Archive: 2009 November

You may remember that during the summer, when I visited the Williams F1 factory, I wrote about a competition run by Philips where you could win a chance to drive a Williams F1 car. Last week, the lucky winner of the Philips Driving Academy drove the Williams FW29 round Silverstone for five laps.

That person was Rob Tarlton, a 21-year-old Aerospace Engineering student from Chicago. After taking part in the tough online challenge, he had to survive a three-day assessment programme along with several other finalists, including his twin brother (that must have been particularly satisfying)!

Having won the final assessment, he was off to Silverstone. After a series of briefings from Williams team members and driver Kazuki Nakajima, and some laps in a Lotus Exige and a Formula 3 car, he got the opportunity to take the 2007 Williams F1 car round the circuit. He reached 178mph down the pit straight — rather him than me!

Rob Tarlton drives the FW29

While the notion of an everyday person winning a chance to win an F1 car made some people scoff, it was always promised that the winner would be allowed to progress steadily, with a great deal of preparation. Rob Tarlton said:

By the time I got in the F1 car, I felt very comfortable with the track and available grip levels so began to work way my way up safely without having to worry about going over the limit or going off the track. I was focused on working my way up slowly and not trying to do too much too fast, and also to have a good time.

I felt really safe in the car and ready for the experience. The AT&T Williams team did a great job of preparing me. The previous day we had done a lot of simulator work (at Grove) where the guys there were able to keep a really close eye on you and give a lot of instruction. They really helped instruct on the racing line and turned down the grip levels so I could experience realistic track conditions as we knew Silverstone would be cold and damp.

Congratulations to him. I entered the competition myself, but found it very difficult indeed. It was a real challenge, so he must have been a worthy winner!

As regular readers may know, I worked for Woolworths until it closed down in January this year. You can read the series of articles I wrote in the aftermath of its closure.

In one of my articles, I wrote about the poster that appeared in the staff area this time last year. It announced:

Remember Remember the 5th of November!

In just less than a year, on the 5th November 2009, we celebrate our 100th birthday!

Watch out for more details coming soon…

Unfortunately we didn’t get many more details about the centenary celebrations. All we heard after that was stuff about trying to sell the company for a pound.

I regret not taking the poster to keep as soon as it was clear that Woolies would not emerge from the mire it found itself in through late November and December. Someone is selling one of these posters on eBay at the moment. The poster is a great piece of history — the 100th birthday that never was.

Or was it? Today, the new owners of the Woolworths brand have been celebrating the centenary nonetheless by putting on 100 promotions and giving away free Pic ‘n’ Mix with every order. That is what I like about the new Woolworths, owned by Shop Direct. Despite being a separate company, they are respectful of the name’s heritage. In fairness, they would be mad not to — the Woolies name must still have appeal, especially among those in a nostalgic mood.

Not everyone is so happy about it. The Woolworths Facebook page is often full of offended comments from people who feel that it is presumptuous and opportunistic of Shop Direct to cash in on the 99 years of Woolworths that preceded their involvement. There were, after all, around 30,000 workers made redundant at the original Woolworths last Christmas. Most probably aren’t in the mood to celebrate.

It is a matter of debate whether Woolworths is 100 really. Today is nothing other than the 100th anniversary of the first F. W. Woolworth store to open in the UK. The company had already been operating in the USA and Canada for decades before that. The UK company became separate in the 1980s when it was bought by Kingfisher. After that, Woolworths in the UK became a separate company when Kingfisher cast it off in 2001.

In the USA, the Woolworths name ceased to exist in 1997. But the original company still exists as Foot Locker, having decided to concentrate on sports goods. If the operation in the USA still counts, Woolworths is 131 years old.

You can still shop in bona fide Woolworths stores in Germany. These, like the British stores, were originally part of the American company and became separate in 1998. It declared insolvency this year, but struggles on.

(Supermarket chains named Woolworths in Australia, New Zealand and South Africa have nothing to do with the original FW Woolworth apart from the name.)

On top of the exits of Bridgestone and Toyota came news that Renault had held an emergency board meeting to discuss their future in Formula 1. According to Andrew Benson at the BBC:

The French car company was considering whether to remain in the sport with its own team, switch to simply being an engine supplier or quit altogether.

