLaren. In the meantime, di Resta raced for Mercedes in DTM.

Attention switched to getting him a race seat at Force India in 2009. But progress was slow again as they opted to retain their existing lineup of Adrian Sutil and Giancarlo Fisichella. Meanwhile, since buying the Brawn team, Mercedes focus has switched to having a German-only driver line-up.

In the run-up to 2010 the Paul di Resta hype was curiously quiet as Force India secured the services of Vitantonio Liuzzi instead. But as the season got going, it became increasingly clear that Force India wanted him to race in 2011.

But on what basis?

Protracted junior career

Paul di Resta’s protracted junior career may have set back his F1 career overall. Any comparisons with Sebastian Vettel based on F3 performances from five years ago are now irrelevant. Vettel now has a wealth of F1 experience that di Resta lacks.

At 24, Paul di Resta is relatively old for an F1 rookie these days. All of F1′s most successful drivers in recent years started their careers much earlier. Of the recent world champions, Sebastian Vettel’s first race was as a 19-year-old, as was Fernando Alonso’s. Jenson Button was 20, Lewis Hamilton and Michael Schumacher were 22. Kimi Räikkönen was 21, having made the leap directly from Formula Renault UK!

Paul di Resta is by no means too old to become an F1 rookie. But having a long — or indeed a successful — career in junior categories has not been shown to help create a great F1 driver.

All of the champions of the last decade progressed rapidly through the junior ranks. Vettel and Button made the leap straight from Formula 3. Hamilton efficiently strode up the ladder virtually one season at a time. Alonso had one season the Euro Open by Nissan (which today is World Series by Renault), and one season of Formula 3000 to his name.

Perhaps encouragingly for di Resta, Michael Schumacher for one raced more than just single-seaters before entering F1. Schumacher joined F1 after competing in the World Sportscar Championship. But he did not hang around there for four seasons, as di Resta has done in the DTM.

Time will tell

It remains to be seen whether or not Paul di Resta’s relatively unconventional route into F1 will pay off. There is, of course, no right or wrong way to go about a racing career. But I don’t see a great deal of evidence to suggest that di Resta will succeed in F1. I hope I’m wrong.