Just like Twitter, which I think is odd, at present the public at large don’t engage and bloggers generally (bar a few big names) talk to other bloggers. Candidate blogging fails because it isn’t real blogging – I blog about things that interest me, I can say what I want, be contrary, contradict myself, go up blind alleys. The Comms teams at political parties want control (understandably) so the blogs end up being party line machines. Indeed, some comms teams have noticed this so they now make sure the candidate says something about themselves, off-the-wall but, tellingly, never off message.

RCM