Were Renault to pull out, it would conclude the removal of all of the major manufacturer teams in F1. Honda, BMW and Toyota have all gone in the past year. Renault are now seriously considering leaving.

In terms of manufacturer involvement, that would leave engine suppliers Mercedes-Benz and Ferrari. Both Mercedes and Ferrari are as close to being permanent fixtures as it comes in F1. Mercedes have been involved in F1 uninterrupted since 1993. With their increased involvement in Brawn, they look set to stick around. Ferrari have been in F1 since the beginning in 1950 and were they to leave it would be the end of F1. As such, you can more-or-less exclude both Mercedes and Ferrari from the list of manufacturers at risk of leaving F1.

I have to admit that I am wary of what Renault might do. I always suspected that Renault would be the first manufacturer to leave, certainly since Carlos Ghosn took over there. Now they are effectively the last one remaining. That is a surprise. Does it make it more likely for them to stay in the long run? Or is this the opportunity to join the queue of companies leaving the sport without looking a bit silly like Honda did?

There are more questions. Was Max Mosley right all along to push forward with his anti-manufacturer proposals? His justification was that manufacturers might leave with no warning, so it was wise to slash costs, freeze engines and neuter the sport in all sorts of ways. Now that manufacturers are leaving in droves, it looks like he may have been right.

The alternative possibility is that the changes he has forced through, along with the screeds of bad publicity it caused, have fundamentally made the sport less attractive. The manufacturers could well have preferred a breakaway than live with the FIA’s vision. But the FIA’s vision is what we’ve got. Ferrari certainly have their own views.

The thing is, manufacturers are always fickle. They always have been, and always will be. They will leave at the drop of a hat if it no longer forms part of their marketing strategy. Motorsport is not their core business. At the end of the day, if they won’t sell on Monday, why should they bother trying to win on Sunday?

But it was Max Mosley who originally moulded F1 into a sport dominated by manufacturers. He said that teams like Williams were not his vision of F1′s future. Now Williams is the model of the sort of team that will occupy around half of the grid next year.

In a sense, you can see this current phase as the F1 equivalent of a market correction. The bubble has burst. But while it seems painful now, this process paves the way for a more stable situation.

Throughout its history, Formula 1 has had a healthy mixture of manufacturer involvement and privateer passion. In recent years, the scales had tipped a bit too far towards the manufacturers, which drowned out the privateers to an almost dangerous extent.

F1 had become the plaything of manufacturers and multi-trillionaires. Let us not forget that alongside the likes of Honda and Toyota, businessmen such as Dietrich Mateschitz and Vijay Mallya — who have more money than they know what to do with — have bankrolled F1 teams to success. You will notice that, ignoring the ‘For Sale’ sign outside Toro Rosso (which isn’t very prominent), these teams have remained in F1, unlike the manufacturers.

They are a bit more like privateers in the traditional sense. They don’t want to sell cars, though they may want to sell drinks. But in a way they are in F1 because they are attracted to it as a sport, just as people like Frank Williams and Ken Tyrrell were. Manufacturers just do it because they feel like they should.

Next year there might be too few manufacturers. For there to be just three companies supplying engines would be a situation almost as unsustainable as what has happened up to this year. Cosworth may be crossing their fingers though. Their business model might work if they supply more teams.

But I can see Renault playing a happy role as an engine supplier, even if the Renault F1 team is put up for sale. I am certain that there would be a lot of interest from serious people wanting to buy the team. Despite the turmoil of this year’s scandal, and the fact that the team has gone off the boil for the past few years, this is a team that has the facilities and the capabilities to win World Championships.

I would be upset to see Renault leave the sport. I have a bit of a soft spot for them. Toyota were cold and clinical, on top of being comically bad considering their budgets.

Honda were always a bit of a fairweather presence. They took over BAR more-or-less because there was no-one else to do it after tobacco companies left the sport. Then they set up Super Aguri because they were scared to sack Takuma Sato properly. While many were attracted to Super Aguri for their pluck and while struggling at the back in difficult circumstances, it should never be forgotten that Super Aguri was always a crass and expensive publicity stunt.

Renault, though, have real heritage. They have a history in the shape of their involvement in the sport in the 1970s and 1980s. And the current incarnation of the team has been notably successful, mostly for being the one team that has been able to put up a sustained fight against Ferrari in this decade by beating the Scuderia two years in a row.

Here’s hoping that Renault don’t decide to depart. I am especially hopeful for Robert Kubica, a hugely talented driver who after being put through the wringer at BMW this year does not need this again. But, unlike the other teams, I have a feeling that the future of the Enstone-based squad will be perfectly safe no matter who owns it.

The day after Bridgestone announced that they would be leaving Formula 1, it emerged that Toyota were poised to do the same. This was not as much of a shock as Bridgestone’s exit, but it is nonetheless major news.

Toyota are the third major manufacturer to leave F1 in just twelve months, and now rumours furiously swirl around Renault as well. But, as you may have gathered from the tone of my last article about Toyota, I find it too difficult to get upset about them leaving.

Today, Toyota company president Akio Toyoda apologised for Toyota’s inability to win a race in its eight season long campaign. It was noted that Toyota probably needed a win in order to secure their future in F1. Had a Toyota taken a chequered flag this year, may they have been given a reprieve?

I was intrigued also by Akio Toyoda’s words: “I offer my deepest apologies to Toyota’s many fans.” Which Toyota fans? I have never met one. They have been easily the least attractive team for their entire existence. Their policy of designing their car by committee was wholly unsuited to F1, and their strategy of employing mediocre drivers was not at all endearing.

How ironic that the cold and calculating Toyota F1 project should show some emotion when it is carrying out its most calculating move yet, to place the jobs of all of its workers under immediate threat. Akio Toyoda was tearful while mentioning the workers during the announcement of the company’s withdrawal.

You have to feel sorry for the staff at the team’s base in Cologne. While any F1 team finding itself in trouble is bad news for that team’s workers, those based in Britain are insulated somewhat by the fact that there are always a few other teams just down the road.

Those who have families in Germany will not find it so easy to turn to another team in motorsport to help them pay their mortgage. The closest conceivable option for those wanting to remain in F1 is the Hinwil, Switzerland-based team formerly known as BMW Sauber. But of course the future of that team is also on a knife-edge. They probably have all the staff they need anyway.

Many are also sympathising with Kamui Kobayashi, the rookie Toyota protégé who had a spirited two races at the tail end of the 2009 season. Alan Henry even went as far as to say that Kobayashi is, “the very best Japanese driver I have ever seen.”

Steady on there! Yes, Kobayashi was very impressive in his two F1 races. But he was, after all, racing for his career. He didn’t have the funds to do yet another GP2 season, and he was lucky to get his F1 break. But if he didn’t succeed in his stint, he was going back to work in a sushi restaurant.

As such, Kobayashi was highly-motivated, and took the risks he needed to take to stand out. Would he be like this in normal circumstances? It is impossible to tell. But his GP2 form was not exactly exciting. And let us not forget that he arguably caused a big accident when he moved across on Kazuki Nakajima at Interlagos.

Now Toyota have left F1, thereby leaving Kobayashi without a drive. Now he is a hero; a martyr. I am not terribly sure that status is deserved. Nonetheless, I hope he doesn’t have to put his sushi preparation skills to use for a while yet.

Toyota’s sharp exit from F1 does perhaps explain their odd behaviour surrounding drivers towards the tail end of this season. Timo Glock suffered from mysterious illnesses and injuries which paved the way for Kobayashi to get a drive.

Perhaps Glock was asked nicely to stand aside for two races so that the team could give Kobayashi a “sorry” present. “Sorry for not finding that seat in F1 for you after all your years of hard work in our young driver programme. Here are a couple of consolation races.”

Perhaps the biggest point to chew over is what this means for motorsport in Japan. Axis of Oversteer notes:

Toyota and Honda left F1 as has Bridgestone. Kawasaki dropped out of MotoGP. Suzuki and Subaru quit the WRC and Mitsubishi has called off its Dakar efforts.

I find it unimaginable that Japan might not be represented at all in F1. For there to be an exodus across top-line motorsport is seriously worrying. Here is hoping that it is just a blip as the Japanese motor industry goes through a particularly tough time.

The end of this season has not been a particularly healthy one for Formula 1. Two major names have left, and another has had an emergency meeting to consider if it should leave too.

First of all, the sole tyre supplier, Bridgestone, has announced that it will quit F1 at the end of 2011 when its current contract ends. This came as a shock. With the spotlight on car manufacturers, it doesn’t seem to have entered anyone’s mind that a company such as Bridgestone, which has been so incredibly loyal to the sport, would consider upping sticks.

I can remember a time when Bridgestone were not in F1, but only just. When I started watching Formula 1 in the mid-1990s, Goodyear was the sole tyre supplier. But Bridgestone entered in 1997, beginning the “tyre war”. When Goodyear left soon afterwards, it was not long until Michelin came in to begin an even fiercer tyre war.

I wasn’t a big fan of the tyre war. Mostly, one tyre was a major advantage over the other, so we were essentially left with two championships — a Bridgestone championship and a Michelin championship. Considering Bridgestone practically tailor-made their tyres to suit Ferrari, this essentially made Ferrari a shoo-in for the championship every year. That was until the 2005 regulations — which banned mid-race tyre changes — handed the advantage to Michelin in a big way.

2005 was the year when the tyre war well and truly jumped the shark. In the quest for the competitive edge, both companies had made their tyres softer and softer. The resurfaced banking at Indianapolis bit, Michelins exploded all over the shop and we were left with a farcical race in which only the six Bridgestone-shod cars competed.

On the back of the problems, the FIA decided that a sole company should supply the tyres for all the teams. The problem with this was that it had the potential to severely reduce the amount of exposure that tyre company got. With no tyre war to talk about, people might not talk about tyres. For this reason, Michelin refused to have any further part in F1.

The upshot was that Bridgestone and the FIA colluded to concoct the maddest new rules and gimmicks in order to contrive some interest in the tyres. One has to paint green lines all over the tyre in a crass attempt to pretend they care about the environment. Of course, the green on the tyres clashes with teams’ liveries, making the scheme not only nonsensical, but also damn ugly.

Teams are also forced to use a sub-optimal tyre compound at some point during the race. While this may have superficially “spiced up” the action, it is artificial. Drivers are critical of it, and Fernando Alonso even said that he would rather race with wet tyres on a dry circuit.

Moreover, there is a sense that Bridgestone may have deliberately made their tyres behave strangely in an attempt to get drivers and teams discussing tyres with the media. Nick Heidfeld has said that the tyres could be “ten times better”. Joe Saward expanded:

The Bridgestones react differently on each car and finding the tricks that make them work is not easy. Some drivers can do it at some tracks and not at others. Even World Championship challenger Jenson Button has struggled with this…

Bridgestone seems to have concluded that it is better to have people talking about the tyres rather than not talking about them – even if a lot of the references are negative.

I rejoiced when it was announced that a “control” tyre was to be brought in. But it has brought the wrong sort of control. I am not too sure that the current dark behaviour is an improvement over the honest competition of the tyre war.

If you have reached the stage where your marketing strategy is to have people make negative comments about your product, it probably is time to call it a day.

In many ways, Bridgestone get a huge amount of brand exposure through their involvement in F1. As noted in this week’s Formula1Blog.com podcast, you simply cannot watch a Grand Prix without learning that Bridgestone supply the tyres. Yet, after thirteen seasons (fifteen by the time they leave), the marginal returns to their investment must surely have diminished to almost zero. And As Keith at F1 Fanatic has pointed out, their costs are set to soar as they now have to supply twelve or thirteen teams rather than ten.

Nonetheless, it is a shock and a surprise that Bridgestone, a company that has stuck with F1 through thick and thin since 1997, has so abruptly pulled the plug. Now the FIA and Bernie Ecclestone will have a big headache trying to find someone to take Bridgestone’s place. With bridges burned with Goodyear and Michelin, and Pirelli uninterested, options seem thin on the ground.